Bus Advertising in Dagworth

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Bus Marketing in Dagworth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Dagworth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Dagworth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Dagworth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Dagworth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
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Street Debenham Hibb's Green Culfordheath Grimstone End Ufford Earsham Street Brightwell Heath Silverlace Green Great Thurlow Tunstall Mutford Wickham Skeith Ringshall Stocks Rishangles Little London Yoxford Barham Horner's Green Great Saxham Kirkley Bloodman's Corner Sicklesmere Redisham Lower Layham Wyverstone Green Hoo Depden Bradfield Combust Lady's Green Long Melford Marlesford Mill Green Upper Weybread Thorney Green Little Saxham Brockford Green Fornham St Martin Aldringham Red Lodge Fornham St Genevieve Mellis Green Chevington Tan Office Roman Hill Camps Heath Cookley Harleston Ash Street Great Cornard Rickinghall Denston Mellis Rushmere Semer Moulton Hadleigh Cherrytree Green Maypole Green Bruisyard Street Coney Weston Cookley Green Great Livermere Dandy Corner Calais Street Tannington Place Onehouse Yaxley Brantham Trimley St Mary Kesgrave Henley Herringswell Hillside Silverley's Green Clopton Green Whitestreet Green Chapel Hill The Woodlands Depden Green Upsher Green Flempton Polstead Heath Newthorpe Middlewood Green Sternfield St Michael South Elmham Shotley Common Hollesley Thwaite Bentley Dennington Corner California Thurston Hoxne Bruisyard Slough Hill Great Bradley Great Waldingfield Wissington Chelsworth Cross Green Wortham Ling Herringfleet Gulling Green Freckenham Raydon Boardy Green Ward Green Thornham Magna Coldfair Green Polstead Ixworth Thorpe Battlies Green Wetherden Upper Town East Green Coltsfoot Green Chilton Hadleigh Heath Frostenden Parkway Stanton Street Westleton Greenwich Butley Gislingham Kingshall Street Lindsey Tye Walberswick Mill Green Stoke Wangford Washmere Green Pettistree Middleton Moor Snape Watering Brundish Tan Office Green Hopton Brabling Green Milden Metfield Common Ashfield Cum Thorpe Blacksmith's Corner Butley High Corner Somerton Rooksey Green Troston Cretingham Little Glemham Hanningfields Green Bildeston Halesworth Weston Freston The Downs Newbourne Canham's Green Chickering Drybridge Hill Timworth Little Bealings Cockfield Brandeston Cattawade Bures Green Forward Green Mells Knaves Green Friday Street Waldringfield Cranley Parham Workhouse Green Brown Street High Street Green Gipping All Saints' South Elmham Wilde Street Swilland Great Bricett Snape Norton Kedington Barningham Hessett Larks' Hill Thrandeston Sapiston Broad Green Poslingford Knodishall Bedfield Weybread Street Cattishall Barley Green Sowley Green Honey Tye Saxtead Little Green Pakefield Monks Eleigh Tye Hog's Corner Gedgrave Hall Nettlestead Capel St Andrew Somerleyton Kersey Tye North Warren Coddenham Pakenham Apsey Green Shipmeadow Duck Corner Ingham Westerfield Lattinford Hill Thistley Green Haverhill Horringer Chalkstone Clare Newman's Green Stowlangtoft Cook's Green Wordwell Tostock Bardwell Swingleton Green Oak Hill Pound Green East End Racecourse High Street Bungay Letheringham Offton Haughley Broadgrass Green Smallwood Green Eastbridge Little Bradley Whatfield Owl's Green Elmswell Botesdale Earl Stonham Stone Common Mile End Upper Street Cuckoo Tye Dunwich Maidenhall Exning Laxfield Scotland Street Stubbing's Green Haughley New Street Little Knowles Green Elveden Sharpstone Street Rushmere Street Flowton Bradfield St George Withersfield West Street Sibton Coddenham Green Genesis Green William's Green Castle Hill Little Green Rattlesden Hunston Gosling Green Cookley Street Denham Green Sotterley Rushmere St Andrew Worlingham Buxhall Fen Street Great Finborough Great Glemham Wissett Witnesham Lower Green Wangford Annis Hill The Port of Felixstowe Fingal Street Boot Street Dallinghoo Stowupland Gedgrave Ford's Green Cowlinge Nayland Chediston Green East Bergholt Walpole Clopton Corner Cock & End Kenton Corner Bobby Hill Base Green Lackford Park Gate Ashbocking Fen Street Landwade Framsden Chimswell Wenhaston Black Heath Broad Street Ringsfield Drinkstone Green Sudbury Brampton Nacton Maidensgrave Kessingland Shelland Charles Tye Magpie Green Hartest Hill Nether Street Linstead Parva Felixstowe Glemsford Mole Hill Blaxhall Eyke Great Bealings Akenham Kittle's Corner Stackyard Green Cratfield Thorpe Green Alpheton West Stow Newton Wickham Street Clopton Oulton Lakenheath Bell's Cross Bell's Corner Shimpling Street High Street Reydon Smear Aspall Water Run Wickhambrook Rotten End Stansfield Broad Green Wetherden Goddard's Corner Thorns Back Street Martlesham Cole's Green East End Haughley Green Fakenham Magna Stanton Chare Dennington Stonham Aspal North Cove Uggeshall Stores Corner Sproughton Wrentham West End Boyton Wales End Rushbrooke Rougham Saxtead Bottom Chelmondiston Otley Hanchett End Norton Little Green Otley Green Beyton Benhall Street Little Thurlow Thorndon Ballingdon Lindsey Coopers Corner Blyford Henstead Chediston Hobbles Green Upthorpe Acton Duke Street Rodbridge Corner Moats Tye Santon Downham Woolpit Creeting St Mary Bramfield Shotley Gate Copdock Theberton Butley Low Corner Bury St Edmunds Dorking Tye Pixey Green Woolverstone Braiseworth Kettlebaston Capon's Green Southwold Cargate Mill Hills Cavenham Cransford Hazel Stub Hacheston Hawkedon Conyer's Green Drakestone Green Shingle Street Ousden Humble Green Lawshall Melton Blythburgh Gedding Cross Green Westhall Candle Street Longfield Green Chattisham Trimley St Martin Winston Green Saxtead Green Dennington Hall East Barton Sizewell The Heath Heveningham Erwarton Chelsworth Common Nowton Great Green Creeting St Peter Walsham le Willows Kessingland Beach Washbrook Street The City Homersfield Mill Green Clay Common Town Street Charsfield Stutton Priory Green Great Green Daisy Green Bacton Dunstall Green Rendlesham Battisford Tye Wattisham Badingham Babel Green Mickfield Cock and End Botesdale Green Stoke-by-Clare Hagmore Green Walton Brundon Upper Street Kentford Purple Hill Cay Hill Debach Great Wenham Little Stonham Little Cornard Ringsfield Common Little Whittingham Green Ixworth Wattisfield Bull Green Lawshall Green Bacon's Green Hundon Sutton Creeting Bottoms Stradbroke Woolpit Heath Euston Drinkstone Rendham Potash Nedging Tye Clements Mildenhall Burstallhill Bower House Tye Easton Bavents West Row Pitcher's Green Capel Green Framlingham Upper Street Denham Thornham Parva Hemley Cuckoo Green Linstead Green Holbrook Round Maple Baylham Russel's Green Upper Holton Lower Hacheston Leiston Monewden Cow Green Tuddenham St Martin Assington Green Mendlesham Green Ringshall Little Livermere Boxted Alderton Great Welnetham Ampton Harkstead Brome Lower Raydon Palgrave Spratt's Street Oldhall Green Newtown Clopton Green Barking High Rougham Bowbeck Wilsey Middleton Crownland Helmingham Waldringfield Heath Mill Hole Brundish Street Hanchett Village Cotton Creeting Hills St Nicholas South Elmham Black Street Woodbridge Walk Finningham Pea Porridge Green Castling's Heath Lower Common Tuddenham Hargrave Broadway Mickley Green White Horse Corner Ringsfield Corner Brockford Street Wetheringsett Toad Row Sotherton Chilton Leys Stanway Green Sotherton Corner Gosland Green Barton Mills Frostenden Corner Little Wenham Cavendish Sweffling Button's Green St Cross South Elmham Stockhold Green Badwell Ash Methersgate Darmsden Capel St Mary Timworth Green Foals Green Pettaugh Collipy's Green Ubbeston Mill Street Lavenham Borley Green Little Thurlow Green Risby Thorpeness North Green Denham End Little London Dagworth Langham Stanton Hawstead Tattingstone Carlton Colville Redlingfield Weybread Denham Corner Badwell Green Broom's Barn Denham Street Wickham Market Hemingstone Eriswell Stow's Hill Mount Pleasant Hasketon Wingfield Grundisburgh Burstall Daisy Green Cock Street Stradishall Old Felixstowe Sutton Common Mettingham Stoke-by-Nayland Easton Green Rose Green Naughton California Boyton End Oakley Park Great Green Willisham Brockley Corner Stowmarket Stock Hill Chimney Street Wenhaston Athelington Peasenhall Calford Green Gipsy Row Saxmundham Levington Stanwell Green Lidgate Benhall Green Great Barton Wetherup Street St Peter South Elmham Bradfield St Clare Brome Street Needham Market Stanningfield Lound Bicker's Heath Nedging Chilton Street St Margaret South Elmham Bridge Street Burgate Combs Ford Gainsborough Stone Street Horham Shadingfield Gazeley Barnardiston Great Ashfield Ashfield Green Corton Westhorpe Fressingfield Southolt Elmsett Willisham Tye Barrow Easton Syleham Mendlesham South Cove Oulton Broad Wootten Green Baxter's Green Whelp Street Lampardbrook Crown Corner Westley Kelsale Winston Baylham Stone Wixoe Aldeburgh Acton Place Bedfield Long Green Denham Wingfield Green Poystreet Green Chillesford Hengrave Little Finborough Frizzeler's Green Iken Lower Street Hartest Audley End Assington Friday Street Great Common Withersdale Street Orford Groton Thorpe Morieux Falkenham Sink Attleton Green Brockley Green Woodbridge Honington Edwardstone Studlands Park Shotley Aldham Broke Hall Wrentham Wicker Street Green Wickham Green Little Green Holton Kersey Upland Sudbourne Lambfair Green Tattingstone White Horse Cobblers Corner Woolpit Green Culford Chippenhall Green Chantry Wentford Metfield Gunton Newmarket Holywell Row Stratford St Andrew Upper Town Somersham Oaks Tye Bromeswell Monks Eleigh Ellough Sibton Green Hitcham Beyton Green Hanningfield Green Button Haugh Green Barking Tye Sutton Street Mill Common Trimley Lower Street Wickham Street Bures Scotia Drift Washbrook Heckfield Green Almshouse Green Harrow Green Earl Soham Colchester Green Priory Heath Annesons Corner Holton St Mary Claydon Little Wratting Fornham All Saints St James South Elmham The Street Parliament Heath Melon Green Ramsholt Burthorpe Weston Ditch Gibraltar Pitmans Corner Bucks Horn Place Whitton Crowfield Boyden End Higham Boulge Meeting Green Ilketshall St Margaret Normanston Withermarsh Green Whepstead Barnham Four Ashes Combs Hestley Green Bleach Green Fen Street Belstead Buxhall Grinstead Hill Farley Green Hinderclay Bredfield Beck Row Gisleham Eye Warren Heath Ashfield Green Thurston Planche Poslingford Corner Church Common Westbourne Great Blakenham Shimpling Tannington Woodside View Kersey Brettenham Hintlesham Ipswich Stoke Park Spexhall Friday Street Kettleburgh Little Eriswell Wyverstone Wick's Green Dalham Martlesham Heath Covehithe Wyverstone Street Brent Eleigh Flixton Cuckold's Green Rede Friston Bromswell Heath Saxham Street Bucklesham Mace Green Bedingfield Street Rose Hill Darsham Hawstead Green Hemp Green Leavenheath Barnaby Green Allwood Green Windsor Green Needham Street Hepworth Oakley Birds End Little Welnetham Saxtead Wainford Stoven Shop Corner Playford Bush Green Stone Street Kenny Hill Brockley Stonecross Green Battisford Hoggard's Green Willingham Kirton Icklingham Cross Green Occold Stratford St Mary Brackenham Bird Street Earl's Green Blundeston Redgrave Shottisham Curlew Green Cove Bottom Otley Bottom Monk Soham Battlesea Green Mill Green Bramford Preston St Mary Kingshall Green Brandon Great Wratting Temple End Stuston Hightown Green Barsham Burgh West End Fenstead End Lower Holbrook Church End Wilby Huntingfield