Bus Advertising in Rickinghall

Get in touch

Bus Marketing in Rickinghall

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rickinghall - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rickinghall - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rickinghall- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rickinghall - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Rickinghall (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Wingfield Green Blyford Barnham Bures Green Cox Common Woolpit Hawstead Green Little Finborough Tan Office Spexhall Higham Redlingfield Moulton Mace Green Culfordheath Lavenham Mendham Little Thurlow Green North Warren Creeting St Peter Athelington Little Whittingham Green Newthorpe Brandon Flempton Otley Green Scotland Street Cookley Street Wetherup Street Ellough Clay Common Capel St Mary The Downs Little London Chantry Henstead Stowlangtoft Hagmore Green Mill Hole Herringfleet Wattisham Cherrytree Green Fressingfield Shotley Offton Hemp Green Drinkstone Green High Street Little Knowles Green Tannington Place Brome Brampton Street Little Eriswell Clopton Green Saxtead Benhall Street Hulver Street East End Trimley St Mary Shimpling Street Chilton Winston Cockfield Colchester Green Pitmans Corner Ringsfield Corner Rushmere Lower Hacheston Blacksmith's Corner Barnby Burthorpe Debach Stutton Barham Stone Street Little Thurlow Fornham St Genevieve Hanchett Village Tannington Back Street Stanstead Dorley's Corner St Peter South Elmham Knaves Green Frostenden Lindsey Tye Lawshall Green Westleton Crowfield Green Iken Chalkstone Upsher Green Upthorpe Felsham Great Glemham Milden Windsor Green Battisford Tye Brockford Green Broad Green Stradbroke Whitestreet Green Newmarket Stowupland Great Cornard Goddard's Corner Apsey Green Butley Cross Green Brockley Corner Worlingham Poslingford Corner Huntingfield Drakestone Green Castling's Heath Rendlesham Thorpe Street Nacton Burstallhill Gedgrave Hall Owl's Green Westbourne Assington Green Thelnetham Aldringham Akenham Tunstall Laxfield Temple End Cotton Mells Thornham Magna Badwell Green Racecourse Gisleham Helmingham Witnesham Thorney Green Rushmere Street Brome Street Monk Soham Green Gosland Green Maidensgrave Little Livermere Town Street Somerton Dallinghoo Beccles Stow's Hill Lower Common Reydon Smear Acton Place Wilde Street Candle Street Levington Brown Street The Woodlands Sicklesmere Grimstone End Newtown Gipsy Row Redgrave Moats Tye Falkenham Ubbeston Freston Bedingfield Kessingland Normanston Benhall Green Euston Copdock Wissett Aldeburgh Swan Green Stubbing's Green Old Felixstowe Mill Green Studlands Park Brockford Street Parham Lower Green Letheringham Exning Mendlesham Green Brent Eleigh Thorndon Stonham Aspal Wainford Kesgrave Cock & End Upper Street Bicker's Heath Chippenhall Green Fakenham Magna Gedding Gislingham Ringshall North Green Hartest Falkenham Sink Willisham Tye Great Bricett Kirton Lidgate Cookley Green Weybread Thrandeston Creeting Bottoms Allwood Green Thwaite Beyton Green Naughton Erwarton Barrow Red Lodge Holton St Mary Fen Street Rotten End Finningham Preston St Mary Thornham Parva Cole's Green Blackthorpe Daisy Green Earl Stonham Undley Cross Green Lambfair Green Kersey Tye Hollybush Corner Combs Ford Honey Tye Thurston Planche Shop Corner Conyer's Green Stanton High Rougham The Port of Felixstowe Stock Hill Russel's Green Leiston Calais Street Bucks Horn Place Great Bealings Great Waldingfield Stradishall Lower Raydon Bawdsey Hightown Green Kessingland Beach Maypole Green Combs Middleton California Four Ashes Dunstall Green Curlew Green Workhouse Green Oaks Tye Westhall Boulge Little Wenham The City Dandy Corner Church Common Ward Green Lound William's Green Eyke Brackenham Chattisham Pitcher's Green Bacton Green Woodbridge Lady's Green Bures Covehithe Lampardbrook Priory Green Boyden End Polstead Otley Bottom Metfield Baxter's Green Rooksey Green Winston Green Drinkstone Hunston Green Burgate Park Gate Stanwell Green Marlesford Great Finborough Kelsale Bildeston Rushbrooke Pea Porridge Green Hoxne Holywell Row Ash Street Daisy Green Roman Hill Herringswell Redisham Cavenham Upper Street Saxmundham Lower Street Brundish Broom's Barn Wetherden Upper Town Darsham Middlewood Green Tuddenham Blythburgh Chillesford Blaxhall Hanchett End Stuston Timworth Holbrook Snape Watering Washmere Green Leavenheath Duck Corner Walpole Bramford Slough Hill Hessett Horner's Green Washbrook Street Wattisham Stone Colton Waldringfield Willisham Monewden Buxhall Friston Weston Ditch North Cove Claydon Sternfield Ashbocking Burgh Campsea Ashe Tostock Withermarsh Green Brightwell Heath Mettingham Oulton Wyverstone Street Genesis Green St James South Elmham Cretingham Pakenham Silverley's Green Eye Shipmeadow Occold Mole Hill Hibb's Green Freckenham Melon Green Great Saxham Boyton Wordwell Ash Corner Depden Norton Bedingfield Street Barking Bell's Corner Pettaugh Methersgate Swingleton Green Broke Hall Ilketshall St Andrew Coney Weston Kingshall Street Gunton Gibraltar Harleston Chilton Leys Carlton Colville Annis Hill Foals Green Weston Ufford Little Welnetham Saxtead Bottom Rodbridge Corner Stores Corner Hacheston Hintlesham Canham's Green Pinford End Haverhill Thistley Green Haughley Green Hengrave Beck Row Chimney Street Sudbourne Ballingdon California Hawkedon Denston Drybridge Hill West Stow Little Cornard Baylham Stone Brundon Little Wratting Melton Wangford Southolt Hunston Hopton Humble Green Kenton Corner Bungay Camps Heath Broadway East Green Cornard Tye Lawshall Alderton Newbourne St Cross South Elmham Coddenham Great Livermere Debenham Little Bealings Syleham Mile End Braiseworth Hanningfield Green Almshouse Green Little Stonham Stoven Bobby Hill Rougham Mutford The Heath Barsham Brook Green Kenny Hill Rumburgh Clopton Green Sowley Green Horringer Mill Street Charles Tye Dennington Corner Hoo Great Thurlow Bowbeck Harrow Green Rushmere St Andrew Sibton Rose Green Bridge Street Saxham Street Swilland Boardy Green Gainsborough Shottisham Bromeswell Farley Green Larks' Hill Uggeshall Aspall Needham Market Stone Street Wenhaston Black Heath Newman's Green Clopton Green West Row Upper Layham Great Blakenham Mill Green Haughley Little London Halesworth Stackyard Green Little Green Cattishall Langham Ringsfield Wenhaston Gulling Green Hillside Sotterley Woodbridge Walk Great Ashfield Bucklesham Kersey Warren Heath Badingham Elveden Shingle Street All Saints' South Elmham Assington Bird Street Flixton Denham Green Kedington Hartest Hill Yaxley Wootten Green Bloodman's Corner Brockley Hazel Stub Haughley New Street Nedging Tye Martlesham Edwardstone Flixton Rose Hill Cove Bottom Charsfield Mellis Upper Street Gromford Westley Sproughton Glemsford Lindsey Capel St Andrew Bruisyard Street Crackthorn Corner Heckfield Green Monk Soham Sharpstone Street Stratford St Mary Clements Yoxford Chediston Frostenden Corner Tattingstone Mildenhall Capel Green Great Barton Earl's Green Button Haugh Green Hargrave Polstead Heath Thorington Boxford Belstead Cavendish Shotley Common Blacksmith's Green Capon's Green Pixey Green Dennington Hall Denham Mickfield Cranmer Green Mill Common Kersey Upland Benacre Bacon's Green Friday Street Thorington Street Walberswick Monks Eleigh Easton Depden Green Holton High Street Mill Hills Cook's Green Black Street Rickinghall Felixstowe Ferry Water Run Cuckoo Green Calford Green Dagworth Fornham All Saints Poystreet Green Wickhambrook Nowton Creeting St Mary Playford Bower House Tye Parliament Heath Thorpe Morieux Chevington Wortham Ling Bacton Elmsett Whitton Page's Green Sutton Street Knettishall Button's Green Rougham Green Bedfield Lakenheath St Michael South Elmham Felixstowe Malting End Oulton Broad Sutton Common Friday Street Great Green Worlingworth Saxtead Little Green Fornham St Martin Clare Hemley Ilketshall St Lawrence Snape Mill Green Barking Tye Frizzeler's Green West Street East End Higham Barton Mills Market Weston Wales End Alpheton Brantham Hitcham Denham End Bull Green White Horse Corner Honington Stonecross Green Upper Holton Meeting Green Pakefield Shotley Gate Borley Green Hepworth Thurston End Wick's Green Crown Corner Cranley Creeting Hills Purple Hill Trimley Lower Street Stoke Ash Coltsfoot Green Kentford Potash Thurston Baylham Peasenhall Stanway Green Oldhall Green Stanton Street Round Maple Cross Green Dunwich Landwade Groton Bardwell Sotherton Wingfield Chedburgh Somersham Nayland Kirkley Cuckold's Green Church End Thorns Cargate Ramsholt Nether Street Wicker Street Green Maidenhall Icklingham Stone Common Carlton Shelland Coldfair Green Sapiston Stockhold Green Aldham Corton Broad Street Wortham Priory Heath Denham Street Wrentham West End Reydon Kettlebaston Grundisburgh Long Thurlow Fenstead End Mount Pleasant Nedging Woodside View Little Green Bradfield Combust Ringsfield Common Clopton Chilton Street Little Saxham Ringshall Stocks Butley Low Corner Heveningham Whatfield Spratt's Street Oak Hill Horham Theberton Stansfield Somerleyton Gazeley Thorpe Green Woolpit Heath High Street Mill Green Framlingham Chediston Green Badwell Ash Cow Green Wyverstone Green Earsham Street Great Bradley St Margaret South Elmham Walton Sackers Green Great Common Gedgrave Bell's Cross Kingshall Green Hoggard's Green Great Welnetham Norton Little Green Woolverstone Hestley Green Knodishall Westerfield Stoke Walsham le Willows Mellis Green Long Melford Wickham Market Southwold Base Green Culford Magpie Green Great Green Ingham Saxtead Green Old Newton Bradfield St George Ixworth Wickham Street Ixworth Thorpe Dorking Tye Martlesham Heath Ampton Botesdale Wyverstone The Street Cock Street Kettleburgh Otley Washbrook Chelsworth Earl Soham Barnardiston Linstead Parva Scotia Drift Bradfield St Clare Thorpeness Hinderclay Cratfield Coopers Corner Upper Weybread Great Wratting Shelley Withersdale Street Lowestoft Wickham Street South Cove Worlington Mickley Green Attleton Green Bruisyard Bedfield Long Green Ashfield Cum Thorpe Cocks Green Boot Street Brettenham Cay Hill Trimley St Martin Whepstead Dalham Middleton Moor East Bergholt Brampton Tuddenham St Martin Sudbury Sutton Linstead Green Farnham Darmsden St Nicholas South Elmham Harkstead Rede Wilby Forward Green Willingham Hadleigh Homersfield West End Chickering Semer Cobblers Corner Oakley Broadgrass Green Burstall Needham Street Bentley Onehouse Bush Green Lower Holbrook Wetherden Hollesley Metfield Common Stanningfield Brandeston Duke Street Cowlinge Brabling Green Palgrave Toad Row Buxhall Fen Street Cross Street Stratford St Andrew Newton Battlesea Green Mendlesham Barningham Henley Orford Hawstead Monks Eleigh Tye Stowmarket Acton Castle Hill Easton Green Sherbourne Street Gipping Elmswell Kennett End Weybread Street Denham Corner Culpho Brundish Street Audley End Stanton Chare Maypole Green Little Blakenham Battisford Chelsworth Common Birds End Kenton Ashfield Green Coddenham Green Sizewell Chimswell High Street Green Rishangles Gosbeck Parkway Bleach Green Lattinford Hill Nettlestead Little Waldingfield Cransford Wrentham Withersfield Sotherton Corner Lackford Troston Greenwich Hadleigh Heath Cuckoo Tye Wangford Pettistree Wickham Green Hog's Corner Pound Green Botesdale Green Framsden Dennington Little Glemham Sibton Green Smithwood Green Wentford Dublin Lower Falkenham Easton Bavents Blundeston Chapel Hill North Green Crownland Clopton Corner Ilketshall St Margaret Tan Office Green Blackheath Waldringfield Heath Hobbles Green Stoke Park Fen Street Crowfield Shimpling Cock and End Wixoe Kittle's Corner Barnaby Green Bramfield Wilsey Upper Town Annesons Corner Babel Green Beyton Brockley Green Hundon Great Green Oakley Park Rendham Lower Layham Eriswell Ford's Green Brightwell Tattingstone White Horse Poslingford Silverlace Green Woolpit Green Barley Green Battlies Green Timworth Green Wattisfield Westhorpe Raydon Wissington Cattawade Cookley East Green Bromswell Heath Stoke-by-Nayland Santon Downham Denham Hanningfields Green Smallwood Green Gosling Green Stoke-by-Clare Ashfield Green Boyton End Flowton Ousden Boxted Wetheringsett Sweffling Grinstead Hill Chelmondiston Whelp Street Collipy's Green Broad Green Fingal Street Rattlesden Hemingstone East Barton Wickham Skeith Great Wenham Shadingfield Longfield Green Butley High Corner Little Bradley Wherstead Ipswich Risby Eastbridge Hasketon Friday Street Bredfield Bury St Edmunds