Bus Advertising in Holbrook

Get in touch

Bus Marketing in Holbrook

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Holbrook - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Holbrook - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Holbrook- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Holbrook - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Holbrook (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Chelsworth Homersfield Hundon Kedington Great Cornard Mellis Wentford Worlington Baxter's Green Rotten End Boardy Green Stockhold Green Coopers Corner Shelland Lower Raydon Uggeshall Apsey Green Denham Green Freston Little Wratting Sherbourne Street East End Gislingham Kessingland Little Livermere North Warren Great Bealings Somerleyton Broke Hall Wyverstone Street Swan Green Duck Corner Mill Hills Naughton Bury St Edmunds Forward Green Thwaite Knaves Green Baylham Bedfield Long Green Akenham Belstead Little Welnetham High Street Barton Mills Upper Street Great Wenham Hengrave Hoggard's Green Pitmans Corner Bowbeck Needham Market Rushmere Street Barham Racecourse Brundish Buxhall Fen Street Dunwich Shotley Elveden Mickley Green Lower Street Hawstead Sutton Street Meeting Green Kirkley Dorking Tye Weybread Street Stanningfield Burgh Bird Street Wrentham West End Beck Row Sudbury Thurston Borley Green Hagmore Green Kessingland Beach Grinstead Hill Woodbridge Walk Occold Wick's Green Sapiston Stores Corner Blundeston Lower Hacheston Gromford Toad Row Brockford Street Spratt's Street Felixstowe Brampton West Row Cranmer Green Newton Hemp Green Shotley Gate Creeting Hills The Street Chediston Green Saxtead Water Run Farnham Lound Rumburgh Chapel Hill Mill Hole Chimney Street Iken Wales End The Port of Felixstowe The Heath Haughley Back Street Scotland Street Annis Hill Cherrytree Green Timworth Mettingham Bedingfield Street Battlies Green Westbourne The City Slough Hill Kersey Herringswell Blackthorpe Flixton Whatfield Barnaby Green East Green Camps Heath Hightown Green Great Ashfield Great Finborough Stradbroke Cornard Tye Tattingstone White Horse Bardwell Mells Redisham High Street Semer Buxhall Temple End Syleham Kenton Corner Scotia Drift Pinford End Assington Alderton Whitton Cattishall Hemley Mount Pleasant Clay Common Saxham Street Sotherton Ashfield Green Fornham St Genevieve Offton Holywell Row Hollybush Corner Felixstowe Ferry Cross Green Woolverstone Wickham Street Baylham Stone Hanchett End Ubbeston Thorpeness Horner's Green The Woodlands Hadleigh Heath Rendham Bacon's Green Rendlesham Dublin Boyden End Eyke Aldham Wenhaston Otley Green Undley Stowlangtoft Kersey Tye Cargate Letheringham Newthorpe Thorpe Green Longfield Green Wortham Ling Gulling Green Kenny Hill Westhall Charsfield Stuston Hanchett Village Kenton Little Knowles Green Groton Wattisham Stone Saxtead Little Green Rushmere Cocks Green Spexhall Ballingdon Little Thurlow Green Brome Fenstead End Melon Green Maidensgrave Stonecross Green Hemingstone Westhorpe Ford's Green Boulge Heveningham Chelsworth Common Denham High Rougham Pea Porridge Green Oldhall Green Washbrook Street Polstead Heath Flowton Red Lodge Oakley Park East End Monk Soham Blaxhall Broad Street Copdock Linstead Parva Shipmeadow Sackers Green Peasenhall Barking Tye Capel St Mary Mole Hill Cock Street Bramford Cock and End Yoxford Normanston Boyton Easton Bavents Walton Bedfield Thorington Broadway Wickham Green Thornham Magna Little Glemham Middleton Moor Chelmondiston Bridge Street Calford Green Drinkstone Bacton Green Bell's Corner Hulver Street Mace Green Cock & End Little Bradley Combs Hibb's Green Ringsfield Corner Potash Mendlesham Capel Green Great Green Round Maple Bromeswell Rede Chantry Sotterley Willingham Hestley Green Claydon Cook's Green Lackford Waldringfield Coddenham Green Easton Green Withersdale Street Chilton Leys Great Thurlow Campsea Ashe Middleton Rougham Lowestoft Linstead Green Daisy Green Boot Street Bloodman's Corner Great Common Somersham Athelington Chickering Herringfleet Framlingham Denham Street Ufford Almshouse Green Ramsholt Methersgate Parkway William's Green Barnby Broad Green Little Bealings Hinderclay Harleston Norton Theberton Badwell Green Coldfair Green Wenhaston Black Heath Crowfield Brockley Green St Nicholas South Elmham Depden Battlesea Green Smithwood Green Horham Kettlebaston Kirton Benacre Bucklesham Orford Easton Wingfield Redlingfield Dennington Hall Purple Hill Little Green Dennington Corner Wickham Market Smallwood Green Dagworth Haughley Green Priory Green Darsham Sibton Green Thorndon Wingfield Green Upper Street Curlew Green Heckfield Green Kingshall Street Thorpe Morieux Haughley New Street Langham Butley High Corner Milden Botesdale Green Mill Green Metfield Kesgrave Bush Green Rattlesden Thurston Planche Tuddenham St Martin Beyton Humble Green Cookley Ashfield Cum Thorpe Larks' Hill Hargrave Chimswell Shadingfield Cross Street Kettleburgh Brundon Great Wratting Stratford St Andrew Bredfield Debach Friday Street Earl's Green Hawstead Green Nayland Bramfield Eastbridge Nettlestead Frostenden Leiston Sibton Collipy's Green Shimpling Street Stock Hill Marlesford Reydon Chilton Street Great Bradley Nowton Workhouse Green Kittle's Corner Cross Green Wootten Green Little Eriswell Woolpit Green Goddard's Corner Creeting St Mary Crown Corner Audley End Somerton Brandeston Conyer's Green Earl Stonham Weybread Brook Green Wilde Street Friday Street Sharpstone Street Whelp Street Mile End Middlewood Green Reydon Smear Newbourne Rougham Green Sizewell Stoke-by-Nayland Chalkstone Rodbridge Corner Mendlesham Green Brown Street Gibraltar Broad Green Worlingham Grimstone End East Green Wherstead California Lidgate Rooksey Green Hobbles Green Mill Street Dennington Brightwell Gedding Otley Bottom Bedingfield Bromswell Heath Badwell Ash Maypole Green Finningham Pound Green St Cross South Elmham Freckenham Fen Street Cavenham Brightwell Heath Tannington Place Church Common Hepworth Poystreet Green Magpie Green Norton Little Green Bobby Hill Wangford Black Street Babel Green Crowfield Green Cratfield Framsden Bicker's Heath Metfield Common Woolpit Heath Hopton Combs Ford Cretingham Monewden East Barton Ringsfield Owl's Green Oulton Broad Russel's Green Benhall Street Willisham Tan Office Green Friday Street Timworth Green Aldringham Stowmarket Stoven Benhall Green Thelnetham Little Finborough Lakenheath Clare Thrandeston Carlton Colville Dalham Cuckoo Tye Mildenhall Great Bricett Great Blakenham Glemsford Fornham St Martin Stoke Ash Trimley St Mary Palgrave Holbrook Wilsey West Street Brundish Street Little Saxham Westleton Ward Green Saxmundham Chippenhall Green Denham Cross Green Gosland Green Dandy Corner Laxfield Brockley Corner Hanningfield Green Botesdale Tattingstone Wordwell Gainsborough Maidenhall Annesons Corner Bradfield St Clare Canham's Green Cotton Elmswell Bucks Horn Place Malting End North Cove Honey Tye Washbrook Pettaugh Poslingford Old Newton Sicklesmere Witnesham Risby Little Waldingfield Shottisham Blythburgh Old Felixstowe Ringsfield Common Felsham Button Haugh Green Little London Hartest Hill Barsham Gosbeck Sotherton Corner Assington Green Trimley Lower Street Drinkstone Green Alpheton Gisleham Bures Cransford Button's Green Thistley Green Lower Green Shop Corner Stanwell Green Washmere Green West Stow Barrow Blyford Bacton Dorley's Corner Boxted East Bergholt Brackenham Coney Weston Brockford Green Barley Green Pixey Green Clopton Green Gipsy Row Cookley Green Burstall Southwold Snape Wangford Wickham Street Upper Town Ousden Ellough Kersey Upland Leavenheath Walpole Great Saxham Drakestone Green Withermarsh Green Rose Hill Willisham Tye West End Westerfield Wainford Erwarton Cowlinge Oak Hill Wyverstone Dallinghoo Sudbourne Needham Street Hadleigh Woodbridge Bruisyard Street Crackthorn Corner Sutton Holton St Mary Walsham le Willows Lawshall Cockfield Depden Green Coddenham Burgate Huntingfield Bower House Tye Burthorpe Stratford St Mary Oulton Ilketshall St Andrew Carlton Base Green Duke Street Holton Sternfield Woodside View Thorington Street Brettenham Little Wenham Whitestreet Green Newmarket Little London Winston Green Coltsfoot Green Trimley St Martin Parliament Heath Moulton Great Welnetham Parham Troston Flempton Acton Saxtead Green Crownland Colchester Green Park Gate Castle Hill Stansfield Wixoe Mill Common Page's Green Stutton Bradfield Combust Lower Common Bildeston California Wetheringsett Badingham Tuddenham Ashfield Green Mendham Ingham Fen Street Bures Green Swingleton Green Helmingham Monks Eleigh Silverlace Green Bull Green Honington Cattawade Hawkedon Shotley Common Hartest Melton Higham Daisy Green Denston Lawshall Green Cove Bottom Cole's Green Monk Soham Green Burstallhill Frizzeler's Green Wetherup Street Henstead Upsher Green Little Stonham Lower Layham Great Glemham Bawdsey Cox Common Silverley's Green Withersfield Four Ashes Kennett End Hunston Green Butley Wortham Otley Mickfield Hoo Chilton Edwardstone Bradfield St George Shimpling Higham Eye Boyton End Hazel Stub The Downs Great Waldingfield Creeting Bottoms Bungay Charles Tye Swilland Rushbrooke Town Street Gunton Stanton Chare Falkenham Euston Earl Soham Greenwich Castling's Heath Beccles Ilketshall St Lawrence Chillesford Butley Low Corner Playford Upthorpe Stone Common Ash Corner Hitcham St James South Elmham Brabling Green Maypole Green Thornham Parva Hintlesham Winston St Michael South Elmham Hessett Aspall Martlesham Heath Hollesley Barnham Broom's Barn Kelsale Brampton Street Creeting St Peter Blacksmith's Green Mill Green Haverhill Whepstead Worlingworth Blacksmith's Corner Clopton Green Lindsey Tye Roman Hill Hasketon Covehithe Barningham Chediston Ringshall Oaks Tye Ashbocking Stradishall Eriswell Brockley Ilketshall St Margaret Santon Downham Grundisburgh South Cove Ixworth Thorpe Exning Fornham All Saints Wyverstone Green Cow Green Windsor Green Sutton Common Church End Lattinford Hill Darmsden Gipping Pakefield Stanway Green Tannington Stanton Street Cavendish St Margaret South Elmham Candle Street Foals Green Capon's Green Lavenham Stoke-by-Clare Acton Place Lower Holbrook Studlands Park Redgrave Culpho Landwade Thorpe Street Bleach Green Birds End Gazeley Cookley Street Stoke Park Flixton Levington Oakley Genesis Green Nedging Rishangles High Street Farley Green Warren Heath Walberswick Capel St Andrew Shelley Lindsey Little Green Battisford Tye Mellis Green Ampton Nether Street Monks Eleigh Tye Great Green Sproughton Little Blakenham Ash Street Gedgrave Brandon Little Cornard Little Thurlow Tunstall Knodishall Woolpit Wattisfield Fakenham Magna Wetherden Upper Town Aldeburgh Elmsett Thorney Green Attleton Green Gedgrave Hall Lady's Green Yaxley Raydon Priory Heath Debenham Cuckoo Green Lambfair Green Culford Boxford Wetherden Thorns Mutford Stow's Hill Polstead Fressingfield Fingal Street Harkstead Halesworth Shingle Street Lampardbrook Culfordheath Barking Upper Weybread Great Livermere Wicker Street Green Great Barton Chedburgh Calais Street Wissington Braiseworth Kingshall Green Westley All Saints' South Elmham Nedging Tye Denham Corner Lower Falkenham Chattisham Pitcher's Green Horringer Upper Holton North Green Newtown Beyton Green Stoke Long Melford High Street Green Mill Green Moats Tye Wickham Skeith Harrow Green Stackyard Green Thurston End Stone Street Stanton Stowupland Stubbing's Green Clopton Corner Weston Chevington Mill Green Hog's Corner Nacton Battisford Wrentham Upper Layham Wilby Gosling Green Frostenden Corner Rushmere St Andrew Hunston Ixworth Barnardiston Denham End Hillside Earsham Street Hacheston Preston St Mary Stone Street Pettistree Brent Eleigh North Green Rickinghall Wattisham Snape Watering Wissett Cuckold's Green Colton Ringshall Stocks Sweffling Kentford Clopton Clements Cay Hill Clopton Green Bentley Broadgrass Green Henley Drybridge Hill Pakenham Long Thurlow Stanstead Bell's Cross Upper Street Southolt Great Green Tan Office Poslingford Corner Weston Ditch Ipswich Little Whittingham Green Cranley Brantham St Peter South Elmham Newman's Green Dunstall Green Wickhambrook Martlesham Bruisyard Hanningfields Green Brome Street Rose Green Icklingham Onehouse Stonham Aspal Falkenham Sink Friston Corton Saxtead Bottom White Horse Corner Sowley Green Knettishall Hoxne Waldringfield Heath Cobblers Corner Market Weston Blackheath Tostock Allwood Green