Bus Advertising in East Garforth

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Bus Marketing in East Garforth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in East Garforth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in East Garforth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in East Garforth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in East Garforth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover East Garforth (West Yorkshire)

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Other locations available for bus advertising
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Braithwaite Holt Park Lower Hopton Green Side Beeston Royds Shore Bardsey Hough Side High Weardley Tong Park Ravensthorpe Holmfield Town End Middlestown Stile Common Hogley Green Exley Laisterdyke Height Rastrick Little Horton Green Cornholme Beeston Hill Shepley Stocks Bank Knowsthorpe Stand Bridge Walton Dirk Hill Stanks Kitson Hill Greetland Wall Nook Lingbob Lee Mount Highfields Farnley Tyas Riley Holt Head Thongsbridge Crosland Edge Baildon Littlemoor Bottom Graveleythorpe Stanley Ferry Hightown Elland Upper Edge Calderside Cullingworth Highfield Cotton Stones Birkenshaw Bottoms Denby Dale Rothwell Haigh Pecket Well Parklands Low Common Shelley Woodhouse Newsholme Heaton Shay Denholme Bagby Fields Old Bramhope West End East Ardsley Charlestown Estate Netheroyd Hill Booth Wakefield Bolton Woods Lidget Green Shibden Head Lumb Foot Longwood Edge Newlay Lady Wood Wragby Lofthouse South Kirkby Goosehill Brownroyd Hill Hill Charlestown West Park Sharlston Common Swarcliffe Barwick in Elmet Low Common Willow Park Horton Bank Little London Houses Hill Upper Wyke Agbrigg Nethertown Overthorpe Dudley Hill Ripponden Hessle Wheatley New Fryston Thwaites Copley Harley Wood Hill Top Wrangbrook Upper Cumberworth High Utley New Mill Lister Hills Bradley Mills Cross Hill Lower Soothill Peckfield Bar Rotcher Upper Common Hill Top Estate Blackmoorfoot Coley Townville Hainworth Shaw Allerton Bywater Thackley End Grove Place Wellington Hill Haggs Hill Yews Hill Woodhouse Foulby Hill Top Walpole West Town South Ossett Strong Close Wibsey Slack Edgerton Holmfield Upper Armley Hartshead Moor Top Crimbles Combs Lindwell Leymoor Mount Tabor Town End Ossett Lower Woodlands Staygate Adwalton Marshfields Under Bank Mirfield Hall Green Clough Foot Town End Holme Stanbury Scotland Lane End Spen Savile Town Park Villas Paddock Northowram Well Heads Lawkholme Notton Shaw Cross Gate Foot Marsh Brockholes Bents Head Ogden Booth Bank Rashcliffe Otley Sandford Northorpe Mount Pleasant Beeston 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Town Bottomley Denholme Gate Marsh Oakes Knowl Tong Hubberton Green Midgley Northgate Pinders Fields Thwaite Gate Roberttown Stainland Baildon Green Bantam Grove Bradshaw Tinshill Thorpe Edge Sandy Lane Wellroyd Skircoat Green Dodd Naze Akroydon New Town Lower Houses Lawns Minsthorpe East Bierley Pool Bank Clifton Friendly Green Hill Meal Hill Flush House Scholemoor Headingley Hill Lower Altofts West Scholes Bank Hunsworth Bottom Boat East Hardwick Tingley Tranmere Park Snowgate Head Hartshead Moor Side Bankhouse Bottom Battyeford The Shay Crow Nest Newtown Harehills Corner Elland Horton Bank Bottom Salendine Nook Ramsden Wood Holme Thorner Low Town End Heptonstall Coxley Kebroyd Upper Denby Dewsbury Moor Haycliffe Hill Ireland Wood Weardley Half Acres Rodley Newsome Durkar North Elmsall Moor Top Elland Lower Edge Monkhill Burley in Wharfedale Burmantofts Shearbridge Gilstead Riddings Lane Head Ainley Top Gillroyd Birstall Lower Fagley Brown Hill Small Banks Pontefract Hemsworth Bracken Hill Tannery Yard Cross Roads Carlton Stanley Jaw Hill Woodhouse Cliff Upper Green Moor Side Chellow Heights Kirkthorpe Ferrybridge Green End Addingford America Moor Colton Common Weetwood Newmillerdam Whitkirk Erlings Scammonden Lower Popeley Bierley East Keswick Crawshaw Norland Town Ambler Thorn Longwood Hunslet High Brunthwaite Lane End Scar Top Brown Royd Cross Hill Stanningley Cottingley Chickenley Mag Dale Crofton Bracken Park The Flatts Thorncliff Crigglestone Fourlands Bankfoot Woodhouse Chiserley Alwoodley Mytholm Bowling Simpson Green Leeming Cross Gates Hole Bottom Sandal Magna Fulstone Howden Clough Priesthorpe Black Hill Booth East Morton Stocksmoor Birstall Smithies Meltham Mills Hanging Heaton Cowmes Moor Side Hawksworth Farsley Beck Bottom Far Royds Chapel Allerton Guard House Brianside Mill Bank Dockroyd Emley Woodhall Town End Holme Wood Burley Woodhead Snake Hill Shay Gate Stoney Royd Low Farm Meanwood Heath Common Thorp Arch Lower Wellhouse Denholme Clough Low Fields John o' Gaunts Upper Greetland Lawnswood Oxenhope Newsam Green Ledston Luck Lee Lane Silsden Alwoodley Gates Bramham Owlet Little Hemsworth The Fall Belle Vue Clayton Hill Penny Hill Hade Edge Dalton Nook Gledhow Newton Hill Carr Gate Hopetown Bramhope Low Utley Lidgett Park Moorhead Holywell Green Slaithwaite Upper Batley Lumbutts Purston Jaglin Horsforth Woodside Drub Osmondthorpe Methley Newall Roydhouse Hawks Stones Strawberry Hill Tyersal Gate Lower Grange Upper Denby Ellentrees Under Hill Bradley Paradise Green Low Ackworth Lumbrook Oldfield West Morton Ossett Street Side Harden Woodside Lotherton Upper Hirst Marsh Top Washpit Meltham Cockley Hill Rhyddings Thorpe Gate Estate Wentbridge New Scarborough Ferncliffe Moortown Flanshaw Tong Street Lees Little Preston Peas Acre Beggarington Hill Ashenhurst Millwood Moor Allerton Bolster Moor Upperthong Hainworth Long Lee Bruntcliffe Upper Heaton Sawood Cross Roads Wainstalls Springfield Tyersal Crossflatts Seacroft Snow Lea Intake Brownhill End Harewood Park Liphill Bank Churchfields Berry Brow Rawdon Roker Lane Bottom Micklethwaite Netherton Wetherby Elm Estate Whins Wood Ossett Spa Isle of Skye Quarry Undercliffe New Close Scholes Norwood Green Mankinholes Laycock Pledwick Guiseley Badsworth Worth Village Deighton Gates Haigh Fold Bolton Outlanes Blackley Norton Tower Barcroft Kirkstall Hungate Heaton Grove Botany Kippax Krumlin Granary Wharf Briestfield Greenside Quarmby Low Weardley Lane Head Wood Row Lydgate Hollinthorpe Lower Denby Eastburn Marsh Burley Boston Spa Flockton Brook Hill Outlane Cutler Heights Ouzlewell Green Steeton Wood End Hey Green Newton Batley Carr Brunthwaite Low Bentley Fartown Sun Side Addingham Haigh Moor Flockton Moor Windhill Vale Staincliffe Lighthazles Patrick Green New Road Side Birks Huddersfield Woodside Shinwell Lower Hirst Springhead Dogley Lane Warland Healey Frizinghall Gawthorpe Park Estate Wrenthorpe Marsden Heath Thurstonland Buttershaw Chapel Green Linton Low Mill Village Golcar Kinsley Scotgate Kitchenroyd Leaventhorpe Little Lepton Esholt Brackenhill East Rigton Victoria Gildersome Street Moor Side Milnthorpe Clifford Hill Top Merchant Fields Highfield Upper Eastwood Old Micklefield Triangle Oakwood Steander Ripleyville Wintersett Park Spring Hinchliffe Mill Queensbury Outlane Moor Fagley Fearn's Island New Blackpool Spring Side Hightown Heights Ledston Oulton Pike End New Crofton Thornhills Sowood Green Shelley Stony Lane Slaid Hill Pollard Park Royds Green Todmorden Brackenhall Mill Stables Great Horton Littletown Cambridge Barnside Rawfolds Common Side Atkinson Hill Ledsham Bogthorn Outwood Horbury Junction Luddenden Austhorpe Fall Ings Little Horton Gomersal Hill Top Gully Tarn New Gate Sunnybank Lower Wortley Birchcliffe Wilsden Hill Whitkirk Lane End Camp Town Church Garforth Brearley Potterton Hill Estate Lepton Daisy Hill Wilshaw Pule Hill Killingbeck Harecroft New Town Eccleshill Cross Stone Brooklands Helme Nutclough Birkby Swillington Common Woodbottom Snow Hill Hill Top West End Hunslet Carr Whitley Lower Scarcroft Greenbottom Swartha Damems Hall Cliffe Brooks Bank Clayton The Lumb Skelmanthorpe Thornbury Hightown Southowram Streethouse Pellon Pudsey Upper Green Monkswood Rodmer Clough Troydale Eldwick Old Snydale Aberford Fixby Lockwood Eastbrook Morley Hole Haworth Halton Thornton Noon Nick Mount Pleasant Eastborough Topcliffe Netherton Walsden Beechwood Painthorpe Wyke Middleton Exley Head Nettleton Hill Horse Race End Water Fryston Hove Edge Eastbourne Black Moor Round Hill East Bowling Swincliffe Lower Holme Ilkley Manningham Colton Beldon Hill Hollin Park Overton Slack Farnley Bank Ovenden Wood Swain House Baildon Holmes Salford Hanging Stone Lofthouse Gate Far Headingley Shaw Lane Gilcar Delf Hill Great Cliff Oakworth Knowler Hill Keelham Leeds Heaton Brighouse Kilnhurst Parkside Cringles Beechcliffe Horton Bank Top Arrunden Woodend Bingley Mount The Crescent Fitzwilliam Scapegoat Hill Half Mile Holbeck Richmond Hill Woolgreaves Scholes Ferrybridge Hill Lower Clough South Elmsall Shadwell New Wortley