Bus Advertising in West Row

Get in touch

Bus Marketing in West Row

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in West Row - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in West Row - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in West Row- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in West Row - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover West Row (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Castle Hill Westhorpe Ringsfield Common Stanwell Green Wetherden Wentford Broad Green Ilketshall St Andrew West Street Park Gate Pixey Green Conyer's Green Lampardbrook Lower Falkenham Mount Pleasant Brown Street East End Hoggard's Green Borley Green Great Green East Green Newtown Little Stonham Purple Hill Poystreet Green Wortham Cornard Tye Marlesford Lower Street Higham Horringer Willingham Edwardstone Sutton Street Mill Green Malting End Flixton Poslingford Corner Cross Street Dunwich Acton Boxted Baxter's Green Sherbourne Street Hunston Green Brockley Corner Stackyard Green Woodbridge Lattinford Hill Bacon's Green Chattisham Great Green Bradfield St George Fressingfield Winston Green Ashfield Cum Thorpe Kennett End Elveden Drybridge Hill East Green Falkenham Sink Sternfield Hanchett End Burstall Kettleburgh Methersgate Ubbeston Blackheath Candle Street The Woodlands Stockhold Green Thorpe Street Little Glemham Cavenham Fen Street Pitcher's Green Gedgrave Hall Lidgate Dennington Hall Horner's Green Coney Weston Brackenham Wilsey Duck Corner Heveningham Botesdale Clopton Green Slough Hill All Saints' South Elmham Kersey Waldringfield Heath Hengrave Saxtead Bottom Kesgrave Combs Playford Oldhall Green Blackthorpe Ford's Green Allwood Green Gosland Green Great Waldingfield St James South Elmham Carlton Colville Moats Tye Needham Street Blacksmith's Corner St Nicholas South Elmham Peasenhall Chediston Green Woolpit Broadway North Cove Cay Hill Upper Street Henstead Aldringham Dallinghoo Scotia Drift Larks' Hill Rushbrooke Stradbroke Barningham Higham Battisford Tye Harkstead Flixton Easton Bavents Bentley Whelp Street Chediston Walberswick Mill Common Cotton Charsfield Swilland Blythburgh Stone Street Eastbridge Wangford Woolpit Heath Hoo Thelnetham Stanton The City Brockford Green Church End Snape Watering Stanton Chare Witnesham Mutford Sapiston Brundish Street Oaks Tye Meeting Green Framsden Rooksey Green Saxham Street Gazeley Thurston Planche Monk Soham Dandy Corner Friston Onehouse Mace Green Culford Hargrave Clopton Bell's Cross Harleston Walsham le Willows Westleton Denham Wyverstone Monks Eleigh Tye Capon's Green Priory Heath Somerleyton Chelmondiston Ousden Homersfield The Heath Aldham Stow's Hill Laxfield Leavenheath Carlton Naughton Lambfair Green Sibton Green Maidensgrave Butley Low Corner The Port of Felixstowe Crowfield North Warren Stanway Green Snape Thurston Little Livermere Toad Row Trimley St Mary Rushmere Street Fen Street Barton Mills Preston St Mary Santon Downham Polstead Heath California Flempton Creeting Hills Debach Cuckoo Green Denham Burstallhill Wickham Market Cock & End Coddenham Ingham Saxtead Sotherton Occold Bobby Hill Assington Green Wyverstone Green Dunstall Green Broadgrass Green Earl Stonham Little Whittingham Green Forward Green Otley North Green Withermarsh Green Curlew Green Ilketshall St Margaret Rose Green Denham Corner Thorpeness Martlesham Heath Base Green Lady's Green Crackthorn Corner Goddard's Corner Westerfield St Peter South Elmham Blaxhall Brundon Chevington Lawshall Drinkstone Coldfair Green Nedging Little Waldingfield Sotterley Wenhaston Black Heath Mill Hills Pakenham Holton Milden Winston Almshouse Green Chelsworth Common Ringshall Stocks Page's Green Ward Green Dublin Knodishall Tattingstone White Horse Wicker Street Green Martlesham Newthorpe Dagworth Easton Metfield Common Maypole Green Frostenden Thornham Magna Great Common Parliament Heath Wattisham Stone Theberton Felixstowe Lound Upsher Green Stock Hill Westbourne Brome Upthorpe South Cove Cole's Green Norton Weybread Monk Soham Green Buxhall High Street White Horse Corner Back Street Acton Place Cowlinge Wixoe Culpho Knettishall Haughley Hitcham Willisham Tye Mill Street Bedfield Long Green Campsea Ashe Finningham Hinderclay Troston Kelsale Tunstall Holton St Mary Syleham Brabling Green Capel St Mary Little Green Stratford St Andrew North Green Bradfield St Clare Cockfield Friday Street Great Barton High Street Stanningfield Groton Stanton Street Sowley Green Great Welnetham Church Common Great Wenham Hollesley Braiseworth Ashfield Green Cattawade Clopton Green Boot Street Round Maple Daisy Green Saxmundham Middleton Gipsy Row Chillesford Hog's Corner Birds End Upper Holton Upper Street Whitestreet Green Longfield Green East Bergholt Timworth West Stow Thorington Street St Margaret South Elmham Letheringham Blacksmith's Green Stowupland Woodbridge Walk Drinkstone Green Greenwich Upper Street Cow Green Little Green Yaxley Cuckoo Tye Redgrave Akenham Stowlangtoft Rushmere Stone Street Sudbury Lower Green Clay Common Melton Brockford Street Burgh Belstead Benacre Middleton Moor Leiston Bedingfield Gislingham Cove Bottom Kenny Hill Pea Porridge Green Brettenham Worlingworth Bacton Ixworth Great Bradley Maypole Green Humble Green Chalkstone Barnardiston Shotley Gate Wick's Green Lackford Wilby Mile End Great Thurlow Ipswich Calais Street Temple End Wenhaston St Cross South Elmham Chickering Brandeston Hadleigh Heath Stonham Aspal West End Knaves Green Kessingland Beach Hulver Street Botesdale Green Bird Street Whatfield Metfield Rede Hagmore Green Chilton Leys Whepstead Great Green Friday Street Cavendish Thorpe Green Cox Common Brantham Butley High Corner Rumburgh Ufford Upper Layham Black Street St Michael South Elmham Depden Barley Green Brockley Undley Withersdale Street Bildeston Darmsden Normanston Euston Pettaugh Stuston Palgrave Icklingham Earsham Street Brent Eleigh Corton Hunston Little London Trimley Lower Street Mickley Green Honey Tye Little Welnetham Somersham Stoke Ash Stonecross Green Ash Street Bramford Wickham Skeith Rushmere St Andrew Gunton Studlands Park Harrow Green Little Eriswell Parham Iken Cransford Capel St Andrew Rickinghall Wingfield Dennington Tostock Thorns Mill Green Barking Tye Combs Ford Willisham Ringsfield Water Run Battlies Green Rendham Calford Green Mells Fakenham Magna Great Bricett Barham Bramfield Chilton Mill Green Ashfield Green Elmsett Mellis Green Withersfield Lower Layham Great Blakenham Nowton Boxford Bush Green Dorking Tye Bawdsey Lower Raydon Covehithe Kedington Stansfield Lindsey Tye Polstead Falkenham Freckenham Gulling Green Little Wenham Broom's Barn Landwade Ellough Bradfield Combust Badwell Green Clopton Corner Oakley Park Thorndon Tan Office Green The Street Hestley Green Stanstead Poslingford Cookley Street Langham East Barton Stoke Wangford Earl's Green Felixstowe Ferry Hemp Green Little Cornard Bruisyard Windsor Green Wissett Kenton Corner Frizzeler's Green Lindsey Kenton Charles Tye Brome Street Ringsfield Corner Denham Green Hadleigh Hawstead Tan Office Chelsworth Newman's Green Owl's Green Newton Redisham Gosbeck Hanningfield Green Copdock Thorney Green Battisford Earl Soham Mettingham Lower Common Sutton Hanningfields Green Wissington Monks Eleigh Badwell Ash Herringfleet Claydon Lawshall Green West Row Washbrook Hobbles Green California Baylham Stone Spexhall Newmarket Genesis Green Sweffling Racecourse Cock and End Alderton Barrow Blyford Barsham Wainford Cherrytree Green Pakefield Wetherup Street Little Wratting Hemingstone Wyverstone Street Burgate Eriswell Nether Street Worlingham Chantry Long Thurlow Old Felixstowe Boyton Bungay Bridge Street Potash Shimpling Little London Drakestone Green Dorley's Corner Daisy Green Market Weston Levington Mickfield Sackers Green Broke Hall Mildenhall Beyton Woolverstone Woodside View Worlington Colchester Green Gainsborough Great Saxham Exning Eyke Rendlesham Mole Hill Hintlesham Russel's Green Hopton Hollybush Corner Chilton Street Wickham Street Kingshall Street Lowestoft Ilketshall St Lawrence Denham End Pitmans Corner Hartest Hill Stoke-by-Clare Offton Thornham Parva Weybread Street Parkway Ash Corner Coddenham Green Silverlace Green Stoven Little Bealings Crown Corner Castling's Heath Warren Heath Great Wratting Heckfield Green Holbrook Sharpstone Street Cross Green Great Finborough Gipping Capel Green Gisleham Coltsfoot Green Benhall Street Cattishall Thrandeston Gibraltar Frostenden Corner Great Glemham Button Haugh Green East End Barnham Southwold Great Bealings Little Finborough Apsey Green Rose Hill Old Newton Honington Bruisyard Street Grundisburgh Duke Street Stoke Park Woolpit Green Shop Corner Thorpe Morieux Beccles Sibton Darsham Cook's Green Upper Weybread Stone Common Southolt Rodbridge Corner Wherstead Nettlestead Somerton Bull Green High Street Walpole Mill Green Creeting St Peter Bedfield Bloodman's Corner Redlingfield Rattlesden Helmingham Hundon Collipy's Green Nacton Friday Street Brandon Wickhambrook Walton Ixworth Thorpe Wingfield Green Assington Broad Green Fenstead End Newbourne Creeting Bottoms Denston Barnaby Green Tannington Shotley Common Bucklesham Wootten Green Kentford Cross Green Orford Kessingland Baylham Thorington Little Blakenham Ashbocking Haverhill Kirton Sutton Common Boyden End Tannington Place Hanchett Village Fornham St Martin Upper Town Wrentham Little Bradley Rougham Green Culfordheath High Rougham Nayland Sudbourne Benhall Green Clare Framlingham Beck Row High Street Green Shotley Beyton Green Silverley's Green Kingshall Green Colton Town Street Barnby Mendlesham Little Saxham Shelland Reydon Shottisham Cross Green Crownland Brampton Street Rotten End Freston Clements Ringshall Stratford St Mary Fingal Street Oulton Broad Grimstone End Hacheston Badingham Bacton Green Thistley Green Little Thurlow Camps Heath Brightwell Heath Wales End Workhouse Green Flowton Wordwell Cookley Horham Hartest Mill Hole Bower House Tye Babel Green Stutton Cock Street Rougham Oakley Lower Hacheston Wilde Street Aspall Bardwell Boulge Holywell Row Cratfield Denham Street Broad Street Dalham Bell's Corner Brampton Farley Green Boyton End Fornham All Saints Tuddenham St Martin Cranmer Green Chippenhall Green Bury St Edmunds Kersey Tye Sicklesmere Smallwood Green Saxtead Green Washmere Green Pettistree Crowfield Green Timworth Green Brundish Fornham St Genevieve Erwarton Hasketon Brook Green Scotland Street Hightown Green Bowbeck Linstead Parva Hessett Weston Ditch Stowmarket Little Knowles Green Buxhall Fen Street Roman Hill Oak Hill Gosling Green Whitton Chedburgh Shadingfield Kettlebaston Halesworth Grinstead Hill Wickham Street Felsham Button's Green Hemley Norton Little Green Creeting St Mary Linstead Green Shelley Ballingdon Glemsford Middlewood Green Chapel Hill Hazel Stub Lavenham Sizewell Hibb's Green Wickham Green Semer Westley Henley Gedding Wattisfield Easton Green Bleach Green Wrentham West End Bures Green Four Ashes Magpie Green Great Cornard William's Green Burthorpe Ramsholt Rishangles Weston Dennington Corner Monewden Hoxne Waldringfield Foals Green Trimley St Martin Elmswell Wetheringsett Hawstead Green Cranley Annis Hill Cuckold's Green Shipmeadow Eye Bromeswell Herringswell Huntingfield Raydon Oulton Bromswell Heath Washbrook Street Cobblers Corner Athelington Audley End Pinford End Clopton Green Otley Bottom The Downs Kersey Upland Little Thurlow Green Haughley New Street Red Lodge Brightwell Boardy Green Long Melford Kittle's Corner Risby Stoke-by-Nayland Saxtead Little Green Coopers Corner Attleton Green Otley Green Aldeburgh Kirkley Swan Green Great Livermere Alpheton Westhall Stradishall Nedging Tye Cargate Bredfield Uggeshall Smithwood Green Spratt's Street Bures Gedgrave Bicker's Heath Swingleton Green Mendlesham Green Blundeston Thurston End Farnham Tuddenham Annesons Corner Chimswell Ampton Brockley Green Cocks Green Priory Green Hawkedon Depden Green Shingle Street Reydon Smear Stubbing's Green Shimpling Street Wortham Ling Melon Green Thwaite Tattingstone Haughley Green Debenham Hillside Maidenhall Pound Green Battlesea Green Sproughton Moulton Cretingham Lakenheath Mendham Chimney Street Great Ashfield Canham's Green Wetherden Upper Town Stores Corner Sotherton Corner Butley Wattisham Bucks Horn Place Gromford Needham Market Cookley Green Barking Lower Holbrook Hepworth Mellis Bedingfield Street Yoxford