Bus Advertising in Clevancy

Get in touch

Bus Marketing in Clevancy

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Clevancy - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Clevancy - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Clevancy- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Clevancy - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Clevancy (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Leigh Delamere Walcot West Porton Tollard Royal Winterbourne Dauntsey Wincombe Cadley Compton Windmill Hill Minety Common Chisbury Hailstone Hill Green Hill West Sharcott Charlton Crooked Soley Bulkington Eastrip New Zealand Zeals Toothill Churchfields Fyfield Ram Alley Lower Woodford Wingfield Upper Chicksgrove Charlton Ablington East Chisenbury Hudswell New Town Bratton Sunton Manningford Abbots Sheldon Corner Penleigh New Mill Stockton Upper Westwood Landford Chicksgrove Larkhill Greatfield Fugglestone St Peter Southcott Coate Lye's Green Heytesbury Brokenborough Odstock Lower Zeals Redstocks Kellaways Wilson and Kennards Yard Hurdcott The Pry West Winterslow St Andrews Ridge East Stowell Ballard's Ash Church End Upper Upham Milkwell East Grimstead Alvediston Quemerford Gate Old Wardour Widbrook Middleleaze Sutton Veny Ratfyn Brixton Deverill Wadswick Townsend Northbrook Ash Brake Gladstone Parade Portash Lockeridge Dene Netheravon Wild Duck Mead Hindon Ebbesbourne Wake Pie Corner Westrop East Knoyle Southbrook Wilsford Burton West Yatton Townsend The Stocks Collingbourne Ducis Derry Hill Wichelstowe Corston Milbourne Bishopstone Little Chalfield Cotswold Community Crockerton Green Farley Ham Green Washwell Charlton All Saints Winsley New Town Westmead Church End The Prinnels Hilperton Marsh Stockley Colerne Nettleton Preston Westdown Camp Draycot Foliat Woodminton Thingley Hinton Parva Murcott Sevington Melksham Forest Littleton Drew Donhead St Andrew Newtown Wroughton Newtown Chelworth Sutton Row Westbrook Lower Moor Woolley Uffcott The Fox Rodbourne Bottom Stert Pole's Hole Middle Coombe North Wroughton Sherston Durley Stanton Fitzwarren Berwick St John Cowesfield Green Knook Lydiard Green Little Salisbury Rudge Huish Westrop Fosbury Collingbourne Kingston Old Dilton Cleverton Tytherington Knowl Holloway Laverstock Rowde Bullenhill Great Wishford Braydon Side Hornbeam Grange The Green Steeple Langford Conkwell Blackland Dunge Alton Priors Pewsey Winterbourne Gunner Hyde Southwick Murhill Shaw Liden Ogbourne St Andrew Newton Tony Whitbourne Springs Milton Avebury Trusloe Woodborough Oxenwood Boyton Even Swindon Yarnfield Chatter Alley Bowldown Upper Wraxall Preston Chute Standen East Gomeldon Dorcan Middle Woodford Chilmark Mile Elm Pitton Lower Village Sutton Mandeville Avebury Brokerswood Whitley Sutton Benger Bremhill Wick Stoke Farthing East Winterslow East Everleigh Bowerchalke Birdbush Longstreet Crockerton Cherhill Ashley Tockenham Barford St Martin Spirthill Kilmington Common Buck Hill Blue Vein Ham Redlynch Stibb Green Morgan's Vale Chitterne Westwood Kington St Michael Rodbourne Whitepits Brookside Easton Piercy Wardour Thornend Mannington Durrington Lover Seend Head Cotmarsh Sells Green Little Ashley Broad Hinton Chiseldon Tilshead Ferne Everleigh Highway Warminster Baverstock Nursteed Newton Hannington Wick Sevenhampton West Kington Wick Gorse Hill Low Bridge North Newnton Castle Combe Lake Chirton Giddeahall St Paul's Lower Chicksgrove Bemerton Heath Stapleford Rivar Hanging Langford Coombe Fonthill Bishop Penhill Mead End Melksham Notton New Town Mere Down Fifield Bavant Lydiard Plain Lower Everleigh Aughton Perry Green West Kington Enford Clyffe Pypard Bodenham King's Corner Turleigh Inmarsh Seagry Heath Codford St Mary Easton Royal The Common Easterton Sands Avon Lackham Shrewton Upper Town Stanton St Quintin Highworth Chittoe Heath Bemerton West End Chapel Knapp Sturford Queen Street Martinslade Underhill North Wraxall Heywood Mount Cowdown Sodom Higher Pertwood East Grafton Purton Stoke Tockenham Wick Bradford-on-Avon Cricklade Chicklade Mooray Codford St Peter Wilton Berwick Bassett Whittonditch Baydon Badbury Wick The Splatts Homington Cholderton Ford South Wraxall Upton Lovell Swan Great Hinton Winterbourne Stoke Theobald's Green Woodcock Hisomley South Newton Knowle Crudwell Calne Marsh Broad Town Marden Greenman's Lane Market Lavington Cuckoo's Corner Honeystreet Misselfore West Hatch Chute Forest Bowerhill East Hatch Upper Stratton Ford Well Head East Town Badbury Henfords Marsh West Gomeldon Townsend Woodbridge Clearwood New Town Zeals Row Upton Teffont Evias Westbury Whaddon Serrington Long Dean Little Horton Cloatley West Kennett Clench Common Bisley Chittoe Rook Street Brunton Netton Devizes Hitcombe Bottom Ansty Coombe Charnage Atworth Thoulstone Corsham Worton Gastard Landfordwood Medbourne Lea Bell Hill Luckington Berryfield Downton Wylye Lacock Liddington Maiden Bradley Rollestone Maddington Berwick St James Stratton St Margaret Oaksey Normanton Nythe West Lavington West Knoyle All Cannings Patney Elm Cross Lavington Sands Walcot East Burbage Upper Wanborough Norton Bavant Staverton Startley Berwick St Leonard Charlton Heath Nettleton Shrub Higher Coombe Latton Upper Seagry Tanis Homanton Outmarsh Pewsey Wharf Winterbourne Bassett Chapmanslade Chelworth Lower Green Poulshot Clevancy Wilsford Hankerton Heddington Wick Milston Croucheston Upper Studley Bapton Ramsbury Great Bedwyn Ditteridge Buttermere Milton Lilbourne Stopper's Hill Yarnbrook Pinehurst Cloatley End Lower Studley Yatesbury Common Platt Kingsdown West Chisenbury Lower Westwood Horsey Down Eastcourt North End Allington Horton Sedgehill Corner Deptford Trowbridge Clench Ramleaze Sem Hill Faulston Lower Chute Hillmead Limpley Stoke Donhead St Mary Studley Green Broadbush Ludwell Marston Meysey Neston Elston Bishopstone Purton Rushall Easton Aldbourne Stourton Ragnal Westbury Leigh Hannington Fox Holes Stratford sub Castle Orcheston Peckingell Knapp Hill Kingshill Short Street Castle Eaton The Causeway Quidhampton Lydiard Millicent Plaitford Broad Blunsdon Upper Chute Conock Bonham Compton Bassett Town's End Little London Teffont Magna North Bradley Eastleaze Brinkworth Draycot Fitz Payne Allington Semley Eldene Etchilhampton Draycot Cerne Lockeridge Chapel Barton Pickwick Ditchampton Warminster Common Norrington Common West Amesbury Manningford Bohune Cadley Marr Green Langley Burrell Piccadilly Littleworth New Town Ashton Keynes Tidcombe Blunsdon St Andrew Tisbury Broughton Gifford Wilcot Rudloe Corsley Heath Upton Scudamore Mountain Bower Alton Barnes Kingsdown Slaughterford Quemerford Hackthorn Hoggington Limpers Hill Lower Blunsdon Little Cheverell Woolley Green Alton Dauntsey Nunton The Warren Bagshot Purlpit Restrop Henley Brigmerston Lower Wraxall The Square New Town Covingham Woodlands Winterbourne Earls East Kennett Forewoods Common Haxton Goatacre Temple South Marston Wanborough Great Somerford West Grimstead Townsend Barrow Street Newbury Huggler's Hole Wootton Rivers Sherrington Fisherton de la Mere The Ham Swallowcliffe East Sharcott Callow Hill Barkers Hill Grittleton East Tytherton Calne Horsedown Stanley Ogbourne Maizey Whitbourne Moor Blagrove Hilmarton Willesley Farleigh Wick Little Durnford Charlcutt Gutch Common Westwood Salterton Middle Winterslow Bohemia Horningsham Bradenstoke Lower Stanton St Quintin Redlands Upper Inglesham Foxham Roundway Woodsend Mildenhall Eysey Idmiston Coombe Bissett Coped Hall Harnham Stitchcombe The Spa Corton Longhedge Kilmington Huntenhull Green Overtown Dogridge Hoopers Pool Jockey Green Figheldean Royal Wootton Bassett Fiddington Sands The Shoe Longbridge Deverill Boscombe The Gibb Tidworth Marlborough Biddestone West End Lower Upham Froxfield Eastrop Rollestone Camp Cuckoo's Knob Dertfords Marridge Hill Potterne Wick Bremhill Chedglow Lydeway Abbey Meads Potterne Dursley Stanton St Bernard Hawkeridge Lawn North Burcombe Straight Soley Mere Pinckney Green Faberstown Wyndham Park Heddington Wick Box Hill Little Abbots Easterton The Linleys Beckhampton Wedhampton Whaddon Lower Coombe Upavon Studley Garsdon Littlecott Rodbourne Compton Chamberlayne Kington Langley Penknap Tuckingmill Brooklands West Ashton Greenmeadow Longfield Bourton Chippenham Kepnal Marten Hilcott Roughmoor Norton Allington Lydiard Tregoze Hook Easton Town Purton Common West Stowell The Close Bullock's Horn Coulston Dinton Manningford Bruce Thickwood Pewsham Sherston Parva Littleton Panell Filands Grittenham Rockley Stormore Dilton Marsh Park North Clatford Calstone Wellington Elcombe Paxcroft Mead Swanborough Petersfinger Stratford Tony Firsdown Monkton Deverill Cowesfield Gate Hook Street Upper Minety Wexcombe Bushton Sopworth Manton Ridge Edington Waterhay Alderton Bewley Common Mount Sorrel Semington Gore Cross Lower Wanborough North Tidworth Thornhill Allington Bar Hilperton Paxcroft Cold Harbour Membury Burton Christian Malford The Friary The Pitts Hullavington Fonthill Gifford Amesbury Axford Keevil Bishops Cannings Knapp St Katharine's Fittleton Bleet South Tidworth Chalford Wolverton Moredon Lower Seagry Leigh Ashton Common The Marsh Bridgemead Inglesham Salisbury Great Ashley Lower Pertwood Hampton Park Fovant Trowle Common Brook Waters Burton Hill Upper Woodford Upper Castle Combe Foscote Crofton Malmesbury Box Stoford Hayes Knoll Shalbourne Sandy Lane Dauntsey Lock Great Chalfield Oare Chilton Foliat Kingston Deverill Netherhampton Clanville Norleaze Sedgehill Calcutt Bromham Perham Down Bradford Leigh Alderbury Westwells Old Sarum Chute Cadley Chapel Plaister Little Somerford Freshbrook Westlea Westcourt Erlestoke Burcombe Tidworth Camp Catcomb Fifield Minety Foxley West Overton West Hill Yatton Keynell Bishopdown Seend Shute End Greenhill Ogbourne St George Middlehill Steeple Ashton Wilton Drynham Ratford White Cross Bowden Hill Milford Lower Stratton Great Cheverell Lyneham Eastcott Ivy Mead Rivermead Derry Fields Bulbridge Chelworth Upper Green Alcombe Tytherton Lucas Fox Hill Norton Ferris Castle Groundwell Reybridge Mid Wilts Way Bishopstrow Beechingstoke Gasper Old Town Horpit Avoncliff Bulford Little Langford Gomeldon Marston Ugford Monkton Farleigh Charlton St Peter Britford Sharcott Littleton West Crudwell West Grafton Great Durnford Haydon Wick Southend Strangways Urchfont Beanacre Ludgershall Nettleton Green Milkhouse Water Broad Chalke Easton Grey Hodson Gare Hill Widham Little Marsh Hamptworth Lane End Sutton End Hill Deverill Corsley Little Bedwyn Bulford Camp Okus Swindon Winterbourne Monkton Swallett Gate Upper Pickwick Lopcombe Corner The Middles The Rectangle Henley Nomansland Ansty Coate Seend Cleeve New Town Holt Whiteparish Vastern Kinghay Imber Bottlesford Littlecott