Bus Advertising in Brown Royd

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Bus Marketing in Brown Royd

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brown Royd - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brown Royd - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brown Royd- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brown Royd - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
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Wellington Hill Northowram Colton Common Far Royds Greetland Clayton Heights Low Weardley Ferncliffe Low Green Springfield Ingrow Round Hill Flockton Green Thorpe Hightown Lower Houses Henshaw Howden Clough Slack Gomersal Hill Top Riddings Stocksmoor Little Preston Woolley Grange Lumbrook Overthorpe Greengate Low Baildon New Scarborough Moor Top Troy Hill Healey Old Snydale Sands Altofts Littlemoor Bottom Nook Paradise Green Oulton Bailiff Bridge Cowmes Oakes Moor Head Addingford Fox Royd Tinshill Moor Boulder Clough Coley Dalton Wood End Flockton Moor Totties Pule Hill Lane Head East Hardwick Thornhill Lees Bantam Grove Troydale Crossflatts Burmantofts Truncliffe Nab Holdsworth Lawns Booth Wood Thwaites Bolton Outlanes Glass Houghton Barkisland Stoney Royd Hunsworth Hill Top Barkerend Oldfield East Garforth Newmillerdam Tong Park Ravensthorpe Newton North Elmsall New Blackpool Littlemoor Long Lee Clifton Mount Pleasant Haigh Moor Ramsden Wood Holt Head Gilcar Moor Gate Greenside 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Bottom Cottingley Bramley Low Fold Tandem Eldwick Beck Hainworth Shaw Exley Hillhouse Folly Hall Stanley Ferry Wetherby Hanging Stone Low Farm Havercroft Bank Top Hungate Badsworth Flushdyke Woodhouse Richmond Hill Harden Daisy Hill Horbury England Lane Castle Street Mytholmroyd Nutclough Moor Side Eastbourne Pole Moor Lindwell Baildon Barley Cote West Bretton Chiserley Farnley Tyas Scotgate Church Garforth Old Bramhope Knowle Park Colton Strong Close Well Hill Lawnswood Priesthorpe Beeston Royds Flappit Spring Hill Top Notton Bramham Thornton Lodge Blackmoorfoot Dodd Naze Lee Lane Ripponden Wood Tranmere Park Midgley Pecket Well Old Hills Brookroyd Robin Hood Holy Croft Elm Estate Paddock Pottery Field Rufford Park Alwoodley Park Haggs Hill Victoria Low Bentley Fartown Odsal Camp Town Shay Gate Vale Townville Bradley Mills Whitley Head Fulneck Upper Marsh Knowl Wood Old Lindley Swarcliffe Wrenthorpe Barnside Langley Taylor Hill John o' Gaunts Ashenhurst New Scarboro' Pike End 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Hill Monkhill Haycliffe Hill Hade Edge Denholme Edge Heaton Shay Cornholme Wilsden Hill Netherton Isle of Skye Quarry Broomfields Fenay Bridge Southowram Quarry Hill Triangle Priestley Green Calverley Marl Pits Nook Airedale Black Gates Manston Lower Altofts Stile Common Rashcliffe Skelmanthorpe Springhead Town End Birds Edge Kilnhurst Gipton Whinmoor Hall Cliffe Holywell Green Stanley Alverthorpe Liversedge Cromwell Bottom Quarmby Woolgreaves Marsh Yews Hill Upper Fagley Harecroft Shaw Fields Dean Lane Head Cross Hill Buttershaw Illingworth Upper Green Gildersome Holmfield Brookhouse Leaventhorpe Walton Peckfield Bar Wragby Lidgett Park Warley Town Moor Edge Hepworth Toftshaw Moor Primrose Hill Beeston Hill Lee Moor Crofton Common Side New Town Troy Ashfield Middleton Birks Lepton Edge Crow Nest Birkenshaw New Road Side Pike Law The Leylands Lower Popeley Cowcliffe Graveleythorpe Woodhouse Common Fagley Elland Upper Edge Woodside Wainstalls Lee Mount Woodlesford Bolton Woods East Carlton Crosland Moor Harewood Guard House Daw Green Priestthorpe Dirk Hill Beechcliffe Lower Wellhouse Great Cliff Dudley Hill Hall Green Swain Green Bracken Bank Foulby Lane Head Shibden Head Thurstonland Shinwell Elland Lower Edge Stourton Thorpe on The Hill South Ossett Goose Hill West End Netherton Wibsey Priory Estate Moorbottom Riley Willow Field West Scholes Buslingthorpe Honley Birstall Smithies Linton West End Jackson Bridge Brooklands Golcar Brownroyd Hill Linthwaite Hill Top Estate Wooldale Carlton Collingham Lower Grange Upper Denby Scholes Wike Horsforth Woodside Hightown Yeadon Milnthorpe Belle Isle King Cross Netherthong Bruntcliffe Boothtown Addingham Moorside Cross Hill Marsden Whitkirk Undercliffe Lighthazles Lupset Brianside Northorpe Manywells Height Camp Field Westerton Bingley Heaton Luddenden Foot East Moor Lady Wood Bradley Hawksworth Netherton Hipperholme Stead New Popplewell Portobello Chickenley Hallfield Stony Lane Adel East Moor Old Micklefield Knottingley Morley Gully South Hiendley Low Moor Water Fryston Moor Top Tingley Moor Garforth Thwaites Brow Thornbury Prince Royd Heath Common Chidswell Lane End Cross Stone White Lee Thorpe Gate Estate Black Moor Dewsbury Pollard Park Spring Bank Allerton Brighouse Highfields Moor End High Utley Sandhills Clayton West Aireworth Shade Hill Top Westgate Hill Rothwell Carleton Hill Estate East Bierley Noon Nick Bradford Moor Sowood Green South Elmsall Hanging Heaton Upper Eastwood Pickwood Scar Charlestown Mount Tabor Fearnville Fall Ings Shore Hole Bottom New Close Halton Moor Copley Wellroyd Newton Hill Wibsey Slack Hill Top Kirkhamgate Newall West Vale Painthorpe Merchant Fields Rotcher Deighton Gates Clough Head Haddingley Low Moor Side Hinchliffe Mill Combs Brooks Bank Pellon Claremount New Scarborough Chapelthorpe Leeming Mount Pleasant Hawks Stones West Town Kirkheaton Rawdon Carrs Shelley Lady Balk Aspley Farsley Horbury Junction Sowerby Black Hill Wilshaw Sandy Lane Alwoodley Gates Briestfield North Featherstone Green Hill Sheepridge Harehills Cringles Ossett Norristhorpe Lister Hills Bank Top Greenbottom Copley Hill Headingley Bankfoot Brandy Carr The Crescent Brackenhall Pinders Fields Heathfield Newstead Stanningley Daisy Hill Moortown Kelcliffe Mytholmes Whitwood Mere Aberford Norton Tower Gawthorpe Horton Bank Stone Chair Mount Highburton Bolster Moor Birchcliffe Warland Harewood Park Ireland Wood Utley Round Hill Sowood Hubberton Green Ledston Luck Tong Street Moorside Hilltop Estate Calder Vale Towngate Lydgate Catherine Slack Cavalier Hill High Ackworth Akroydon Woodhouse Hill Horton Bank Top Birks Highfield Cullingworth Stanks East Bowling Under Hill Bank Nook Woolley Green Side Birchencliffe Knotford Toftshaw Whins Wood West Ardsley Hill Top West Bowling Ovenden Wood Cutsyke Mytholm Beechwood Steander Cottingley Bar West Morton Charlestown Shearing Cross Bierley Fell Lane Brearley High Weardley Mabgate Sandal Staygate Thackley End Arthington Lingbob Town End Sunnybank Cowlersley Westfield Hainworth Lamplands Carr Gate Norr Thornhills Half Mile Drub Denholme Clough Lepton Lower Soothill Kippax Common Old Town Cleckheaton Cross Roads Saltaire Wyke Low Utley Mountain Raggalds Hullen Edge Newsome Delf Hill East Rigton Norwood Park Wakefield Simpson Green Pudsey Horton Bank Bottom Keelham Little Hemsworth Cackleshaw Battyeford Goosehill Newtown Scammonden Walsden Causeway Foot Wyke Common Hill The Shay Newsam Green East Ardsley Lower Hopton New Brighton Cragg Vale Lydgate Hunslet Carr Snowgate Head Ilkley Roydhouse Denby Dale Riddlesden Bents Head Salford Hey Green Micklefield Hole Bottom America Moor Flockton Swain House Shelley Woodhouse Westborough Methley Low Mill Village Heath Middleton Clayton Hill New Sharlston Arrunden Old Dolphin Penda's Fields Streethouse Upper Common Idle Moor Hightown Heights Lane Head Great Preston Atkinson Hill Windmill Hill Scar Top Wood Row Middlestown Silsden Salendine Nook Gledhow Beggarington Hill Patrick Green Eastbrook Brown Moor Norland Town Ouzlewell Green Lawkholme Meltham Mills Bogthorn Holmbridge Scholes Bramhope Holme Pool Bank Brackenhill Barnbow Carr Bank Low Fields Staincliffe Woodbottom Knowl Outlane Moor Knowler Hill Delph End Marshfields Kirkthorpe Moorside Menston Lightcliffe Eastburn Br Baildon Wood Bottom Thornes Ogden Crosland Hill Botany Rawdon Deighton Upper Armley Longwood Primrose Hill Moorend Hillfoot Ovenden Castleford Ings Potternewton Woodhouse Flanshaw Heaton Grove Hartshead Moor Top Eastborough Cookridge Holmfield Gate Foot Bradshaw Steep Lane Rawfolds Upper Hopton Slaithwaite Shelf West Park Cockley Hill Eastburn Haworth Wilberlee Eastwood Halton Upper Moor Side South Crosland Far Headingley Clerk Green Chapel Green Queensbury Woodhouse Hill Crosland Edge Laycock Harewood Hill Slack Hoo Hole Ackworth Moor Top Brownhill End Newtown Scott Green Pledwick Holme Adel Upper Wyke Wood End Ledston Rosemount Raby Park Snydale Oakwood Bottomley Fitzwilliam Chequerfield Ledsham Leeds Cartworth Rastrick Gipton Wood Shepherd Hill Marsh Top Lidgett Burley in Wharfedale Pudsey Strawberry Hill Upper Cumberworth Carr Crofts Lockwood Half Acres Harley Wood Upper Heaton Thornhill Damems Holme Wood Oxenhope Common Side Stainland New Micklefield Highroad Well Moor Swillington Common Boothroyd Ainley Top Morley Hole Hunslet Micklethwaite Cradle Edge Apperley Bridge Laisterdyke Sharlston Woodhouse Cliff Stump Cross Slack Beechwood Heckmondwike Lower Holme Krumlin Grove Place Harehills Corner Manningham Shackleton Woodend Barcroft Moorhead Bailey Hills Hall Bower Lower Hirst Roundhay Killingbeck Scapegoat Hill Northgate Austhorpe Nab Hill West Hardwick Hawksworth Portsmouth Hove Edge Kebroyd Blackley Holmfirth Woodkirk Longwood Edge Woodhall Penny Hill Wentbridge Stocks Bank Westfield Peas Acre Methley Junction Crawshaw Nethertown The Flatts Ousel Hole Batley Carr Meal Hill Cotton Stones Minsthorpe Hollingthorpe Tannery Yard Cross Green Sowerby Bridge Little Lepton Holt Park Milnsbridge Ben Rhydding Lower Fagley Town End Woodhouse Sun Side Erlings Park Hill Crimbles Borough Corner Bankhouse Bottom Eastwood Knowsthorpe Sawood New Scarbro Kitchenroyd Hogley Green Girlington Whitwood Ravenscliffe Lidget Green Highfield Thornhill Edge Brook Hill Waterloo Cockersdale Walton Friendly Highroad Well Fourlands Windhill Booth Bank Chellow Heights Beck Hill Upper Batley Ossett Street Side Hartshead Moor Side Ellentrees Barwick in Elmet Upper Green High Flatts Lane End Scissett Hough Side Upper Holme Moorthorpe Cutler Heights Batley Allerton Bywater Bracken Hill Ryhill Seacroft Common End Birkenshaw Bottoms Charlestown Estate Lofthouse Low Ackworth Weardley Gildersome Street Bowling Hollinthorpe Hill Top Addingham Scholemoor Common End Almondbury Sandford Spring End Keighley Slippery Ford Denholme Gate Haigh Fold Savile Town Agbrigg Intake Steeton New Wortley New Crofton Whitkirk Lane End Normanton Common Cliff Weetwood Holbeck Pool-in-Wharfedale Savile Park Nunroyd Stanbury Bradley Hill New Town Mirfield Berry Brow Ferrybridge Hill Green Clough Cold Hiendley