Bus Advertising in Cowlinge

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Bus Marketing in Cowlinge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cowlinge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cowlinge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cowlinge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cowlinge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Cowlinge (Suffolk)

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Kedington Black Street Cranmer Green East Barton Lower Hacheston Saxtead Mole Hill Upper Town Cole's Green Stanton Cock & End Stubbing's Green Saxtead Bottom Base Green Bedfield Long Green Felsham Friston Lowestoft Racecourse Weston Ditch Beck Row Broke Hall Wissett East Green Smallwood Green Bucklesham Canham's Green High Rougham Bell's Corner Melton Chimney Street Sudbury Undley Hibb's Green Tan Office Earl's Green Genesis Green Rougham Green Cowlinge Aldeburgh Sapiston Ringshall Horham Wordwell Washbrook Needham Market Easton Bavents Brockley Green Hollybush Corner Middlewood Green Brandeston Chilton Weybread Street Ashfield Cum Thorpe Nayland Landwade Stradishall East End Smithwood Green Birds End Shotley Gate Hanningfield Green Preston St Mary Broadgrass Green Wainford Great Bealings Flixton Rushbrooke Long Thurlow Haughley Rede Willisham Hulver Street Grundisburgh Saxtead Green Stratford St Mary Little Wratting Ringsfield Common Fornham St Martin Gainsborough Somerleyton Upper Street Coltsfoot Green Curlew Green Otley Bottom Brown Street Polstead Little Whittingham Green Wattisfield Boulge Finningham Longfield Green North Warren Whelp Street Depden Parham Santon Downham Culfordheath Little Waldingfield Old Newton Stanton Street Wickham Street Sowley Green Boyton End Westhorpe Risby Nacton Combs Ford Ousden Thorington Burstallhill Malting End Purple Hill Kessingland Beach Hengrave Langham Newton Dennington Depden Green Sternfield Wetherden Upper Town Potash Rougham Hog's Corner Duke Street Brook Green Weybread Wickham Green Bradfield St Clare Roman Hill Sutton Common Campsea Ashe Wrentham Blundeston Shottisham Beyton Green Little London Park Gate Woodbridge Bicker's Heath Withersfield Stanstead Battlies Green Oulton Mellis Green Bedingfield Street Witnesham Great Waldingfield Meeting Green Fen Street Shimpling Street Bentley Acton Place Henstead Wyverstone Chedburgh Sackers Green Clements Chillesford Shotley Red Lodge Chimswell Trimley St Mary Reydon Smear 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The Port of Felixstowe Framsden Maidensgrave Broad Green Stratford St Andrew Ash Street Pitmans Corner Stockhold Green Hinderclay Westhall Mount Pleasant High Street Bacton Blythburgh Great Cornard Aspall Tattingstone Redisham Flixton Babel Green Raydon Dandy Corner Little Thurlow Brundish Street Hartest Hill Debach Thelnetham Oakley Park Lower Street Melon Green Sweffling High Street Culpho Gromford Wetherden Maypole Green Wherstead Colchester Green Rickinghall Mill Green Occold Offton West End Brundon Castling's Heath Hanningfields Green Upper Weybread Clare Lound Felixstowe Carlton Upper Layham Withermarsh Green Lindsey Kersey Upland Thurston Planche Battisford Hadleigh Oak Hill Ipswich Akenham Holton Shelland Peasenhall Sotherton Corner Attleton Green Clopton Green Redlingfield Brockford Green Great Finborough Mendlesham Friday Street Upper Street Stonecross Green Haverhill Hawstead Green Ashbocking Kenny Hill Bacton Green Beyton Broad Green Willingham Hundon Withersdale Street Cross Green Mill Common Blaxhall Buxhall Cocks Green Annesons Corner Butley High Corner Thorns Toad Row Barton Mills Boxford Gipping Trimley St Martin Rooksey Green Monk Soham Wetherup Street Pixey Green Burgh East End Stackyard Green Pakefield Denham Corner Clopton Cox Common Southolt White Horse Corner Town Street Pound Green Sharpstone Street Kenton Corner Thorpeness Worlingham Cow Green Helmingham Sibton Easton Green Little Glemham Tattingstone White Horse Shipmeadow Aldringham Daisy Green Lakenheath Russel's Green Linstead Green St Cross South Elmham Bradfield Combust Darsham Cuckoo Green Ufford Stansfield Thistley Green Hobbles Green Boyden End Wilde Street Wingfield Green Wattisham Cattishall Creeting St Peter The Woodlands Woolverstone Badwell Green Weston Wangford Ilketshall St Margaret Great Common Stoke Homersfield Wickham Skeith Hanchett Village Creeting Bottoms Stoke Park Crackthorn Corner Wilsey Wick's Green Syleham Falkenham Sink Cross Green Huntingfield Stowlangtoft Winston Green Woolpit Great Thurlow Kenton Heckfield Green Lindsey Tye St Michael South Elmham Laxfield Higham Crownland Edwardstone Sotherton Lambfair Green Letheringham Stoke Ash Bedfield Parliament Heath Little Welnetham Water Run Swilland Tostock Rushmere Capel St Mary Stanton Chare Dublin Gulling Green Wattisham Stone Carlton Colville Hitcham Westley Capon's Green Boxted East Green Debenham Hanchett End Broad Street Wentford Mill Green Barking Stanway Green Wyverstone Green Brabling Green Tunstall Earl Stonham Little Finborough Ringsfield Corner Candle Street Little London Woolpit Heath Cavenham Bawdsey California Wicker Street Green Wortham Ling Barham Chilton Street Badwell Ash Dennington Corner Winston Upthorpe Wilby Bucks Horn Place Timworth Green Blackheath Cross Green Castle Hill Naughton Gipsy Row Charles Tye Cavendish Milden Cratfield Martlesham Mill Green Westbourne Mace Green Gazeley Hartest Sotterley Alderton Thwaite Whitton Brampton Exning Battlesea Green Great 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Holbrook Brandon Mettingham Stow's Hill Cook's Green West Stow Blyford Denham End Denham The Street Drybridge Hill Poslingford Lower Raydon Mells Palgrave Gisleham Little Wenham Reydon Brent Eleigh Darmsden Silverley's Green Oakley Denston Four Ashes Audley End Lawshall Yoxford Round Maple The Downs Duck Corner Frostenden Great Blakenham Shingle Street Page's Green Kittle's Corner Chevington Rishangles Yaxley Normanston Chediston Green Lackford Bridge Street Ampton Sizewell Lower Layham Sproughton Little Green All Saints' South Elmham High Street Green Brampton Street Church End Benacre Great Bricett Great Barton Owl's Green Botesdale Grinstead Hill Great Green Trimley Lower Street Hazel Stub Stutton Kentford Little Cornard Lattinford Hill Beccles Kersey Tye Capel St Andrew Warren Heath Colton Thorpe Morieux Coddenham Green Baxter's Green Mill Green East Bergholt Dallinghoo Fornham All Saints Upper Street Great Bradley William's Green Whatfield Thorington Street Somerton Leavenheath Clopton Green Buxhall Fen Street Butley Low Corner Lavenham Stone Common Rotten End Studlands Park Brome Street Halesworth Combs Hacheston Monks Eleigh Pea Porridge Green Elmswell Brockley Creeting St Mary Bramford Gosling Green Barsham Hepworth Hadleigh Heath Brockford Street Friday Street Cuckold's Green Marlesford Rushmere Street Nether Street Thorpe Green Broadway Shelley Bardwell Ilketshall St Lawrence Saxham Street Hestley Green Coldfair Green Rumburgh Cotton Broom's Barn Grimstone End Kersey Woolpit Green Hemley Frostenden Corner Covehithe Cock Street Stanwell Green Gosland Green Pettaugh Brackenham Groton Flowton Hagmore Green Nowton Gedgrave Freckenham Ringsfield Blackthorpe Coddenham Hemingstone Eriswell Thorndon Metfield Common Chelsworth Common Athelington Tannington Bleach Green Friday Street Fingal Street Tan Office Green Oulton Broad Mill Street Harkstead Cockfield Chickering Botesdale Green Lower Falkenham Kingshall Green Hawstead Gislingham Daisy Green South Cove Dalham Button's Green Herringfleet Norton Back Street Rendlesham Ballingdon Redgrave Butley Sherbourne Street St James South Elmham Sutton Street Creeting Hills Sicklesmere Stradbroke Wales End Cransford Nedging Tye Newmarket Great Welnetham Heveningham Assington Boardy Green Burstall Chelsworth Southwold Mickfield Timworth Uggeshall Honey Tye Gedgrave Hall Coopers Corner Earl Soham Fen Street Gunton Rushmere St Andrew Brundish Icklingham Lidgate Barrow Coney Weston Calford Green Ilketshall St Andrew Whepstead Dennington Hall Great Livermere Wootten Green Dagworth Haughley New Street Iken Boot Street Bradfield St George Honington Boyton Knaves Green Hoggard's Green Horringer Ford's Green Old Felixstowe Bloodman's Corner Denham The Heath Drakestone Green Worlingworth Tuddenham St Martin Monewden Clay Common Wickham Street Benhall Green Hoo Little Bradley Stonham Aspal Oaks Tye Kesgrave Denham Street Harrow Green Stone Street Pettistree Brome Shimpling Herringswell Linstead Parva Thorney 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