Bus Advertising in Moxley

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Bus Marketing in Moxley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Moxley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Moxley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Moxley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Moxley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Stoke Park Hill and Cakemore Sheldon Cheswick Green Low Hill New Town Row Kineton Green Stockfield Blakeley Green Hillfields Great Heath Marston Green Lower Eastern Green Whitley Toll End New Oscott Bescot Westwood Heath Blakenhall Oldwich Lane Perry Common Oldbury Darby's Hill Bournbrook Wednesbury Oak Selly Oak Selly Park Reeves Green Moxley Packwood Gullet The Woods Longbridge Round's Green Wolverhampton Old Hill Underhill Four Oaks Park Millison's Wood Lower Gornal Wollaston Woodside Shire Oak New Invention Hill Hook West Smethwick Dickens Heath Shard End Stow Heath Quarry Bank Tippity Green Cofton Common Hockley Royal Sutton Coldfield Lane Head Pensnett Heronfield Lodge Hill Earlsdon Upper Ettingshall Oakham Northfield Stambermill Bell Green Langley Green Middle Stoke Green Lane Old Oscott Lea Hall Woods Bank Court House Green Kingshurst West Coseley Packwood Hill Top Wordsley Moseley Box Trees Wootton Green The Leys Hollyberry End Lutley Old Dock Rough Hay Alcester Lane's End Warstock Rotten Row Gosford Green Allesley Newton Brownhills West Upper Stoke Brandhall Halesowen Catchems Corner Greet Pendeford Potter's Green Tile Hill Norton Monmore Green Ten Acres Stoke Heath Monkspath Vigo Blackheath Mill Green Dudley Wood Moor Hall Balsall Ulverley Green Short Heath Fishley Doe Bank Rough Hills Bartley Green Parkes Hall Tipton Hurst Green Canley Gardens Dixon's Green Oxley Hodgehill Black Patch Balsall Common Bearwood Dudley Kingswinford The Manor Streetly Yew Tree Spring Vale Lower Stoke Rumbush Aston Wellington Place Bentley Fordbridge Sharmans Cross Soho Westwood Gardens Monks Park Horseley Heath Reddicap Heath Stockland Green Springfield Tettenhall Wood Stivichall Castlecroft Hockley Heath Hilltop Wylde Green Stockwell End Shepwell Green Shirley Heath Draper's Fields Glebe Farm Wren's Nest Pinley Gardens Swan Village Netherton Wergs Digbeth Chelmsley Wood Wallington Heath Shelfield South Yardley Stourbridge Holbrooks Dudley Port Goldthorn Hill Aldersley Pickford Green Haden Cross Walsgrave on Sowe Woodcock Hill Cheylesmore Millfields Short Heath Acocks Green Hurst Hill Knowle Darlaston Harden Lode Heath Carol Green Garretts Green Finchfield Burnt Tree Beechwood Hall Green Frankley Blossomfield Lambert's End Ryecroft Loxdale Newbolds Rood End The Coppice Hill Fordhouses Lower Bradley Oscott Holly Hall Summerford Place Birchills Vicarage Bowling Green Moor Green Tat Bank Walsall Falcon Lodge Newbridge Black Lake Greenleighs Hasbury Cawney Hill King's Norton Dorridge Woodcross Warley Woods Birmingham Parting of the Heaths Whiteheath Gate Mushroom Green Primrose Hill Castle Vale Eve Hill Beech Lanes Goscote Coundon Darley Green The Knowle Springs Mire Upper Witton Titford Ridge Hill Allesley Green Beechwood Gardens Tudor Hill Blakenall Heath Albion Middle Bickenhill Nordley Hill Lanesfield Little Bromwich Shenley Fields Hawkesley Rubery Roseville Netherwood Heath Tansley Hill Stirchley Bromley Leighswood Wightwick Birchfield Elmdon Heath 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Green St Chads Turves Green Whitlock's End Fen End Fallings Heath Chadwick End Heath End Oakeswell End Mayer's Green Woodgate Russell's Hall Sparkhill Londonderry Lodge Green Scott's Green Bushbury Hill Claregate Daw End Lifford Bilston Whitmore Reans Gravelly Hill Cradley Heath Tividale Wood Hayes The Chuckery Rowley Regis Merry Hill Birches Green Norton Green Ryders Green Lozells Springfield Springfield Portway Stechford Brierley Hill New Mills Castle Bromwich Gospel Oak Banners Gate Ladywood Wollescote Swan Village Upper Eastern Green Illshaw Heath Oxbarn Tyseley Sutton Coldfield Little London Ettingshall Ocker Hill Wood Green Mesty Croft Churchfield Portobello Amblecote California Penn Walsall Wood Winson Green Billesley Brades Village Tyburn Garrets Green Minworth Washwood Heath Olton Dibdale Gib Heath Hardwick Streetly Bunker's Hill Three Maypoles Brown's Green West Heath Hall Green Friar Park Edgbaston Walsal End Catherine Cross Wood End Hockley Manor House Old Fallings Aston New Town Causeway Green Grace Mary Estate Sedgley Lime Tree Park Walmley Little Bloxwich Kirby Corner Bradmore Perry Beeches Buckland End Bordesley Green East Chapel Fields Yardley Fields Brownhills Catshill Bradnock's Marsh Tilehouse Green Tile Cross Summerfield Park Billesley Common Baptist End Meriden Barr Common Small Heath Pelsall Wood Clayhanger Chad Valley Golds Green Queslett Church Hill Boldmere Red Hill Stubber's Green King's Hill Salter Street Palmers Cross Goldthorn Park Priory Woodsetton London Fields Compton Cinder Hill Palfrey Bristnall Fields Tibbington Withymoor Village Four Oaks Ley Hill The Delves Newtown New Cross Weoley Castle Colehall Greets Green Tipton Green Holly Bank Neachells Bacon's End Wyken Green Brookfields Brickhouse Farm Aldridge Tidbury Green Cotteridge Eastcote Dudley's Fields Penn Fields Chapel Green Pinley March End Balsall Street Ashmore Park Handsworth Eaves Green Finham Whitehouse Common Saltley Willenhall Scotlands Canley Spring Bank Ladywood Pickford Benton Green Coal Pool Deepfields Wallbrook Windmill End Bournville Woodway Park Bishopgate Green Hampton in Arden Gilbertstone Sandwell Fallings Park New Town Ettingshall Park Moseley Village Lye Shirley Street Whitmore Park Langley Pype Hayes Knowle Grove Yardley Wood Willenhall Tividale Hall Witton Bloomfield Nechells Hamstead Elmdon Lapal New Dock Kitt's Green Woodgate Valley Smethwick Longford Wake Green Binley Maney Foxford Pleck Hill Wood Ridgacre Yardley Ruiton Golds Hill Walker's Heath Lyndon Mere Green Hasluck's Green Bentley Heath Illey Watford Gap Wyken Balls Hill Lyndon Green Pedmore Mount Pleasant Showell Green Freezeland Merridale Gornalwood Meer End Bloxwich Darby End Pinkett's Booth Highfields Moseley Bradley Charlemont Perry The Flatts Foleshill Harborne Bordesley Brockmoor Spring Vale Four Oaks Brownshill Green Catherine-de-Barnes Wood End Ashmore Lake Great Barr Stoke Aldermoor Hall End Leamore Hayley Green Grove Vale Cape Hill Harvills Hawthorn Coventry Blowers Green Nechells Green Solihull Lodge Great Bridge Priestfield Little Heath Pheasey Princes End Copt Heath Park Village Bourne Vale Rowley's Green West Bromwich Edgwick