Bus Advertising in Ford's Green

Get in touch

Bus Marketing in Ford's Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ford's Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ford's Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ford's Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ford's Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ford's Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Kirkley Stanningfield Eriswell Wattisfield Bramford Badwell Ash Barnby Athelington Willingham Sapiston Lackford Wingfield Hacheston Barley Green Wissington Combs Ford Rendham Cargate Woodside View Heckfield Green Winston Green Cove Bottom Peasenhall North Warren Icklingham Cockfield Wyverstone Green Round Maple Norton Little Green Lower Falkenham Hobbles Green St Cross South Elmham Gedgrave Hall Tuddenham Bleach Green Framsden Little Cornard Cratfield Baxter's Green Cocks Green Stoke-by-Clare Sicklesmere Polstead Denham Corner Sackers Green Stoke Thelnetham Reydon Huntingfield Boyton Thwaite Brome Fornham St Genevieve Studlands Park Great Cornard Beck Row Mendlesham Green Tostock Foals Green Temple End Hawstead Denston Cross Green Sutton Street Wickhambrook Gibraltar Mildenhall Chimswell Hundon Boardy Green Barsham Cow Green Saxtead Little Green Snape Watering Barton Mills Kingshall Street Cranley Potash Gromford Hunston Green Newthorpe Easton Green Woolpit Green Henley Clements California Boulge Winston Withersdale Street Boxted Bower House Tye Falkenham Akenham Boot Street Bradfield St George Gedgrave Exning Saxtead Bottom Hanchett End Hinderclay Pitcher's Green Butley Rose Hill Edwardstone Oulton Hazel Stub Holton William's Green Bardwell Groton Assington Green Otley Green The Downs Yoxford Forward Green Cock Street Normanston Great Barton Stowlangtoft Chimney Street Chillesford Barking Tye Long Melford Hargrave Wyverstone Lower Street Upper Holton Lower Hacheston Beyton Creeting Hills High Street Gazeley Cross Green Little Welnetham Upper Street Harleston Southolt Lower Raydon Park Gate Somerton Mells Parkway Cotton Little Thurlow Green Fen Street Nedging Tye Dorking Tye North Green Chantry Stonecross Green Battlesea Green Stratford St Andrew Beyton Green Newmarket Tattingstone White Horse Camps Heath Duke Street Lady's Green Smithwood Green Sutton Base Green Earl Soham Little Wenham Thurston Planche Barnardiston Gipsy Row Erwarton Dandy Corner Creeting St Mary Capon's Green Daisy Green Wilby East End Nayland Collipy's Green Middlewood Green Old Felixstowe Chevington Button Haugh Green Owl's Green Lower Holbrook Thornham Magna Wentford Hadleigh Little Green Wattisham Stone Dagworth Warren Heath Pea Porridge Green Onehouse Chilton Street Naughton Bedingfield Assington Acton Place Stratford St Mary Bell's Cross Bawdsey Little Livermere Chelmondiston Middleton Moor Upper Street Wickham Green Norton Rendlesham Great Wenham Bird Street Drakestone Green Rodbridge Corner Butley High Corner Oulton Broad Ash Corner Earl's Green Crackthorn Corner Ford's Green Harrow Green Wixoe Brackenham Priory Heath Wrentham West End Monks Eleigh Offton Clopton Corner Stone Street Bedingfield Street Maidenhall Somerleyton Mettingham Earl Stonham Westleton Coldfair Green Friday Street Thorington Street Crowfield Stansfield Stanstead Bradfield St Clare Blackthorpe Hagmore Green Brabling Green Tannington Place Capel Green Meeting Green Lowestoft Monewden Grimstone End Monk Soham Green Risby Slough Hill Friston Broke Hall Weston Cock and End Bobby Hill Bull Green Stow's Hill Clopton Green Four Ashes Castle Hill Southwold Cookley Green Little Finborough Shingle Street Wetherup Street Mellis Green Lound Oldhall Green Little Blakenham Farley Green Bury St Edmunds Badwell Green Coddenham Green Wickham Street Felsham Homersfield Tan Office Green Trimley Lower Street Mill Street Gunton Debach Monk Soham Alderton Whitton Culfordheath Freckenham Horham Gisleham East Bergholt Heveningham Middleton Kelsale Chelsworth Audley End Redisham Maypole Green Shipmeadow Raydon Denham Brundon Clopton Little London North Green Belstead Wootten Green Great Finborough Acton Elmsett Sproughton Washbrook Cay Hill Stutton Worlington Kettleburgh Sutton Common Cobblers Corner Depden Denham End Milden Ellough Stowmarket Great Common Parliament Heath Willisham Tye Fakenham Magna Cookley Street Broad Green Crownland Dennington Hall Frizzeler's Green Fressingfield Battlies Green Knaves Green Cherrytree Green Nedging Kersey Tye Mill Hills Church End Stowupland Hintlesham Cox Common Whitestreet Green Trimley St Martin Mole Hill Oaks Tye Shimpling Street Cuckold's Green Little Knowles Green Higham Cock & End Charles Tye Melton Linstead Parva Grundisburgh Bromswell Heath Flowton Walton Barningham Allwood Green East Green Halesworth High Street Poystreet Green Bromeswell Oakley Park Tunstall Wherstead Brown Street Newtown Great Glemham Hulver Street Bruisyard Worlingworth St Nicholas South Elmham Bradfield Combust Polstead Heath Wicker Street Green East Green Smallwood Green Ballingdon Claydon Lampardbrook Stoke Park Swan Green Mile End Walpole Monks Eleigh Tye Leiston Nettlestead High Rougham Oak Hill Hanningfields Green Stanwell Green Rishangles Cross Green Felixstowe Mellis Leavenheath Palgrave Needham Street Windsor Green Coopers Corner Thorpe Green Copdock Darmsden Almshouse Green Gainsborough Hillside Hitcham Ubbeston Kersey Bridge Street Kesgrave Brockley Green Botesdale Wetherden Bicker's Heath Wales End Depden Green Santon Downham Great Wratting Mount Pleasant Barrow Westbourne Moulton Wattisham Easton Bavents Yaxley Herringfleet Thorndon Cransford Crown Corner Barham Clopton Green West Street Fingal Street Burgh Lawshall Hanchett Village Ramsholt Fornham St Martin Hog's Corner Sharpstone Street Hunston Cattishall Shotley Common Otley Thornham Parva Dennington Horringer Marlesford Blundeston Higham Little Whittingham Green Honington Ipswich Barnham Priory Green Westhorpe Gulling Green Eastbridge Chattisham Upsher Green Saxtead Green Cattawade Pettistree Weybread Street Benhall Street Kersey Upland Upper Town Waldringfield Tuddenham St Martin Sudbourne Nowton Mickfield Drinkstone White Horse Corner Kenton Shotley Felixstowe Ferry Scotland Street Darsham Lavenham Babel Green Otley Bottom Wetheringsett Maidensgrave Thorney Green Broom's Barn Shimpling Creeting St Peter North Cove Brome Street Gedding Coltsfoot Green Greenwich Pettaugh Harkstead Oakley Apsey Green Bloodman's Corner Upper Layham Cowlinge Denham Green Stanton Falkenham Sink Uggeshall Calford Green Holywell Row Broadgrass Green Bentley Carlton Culpho Brundish Street East End Little Waldingfield Lindsey Tye Water Run Eyke Hopton Coddenham Sudbury Rattlesden Stubbing's Green Canham's Green Wilde Street Hollesley Cross Street Long Thurlow Burthorpe Blacksmith's Green Ampton Dorley's Corner Bacton Toad Row Bures Green Lower Layham Dennington Corner Laxfield Wangford Timworth Green Ash Street Little Saxham Great Welnetham Blaxhall Calais Street Troston Baylham Carlton Colville Magpie Green Ingham Mendlesham Ward Green Black Street Woolpit Heath Aldringham Elmswell Methersgate Waldringfield Heath Kenton Corner Holbrook Landwade Badingham Market Weston Bell's Corner Gosbeck Stackyard Green Upper Weybread Stores Corner Chediston Green Mill Green Redgrave Knettishall Kettlebaston West End Denham Street Hestley Green Russel's Green Great Ashfield Tattingstone Woolverstone Martlesham Rumburgh Annis Hill Tan Office The Port of Felixstowe Metfield Hengrave Orford Bildeston Colton Rotten End High Street Green Shelland Hemingstone West Stow Chalkstone Withersfield Martlesham Heath Red Lodge Thurston End Brightwell Withermarsh Green Reydon Smear Upper Street Covehithe Woolpit Henstead Maypole Green Kessingland Flempton Stanton Street Drybridge Hill Ringshall Stocks Crowfield Green Kentford Back Street Bures Bacton Green Frostenden Corner Barnaby Green Upthorpe Humble Green Swilland Benhall Green Capel St Mary Brockford Street Herringswell Clopton Green Hightown Green Levington Thorpeness Church Common Stanway Green Castling's Heath Friday Street Rushmere Street Occold Duck Corner Attleton Green Spratt's Street Sibton Hemp Green East Barton Page's Green Button's Green Spexhall Willisham Hibb's Green Chedburgh Blackheath Cookley Wrentham Battisford Sotterley Shop Corner Great Bradley Earsham Street Friday Street Ixworth Semer Bramfield Dalham Capel St Andrew Wilsey Boyton End Stone Street Aldham Lattinford Hill Wenhaston Campsea Ashe Bacon's Green Glemsford Hartest Wickham Skeith Haverhill Town Street Stuston Saxtead Woodbridge Conyer's Green Redlingfield Stoke-by-Nayland Baylham Stone Westerfield Wyverstone Street The Woodlands Combs Blythburgh Kittle's Corner Blacksmith's Corner Walsham le Willows Easton Ashfield Green Dublin Westhall Shelley Wortham Ling Purple Hill Mill Green Brandeston Preston St Mary Snape Brook Green Longfield Green Nether Street Pound Green Pakenham Stonham Aspal Sherbourne Street Goddard's Corner Wangford Helmingham Ilketshall St Andrew Syleham Worlingham Little Glemham Undley Kirton Cranmer Green Rougham Pakefield Wordwell Gosland Green Timworth Langham St James South Elmham Borley Green Great Green Buxhall Ringsfield Corner Stradbroke Ashbocking Curlew Green Wetherden Upper Town Mill Common Mickley Green Hoxne Daisy Green Thrandeston Buxhall Fen Street Little Thurlow Thorns Flixton Saxham Street Sweffling Broad Street Letheringham Lower Common Grinstead Hill Butley Low Corner Ousden Eye Little Bradley Brundish Holton St Mary Thorpe Morieux Brockley Wainford Needham Market Stoven Bruisyard Street Lawshall Green Hartest Hill Cole's Green Fen Street Cuckoo Green Hoo Bush Green Ilketshall St Margaret Workhouse Green Lambfair Green Saxmundham Ilketshall St Lawrence Silverlace Green Finningham Westley Clare Braiseworth Whepstead Stockhold Green Brandon Sibton Green Old Newton Wick's Green Burstallhill Kingshall Green Thistley Green Candle Street Poslingford Birds End Wissett Colchester Green Witnesham All Saints' South Elmham Burgate Bucks Horn Place Malting End Denham Brettenham Brockford Green Woodbridge Walk Newbourne Theberton Great Green Bedfield Broadway Mill Green Wingfield Green Drinkstone Green Blyford Little Wratting Hawkedon Cornard Tye Genesis Green Beccles Burstall Stanton Chare Stoke Ash South Cove Battisford Tye Shottisham Great Blakenham Moats Tye Kedington St Margaret South Elmham Annesons Corner Great Bealings Dallinghoo Chelsworth Common Lower Green Hasketon Shotley Gate Farnham Rougham Green Mutford Pitmans Corner Creeting Bottoms Sotherton Corner Wenhaston Black Heath Freston Great Waldingfield Brantham Weybread Sotherton Honey Tye Hawstead Green Lakenheath Hepworth Mill Hole Mace Green Horner's Green Cuckoo Tye Wickham Market Stone Common Whatfield Boyden End Botesdale Green Wickham Street Silverley's Green Great Bricett Great Livermere Little Bealings Little Eriswell Chilton Parham Cavendish Ashfield Cum Thorpe Bowbeck Brightwell Heath Boxford Whelp Street Gipping Little Green Metfield Common Haughley New Street Washmere Green West Row Cook's Green Stradishall Lindsey The Heath Little Stonham Bungay Haughley Tannington Sowley Green Bredfield Kessingland Beach Pixey Green Rede Barking Shadingfield Brent Eleigh Kenny Hill Dunstall Green Rushmere St Andrew Poslingford Corner Hemley Great Saxham The Street Haughley Green Hessett Hoggard's Green Benacre Gislingham Charsfield High Street Great Thurlow Pinford End The City Chediston Aldeburgh Roman Hill Racecourse Trimley St Mary Fenstead End Newman's Green Ringsfield Common Newton California Corton Flixton Mendham Swingleton Green Frostenden Thorington Euston Weston Ditch Bedfield Long Green Debenham Brampton Street Ashfield Green Thorpe Street Bucklesham Chickering Elveden Hollybush Corner Playford Scotia Drift Coney Weston Fornham All Saints Brockley Corner Nacton Rushmere Rooksey Green Ufford Rushbrooke Hanningfield Green Alpheton Kennett End Clay Common Knodishall Iken St Peter South Elmham Mill Green Washbrook Street Walberswick Ringsfield Chilton Leys Melon Green Gosling Green Rickinghall Lidgate Sternfield Framlingham Hadleigh Heath Chapel Hill Wortham Aspall Sizewell Ixworth Thorpe Somersham Chippenhall Green Ringshall Culford Great Green Broad Green Thurston St Michael South Elmham Larks' Hill Dunwich Cretingham Little London Cavenham Linstead Green Brampton Stock Hill Rose Green