Bus Advertising in Walsham le Willows

Get in touch

Bus Marketing in Walsham le Willows

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Walsham le Willows - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Walsham le Willows - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Walsham le Willows- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Walsham le Willows - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Walsham le Willows (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Denham Gislingham Saxtead Green Stanton Street Monk Soham Green Brockley Dallinghoo Wissett Kersey Friday Street Maypole Green Crownland Attleton Green Kingshall Green Witnesham Elmsett Raydon Chilton Leys Butley Broom's Barn Blacksmith's Green Bures Green Bramford Slough Hill Lambfair Green Hog's Corner Brightwell Heath Temple End Stanwell Green High Street Green Genesis Green Ufford Cavendish Little Saxham Cockfield The City Shop Corner Withersdale Street Bedingfield Street Sowley Green Ousden Norton Little Green Boxted Cratfield Creeting Bottoms Lower Green Aspall Hessett Naughton Cove Bottom Benhall Green Annesons Corner Lower Layham Rede Nedging Magpie Green Hartest Hill Gazeley Mill Green Wickham Market Clay Common Battisford Tye Nettlestead Rotten End Bull Green Brantham Rumburgh East Bergholt Melon Green Hanchett End Wetherup Street Weybread Street Saxham Street Ixworth Hengrave Calford Green Langham Shelley The Street Upsher Green Hadleigh Letheringham Chelsworth Dorley's Corner Stow's Hill Polstead Heath Bedingfield Pitcher's Green Creeting Hills Wetherden Back Street Earl's Green Cow Green Brampton Street Clare Flowton Wyverstone Street Bredfield St Michael South Elmham Hintlesham Rendlesham White Horse Corner Great Bradley Brightwell Little Bealings Stanningfield Stuston Earl Stonham Saxtead Little Green Botesdale Little Livermere Tostock Wilde Street Stutton Euston Barham Stradishall Chippenhall Green Charsfield Rushmere St Andrew Glemsford Stores Corner Long Thurlow Cotton Friday Street Melton Bower House Tye Wentford Little Wenham Herringswell Conyer's Green Canham's Green Barking Akenham Wilby Cross Green Burgate Coney Weston Occold Shottisham Pitmans Corner Lindsey Studlands Park Shelland Kessingland Higham Mile End Battisford Culfordheath Westbourne Landwade Gedding Upper Holton Brook Green Boulge Felixstowe Swan Green Lower Common Priory Heath Waldringfield Heath William's Green Wenhaston Black Heath Great Waldingfield Butley High Corner Cargate Great Welnetham Coltsfoot Green Great Common Middleton Maypole Green Great Cornard Stockhold Green Cornard Tye Stone Street Hibb's Green Smithwood Green Aldeburgh Coldfair Green Kessingland Beach Woolpit Castling's Heath Tannington Place Mendlesham Green Combs Ford Stackyard Green East End Crowfield Almshouse Green Woolverstone Wingfield Green Flixton Hepworth Hagmore Green Brackenham Cock & End Washmere Green Brandeston Stoke Park Old Newton Higham Knodishall Greenwich Chattisham Redgrave Aldringham St Nicholas South Elmham Metfield Tannington Knettishall Little London Great Blakenham Holton Troston Chalkstone Upper Layham Little Thurlow Green Bacon's Green Bradfield St Clare Orford Sharpstone Street Alpheton Thurston End Tuddenham Ford's Green Great Thurlow Kenny Hill Blythburgh Duck Corner Pakefield Wetheringsett Reydon Palgrave Brockford Green Hazel Stub Base Green Barningham Drinkstone Green Barnby Wyverstone Capel St Andrew All Saints' South Elmham Lampardbrook North Green Market Weston Ubbeston Clopton Corner Erwarton Pettistree Southwold Great Wratting Newton Marlesford Ashfield Green Denham Street Sudbourne Cookley Westhall Frostenden Corner Wainford Gunton Thorpe Morieux Dunwich Wangford Boardy Green Little Whittingham Green Woolpit Green Ringsfield Preston St Mary Iken Hillside Ash Corner Middlewood Green Lattinford Hill Thornham Parva Mill Green Birds End Fen Street Hoo Trimley St Mary Monewden Gromford Norton Wortham Kedington Borley Green Knaves Green Cranley Hemingstone Gisleham Grimstone End Little Waldingfield Rougham Green California Haughley New Street Denham Corner Harkstead Syleham Lower Holbrook Upper Weybread St Cross South Elmham Barley Green Thorpeness Blundeston Tan Office Lound Mickley Green Buxhall Crackthorn Corner Mutford Great Glemham Nowton Flempton Assington Wherstead Farnham Eastbridge Great Bealings Wordwell Bawdsey Waldringfield Cock and End Creeting St Mary Benhall Street Moulton East Barton Snape Watering Brent Eleigh High Street Pea Porridge Green Thorington Street Drakestone Green Lower Raydon Ingham Barking Tye Maidensgrave Buxhall Fen Street Holbrook Winston Green Great Wenham St James South Elmham Dorking Tye Shotley Clopton Green Badwell Ash Kingshall Street Upper Street Little Finborough Lady's Green Lawshall Green Park Gate Gainsborough Brettenham Sibton Great Finborough Thorington Wickham Skeith Snape Horringer Belstead Kersey Upland Easton Green Creeting St Peter Chilton Brockley Corner Toad Row Uggeshall Barsham Candle Street Whatfield Debach Bury St Edmunds Cavenham West End Wickham Street Lackford Hundon Dagworth Mells Priory Green Newbourne Parkway Button's Green Crowfield Green Haughley Wilsey Capon's Green Brabling Green Oaks Tye The Heath Spexhall Otley Bottom Bell's Cross Sackers Green West Row Weston Ditch Sibton Green Stone Common Barrow Little Green Oldhall Green Fornham All Saints Rishangles Cox Common Brampton Town Street Stowlangtoft East End St Margaret South Elmham Little Eriswell Nayland Elveden Ballingdon Castle Hill Horner's Green Crown Corner Upper Street Ashfield Green Newthorpe Stone Street Heckfield Green Boot Street Fornham St Genevieve Drinkstone Shotley Gate Sternfield Water Run Chantry Easton Bavents Sapiston Pixey Green Mendham Great Green Worlingham Walton Kentford Hollybush Corner Sweffling Acton Westleton Rose Hill Washbrook Hightown Green Curlew Green Braiseworth Beck Row Stowmarket Upper Town Willisham Tye Hanningfield Green Offton Church End Mill Hills Cobblers Corner Great Green Framlingham Tuddenham St Martin Henstead Lower Hacheston Broke Hall Thurston Shimpling Denham End Boxford Bardwell Sotherton Westerfield Oakley South Cove Stonecross Green Duke Street Oak Hill Beyton Green Barnaby Green Kettlebaston Bacton Green Burstallhill Assington Green Elmswell Mellis Athelington Alderton Forward Green Cuckoo Tye Upthorpe Little Glemham Willingham Haughley Green Meeting Green Clopton Green Cross Green Honey Tye Metfield Common Whepstead Potash Acton Place Harrow Green Hasketon Blackthorpe Stanstead Milden Cranmer Green Mace Green Whitton Moats Tye Bentley Ellough Washbrook Street Hobbles Green Cross Street Cuckoo Green Scotland Street Helmingham Wangford Capel Green Dandy Corner Hunston Green Edwardstone Stoke Ash Corton Earsham Street Hanchett Village Hargrave Oulton Broad Stoke-by-Nayland Chimney Street Brockford Street Somerleyton Leiston Barnardiston Denham Green Leavenheath Ampton Hemp Green Bird Street Broadway Cocks Green Herringfleet Martlesham Shingle Street Needham Market Mill Common Timworth High Street Icklingham Fenstead End Audley End Woodside View Weston Bucks Horn Place Honington Hoxne Dublin Coddenham Stoven Gosling Green Boyton Wyverstone Green Rickinghall Denham Whitestreet Green Hitcham Mole Hill Collipy's Green Button Haugh Green Thornham Magna Scotia Drift Thorndon Hacheston Lower Street Silverley's Green Wenhaston Beccles Bucklesham Owl's Green Daisy Green Hawstead Green Ashbocking Cattishall Wootten Green Gulling Green Allwood Green Winston Falkenham Sink Dennington Corner Wixoe High Rougham Coopers Corner Barnham The Port of Felixstowe Four Ashes Walsham le Willows Brown Street Nacton Rodbridge Corner Rushmere Shimpling Street Ringsfield Corner Annis Hill Windsor Green Stanway Green Gipping Little Thurlow Timworth Green Beyton Little Green Fressingfield Stoke The Woodlands Little Blakenham Bicker's Heath Lakenheath Boyton End Upper Street Stratford St Andrew Sproughton Mill Hole Otley Green Poslingford Cole's Green Bleach Green Bildeston Capel St Mary Lindsey Tye Goddard's Corner Framsden Cattawade Saxtead Bottom Blyford Flixton Bungay Friday Street Chelsworth Common Benacre Chapel Hill Kenton Bush Green Bloodman's Corner Carlton Cock Street Brome Linstead Parva Bedfield Worlington Bobby Hill Purple Hill Frostenden Darmsden Weybread Ashfield Cum Thorpe Gedgrave Fakenham Magna Malting End Finningham Stradbroke Mount Pleasant Burgh Stanton Darsham Wattisfield Carlton Colville Rattlesden Hulver Street Sotherton Corner Dennington Thorpe Green East Green Kersey Tye Mill Street Thurston Planche Earl Soham Cookley Street Barton Mills Chedburgh Humble Green Ringsfield Common Hadleigh Heath Holton St Mary Stonham Aspal Brundish Lawshall Freckenham Wetherden Upper Town Maidenhall The Downs Botesdale Green Wickham Street Lidgate Hollesley Thorns Shotley Common Linstead Green Lavenham Somersham Cuckold's Green Silverlace Green Falkenham Eriswell Daisy Green Roman Hill Thwaite Saxtead Cransford Chevington Depden Bowbeck Blacksmith's Corner Laxfield Cook's Green Wrentham Thorpe Street St Peter South Elmham Cross Green Ilketshall St Andrew Whelp Street Thrandeston Little London Brandon Boyden End Gibraltar Monks Eleigh Tunstall Mildenhall Henley Santon Downham Trimley St Martin Southolt Racecourse Dunstall Green Kittle's Corner Stratford St Mary Sizewell Ward Green Brome Street Babel Green Kelsale Swingleton Green Little Bradley Baxter's Green Hopton Rose Green Campsea Ashe Bradfield Combust Stock Hill Tattingstone White Horse Rendham Church Common Pinford End Onehouse Fen Street Colchester Green Brundish Street Gosbeck Burthorpe Clopton Green Clements Brundon Long Melford Friston Chediston Kirkley Yoxford Withermarsh Green Broadgrass Green Mill Green Rooksey Green Ramsholt Kenton Corner Russel's Green Pakenham Round Maple Little Knowles Green Levington Sutton Street Copdock Westley Mickfield Hanningfields Green Page's Green Gedgrave Hall East Green Stanton Chare Wingfield Little Welnetham Woolpit Heath Great Barton Bedfield Long Green North Warren Baylham Stone Charles Tye Trimley Lower Street North Green Hestley Green Holywell Row Parham Baylham Kirton Otley Yaxley Butley Low Corner Farley Green Theberton Monks Eleigh Tye Ipswich Withersfield Gipsy Row Walberswick Chickering Battlesea Green Calais Street Stoke-by-Clare Bradfield St George Dalham Huntingfield Felsham Swilland Rushmere Street Pettaugh Broad Street Bacton Ilketshall St Lawrence Grinstead Hill West Stow Blaxhall Bromeswell Newman's Green Walpole Broad Green Bridge Street Thistley Green Worlingworth Covehithe Smallwood Green Exning Risby Lowestoft Westhorpe Chediston Green Reydon Smear Kesgrave Drybridge Hill Thorney Green Eyke Great Green Playford Wick's Green Undley Felixstowe Ferry Woodbridge Walk Wales End Broad Green Blackheath Poslingford Corner Apsey Green Cay Hill Stubbing's Green Methersgate Eye Harleston Oulton Hemley Wrentham West End Mettingham Grundisburgh Bramfield Workhouse Green Coddenham Green Hawstead Monk Soham Cookley Green Rougham Kettleburgh Burstall Wicker Street Green Kennett End Great Ashfield Sotterley Great Bricett Ixworth Thorpe Bruisyard Street Pound Green Larks' Hill Bell's Corner Badwell Green Wattisham Stone California Foals Green Denston Depden Green Lower Falkenham Parliament Heath Red Lodge Redisham High Street Black Street Great Livermere Semer Mendlesham Clopton Chilton Street Hartest West Street Hoggard's Green Wortham Ling Needham Street Heveningham Somerton Longfield Green Cherrytree Green Chelmondiston Brockley Green Woodbridge Mill Green Redlingfield Sutton Common Cretingham Culford Halesworth Wickhambrook North Cove Polstead Shipmeadow Bromswell Heath Dennington Hall Camps Heath Tattingstone Ringshall Stocks Little Stonham Bruisyard Nedging Tye Aldham Little Cornard Combs Cowlinge Warren Heath Newtown Sherbourne Street Horham Hunston Little Wratting Sudbury Chimswell Ringshall Debenham Groton Normanston Sutton Wissington Rushbrooke Hawkedon Battlies Green Middleton Moor Martlesham Heath Nether Street Ash Street Badingham Thelnetham Ilketshall St Margaret Haverhill Stansfield Peasenhall Freston Fornham St Martin Wickham Green Easton Tan Office Green Chillesford Spratt's Street Old Felixstowe Oakley Park Gosland Green Colton Mellis Green Wattisham Bures Saxmundham Culpho Homersfield Hinderclay Claydon Newmarket Shadingfield Fingal Street Great Saxham Sicklesmere Stowupland Willisham Poystreet Green Frizzeler's Green