Bus Advertising in Horley

Get in touch

Bus Marketing in Horley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Horley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Horley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Horley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Horley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Horley (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Littlefield Common Hinchley Wood Shere Thorpe Lea Lucas Green Woolmer Hill Thorpe Sunbury-on-Thames Blackbrook Church Town Beacon Hill Elmbridge Village St Ann's Heath Send Grove Stroud Common Tyrrell's Wood East Clandon Culmer Wrecclesham Dunsfold Green Tadworth Downside Charlton Nork Bushy Hill Cobham Shamley Green Westcott Felbridge Povey Cross Sutton Abinger Friday Street Knowle Hill Bramley Greatpark Shellwood Cross Tilford Broadford The Chart Leatherhead Common Shackleford Willey Green Netherne on-the-Hill Boundstone South Earlswood Clark's Green Ockley Hurst Green Nutfield Horsell Birch Chertsey Meads Ash Munstead Heath Knaphill Grove Heath Bisley Camp Effingham Common Fetcham Walton on the Hill Sandhills Castle Green Holloway Hill Egham Wick Frensham Westhumble Stonehill Beare Green Woodham Moorhouse Bank Crosswater Runnymede Upper Ifold Mimbridge Shepperton Stoneleigh Wonersh Wey Meadows Wormley Lingfield Common Hamm Court Estate Penny Pot Tower Hill The Bourne Tilford Reeds Oxshott Stonebridge Burpham Gatwick Tuesley Farley Green Pyrford Village Merrow Logmore Green Addlestonemoor Flexford Upper Eashing Send The Sands Box Hill Alfold Crossways Highstreet Green Fredley Hamsey Green Horne Kempton Park North Looe Domewood Strood Green Chattern Hill Englefield Green Rowly Burstow Badshot Lea Chipstead St Johns Stanners Hill Merstham West End Ash Estates Oxted Whitewood Thames Ditton Ripley Hascombe Sutton Green Compton Weston Green Hoe Norney Capel Aaron's Hill Mead Vale The Wells East Horsley Lane End Hogden Bottom West Clandon Farnham Gomshall Shepherd's Hill Woodcote East Ewell Stanwell Moor Walton-on-Thames Critchmere Mousehill Bowlhead Green Fairmile Ripley Springs Busbridge Pirbright Camp Upper Halliford Lower Eashing Longcross Coldharbour Slyfield Dorking Fisher's Hill Abinger Hammer Chaldon Ridge Green Ockford Ridge Broadham Green Lyne Coles Meads Lower Kingswood Felthamhill Whitmoor Vale Lower Halliford Stoughton Grayswood Shottermill Hockering Estate St George's Hill Mayford Anglefield Corner Batt's Corner South Godstone Smoky Hole Sunbury Common Fan Grove Esher Buckland Crownpits Parkgate Tatsfield Haxted Hamhaugh Island Stanwell Broadmoor Chiddingfold Ewell Smallfield Great Bookham Fairlands Sheet's Heath Stanford Common Holmethorpe Wentworth Farleigh Court Betchworth Runfold Dormansland West Horsley Abinger Common Skimmington Almshouse Common Chertsey Redhill Donkey Town Shortfield Common Towpath Titsey North Holmwood Brook Place Pyrford Green Abbotswood Headley Ash Vale Bellfields Giggshill Byfleet Warlingham Hurst Park Cudworth Addlestone South Merstham Spreakley Crawley Hill Mytchett Place West Byfleet Grafham Ashtead Tyler's Green Newlands Corner Burrows Cross Lower Green Wisley Lightwater Hawk's Hill Pyle Hill Martyr's Green Field Common Waterloo Chilworth Shalford Maybury Compton Albury Heath Littleton Common Irons Bottom Guildford Park Tongham Trumps Green Elstead Hindhead Charlwood Tilford Common Gatton East Molesey Bishopsgate West End Ellen's Green Russ Hill Wood Street Village Littleton St Ann's Hill South Holmwood Frimley Green Pitland Street Ewhurst Green Tandridge Felcourt Pot Common Manor Park Bisley Nutcombe Alfold Reigate Heath Abinger Bottom Lock Island Brook Staines-upon-Thames Godalming West Molesey Middle Bourne Leigh Windlesham Dunsfold Common Peartree Green Dunsfold Epsom Langley Vale Jacobs Well Hog Hatch Givons Grove Ansteadbrook Laker's Green Guildford Beasley's Ait Holmwood Corner Stroude Stoke D'Abernon Rowhill Onslow Village Doversgreen Salfords Claremont Park Cartbridge Rushmoor Effingham Laleham Mugswell Loxhill Millbridge Margery Albury Binscombe Charleshill Chelsham Fetcham Grove Newdigate Witley East Shalford Park Barn Cranleigh Woldingham Limpsfield Whyteleafe Deepdene Thursley Hatton Hill Pains-Hill South Nutfield Normandy Birtley Green Ramsnest Common Enton Green Eashing Send Marsh Weybridge Frimley Ridge Worcester Park Mickleham Brook Buckland Fickleshole Hale Wotton Ranmore Common Claygate Littleton Green Cross Lower Bourne Tyrell's Wood Brooklands Whitmoor Bottom Rydens Kingfield Horley Hurlands Ashford Common Whitfield Court Brick Hill Weybourne Combe Common Lower Ashtead Woking Rose Hill Pachesham Park Lingfield Whitebushes Little Bookham Blindley Heath Peper Harow New England Bagshot Heath Deepcut Mid Holmwood Row Town Old Woking New Haw Ewhurst Egham Hythe Elm Corner Ottershaw Subrosa Limpsfield Chart West Ewell Dockenfield Hooley Meath Green Frith Hill Hamm Moor Gadbrook Hook Heath Chobham Pagewood Ashley Park Woodbridge Hill Holmbury St Mary Mytchett Artington Wanborough Farncombe Ash Green Walliswood Thorncombe Street Upper Hale Puttenham Newchapel Harpesford Keeper's Corner Heatherside Ridgebridge Hill Crowhurst Lane End Limpsfield Common Wasp Green Westborough Blackheath Brewer Street Hydestile Bunce Common Rowledge Kingswood Pray Heath Burwood Park Great Burgh Epsom Downs Woodmansterne Wray Common Warwick Wold Ockham Hurtmore Bletchingley Livingstone Park Brockham Egham Thorpe Green Wyke Polesden Lacey Worplesdon Norwood Hill Wheelerstreet Penton Hook Virginia Water Crowhurst Abbey Mead Littlewick White Post Woodhatch Henley Park St John's Knowle Green Pirbright May's Green Burgh Heath Sidlow South Park Pixham Outwood Hambledon Sandy Cross Nalderswood Caterham Pitch Place Cramhurst Merle Common Bagshot Dogkennel Green Ashford The Ridge Farleigh Smart's Heath Birch Green Shepperton Green Great Enton Hatchford End Banstead Kingswood Warren Palmers Cross Royal Holloway Shortheath Camberley Hermitage Woods Estate Sunbury Sheerwater Westfield Mogador Lordshill Common Paynes Green Dippenhall Peaslake Oatlands Park Rydeshill Knowle Grove Reigate Churt Little London Horsell Haslemere Mount Hermon Dormans Park Frimley Hatchford Ashtead Common Forest Green Leatherhead Mayes Green Milford Weatherhill York Town Burntcommon Westbrook Pyrford Dennisville Seale Holland Norley Common Long Ditton Brookwood Dawesgreen Godstone West Bedfont Shrubs Hill Hersham Peasmarsh Catteshall Whiteley Village Isle of Wight Hookwood Burrowhill Pharaoh's Island Brockham Park Okewood Hill Woldingham Garden Village Heath End