Bus Advertising in Rumburgh

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Bus Marketing in Rumburgh

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rumburgh - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rumburgh - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rumburgh- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rumburgh - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Rumburgh (Suffolk)

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Swilland Tan Office Green The Downs Reydon Smear Ash Corner Little Glemham Colton Coddenham Green Westhorpe Martlesham Heath Dennington Capon's Green Butley High Corner Bacton Yaxley Somerleyton Darsham Stratford St Andrew Little Stonham Shop Corner St Michael South Elmham Depden St Cross South Elmham Allwood Green Weston Ditch Thorington Upper Street Polstead Heath Culford Kessingland Beach Bowbeck Wangford Sutton Fressingfield West Stow Whelp Street Barley Green Easton Kedington Holton St Mary Boyden End Elmsett Great Wratting Wetheringsett Earl Soham Mells Bobby Hill Hawkedon Trimley Lower Street Cove Bottom Rendlesham Bradfield Combust Gisleham Walsham le Willows Cranmer Green Broadgrass Green Mill Green Kelsale Foals Green Spexhall Trimley St Martin Barsham Brampton Bramfield Drinkstone Green Ringsfield Corner Uggeshall East Bergholt Crown Corner Audley End Thorington Street Higham Wales End Humble Green Cocks Green Sowley Green Spratt's Street Wilde Street Raydon Worlington 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Scotland Street Brampton Street Denham Cranley Brettenham Hepworth Linstead Parva Butley Low Corner Newman's Green Roman Hill Sotherton Botesdale Stone Street Bredfield Thistley Green Battisford Cowlinge Stratford St Mary Baylham Wenhaston Nacton Cookley Clopton Green Battlesea Green Pound Green Whitton Herringswell Apsey Green Normanston Boyton End Silverlace Green Upsher Green Hadleigh Sternfield Brightwell Ixworth Thorpe Chediston Clopton Green White Horse Corner Hadleigh Heath Stanstead Maidensgrave Hoxne Sherbourne Street Beck Row Stone Street Grinstead Hill Wetherden Kirton Lady's Green Tannington Wangford Harkstead Mellis Cherrytree Green Wickham Street Maidenhall Friday Street Saxham Street Saxmundham Poslingford Woolpit Green Slough Hill Little Bealings Bedfield Long Green Lambfair Green Thorpe Green Calford Green Hillside Black Street Heveningham Mace Green Bicker's Heath Framsden Falkenham Potash Nowton Park Gate Oulton Genesis Green Brightwell Heath Woodbridge Coddenham Brundon Hollesley Little Thurlow Hopton Cross Green Aspall Wetherden Upper Town Hanningfields Green Button's Green Stoke Ash Meeting Green East Green Hoggard's Green Horham Annesons Corner Depden Green Bures Green Bradfield St George Nayland Blyford Four Ashes Brome Street Smithwood Green Wyverstone Green Westbourne Greenwich St Nicholas South Elmham Wick's Green Alpheton Dorley's Corner Little London Rose Hill Westleton Freckenham Rotten End Levington Cook's Green Akenham Coltsfoot Green Mendlesham Green Norton Little Green Hibb's Green Stoke-by-Nayland Swan Green Upthorpe Ashfield Green North Green Boulge Kentford Mill Street Chediston Green Market Weston Mendham Great Green Attleton Green Thurston Wyverstone Street Gromford Harrow Green Brockley Brook Green Sweffling Larks' Hill Sackers Green Bridge Street Hanningfield Green Chilton Burstall Tannington Place West Street Knaves Green Withersdale Street Wissington Parliament Heath Oakley Wortham Ling Cow Green Chilton Street Eriswell Lindsey Tye Bush Green Dandy Corner Priory Green Cuckoo Tye Martlesham Washbrook Street Cuckoo Green Troston West End Bildeston Moulton Cavenham Mill Hills Burthorpe Toad Row Hintlesham Collipy's Green Dalham Lower Common Denham Santon Downham Chickering Woodbridge Walk Benhall Green Maypole Green Moats Tye Kittle's Corner Westhall Wicker Street Green Rooksey Green Hartest Hill Magpie Green Earl Stonham Newbourne Sudbury Canham's Green Bloodman's Corner Beyton Green Clay Common Red Lodge Whepstead Rickinghall Sutton Common Whatfield Eyke Poystreet Green Brandeston Studlands Park Kesgrave Earsham Street Chantry Great Glemham Round Maple Borley Green Wickhambrook Framlingham Wortham Cargate Thorpeness Little Saxham Denston Broad Green Shelley Barrow Parkway Sizewell Chimney Street Swingleton Green Mildenhall Stuston Erwarton Mutford Otley Bottom Belstead Metfield Common Brockford Street Mendlesham Henley Needham Market Thornham Parva Coney Weston Bruisyard Street Stradishall Kenny Hill Hoo Little London Hundon Little Cornard Bucklesham Dennington Hall Ballingdon Old Felixstowe Metfield Boxford Corton Shottisham Culfordheath Wyverstone Kettleburgh Oldhall Green Kenton Corner Barton Mills Huntingfield Wherstead Withermarsh Green Dunstall Green Kenton Maypole Green Mill Hole Monewden Hanchett End Coldfair Green Chalkstone Rose Green Clements California Wickham Skeith Sutton Street Aldham Bucks Horn Place Shotley Common Conyer's Green Upper Layham Gislingham Ashbocking Duke Street Bleach Green Badingham Blacksmith's Green Thorns Owl's Green Preston St Mary Lattinford Hill South Cove Newtown Saxtead Little Green Wissett Gedgrave Hall Great Livermere Wingfield Green Shingle Street Burgate Stansfield Cock & End Bramford Mellis Green Walpole Tattingstone White Horse Hightown Green Woolverstone Great Blakenham Scotia Drift Friston Workhouse Green Denham End Barham Pakenham Great Thurlow Haverhill Stockhold Green Aldeburgh Hanchett Village Cookley Street Great Ashfield Ford's 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Common Otley Green Reydon Lound Base Green Gosbeck Winston Pea Porridge Green Purple Hill Cay Hill Fornham St Genevieve Haughley Leiston California Clopton Corner Temple End Little Wratting Saxtead Green Capel St Mary Little Green Wrentham West End Bungay Wilsey Church End Gulling Green Stoke Park Saxtead Bottom Denham Green Mickley Green Redlingfield Tostock Blaxhall Bell's Cross Flixton Flowton Stonham Aspal Eastbridge Parham Gedding Beccles Stone Common Cole's Green Long Thurlow Babel Green Upper Town Wrentham Ringshall Stocks Braiseworth Thrandeston Hestley Green Great Bricett Burgh Acton Place St Margaret South Elmham Wixoe Waldringfield Heath Wetherup Street Wilby Castling's Heath Hollybush Corner Earl's Green Brantham Cross Street Weybread Street Mile End Boyton Knettishall Culpho Forward Green Sibton Higham Little Livermere Wattisfield High Street Blacksmith's Corner Farnham Fen Street Lower Raydon Sicklesmere Butley Benhall Street Polstead Horner's Green Barningham Redisham Stanwell Green Bell's Corner Charsfield Monk Soham Chapel Hill Haughley Green Fenstead End Stowupland Alderton Cattishall Nedging Ilketshall St Lawrence Orford Cratfield Great Common Wootten Green Poslingford Corner Broom's Barn Lidgate Newton Rougham Ubbeston Charles Tye Felixstowe Baxter's Green Great Barton Laxfield Daisy Green Broad Green Chevington Goddard's Corner Stanningfield Finningham High Street Risby Frizzeler's Green Brockley Green Cookley Green Ixworth Felixstowe Ferry Stow's Hill Thorney Green Rumburgh Felsham North Cove Broad Street Glemsford Tunstall Snape Watering Bentley Stradbroke Cretingham Palgrave Weston Blackheath Hunston Green Ash Street Washbrook Eye Mill Green Stanton Crownland Edwardstone Ward Green Great Cornard Battlies Green Bird Street Undley Upper Street Creeting Bottoms Little Blakenham Baylham Stone Shipmeadow Thwaite Pixey Green Knodishall Carlton Colville Chilton Leys Rushmere Street Elveden Hemingstone Witnesham Somerton Hessett Gipping Ilketshall 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