Bus Advertising in Saxtead

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Bus Marketing in Saxtead

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Saxtead - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Saxtead - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Saxtead- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Saxtead - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Saxtead (Suffolk)

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Sutton Common Henstead Sapiston Sicklesmere Wherstead Tattingstone West End Clare Syleham Chediston Cretingham Ash Street Bacton Homersfield Bradfield St George Claydon Wangford Mile End Framlingham Knaves Green Coltsfoot Green Fakenham Magna Kedington Thorington Street Botesdale Great Bricett Debenham Mendlesham Brockford Green Creeting Hills Withermarsh Green Sutton Long Thurlow Lower Holbrook Middleton Moor Eriswell Cotton Harrow Green Denham Cross Green Battisford Tye Warren Heath Saxtead Elmswell Southwold Metfield Common Bleach Green Boxford Broom's Barn Fenstead End Cowlinge Halesworth Ford's Green Ufford Wickham Green Westhall Chilton Leys Honey Tye Barley Green Bull Green Shotley Common Little Thurlow Hightown Green Laxfield Wortham Ling Thorington Kirkley Stradbroke Somersham Bury St Edmunds Parkway Higham Walsham le Willows Winston Chippenhall Green Cox Common Cockfield Westbourne Chantry Levington Friday Street Stores Corner Barrow Alderton Upper Layham Whepstead Brampton Street Gulling Green Coldfair Green Thorpe Morieux Hobbles Green Mill Green Exning Water Run Capel St Mary Lawshall Lackford Nedging Tye Blyford Thurston Planche Upper Town Saxham Street Fingal Street Kenny Hill Bucks Horn Place Brook Green Grinstead Hill Hollesley Clopton Green Stanningfield Hawstead Rotten End Attleton Green Wick's Green East Green Long Melford Broad Street Coddenham Green Bedingfield Hasketon Little Saxham Mutford Assington Great Bealings Windsor Green Broke Hall Chapel Hill Drinkstone Green Somerleyton Flixton California Whelp Street Cranmer Green Brightwell Heath Preston St Mary Brightwell Mill Green Cargate Stone Street St James South Elmham Brundish Street Potash Needham Market Little Bradley Great Common Gromford Mellis Green Creeting St Peter The Street Benhall Green Haughley Boyden End Lindsey Tye Rushmere Street Walpole Bromswell Heath Darsham Calais Street Hargrave Blackthorpe Withersdale Street Farnham Newmarket The Port of Felixstowe Little Knowles Green Blundeston Redlingfield Walberswick St Margaret South Elmham Mickfield Falkenham Great Saxham Pitmans Corner Castle Hill Friday Street Theberton Kessingland Beach Black Street Rede Marlesford Sackers Green Longfield Green Honington Wortham Lady's Green Monks Eleigh Smithwood Green Monk Soham Little Eriswell Whatfield Ilketshall St Andrew Cavenham Kesgrave Langham Snape Watering Chediston Green Heckfield Green Offton Redisham Dennington Corner Semer Church End Athelington Tuddenham St Martin Clopton Green Ipswich Fen Street Cock and End Wattisfield Timworth Green Ousden Chimswell Culfordheath Scotland Street Boyton Hagmore Green North Green Larks' Hill Icklingham Upper Street The Heath Cuckoo Green Pea Porridge Green Thorpe Green Curlew Green Brome Street Whitton Elveden Eastbridge Weston Cuckold's Green Wixoe Polstead Heath Copdock Risby Crackthorn Corner Holton St Mary Carlton Woodbridge Wickhambrook Stuston Gipping Kettlebaston Hengrave Coney Weston The Woodlands Helmingham Yaxley Lower Raydon Little London Rattlesden Creeting St Mary Waldringfield Heath Chelsworth Clopton Red Lodge Landwade Nayland Great Glemham Stanton Bloodman's Corner Thurston Page's Green Benhall Street Middleton Broadgrass Green Shotley Bruisyard Shottisham Oaks Tye Worlingham Crowfield Battisford Onehouse Burstall Little Whittingham Green Birds End Flowton Cross Street Rumburgh Shipmeadow Broadway Ringshall Cattawade Ubbeston Weybread Street Peasenhall Chillesford Rose Green Holton Barnby Kersey Tye Covehithe Babel Green Bradfield Combust Parliament Heath Tattingstone White Horse Hemley Reydon Smear Worlingworth Hanningfields Green Fornham All Saints Greenwich Gosland Green Wickham Street Leavenheath Leiston Scotia Drift Shimpling Tostock Felixstowe Moats Tye Coddenham Mace Green Stoke-by-Clare Bell's Corner Witnesham Euston Darmsden Hog's Corner Crownland Blaxhall Wordwell Freston Santon Downham Hoggard's Green Horringer Eyke Denham Green Assington Green Ashfield Cum Thorpe Brockford Street Sotherton Corner Shingle Street Capel St Andrew Hawkedon Thornham Magna Camps Heath Mill Hills Acton Great Bradley Sizewell Brampton Barnham Bedingfield Street Fornham St Genevieve High Street West Stow Cocks Green Mill Street Drakestone Green Bardwell Hillside Rishangles Pitcher's Green Upthorpe Almshouse Green Dunstall Green Chimney Street Little Glemham Cock & End Daisy Green Hopton Henley Wilsey Holywell Row Melton West Street Sherbourne Street Stratford St Mary Sotterley Edwardstone Silverley's Green Lowestoft Chelsworth Common Monks Eleigh Tye Cole's Green Sharpstone Street Hadleigh Heath Stock Hill Barnardiston Wickham Skeith Chattisham Bush Green Denham Street Lower Falkenham Tannington Sweffling Hitcham Dunwich Battlesea Green California Wilby Iken Brockley Green Mettingham Four Ashes Cow Green Maidenhall Uggeshall Higham Mellis Cratfield Middlewood Green Upper Street Fressingfield Kelsale Wicker Street Green Little Finborough Horham Wattisham Stone Woolpit Martlesham Heath Bacon's Green Barham Bowbeck Harleston Wenhaston Black Heath Shadingfield Cookley Street Gunton Wickham Street Newbourne Friday Street Little Blakenham Denham End Dagworth Kirton Temple End Beyton Clay Common Linstead Green Washmere Green Brandeston Chalkstone Haughley Green Sotherton North Cove Worlington Shop Corner Ramsholt Norton Little Green Bicker's Heath Goddard's Corner Thorpe Street Stone Common Trimley St Martin Charles Tye Blackheath Denham Yoxford Groton Mill Green Oakley Hanningfield Green Mill Common Metfield Aspall Oulton Broad Wyverstone Cuckoo Tye Wainford Shimpling Street West Row Boot Street Norton Bower House Tye Duke Street Parham Baylham Hulver Street Cookley Malting End Wentford Needham Street St Michael South Elmham Dublin Earsham Street Badingham Magpie Green Dandy Corner Dennington Hall Wetherup Street Cock Street Mill Hole Saxmundham Lower Layham Borley Green Silverlace Green William's Green Oldhall Green Capon's Green Erwarton Earl Stonham Shotley Gate 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Knettishall Ash Corner Wingfield Green Bromeswell Blacksmith's Corner Thelnetham Linstead Parva Combs Little London Badwell Ash Thurston End Shelland Calford Green Chilton Culpho Blacksmith's Green Maypole Green Brockley Corner Ampton Wyverstone Green Barking Tye Huntingfield Wales End Bobby Hill Hawstead Green Hintlesham Little Wenham Frostenden Corner Wingfield Toad Row Rose Hill High Street Kingshall Green Hazel Stub Letheringham Rougham Green Stackyard Green Slough Hill Wyverstone Street Aldham Cross Green Little Wratting North Warren Butley Hemingstone Rooksey Green Lidgate Woolpit Green Chickering Holbrook Otley Green Wetherden Upper Town Round Maple Stowmarket Humble Green Ringshall Stocks Hanchett Village Haughley New Street Chedburgh Old Felixstowe Mells Hemp Green Sproughton Bawdsey Little Bealings Little Thurlow Green East Green Weston Ditch Thorney Green Drinkstone Spexhall Boyton End Swan Green Creeting Bottoms Winston Green Nacton Brundish Priory Heath Workhouse Green Melon Green Stone Street Reydon Great Thurlow Finningham Back Street Hibb's Green Elmsett Oulton Clopton Green Washbrook Street Baylham Stone Stoke Ash Stoke Great Cornard Cavendish Newton Ringsfield Lakenheath Allwood Green Herringswell Kettleburgh Hestley Green Willisham Beck Row Lawshall Green Friston Easton Green Grundisburgh Upper Holton Denston Upper Street Newman's Green Cove Bottom Belstead The City Stonecross Green Park Gate Clopton Corner Ilketshall St Margaret Church Common Kenton Corner Thorns Bruisyard Street Dorley's Corner Colchester Green St Cross South Elmham Great Barton Lampardbrook High Rougham Brettenham Dorking Tye Cattishall Great Waldingfield Mendlesham Green Cornard Tye Market Weston Pettaugh Stowupland Hundon Great Wenham Stowlangtoft Sudbury Botesdale Green Trimley Lower Street Orford Alpheton Mill Green Hollybush Corner Town Street Charsfield Heveningham Pettistree Glemsford Maypole Green Wetherden Gosling Green Thornham Parva Weybread Lambfair Green Thorpeness Cook's Green Annesons Corner East Bergholt Ellough Stratford St Andrew Hunston Hacheston Wrentham Gislingham Gipsy Row St Nicholas South Elmham Ward Green Great Green Stanton Chare Battlies Green Great Livermere Rendham Cookley Green Saxtead Little Green Upsher Green Bedfield Long Green Cransford Aldringham Thwaite Buxhall Fen Street Knodishall Thistley Green Rushmere St Andrew Mickley Green Tuddenham Nowton Undley Bramfield Braiseworth Withersfield Ballingdon Stansfield Base Green Drybridge Hill Westleton Broad Green Little Green Crown Corner Nedging Purple Hill Easton Bradfield St Clare Woodside View Nettlestead Great Ashfield Carlton Colville Hoo Ringsfield Common Westhorpe Owl's Green Brundon Tunstall South Cove Stradishall Rougham Newtown Saxtead Bottom Martlesham White Horse Corner Tannington Place Fornham St Martin Otley Combs Ford Lindsey Flixton Otley Bottom Burgh Grimstone End Occold Frizzeler's Green Stonham Aspal Wattisham Milden Priory Green Kersey Upland Upper Weybread Falkenham Sink Stoke Park Lound Westerfield Hartest Hill Mendham Barningham Shelley Lower Street Willingham Gibraltar Earl's Green East Barton Saxtead Green Brandon Nether Street Corton Playford Naughton Haverhill Newthorpe Ashbocking Conyer's Green Benacre Bentley Capel Green Sternfield St Peter South Elmham Walton Bridge Street Great Finborough Kittle's Corner Bird Street Palgrave Kennett End Sudbourne Ingham The Downs North Green Ilketshall St Lawrence Boxted Tan Office Dennington Butley Low Corner Wetheringsett Clements Baxter's Green Sibton Stanwell Green Woolpit Heath Kersey Button's Green Willisham Tye Freckenham Buxhall Pixey Green Brantham Brown Street Rushmere Pound Green Hoxne Southolt Brent Eleigh Little Stonham Mildenhall Great Wratting Little Welnetham Horner's Green Methersgate Ashfield Green Bredfield Bacton Green Denham Corner Monk Soham Green Acton Place Burgate Thrandeston Debach Bures Green Cobblers Corner Stow's Hill Gosbeck Ixworth Thorpe Broad Green Roman Hill Meeting Green Tan Office Green Chevington Whitestreet Green Somerton Ringsfield Corner Audley End Herringfleet Beccles Sutton Street Lower Green Lavenham Swilland Aldeburgh Butley High Corner Depden Green East End Pakenham Moulton Bungay Thorndon Pakefield Gainsborough Poslingford Corner Racecourse Fen Street Flempton Forward Green Redgrave Annis Hill Genesis Green Great Green High Street Little Waldingfield Barking Snape Washbrook Poystreet Green Barsham Blythburgh Normanston Stanton Street Lower Common Trimley St Mary Burstallhill Canham's Green Duck Corner Gazeley Kentford Kingshall Street Cross Green Cranley Wootten Green Chelmondiston Foals Green Gedding Rendlesham Gedgrave Hall Felixstowe Ferry Gedgrave Wissett Harkstead High Street Green Hartest East End Raydon Rodbridge Corner All Saints' South Elmham Candle Street Framsden Mount Pleasant Earl Soham Hepworth Burthorpe Depden Stoven Dallinghoo Cherrytree Green Gisleham Wissington Felsham Smallwood Green Frostenden 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