Bus Advertising in Willisham

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Bus Marketing in Willisham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Willisham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Willisham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Willisham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Willisham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Willisham (Suffolk)

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Brown Street Botesdale Playford Dennington Corner Mells Saxmundham Lackford Shingle Street Oaks Tye Hestley Green Chippenhall Green Sibton Green Burstallhill Wherstead Maypole Green Elmsett Rodbridge Corner Maypole Green Thorney Green Thorington Bramford South Cove Syleham Wenhaston Wingfield Ringsfield Corner Nedging Rishangles Horner's Green Sizewell Hulver Street Wentford Darsham Brackenham Little Waldingfield Benhall Green Great Bradley Hunston Martlesham Heath Thorpe Street Bawdsey Boardy Green Lower Raydon Boot Street Semer Denham Green Withersdale Street Chimney Street Crownland East End Gipsy Row Great Bealings Monewden Oulton Dublin Pettistree Cuckoo Tye Cock Street Groton Friday Street Friday Street Dorking Tye Cuckold's Green Great Wratting Honington Weybread Roman Hill Bromeswell Rushmere Studlands Park Cocks Green Worlingham Denham Linstead Parva High Street Hog's Corner Ixworth Chediston Green Tostock Euston Acton Great Green Attleton Green Bedingfield Southolt Market Weston Theberton Thurston End Ash Street Stowmarket Westhorpe Newman's Green Witnesham Culfordheath Parliament Heath Hoo Cox Common Aldham St Michael South Elmham Chediston Tan Office Pinford End Water Run Helmingham Stoke-by-Nayland Daisy Green Foals Green Bleach Green Rattlesden Mile End Stanton Chare Stockhold Green Snape Alderton Capel St Mary Kesgrave Tuddenham St Martin Assington Clopton Green Meeting Green East Green Kersey Beyton Weston Ditch The Port of Felixstowe Farley Green Thorpeness Upper Holton Wetherden Upper Town Normanston Bramfield Birds End Grimstone End Tan Office Green Bromswell Heath Walpole Saxtead Little Green Bradfield St George Russel's Green East Barton Tannington Place Brockley Corner Wissington Frizzeler's Green Clopton Green Chelmondiston Coddenham Bower House Tye Stanway Green Sweffling Great Glemham Little Eriswell Ringsfield Common Woolpit Heath Cove Bottom Wetheringsett Cattawade Maidensgrave Larks' Hill Hillside Akenham Bungay Bedfield Long Green 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Stowupland Little Knowles Green Homersfield Walberswick Somerleyton Somersham Henstead Chilton Leys Hacheston Broad Green Brandon Wilby Goddard's Corner Sotherton Clay Common Upper Street Whepstead Covehithe Stone Common Whatfield Great Cornard Ringsfield Holton St Mary Worlington Camps Heath Chillesford High Street Ramsholt Great Barton Worlingworth Bradfield St Clare Cock & End St Peter South Elmham Mill Street Little Green Coney Weston Rougham St Margaret South Elmham White Horse Corner Benacre Malting End Stoke Park Hollesley Long Thurlow Smithwood Green Monk Soham Potash Hintlesham Gisleham Creeting Hills Shottisham Creeting Bottoms Hightown Green Charles Tye Iken Swingleton Green Huntingfield Kettlebaston Gunton Daisy Green Black Street Earl's Green Rooksey Green Brockford Green Drinkstone Green Gipping Poslingford Corner Occold Depden Green Boxted Benhall Street Lindsey Tye Thurston Little Finborough Wilde Street Barking Ashfield Cum Thorpe Nedging Tye Bell's Cross Blacksmith's Green Little Thurlow Green Capel Green Fenstead End Ufford Polstead Heath Church End Dalham Page's Green Earsham Street Gedgrave North Green Stackyard Green Bowbeck Needham Street Trimley Lower Street Trimley St Martin Washbrook Street Sotterley Horringer Blyford Hopton Oulton Broad Bridge Street Flixton Wales End Tuddenham Workhouse Green Dorley's Corner Knodishall Broadway Mace Green Cook's Green Hawstead Barnaby Green Ubbeston Sibton West Row Sproughton Saxtead Green Levington Bruisyard Street Priory Heath Shimpling Street Kennett End Ash Corner Westbourne Bloodman's Corner Kedington Dandy Corner Rede Bildeston Mill Green Sutton Common Blaxhall Baylham Brandeston Easton Bavents Collipy's Green Crown Corner Pitcher's Green Battisford Tye Sternfield Corton Chimswell Kessingland Beach Kentford Thorns Great Waldingfield Hanchett Village Eyke Baylham Stone Undley Shotley Gate Little Bealings Oak Hill Stuston Great Blakenham Kettleburgh Cornard Tye Bucklesham Southwold Cay Hill North 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Wattisham Stone Monks Eleigh Maidenhall Lidgate Tunstall Burthorpe Bures Broom's Barn Broad Street Spratt's Street Mildenhall St Cross South Elmham Swilland Beck Row Whitestreet Green Debenham Willisham Depden Moats Tye Duck Corner Combs Ford Middleton Dennington Hall Hawkedon Candle Street Heckfield Green Ringshall Stocks Clements The Street Buxhall Fen Street Freckenham Lower Layham Woolpit Green Coldfair Green Burgate Wortham Ling Monks Eleigh Tye Laxfield Chickering Heveningham Lower Street Lindsey Castling's Heath North Warren Brockford Street Allwood Green Brook Green Hoggard's Green Chelsworth Common Fakenham Magna Ashfield Green Grundisburgh West Stow Sutton Street Elmswell Fornham St Martin Brabling Green Carlton Colville Rendham Newtown Hartest Marlesford Copdock Gromford Chelsworth Drybridge Hill Apsey Green Little Bradley Westley Brundish Mutford Somerton Gazeley Pakenham Wenhaston Black Heath East End Bentley Mellis Saxtead Bottom Old Newton Felsham Stansfield Rose Hill Horham Rotten End Ballingdon Lower Green Sotherton Corner Gainsborough Pound Green Oldhall Green Scotia Drift Newton Pea Porridge Green Culpho Earl Soham Ilketshall St Margaret Crackthorn Corner Norton Little Green Wickham Skeith Bell's Corner Kenton Langham Botesdale Green Upsher Green Reydon Stoke Timworth Culford Framsden Icklingham St Nicholas South Elmham Willingham Denham Street Four Ashes Halesworth Alpheton Nowton Broadgrass Green Stubbing's Green Walsham le Willows Assington Green Coddenham Green Brettenham Reydon Smear Hanchett End Brent Eleigh Needham Market Blackthorpe Cookley Duke Street Little Saxham Claydon Otley Aspall Shimpling Barham Mill Hole Sherbourne Street Rushmere Street Barton Mills Cretingham Moulton Hunston Green Higham Wortham Cookley Green Lawshall Redlingfield Creeting St Mary Uggeshall Rumburgh Thorpe Green Kirton Woodside View Wrentham West End Newbourne Withermarsh Green Dunwich Stanton Street Brightwell Heath Cargate Crowfield Green Denham Corner 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Holton Dagworth Honey Tye Stratford St Mary Lound Rushmere St Andrew Stoke-by-Clare Priory Green Westleton Upper Town Stradbroke Hitcham Wingfield Green Mickfield Denham Chantry Swan Green Little Stonham Scotland Street Weston Upper Weybread Sackers Green Great Green Cratfield Humble Green Cockfield Bacton Green Cranmer Green Harleston Flowton Stanwell Green Battlies Green Brampton Trimley St Mary Wainford Hepworth Gulling Green Shotley Lowestoft Pitmans Corner Buxhall Whelp Street The City Winston Wilsey Blacksmith's Corner Borley Green Winston Green Hoxne Blythburgh Chilton Capel St Andrew Badwell Green Brundon Letheringham Little Green Bobby Hill Clopton Corner Badingham Haverhill Melon Green Tattingstone White Horse Great Common Chedburgh All Saints' South Elmham Denston Smallwood Green The Heath Falkenham Sink Friday Street Wickham Market Cross Green Gosbeck The Downs Fornham St Genevieve West Street Wixoe Combs Badwell Ash Belstead High Rougham Friston Barnardiston Kirkley Norton Beyton Green Frostenden Corner Hundon Wrentham Church Common Higham Fen Street Wangford Rendlesham Cotton Wicker Street Green Little London Pixey Green Finningham Exning Stonham Aspal Easton Green Thrandeston Haughley Green Redgrave Haughley New Street Weybread Street Willisham Tye Shelland Dallinghoo Stone Street Wyverstone Washbrook Clopton Whitton Kingshall Street Stone Street Baxter's Green Fornham All Saints Hemingstone Wattisfield Thistley Green Colchester Green California Nether Street Conyer's Green Great Green Braiseworth Kittle's Corner Temple End Hibb's Green Framlingham Monk Soham Green Lawshall Green Yoxford Woolpit Upper Street Chapel Hill Brockley Green Brundish Street Saxtead Peasenhall Curlew Green Debach William's Green Barningham Little Thurlow Carlton Lakenheath Charsfield Little London Cranley Westhall Silverlace Green Ampton Stoke Ash Oakley Park Walton Cock and End Felixstowe Ferry West End Mole Hill Upthorpe Little Livermere Hengrave Shipmeadow Butley High Corner Sowley Green Elveden