Bus Advertising in Newton

Get in touch

Bus Marketing in Newton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Newton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Newton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Newton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Newton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Newton (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
The Heath All Saints' South Elmham Hadleigh Heath Page's Green Little Waldingfield Stratford St Andrew Higham Hemley Cay Hill Burgh Barham Gipsy Row Pound Green Preston St Mary Slough Hill Hazel Stub Milden Blyford Rushmere Street Easton Green Aspall Blaxhall Westhall Yoxford Button Haugh Green Carlton Colville Melton Parham Hunston Green Lindsey Athelington Brandon Little Eriswell Washbrook Thelnetham Old Newton Gibraltar Brundon Thurston End High Street Sapiston Oakley Stackyard Green Newman's Green East Green Stratford St Mary Maypole Green Framlingham Rushbrooke Red Lodge Ringshall Stocks Cock Street Groton Ballingdon Timworth Wingfield Green Saxham Street Felixstowe Ferry Bower House Tye Little Stonham Bruisyard Street Ringshall Earl's Green Depden Framsden Cattawade Kelsale Friday Street West Row Great Welnetham Colton Clopton Green Metfield Common Sutton Common Bobby Hill Coney Weston Harrow Green Bradfield Combust Blacksmith's Corner Whitestreet Green Methersgate Wickham Street Bungay Wootten Green Chippenhall Green Huntingfield Worlingworth Fen Street Little Welnetham The Woodlands Thorington Hemp Green Metfield Long Melford Sibton Risby Exning Hoo Felsham Theberton Rodbridge Corner Leavenheath Halesworth Ubbeston Rendlesham Lidgate Little Bealings Great Bricett Moats Tye Hinderclay Monks Eleigh Tye North Green East Green Great Finborough Oakley Park Annesons Corner Priory Heath Euston Monks Eleigh Reydon Hasketon Calais Street Hawkedon Dandy Corner Magpie Green Sotherton Washmere Green Nedging Tye Wales End Tostock Badingham Clopton Green Stowupland Flowton Stowlangtoft Kersey Tye California Lower Falkenham St Nicholas South Elmham Frostenden Corner Beyton Witnesham Thwaite Hollesley Eye Wordwell Lattinford Hill Normanston Kirkley Chattisham Earl Stonham South Cove Fornham St Genevieve Otley Bottom Westhorpe Saxmundham Holton St Mary Erwarton Uggeshall Syleham Bredfield Levington Boxford Barking Great Thurlow Little Green Brockley Corner Potash Denham Corner Moulton Mettingham St Cross South Elmham Little Bradley Wenhaston Mount Pleasant Freckenham Walpole Culfordheath Stanwell Green Mill Hills High Rougham Cavenham Cross Green Ash Corner Kingshall Street Wrentham Castling's Heath Sherbourne Street Monk Soham The Port of Felixstowe Collipy's Green Broke Hall Kirton Church Common Kedington Broad Street Boot Street Cock and End Gisleham Sutton Middlewood Green Linstead Green Raydon Cookley Green Winston Green Round Maple Nacton Shingle Street Needham Street Russel's Green Little Green Allwood Green Little Glemham Grundisburgh Broad Green Tattingstone White Horse Palgrave Butley Low Corner Nether Street Beyton Green Newthorpe West End Onehouse Farnham Lackford Ilketshall St Andrew Somerton Eriswell Hibb's Green Beccles Old Felixstowe Windsor Green Great Green Ellough Letheringham Stubbing's Green Woodbridge Walk Nedging Whitton Westbourne Dagworth Norton Little Green Little Saxham Walberswick Hobbles Green Kingshall Green Ringsfield Common Saxtead Bottom Chilton Leys Mickley Green Priory Green Gunton Crowfield Upsher Green Kessingland Beach Bridge Street Thorney Green Trimley St Martin Baylham Washbrook Street Reydon Smear Newtown Brantham Burgate Castle Hill Upper Layham Grinstead Hill Wetherden Upper Town Little Finborough Herringswell Lawshall Tunstall Brown Street Stoke-by-Nayland Acton Upthorpe Daisy Green Brampton Street Flixton Cuckold's Green Boyden End Ixworth Rose Hill Lower Holbrook Thistley Green Denham Baxter's Green Chedburgh Fenstead End Earsham Street Rishangles Hitcham Withersdale Street Lowestoft Sternfield Wangford Mendlesham Hoggard's Green Base Green Elveden Blythburgh Brockford Street Woolpit Waldringfield Lower Hacheston Thrandeston Wentford Hanningfield Green Stoke Leiston Rushmere St Andrew Little Cornard Lakenheath Horham Upper Weybread Warren Heath Campsea Ashe Alderton Burstall Cransford Brackenham Bell's Cross Redisham St Michael South Elmham Stradbroke Polstead Heath Westerfield Brockley Green Chimney Street Longfield Green Linstead Parva Cotton Debach Weybread Street Redgrave Mutford Oldhall Green Birds End Pakefield Heveningham Henstead Scotia Drift Dennington Corner Icklingham Easton Bedingfield Street Cow Green Cookley Wick's Green Wickham Street Broad Green Stow's Hill Stoven Eyke Market Weston Haughley New Street Gromford Gedgrave Bird Street Denham Green Newton Toad Row Oaks Tye Bawdsey Mellis Green Peasenhall Tannington Place Corton Hartest Hill Rattlesden Oak Hill Snape Spratt's Street East End Flixton Workhouse Green Martlesham Heath Knettishall Baylham Stone Boardy Green Cretingham Little London Crown Corner Kersey Darsham Hengrave Blackthorpe Sotterley Wilde Street Wattisham Malting End Little Wenham Chilton Street Bradfield St Clare Mill Green Fakenham Magna Babel Green Coopers Corner Nettlestead Bures Green Haughley Easton Bavents Crackthorn Corner Oulton Broad Chimswell Stone Common Stanstead Battlesea Green Troston Chapel Hill Humble Green Audley End Willingham Mellis Snape Watering Willisham Tye Kersey Upland Trimley St Mary Shimpling Street Bildeston Cranley Otley Green Brettenham Stansfield Curlew Green Sproughton Gainsborough Mill Green Higham Maypole Green Foals Green Badwell Ash Iken Bucks Horn Place Benhall Green Weston Ditch Cross Street Brampton Debenham Rendham Walsham le Willows Thorns Town Street Long Thurlow Kittle's Corner Lower Layham Newbourne Wetherden Lower Raydon Wickham Market Little Knowles Green Earl Soham Capel St Mary Thorpe Green Bacton Wyverstone Green Barnardiston Monewden Elmsett High Street Hoxne Mill Hole Apsey Green Bury St Edmunds Southolt Bull Green Coldfair Green Dorley's Corner Wilby Crownland Little Blakenham Clare Rushmere Barton Mills Wilsey Sizewell Stone Street Brabling Green Colchester Green Sudbourne Lawshall Green Hightown Green Kessingland Thorpeness Friday Street Cuckoo Tye Burstallhill Sicklesmere Sharpstone Street Conyer's Green Cove Bottom Little Wratting Ash Street Ashfield Green Hopton Greenwich Falkenham Sink Hanningfields Green Wangford Genesis Green Gedgrave Hall Battlies Green William's Green Freston High Street Green Middleton Monk Soham Green Saxtead Pixey Green Saxtead Green Occold California Wingfield St Peter South Elmham Brook Green Mickfield Worlingham Willisham Denham Street Bloodman's Corner Ingham Boxted Worlington Shop Corner Mildenhall Stowmarket Darmsden Button's Green Wickham Skeith Maidensgrave Brockford Green Rotten End Bacon's Green Stonecross Green Chillesford Sibton Green Park Gate Lambfair Green Butley Semer Annis Hill Pinford End Hepworth Ramsholt Thorpe Street Assington Creeting Hills Offton Great Cornard Denston Clopton Corner Woolpit Heath Capel St Andrew Polstead Sowley Green Shotley Gate Clopton Bruisyard Gosbeck Great Common Mells Smallwood Green Chalkstone Broom's Barn Aldham Poslingford Corner Covehithe Ipswich Chilton Marlesford Cherrytree Green Swingleton Green Woodside View Brundish Mace Green Dennington Creeting St Peter Rose Green Ixworth Thorpe Fressingfield Burthorpe Bush Green Church End Wainford Great Bealings Redlingfield Bicker's Heath Fen Street Dublin Nowton Depden Green Shelley Dunwich Great Saxham Poystreet Green Buxhall Fen Street Charles Tye Copdock Stanton Chare East End Great Wenham Thorington Street Bramfield Shipmeadow Capon's Green Hawstead Lower Common Carlton Shotley Common Gipping Shelland Homersfield Somersham Westleton Holton Benhall Street Cross Green Little Thurlow Great Bradley Ashfield Cum Thorpe Great Livermere Roman Hill Bardwell Shadingfield Haverhill Pakenham North Warren Wixoe Helmingham Wyverstone Street Glemsford Kentford Clay Common Stock Hill Honington Flempton Kettleburgh Buxhall Hanchett Village Aldeburgh The City Bromeswell Undley Borley Green Bramford Mile End Ilketshall St Lawrence Dunstall Green Cockfield Tattingstone Cross Green Winston Wattisham Stone Knodishall Kettlebaston Bedfield Mill Green Cobblers Corner Stonham Aspal Sweffling West Street Wrentham West End Mill Common Little London Hunston Landwade Barnby Ashfield Green Ufford Barking Tye Calford Green Woolpit Green Pettistree Great Blakenham Drinkstone Drybridge Hill Chevington Parkway Chelsworth Cargate Goddard's Corner Bromswell Heath Brightwell Heath Henley Boyton Bacton Green Ilketshall St Margaret Honey Tye Wickhambrook Upper Street White Horse Corner Wortham Ling Hargrave Barrow Hintlesham Tan Office Green Scotland Street Candle Street Bowbeck Haughley Green The Street Laxfield Wetherup Street Ashbocking Frostenden Santon Downham Boyton End Westley Pitcher's Green Weston Great Green Four Ashes Barsham Whelp Street Chickering Thornham Magna Tuddenham St Martin Felixstowe Lower Green Chelsworth Common Hadleigh Heckfield Green Claydon Gosland Green Elmswell Oulton Little Whittingham Green Assington Green Stanton Street Hog's Corner Ringsfield Corner Melon Green Knaves Green Otley Farley Green Wenhaston Black Heath Mole Hill Great Ashfield Back Street Acton Place Little Livermere Kesgrave Woolverstone Clements Upper Town Gulling Green Botesdale Fingal Street Brundish Street Gedding Denham End Hulver Street Stanton Great Barton Wattisfield Rede Kenton Hawstead Green Walton Maidenhall Cratfield Daisy Green Capel Green North Green Thurston Mendlesham Green Canham's Green Herringfleet Ringsfield Langham Hundon Yaxley Withermarsh Green Upper Street Wortham Charsfield Bedfield Long Green Tuddenham Waldringfield Heath Kennett End Whepstead Bentley Cook's Green Bradfield St George Brockley Friston Sutton Street Great Glemham Braiseworth Racecourse Harleston Kenny Hill Parliament Heath Holywell Row Cocks Green Broadway Gazeley Coltsfoot Green Spexhall Friday Street Thorndon Stoke-by-Clare Hestley Green Swan Green Crowfield Green Smithwood Green Silverley's Green Water Run Hagmore Green Wherstead Cattishall Botesdale Green Purple Hill St Margaret South Elmham Martlesham Upper Street Norton Ousden Woodbridge Frizzeler's Green Chantry Drakestone Green Ward Green Coddenham Playford Gislingham Stone Street Blackheath Cock & End Boulge Blacksmith's Green Stoke Park Cornard Tye Upper Holton Stockhold Green Battisford Tye Shotley Thurston Planche Stutton Great Green Edwardstone Lindsey Tye Sackers Green Fornham St Martin Ford's Green Brome Street Creeting St Mary Beck Row Forward Green Broadgrass Green Cuckoo Green Dorking Tye Newmarket Benacre Horringer Bell's Corner Silverlace Green Orford Lampardbrook Cookley Street Cox Common Mendham Holbrook Wicker Street Green Great Wratting Brome Stores Corner Badwell Green Combs Stanway Green Brightwell Clopton Green Wissett Hacheston Barnaby Green Wissington High Street Eastbridge North Cove Weybread Wetheringsett Almshouse Green Owl's Green Larks' Hill Duke Street Rooksey Green Attleton Green Wyverstone Great Waldingfield Needham Market Rickinghall Mill Street Naughton Timworth Green Poslingford Studlands Park Chelmondiston Meeting Green Stanningfield Bucklesham Hartest Dennington Hall Wickham Green Stuston Hessett Rumburgh Trimley Lower Street Hillside Cranmer Green Bleach Green Swilland Cole's Green Cavendish Rougham Blundeston Lavenham Camps Heath Thornham Parva Bures Temple End Lower Street St James South Elmham Sudbury Culford Alpheton Fornham All Saints Combs Ford Battisford Pitmans Corner Stoke Ash Barningham Whatfield Kenton Corner Duck Corner Sotherton Corner Bedingfield Aldringham Falkenham East Bergholt Drinkstone Green Middleton Moor East Barton Chediston Horner's Green Chediston Green Dalham Shottisham Pettaugh Grimstone End Tannington Pea Porridge Green Belstead Brandeston Tan Office Butley High Corner Brent Eleigh West Stow Mill Green Somerleyton Cowlinge Lady's Green Little Thurlow Green Thorpe Morieux Culpho Ampton Black Street Creeting Bottoms Akenham Shimpling Finningham Hanchett End Hemingstone Nayland Saxtead Little Green Withersfield Harkstead Barley Green Denham Rougham Green The Downs Stradishall Gosling Green Lound Dallinghoo Barnham Coddenham Green Hollybush Corner Southwold