Bus Advertising in Ellough

Get in touch

Bus Marketing in Ellough

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ellough - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ellough - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ellough- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ellough - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ellough (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Great Bricett Little London Stackyard Green Normanston Hoxne Benhall Street Flempton Stanway Green Little Green Bell's Cross Bramfield Wentford Cransford Harrow Green Landwade Somerleyton Mendham Wrentham West End Knodishall Felixstowe Crackthorn Corner Troston Stradbroke Trimley Lower Street Thorns Lower Raydon Westbourne Copdock Bedfield Long Green Wordwell The Downs Herringfleet Capel St Mary Willisham Bramford Spratt's Street Coltsfoot Green Dennington Wilby Stoven Otley Green Gibraltar Pettaugh Greenwich Washbrook Street Icklingham Chilton Cross Street Hillside St Michael South Elmham Westleton Finningham Little Stonham Mill Green White Horse Corner Wetherden Battisford Holton Newtown Great Glemham Little Thurlow Green Silverley's Green Gislingham Lower Layham Timworth Green Moats Tye Wixoe Stoke Ash Drybridge Hill Eyke Burgate West End Redlingfield Willingham Walsham le Willows Great Blakenham Risby Smithwood Green Hibb's Green Kessingland Hog's Corner Park Gate Ellough Lawshall Green Priory Heath Market Weston Erwarton Battlesea Green Hazel Stub Depden Green Newton Little Knowles Green Waldringfield Nowton Brockley Corner Linstead Parva Badwell Green Haughley Green East Green Brampton Kesgrave Broad Street Mill Hole Metfield Hanningfield Green Thorpe Green Cratfield Stone Street Kessingland Beach Earl Soham Ilketshall St Margaret Timworth Goddard's Corner Culpho William's Green Felsham Wetheringsett North Warren Rose Hill Framlingham Little Whittingham Green Fakenham Magna Owl's Green Butley Low Corner Brown Street Blackheath Haverhill Reydon Foals Green Woolpit Heath Thorpeness Brettenham Little Eriswell Newthorpe Nedging Tye Bruisyard Cookley Assington Brundish Stores Corner Brackenham Poystreet Green Needham Street Cargate Aspall Hollesley Rushbrooke Brantham Palgrave The City Dennington Corner Langham Cross Green Semer Capel St Andrew Monks Eleigh Apsey Green St James South Elmham Higham Brandon Aldringham Benhall Green Maypole Green Edwardstone Thwaite Barsham Methersgate Cattishall Wissington Fen Street Beyton Green Henstead Kingshall Green Wingfield Green Duke Street Little Saxham Mildenhall Redgrave Hinderclay Preston St Mary Hargrave Belstead Wickham Street Trimley St Martin Hawkedon Thorpe Street Clopton Green Drinkstone Fornham All Saints Great Finborough Iken Laxfield Hagmore Green Chimswell Hanchett End Middlewood Green Hacheston Wissett Worlington Groton High Street Green Lattinford Hill North Green Wrentham Bloodman's Corner Hestley Green Broadgrass Green Stonecross Green Hadleigh Heath Kettleburgh Thorington Street Clopton Green Gipsy Row High Street Chedburgh Ringsfield Wangford Leiston Shotley Common Cock and End Wickham Skeith Daisy Green Sotherton Corner Stratford St Andrew Chilton Street Hemingstone Dunstall Green Wootten Green Beccles Hopton Ringsfield Common Boxford Bredfield Wetherup Street Cole's Green Kenton Woodside View Battisford Tye Walberswick Broke Hall South Cove Barking Tye Badwell Ash Barking Stradishall Burstall Freckenham Clopton Corner Thelnetham Assington Green Kingshall Street Rendlesham Newbourne Burthorpe Easton Bavents West Street Mile End Chilton Leys Wickham Street Ufford Stoke Great Green Hundon Monk Soham Green Lound Mill Street California Lidgate Upper Street Blaxhall Thorndon Bell's Corner Pakenham Thorington Cock & End Withermarsh Green Great Wratting Coddenham Green Charsfield Raydon Bicker's Heath Bawdsey Washmere Green Silverlace Green Hoo Wattisham Parliament Heath Rose Green Washbrook Creeting Hills Elmswell Upper Town Stock Hill Southolt Gedgrave Crownland Hollybush Corner Cuckoo Tye Great Green The Port of Felixstowe Swingleton Green Baxter's Green Fenstead End Kettlebaston Bruisyard Street Middleton Needham Market Little Green Woolpit Green Westerfield Roman Hill Combs Old Felixstowe Lady's Green Great Cornard Grimstone End Tuddenham Ampton Boyton End Oak Hill Saxtead Windsor Green Oakley Brockley Mill Green Denham Street Kennett End Culfordheath Boyton Thurston Aldham Horham Hightown Green Monewden Pea Porridge Green Braiseworth Haughley Black Street Rougham Maidensgrave Colchester Green Little Cornard Stowupland Mendlesham Green Heckfield Green Water Run Crowfield Green Whatfield Westhall Drakestone Green Bridge Street Gunton Oaks Tye Wortham Ling Coddenham Ramsholt Clopton Halesworth Wales End Lower Hacheston Kersey Shelley Upsher Green Stow's Hill Stubbing's Green Sutton Street Rushmere Kenny Hill Hawstead Green Conyer's Green Bardwell Rodbridge Corner Earl Stonham Round Maple Holton St Mary Chimney Street Chickering Workhouse Green Mettingham Little Waldingfield Norton Little Green Wainford Yaxley Brightwell Melton Babel Green Scotland Street Earl's Green Bird Street Friday Street Sackers Green Darmsden Wyverstone Fingal Street Wilsey Upper Street Cowlinge Tannington Place Mill Green Eye Church End Oulton Broadway Saxtead Green Mickfield Claydon Stratford St Mary Cavendish Hemp Green Mill Hills Rushmere St Andrew Shimpling Naughton Kelsale Chelsworth Common West Stow Falkenham Sizewell Felixstowe Ferry Stockhold Green Worlingworth Grundisburgh Little Blakenham Wingfield Lower Holbrook Daisy Green Barnardiston Saxtead Little Green Gazeley Spexhall Cove Bottom Upper Layham Barton Mills Brampton Street Hartest Hill Cox Common Polstead Acton Rooksey Green Boyden End Audley End Fornham St Genevieve Baylham Stone Bull Green Wenhaston Wetherden Upper Town Helmingham Rumburgh Little Livermere High Rougham Longfield Green Denham End Brundon Bacton Green Great Wenham Great Common Sicklesmere Temple End Lowestoft Honey Tye Blacksmith's Corner Stanstead Candle Street Humble Green Bucks Horn Place Broad Green Tattingstone White Horse Castle Hill Cookley Street Rougham Green Holbrook Stanton Street Warren Heath Stoke-by-Nayland Flixton Campsea Ashe Playford Haughley New Street Cuckold's Green Denham Thorpe Morieux Walton Burgh Cross Green Kittle's Corner Metfield Common Grinstead Hill Poslingford Corner Alderton Nacton Stowmarket Combs Ford Cay Hill Withersfield Sherbourne Street Mole Hill East Bergholt St Margaret South Elmham Shotley Brockley Green Pound Green Bentley Cock Street Fressingfield Bedfield Barley Green Sharpstone Street Shottisham Hepworth Otley Brockford Street East End Undley Stone Common Ford's Green High Street Gedding Clements Rishangles Creeting Bottoms Ringsfield Corner Boulge Clopton Green Dorley's Corner Nettlestead Little Bradley Buxhall Fen Street Redisham East Green Gulling Green Saxham Street Wortham Hasketon Ash Street Priory Green Homersfield Ashfield Cum Thorpe Monk Soham Stoke-by-Clare Debenham Denham Green Gromford Cretingham Beyton Lower Common Syleham Bromeswell Farnham Little Bealings Gisleham Cavenham Wherstead Earsham Street Gainsborough Cuckoo Green North Green Stone Street Swan Green Dublin Bradfield St George Great Saxham Tuddenham St Martin Milden Ubbeston Whitestreet Green Levington Little Wratting Four Ashes Stanningfield Poslingford Blythburgh Depden Herringswell Duck Corner Bedingfield Farley Green Carlton Colville Coney Weston Lakenheath Cookley Green High Street Camps Heath Stanwell Green Saxmundham Pinford End Thurston Planche Thrandeston Denham Corner Weybread Street Marlesford Capel Green Higham Hawstead Easton Green Great Ashfield Shadingfield Shimpling Street Ash Corner Long Melford Upper Holton Canham's Green Curlew Green Buxhall Snape Butley High Corner Martlesham Heath Smallwood Green Woodbridge Colton Ousden Lindsey Tye St Peter South Elmham Acton Place Hengrave Corton Studlands Park Long Thurlow Nayland Gosbeck Attleton Green Birds End Clare Dunwich Mace Green Kenton Corner Denham Malting End Brabling Green Winston Green Back Street Tan Office West Row Alpheton Friday Street Weston Calford Green Town Street East Barton California Walpole Boxted Covehithe Tattingstone Boot Street Little Thurlow Winston Chillesford Little London Eastbridge Onehouse Shotley Gate Cook's Green Capon's Green Cranmer Green Sibton Dagworth Hoggard's Green Botesdale Green Castling's Heath Fornham St Martin Hitcham Upper Weybread Little Finborough Creeting St Peter Melon Green Dallinghoo Knaves Green Swilland Glemsford Wyverstone Street Thornham Parva The Heath Sweffling Uggeshall Ingham Annis Hill Collipy's Green Crown Corner Oakley Park Barnham Lackford Russel's Green Wenhaston Black Heath Martlesham Dennington Hall Dandy Corner Base Green Baylham Blundeston Great Welnetham Barham Sibton Green Wangford St Nicholas South Elmham Brook Green Little Wenham Lindsey Bowbeck East End Boardy Green Great Green Allwood Green Crowfield Sapiston Chapel Hill Chediston Great Livermere Maidenhall Debach Hulver Street Whitton Upper Street Mutford Sudbourne Hanningfields Green Ward Green Broad Green Frizzeler's Green Parkway Akenham Magpie Green Mellis Green Battlies Green Shingle Street Flowton Pitcher's Green Cockfield Tostock Harleston Stowlangtoft Gosland Green Blyford Thorney Green Hobbles Green Sowley Green Southwold Rendham Annesons Corner Great Barton Aldeburgh Badingham Woolverstone Thistley Green Newman's Green Sotherton Cocks Green Waldringfield Heath Great Thurlow Cornard Tye Larks' Hill Holywell Row Ballingdon Pettistree Bush Green Cranley Honington The Street Bobby Hill Rotten End Brome Lawshall Oldhall Green Kirkley Heveningham Gosling Green Brockford Green Westley Elveden Pakefield Ixworth Thorpe Cross Green Dorking Tye Chevington Snape Watering Thornham Magna Moulton Genesis Green Wick's Green Somersham Mill Common Sutton Common Leavenheath Shop Corner Little Welnetham Brent Eleigh Falkenham Sink Horringer Old Newton Sternfield Brundish Street Frostenden Corner Frostenden Chelsworth Chediston Green Polstead Heath Shelland Shipmeadow Freston Hessett Sudbury Wicker Street Green The Woodlands Coopers Corner Red Lodge Stoke Park Nether Street Barnaby Green Barnby Nedging Knettishall Bedingfield Street Stanton Chare Carlton Potash Henley Monks Eleigh Tye Lower Green Somerton Occold Burstallhill Tannington Peasenhall Cherrytree Green Rede Bleach Green Kersey Upland Woolpit Woodbridge Walk Barrow Church Common Sproughton Chattisham Ashbocking Westhorpe Bradfield St Clare Chelmondiston Button's Green Cattawade Sutton Hemley Page's Green Pitmans Corner Middleton Moor Stansfield Broom's Barn All Saints' South Elmham Ashfield Green Wilde Street Stanton Button Haugh Green Calais Street North Cove Hintlesham Beck Row Culford Great Bradley Bradfield Combust Purple Hill Tunstall Great Bealings Letheringham Bungay Clay Common Euston Little Glemham Cotton Coldfair Green Wickhambrook Harkstead Blackthorpe Bacton Bower House Tye Cow Green Chantry Bromswell Heath Gipping Weybread Newmarket Wattisham Stone Wattisfield Mellis Eriswell Withersdale Street Reydon Smear Dalham Charles Tye Kentford Worlingham Chalkstone Mendlesham Rattlesden Meeting Green Saxtead Bottom Lavenham Brightwell Heath Athelington Lower Falkenham Chippenhall Green Orford Ashfield Green Hartest Willisham Tye Stonham Aspal Bildeston Brandeston Flixton Upthorpe Bures Tan Office Green Forward Green Weston Ditch Lower Street Whepstead St Cross South Elmham Bury St Edmunds Parham Mill Green Botesdale Creeting St Mary Ringshall Theberton Stutton Elmsett Wickham Green Mickley Green Easton Otley Bottom Ilketshall St Andrew Thurston End Witnesham Friston Denston Trimley St Mary Framsden Gedgrave Hall Drinkstone Green Kedington Lambfair Green Almshouse Green Scotia Drift Ixworth Hanchett Village Kirton Bacon's Green Offton Blacksmith's Green Stuston Benacre Norton Brome Street Bures Green Horner's Green Mells Hunston Ringshall Stocks Friday Street Butley Cobblers Corner Borley Green Barningham Lampardbrook Oulton Broad Rickinghall Bucklesham Hadleigh Yoxford Wyverstone Green Ilketshall St Lawrence Hunston Green Great Waldingfield Santon Downham Darsham Slough Hill Racecourse Toad Row Kersey Tye Linstead Green Rushmere Street Ipswich Fen Street Huntingfield Whelp Street Sotterley Pixey Green Wickham Market Exning Maypole Green Mount Pleasant