Bus Advertising in Cockersdale

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Bus Marketing in Cockersdale

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cockersdale - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cockersdale - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cockersdale- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cockersdale - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Cockersdale (West Yorkshire)

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Other locations available for bus advertising
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Pule Hill Hole Bottom Delf Hill Knottingley Fagley Scotgate Wragby High Ackworth Moor Edge Ledston Snake Hill Camp Town Nook Cross Gates Tong Park Woodhouse Common Thornton Carr Crofts Horse Race End Green Clough Half Mile Seacroft West End Longwood Edge Holme Wood Newton Thorpe Edge Fourlands Elland Upper Edge Wrangbrook Low Springs Ireland Wood Apperley Bridge Woodend Thongsbridge Strawberry Hill Ellentrees Laisterdyke Shackleton Bents Head Under Bank Cross Hill Idle Moor Height Paleside Prince Royd Lawns Silver Royd Hill Crofton Morley Calder Grove Upper Green Almondbury Ferncliffe Scott Hall Frizinghall Marl Pits Baildon Holmes New Wortley Cross Hill Penda's Fields Birchencliffe Whinmoor Moor Head Hill Top Bantam Grove New Brighton Pottery Field Little Horton Pinders Fields Lane End Booth Round Hill Totties Micklethwaite East Hardwick Harden Bracken Park Elland Lower Edge Hade Edge Birkhouse Lindley Hill Top Edgerton Hollin Park Scissett Nettleton Hill Horbury Bridge Ripleyville Marsh Top Woodhouse Greengates Stile Common Hey Green Fearnville Hilltop Estate Walshaw Eastbrook Burley Hawksworth Austhorpe Upper Batley Tyersal Brandy Carr Hall Green Riddings Quarry Hill Mickletown Lower Grange Hough End Thunder Bridge Sowood Green Park Villas Lane End Scholes Low Green Cockersdale Mount Pleasant Hopetown Pudsey Hartshead Moor Side Midgehole Shibden Head Sowerby Taylor Hill Ferrybridge Hill Shaw Cross South Crosland North Featherstone Grange Moor Windmill Hill Fixby Nook Westgate Hill Wheldale Elland West Royd Upper Moor Side Low Moor Hinchliffe Mill Ledsham Oakenshaw Ogden Pike End Thorncliff Bingley Bradley Mills Old Town Scammonden Burn Knolls Copley Hill Ben Rhydding Hawks Stones Toftshaw Moor Dewsbury Moor Hessle Pool-in-Wharfedale Bruntcliffe Carlinghow Barcroft Notton Wilsden Damems Luddenden Foot Showfield Woodhouse Swarcliffe Low Fields Flockton Moor Newstead Upper Cumberworth The Leylands Farsley Beck Bottom Newsam Green Moor End Cross Roads Pecket Well Brownroyd Hill Portobello Keelham Gillroyd Ainley Top Linfit Half Acres Shelley Woodhouse Elm Estate Idle Thorpe New Blackpool Clayton West Low Utley Woodside Beeston Hill Cutler Heights Baildon Wood Bottom Woodside Scapegoat Hill Norton Tower Bracken Hill Soyland Town Cold Hiendley New Sharlston New Scarboro' Lee Mount Lydgate Town End Dudley Hill Sawood Airedale Slack Liversedge Hill Top Hill Top Wrenthorpe Lockwood Monkswood Woolley Harecroft Barkisland Clough Foot Shade Walpole Thurstonland Mill Stables Shelf Blackshaw Head Hemsworth Ossett Spa Moor Allerton Blackmoorfoot Mount Pleasant Heaton Royds Hunslet South Elmsall Crossley Hall Roker Lane Bottom Stanningley Beeston Park Side Knotford Swincliffe Cleckheaton Low Bentley Scar Top East Bowling Whitkirk Bank Lister Hills Liphill Bank Jackson Bridge Hough Side Roundhay Churwell Shay Gate Small Banks Lepton Edge Tarn Swain Green Slack West Bretton Wood End Foulby Hermit Hole Agbrigg Benomley Clifford Wilsden Hill New Crofton Bradford Moor Headingley Springhead Priestthorpe Hogley Green America Moor Thwaites Flushdyke Holywell Green Upper Hopton Hillhouse Hunslet Carr Spring End Deighton Holmfield New Town Micklethwaite Village Ousel Hole Kirkburton Haigh Moor Crow Nest Little Lepton Upper Heaton New Mill Slead Syke Aspley Pudsey Bowling Netheroyd Hill Old Snydale Holmfield Wood End Hill Top Estate Greenside Claremount Mytholmes Horbury Brianside Hightown Heights Harewood Newsome Healey Friendly Skircoat Green Monkhill Low Mill Village Heaton Shay Hollingthorpe Tong Fitzwilliam Pike Law Lidgett Stand Bridge Barley Cote Little London Bailiff Bridge Windhill Southowram Upper Wyke Upton Savile Town Heckmondwike Ravenscliffe Paradise Green Swillington Common Lady Wood Swinnow Woodhouse Cliff Brunthwaite Penny Hill Walton Primrose Hill Norwood Green Hubberton Green Washpit Priestwell Tingley Horsforth Heaton Eccup Far Royds Burmantofts Ingrow Boothtown Highfield Cringles Sandy Lane Mill Bridge Heathfield Harley 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Earlsheaton Rothwell Stanley Ferry Tyersal Gate Dean Lane Head Lofthouse Outwood Mountain Sowood Hole Bottom Eastwood South Ossett Troy Hill Helme Kiddal Lane End West Bowling Goosehill Troy Wainstalls Alwoodley Gates Meltham Mills Lidgett Park Silsden Stainland Felkirk Nook Lower Shelf Lindwell Calder Vale Newall Ravensthorpe Scholey Hill Crackenedge Woodhall Hills Alwoodley Miles Hill Nether End Salendine Nook Snydale The Shay Allerton Milnsbridge Upper Greetland Knowler Hill Lower Woodlands Park Hill Cackleshaw Flush House Castleford Water Fryston Weardley Allerton Bywater Lady Balk Shaw Lane Green Hill Lingards Wood Town End West End New Scarborough Low Farm Green End Oxenhope West Ardsley Woodhouse Carr Lower Hopton Birkenshaw Bottoms Aireworth Rowley Hill Thorpe Audlin Low Baildon Ovenden Wood Little Bradley New Brighton Newlay Wibsey Holbeck Methley Junction Holmfirth Beechwood King Cross Hallfield The Oval New Town Moorbottom Parkside Whitley Head Lower Cumberworth Black Hill 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Bridge Upperthong Steeton Gildersome Street Beldon Hill Charlestown Estate Badsworth Staincliffe Harewood Hill Otley Kirkstall Queensbury Nunroyd Birkenshaw The Green Newtown Greetland West Carlton Eccleshill Wellroyd Peckfield Bar Primrose Hill Topcliffe Towngate Runtlings Birstall Smithies Toftshaw Hove Edge Lower Wortley Collingham Bottomley Spring Bank Upper Denby Guiseley Marsh Garforth Newtown Burnlee Fartown Green Rhyddings Nab Hill Sandford Lower Denby Oakworth Wyke Common Westfield Little Preston Hall Cliffe Crimbles Swinnow Moor Eastburn Br Buslingthorpe Fartown Farnley Tyas Thornhill Knowsthorpe Sunnybank Batley Carr Manywells Height Willow Park Farnley Adel East Moor Langley Coley Gauxholme Nethertown Holmbridge Lower Wellhouse Birstall Heptonstall Hill Top Marsh Norristhorpe Wheatley Pool Bank Ossett Street Side Low Moor Side Stockbridge New Close Raby Park Meanwood Bagby Fields Shepherd Hill Eastborough Causeway Foot Netherton Holt Head Bradford Northorpe Wrose Cambridge Bolster Moor Bramhope Carlton Thick Hollins Barnbow Carr Cottingley Bar Haigh Fold Batley Wyke Parlington East Carlton Victoria Haycliffe Hill Park Estate Arrunden Ryecroft Berry Brow Shadwell Houses Hill Chiserley Great Horton Leaventhorpe New Road Side Highfield Brackenhall Crosland Moor Boothroyd Blackley Far Headingley Upper Hirst Spring Side Brearley Common End Huddersfield East Moor Clayton Hill Booth Wood Holdsworth Rodley Marsh Little Hemsworth Almondbury Common East Rigton Kirkheaton Sheepridge Mag Dale Brook Hill Bank Top Highfields Beechwood Whitecote Brooks Bank Cookridge Green Side Outlane Moor Richmond Hill Holt Park Sharlston Hipperholme Lower Popeley Cowlersley Addingham Calderside Thackley Kirkhamgate Netherton Girlington Walsden Ashfield Stanbury Leymoor Clough Head Moorside Brown Moor Netherthong Town End Woodlesford Crossflatts West Morton Dalton Flush Beck Hill Whitwood Mere Isle of Skye Quarry Illingworth Esholt Pye Nest East Garforth Littletown The Crescent Triangle Brockholes Honley Moor Shepley Birks Scholes Exley Boulder Clough Crosland Edge Deighton Gates