Bus Advertising in Camps Heath

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Bus Marketing in Camps Heath

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Camps Heath - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Camps Heath - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Camps Heath- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Camps Heath - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Camps Heath (Suffolk)

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Green Bull Green Stowmarket Brockley East Green Ashbocking Great Waldingfield Flowton Great Green Depden Green Button's Green Chilton Street Gisleham Button Haugh Green Framsden Hunston Green Herringfleet Mill Green Beccles Whitton Brundon Potash Oakley Groton Charles Tye Withermarsh Green North Green Bridge Street Rushmere Street East Green Blaxhall Dublin Charsfield Wattisham Stradishall Culpho Stanton Hadleigh Heath Lower Layham Hawstead Green Battlesea Green Stowlangtoft Knodishall Campsea Ashe Butley Low Corner Wangford Little Bradley Battisford Stores Corner Chapel Hill Monks Eleigh Butley Cocks Green Broom's Barn Kersey Tye Elveden Undley Saxmundham Great Livermere Hoggard's Green Hog's Corner Lampardbrook Ballingdon Erwarton Easton Green Bredfield Mickley Green Bradfield Combust Fakenham Magna Stoke-by-Clare Syleham Brent Eleigh Palgrave Buxhall Brockford Green West Stow Humble Green Rushmere Gedding Acton Place Colton Bradfield St George Whepstead Ringsfield Corner Hanchett End Coopers Corner Thurston End Shimpling Little Green Monk Soham Onehouse Stoke Ash Wingfield Green Workhouse Green High Street Haverhill Hengrave Castle Hill Bacton Green Tuddenham Polstead Heath Mill Hole Lower Street Stradbroke The Street Newbourne Lawshall Green Thorington Street Parkway Timworth Green Saxtead Priory Green High Rougham Wyverstone Street Mill Green Rougham Green Parliament Heath Crackthorn Corner Kenny Hill The Port of Felixstowe Round Maple Wentford Meeting Green Sizewell Capel St Andrew Winston Cratfield Kirton Stanwell Green Maidensgrave Hartest Hill Swilland Chattisham Botesdale Trimley Lower Street Milden Culford Bentley Hemley Fenstead End Alpheton Snape Ampton Chediston Fressingfield Braiseworth Stoke-by-Nayland Church Common Barton Mills Little Glemham Great Green Gislingham Coldfair Green St Nicholas South Elmham Park Gate Friday Street Walton Henstead Flixton Thwaite Kersey Landwade Grinstead Hill Kingshall Green Dennington Corner Barrow Easton Little 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Wrentham Culfordheath Kessingland Willisham Grundisburgh Hunston Weybread Street Mells Larks' Hill Huntingfield Aspall Base Green North Cove Hepworth Earl Stonham Leiston Bush Green Gainsborough Gromford Kenton Corner Gunton Stuston Ellough Little Green Dallinghoo Chelmondiston Little Wenham Little Bealings Hemingstone Sutton Street North Green Wootten Green Timworth Horner's Green Ixworth Yoxford Woolpit Green Mace Green Clements Brook Green Somerleyton Thornham Parva Creeting Bottoms Homersfield Hacheston Cross Green Long Thurlow Halesworth Brackenham Hulver Street Burstall Upper Street Uggeshall Hightown Green Great Welnetham Higham Middleton Stanton Chare Alderton Great Saxham Broadway Chippenhall Green Hartest Lakenheath Marlesford Preston St Mary Tostock Rumburgh Little Saxham Thrandeston Sotherton Ingham Upper Holton Brown Street Sapiston Smallwood Green Kentford Bucklesham Bacton Aldeburgh Cattishall Gibraltar Mickfield High Street Green Chelsworth Dandy Corner Wickham Market Sackers Green Thorpe Green Somerton Chimney Street Cock Street Rishangles Earl's Green Shipmeadow Corton Scotia Drift Bloodman's Corner Nedging Tye Upper Town Babel Green Curlew Green Claydon Oakley Park Wortham Little Waldingfield Pea Porridge Green Honey Tye Cross Street Walberswick Burstallhill Creeting St Peter Cookley Green Wenhaston Black Heath Haughley Semer Raydon Denham Green Hessett Offton Stansfield Annesons Corner Wilde Street Pakenham Brightwell Heath Boyton Stratford St Mary Boardy Green Wickham Skeith Kirkley Occold Red Lodge Denham End Stubbing's Green Rickinghall Coltsfoot Green Otley Lindsey Tye Dalham Lambfair Green Candle Street All Saints' South Elmham Thornham Magna Clopton Green Saxham Street Shelley Rushbrooke Chillesford Cargate Gulling Green Redlingfield Brampton Street Stanway Green Creeting St Mary Buxhall Fen Street Battisford Tye Stoven Shelland Butley High Corner Fen Street Sibton Freckenham Lindsey Brome Chantry Clopton Green Newtown Maypole Green Ringsfield Common Brockford Street Foals Green Finningham Bures Holywell Row Boxted Windsor Green Thorndon Westleton Shotley Gate Withersdale Street Bradfield St Clare Bruisyard Street Otley Green Brantham Hopton Thorns Ilketshall St Margaret Brampton Cotton Kenton Ipswich Winston Green Hanningfield Green Lower Green Hintlesham Wingfield Pixey Green Rattlesden Theberton Friday Street Exning Stockhold Green Washbrook Street Russel's Green Kedington Baylham Fornham St Martin Icklingham Bleach Green Westhall Santon Downham Cross Green Drinkstone Green Drybridge Hill Aldringham Brightwell Rooksey Green Blyford Horringer Ashfield Green Scotland Street Stoke Wetheringsett Hundon Badingham Camps Heath Tattingstone Wickham Green Gedgrave Hall East End Bower House Tye Normanston Chevington Blundeston Elmsett Cox Common Oulton Broad Akenham Knaves Green Pound Green Denham Saxtead Bottom Pitcher's Green Weybread High Street Sowley Green Fingal Street St Cross South Elmham Magpie Green Great Common Blackheath Black Street Yaxley Wyverstone Barsham St Peter South Elmham Carlton Colville Lavenham Calford Green Hanchett Village Ilketshall St Andrew Sutton Capon's Green Gedgrave Middleton Moor Shadingfield Beck Row Reydon Lower Holbrook North Warren Thelnetham Page's Green Carlton Higham Bromswell Heath Clay Common Hoxne Farnham Clopton Thorpe Morieux Washbrook Oulton Troston Coney Weston Monewden Poystreet Green Falkenham Clopton Green Debach Mill Green Broad Street Peasenhall Walpole Annis Hill Lackford Sproughton Kittle's Corner Rose Hill Lower Hacheston Rodbridge Corner Frostenden Freston West Street Melton Tan Office Wherstead Iken Wissington Fornham St Genevieve Bedingfield Street West End Westbourne Great Blakenham Redisham Frizzeler's Green Sotterley Rede Great Thurlow Sharpstone Street Mildenhall Mile End Newmarket Malting End Birds End Hawkedon Bildeston Oak Hill Ashfield Green Weston Ditch Daisy Green Wilsey Ash Street Copdock Old Newton Great Bricett Broadgrass Green Lower Falkenham Cookley Street Great Wratting Worlington Bramfield Market Weston Holton Water Run Wenhaston Little Knowles Green Hitcham Norton Little Green Botesdale Green Moats Tye Town Street Gosbeck Stanstead Lower Raydon Kelsale Canham's Green Eastbridge Smithwood Green Monk Soham Green Tan Office Green Sweffling Spexhall Ashfield Cum Thorpe Monks Eleigh Tye Hillside The Downs Priory Heath Southolt Holton St Mary Shingle Street Cattawade Bramford Hargrave Wales End Nayland Stoke Park Cockfield Benhall Street Haughley New Street Wick's Green Wainford Levington Upthorpe Wrentham West End Barnham Tattingstone White Horse Drinkstone Back Street Falkenham Sink Upper Layham Bedingfield Racecourse Broke Hall Kettleburgh Silverley's Green Cranmer Green Maypole Green Stanton Street Melon Green Bungay Southwold Allwood Green Great Barton Ramsholt Nowton High Street Spratt's Street Flempton Aldham Great Green Thorpeness Naughton Bruisyard Benacre East End Colchester Green Edwardstone Farley Green White Horse Corner Upper Street Letheringham Bedfield Wickham Street Swan Green Collipy's Green Weston Little London Elmswell Cavenham Friday Street Kessingland Beach Chedburgh Felixstowe Metfield Common Great Wenham Great Bealings Cuckoo Green Cretingham Forward Green Harleston Lowestoft Mutford Sotherton Corner Ringsfield Wetherden Sudbourne Assington Horham Mellis Upper Street Euston Orford Borley Green Chalkstone Newthorpe Depden Ubbeston Apsey Green Toad Row Wyverstone Green Maidenhall Thorington Benhall Green Sicklesmere Cock and End Great Glemham Wickhambrook Little Eriswell Middlewood Green Shottisham Gosland Green Badwell Green Slough Hill Earsham Street Chediston Green Kettlebaston Dorley's Corner Wicker Street Green Fen Street Boulge Brandon Haughley Green Hasketon Langham Hawstead Cay Hill Barley Green Cock & End Wixoe Silverlace Green Audley End Westhorpe Wattisfield Coddenham Pettaugh Little Whittingham Green Duck Corner Longfield Green Mill Green Hobbles Green Newman's Green Tannington Place Wangford Capel St Mary Boxford Burgh Little Blakenham Warren Heath Assington Green Coddenham Green Risby Wetherup Street Brandeston Tannington Brockley Corner Hadleigh Reydon Smear Kennett End Cookley St James South Elmham Washmere Green Hanningfields Green The City Lady's Green Felsham Stanningfield Methersgate Denham Street Clare Bucks Horn Place Kersey Upland Friston Whitestreet Green Ward Green Woolverstone Hibb's Green Saxtead Little Green Pinford End Cransford Helmingham Linstead Green Bromeswell Barningham Old Felixstowe Goddard's Corner Bicker's Heath Athelington Cornard Tye Poslingford Cole's Green Rendham Clopton Corner Roman Hill Combs Cowlinge Fornham All Saints Stone Common Attleton Green Hollybush Corner Norton Bury St Edmunds Duke Street Cuckoo Tye Church End Laxfield Beyton Boot Street Glemsford Shotley Common Barnby Sherbourne Street Martlesham Heath Playford Broad Green Somersham Dagworth Great Finborough Baxter's Green Redgrave Upper Weybread Great Bradley Beyton Green Little Finborough Heveningham South Cove Thorpe Street Thistley Green Hoo Mill Hills Stowupland Ringshall Stocks Hagmore Green Hollesley Great Cornard Barking Tye Witnesham Willisham Tye Thurston Planche Baylham Stone Burgate Cherrytree Green Chimswell Temple End Little London East Barton The Heath Gosling Green Needham Street Conyer's Green Henley Stratford St Andrew Harrow Green Lower Common Poslingford Corner Barnardiston Studlands Park Swingleton Green Barham Darsham Ufford Stackyard Green California Oaks Tye Flixton Barking Crowfield Green Mount Pleasant Hemp Green Denston Cow Green Little Livermere Knettishall Tuddenham St Martin Dennington Nether Street Purple Hill Framlingham Newton Blackthorpe Stutton Easton Bavents Covehithe Wetherden Upper Town Long Melford Waldringfield Heath Harkstead Ash Corner Woodbridge Walk Polstead Otley Bottom Chilton Leys Broad Green Sudbury Kesgrave Trimley St Martin Wattisham Stone Lawshall Boyden End 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