Bus Advertising in Rodbourne

Get in touch

Bus Marketing in Rodbourne

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rodbourne - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rodbourne - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rodbourne- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rodbourne - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Rodbourne (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Steeple Ashton Lover Restrop Swallett Gate Odstock Milton Charnage Wadswick Aughton Sturford Fiddington Sands Rockley Knook Whaddon Collingbourne Ducis Tilshead The Warren Fisherton de la Mere Foscote Kinghay North Newnton Lower Woodford Slaughterford Wexcombe Blue Vein Hinton Parva Purlpit Pewsey Coped Hall Hilperton Marsh Littleworth The Square Grittenham Staverton Wroughton West Yatton Gasper The Pry Yarnfield Chisbury Hampton Park Forewoods Common Cricklade Wichelstowe West Hill Huish Seend Lacock Knapp The Linleys Holloway Farley Rodbourne Bottom East Sharcott Teffont Evias Okus Bemerton Limpers Hill Hook Melksham Forest Penknap Little Horton Easton Town Chapel Plaister Little Langford Dertfords Cuckoo's Knob Conock Semley East Gomeldon Alton New Mill Allington Bar Wild Duck Mead Upper Pickwick Woodminton Bridgemead Thingley Ash Brake Chicksgrove Bishops Cannings The Ham West Grafton Church End Hurdcott Bowerchalke Littleton Drew Dilton Marsh Morgan's Vale Lower Moor Ivy Mead Woodsend East Grafton Vastern Foxham Stoford Lye's Green Kilmington Hudswell Nunton The Shoe West Kington Stockton Church End Longfield Lydiard Tregoze Clench New Town Notton The Fox East Winterslow North Tidworth Winterbourne Earls Straight Soley Coombe Bissett Langley Burrell Eastcourt Brigmerston Marden Churchfields East Hatch Monkton Farleigh Netherhampton Tisbury Temple Even Swindon Sutton Mandeville Hawkeridge Gore Cross Lower Chicksgrove Oaksey The Causeway Garsdon Quidhampton Bishopstrow Little London Newbury Reybridge Stockley Studley Green Lydiard Plain Charlton Blackland New Zealand Ballard's Ash Monkton Deverill Upper Upham Middleleaze Ham Ashton Common Alton Barnes Brixton Deverill Wyndham Park Wootton Rivers Hodson Stratton St Margaret Mid Wilts Way Oxenwood Lower Stratton Marridge Hill Fittleton Alcombe West Overton Hilmarton Chelworth Upper Green Farleigh Wick Longhedge Highworth Little Chalfield Lake Pewsham Royal Wootton Bassett Sheldon Corner Burbage Lyneham Shute End Bell Hill Grittleton Stoke Farthing Woodbridge Bishopstone Mere Down Mere Purton Common Beanacre Ram Alley Well Head Berwick St James Warminster Upper Inglesham Froxfield Zeals Nursteed Kington Langley Hindon Broughton Gifford The Common Heddington Ablington Mountain Bower Whittonditch Sherston Chicklade St Katharine's Aldbourne Deptford Coate Marston Strangways Clench Common Netton Mooray Kingshill Upper Studley West Kington Wick The Rectangle Yatton Keynell Potterne Wick Donhead St Andrew Westcourt Swanborough Blagrove Ramleaze Chitterne Widham Purton Woolley Devizes Sells Green Hoopers Pool Catcomb Great Somerford Hannington Wick Potterne West Chisenbury Sherston Parva Bulford Camp Purton Stoke Lavington Sands Woodcock Membury Hamptworth Elm Cross Chedglow Winterbourne Monkton East Grimstead Faberstown Bulford Henfords Marsh Burton Hill Ditchampton Norton Leigh Etchilhampton Baverstock Hanging Langford Bodenham Sutton End Ham Green Firsdown Beechingstoke Lower Wanborough Hilperton Lea Stratford Tony Henley Collingbourne Kingston Laverstock Higher Coombe Hitcombe Bottom The Gibb Rudloe Bowerhill South Wraxall Winterbourne Gunner Jockey Green The Close Lower Coombe Thoulstone Upton Upper Wraxall Littleton Norton Bavant Lopcombe Corner Birdbush Nettleton Shrub Codford St Mary Pinckney Green Lower Wraxall Cloatley End Ditteridge Highway Compton Bassett Cherhill Townsend Manton Keevil Redlynch Lower Chute Bowldown Pitton Old Town Westdown Camp Zeals Row Winsley Luckington Barrow Street All Cannings Pickwick Whitley Neston Rodbourne Stibb Green Corston Porton Southcott Upton Scudamore Westbury Leigh Stanley Rudge Upper Chute Preston Turleigh Compton Chamberlayne Sharcott Piccadilly Nettleton Allington Ashton Keynes Penleigh Kingston Deverill North Wroughton Westwood Avon Badbury Heddington Wick Middle Winterslow Minety Inmarsh Cadley Easterton Stert Wilsford Seagry Heath Bulbridge Limpley Stoke Berryfield Ansty Wardour Chute Cadley Green Hill Berwick St John Shalbourne Stanton Fitzwarren Brinkworth West Crudwell Freshbrook Middle Coombe Dauntsey Bapton Park North The Stocks Poulshot Baydon Bishopdown Ratfyn Lawn Little Bedwyn Knapp Hill Ferne Atworth Berwick St Leonard Broad Chalke Biddestone Southbrook West Ashton Bremhill Wick Swindon Latton Rook Street Allington Haydon Wick Charlton All Saints West Kennett Lydiard Green Netheravon Alderton Underhill Sem Hill Charlton St Peter Wylye Hannington Cowesfield Gate Little Salisbury Cadley Broad Hinton Upper Woodford Townsend Wolverton Landfordwood Littleton Panell Manningford Bruce Winterbourne Stoke Murhill Nomansland Homanton Bagshot St Paul's Middle Woodford Sandy Lane Ratford Burcombe Orcheston Greenhill Tanis Huggler's Hole Fyfield Honeystreet Chelworth Sevenhampton Milbourne Derry Fields Milton Lilbourne New Town Chalford Hisomley Roundway Lower Studley Toothill Middlehill Semington Ashley Salisbury St Andrews Ridge Rushall Oare Easton Kingsdown Upper Wanborough Newton Tony Allington Cleverton Bulkington Mount Sorrel Gladstone Parade Nettleton Green West Stowell East Town Townsend Bourton Boscombe King's Corner Yarnbrook Milston Waterhay Marten Alvediston Chelworth Lower Green Greatfield Coulston Holt Bisley Rowde Boyton Chittoe Heath Cold Harbour Horningsham Burton Heytesbury East Stowell Portash Hillmead Sodom Giddeahall Ogbourne Maizey Westbury Whitepits Wick Little Somerford Elston Walcot West Mannington Stanton St Quintin Common Platt Minety Common North Wraxall Crooked Soley West End Upper Chicksgrove Rivermead Misselfore Southend Sunton Great Hinton Leigh Delamere Corton Malmesbury Sevington Dursley Crockerton Winterbourne Bassett Wilcot Littlecott Chapel Knapp Widbrook Broadbush Longstreet Brokenborough Heywood Eastrop Dorcan Little Marsh Patney Paxcroft Mead Sedgehill Lower Westwood Easterton Sands West Hatch Eastleaze New Town Swan Rivar Bratton Chapel Barton Perry Green Alton Priors Bottlesford West Sharcott Sopworth Coate Wanborough Washwell Redstocks Theobald's Green Upper Seagry Quemerford Gate Castle Combe Elcombe Calcutt Dunge Barford St Martin Trowbridge Lower Everleigh Seend Head Castle Eaton Chapmanslade Eldene Alderbury Inglesham Foxley Preston Tidworth Market Lavington Buttermere Fovant Longbridge Deverill Figheldean Westwood Chute Forest Marston Meysey Newtown Greenman's Lane Ramsbury Fox Hill Bonham Outmarsh Lower Pertwood Abbey Meads Little Cheverell Wilton Durrington Shrewton Great Wishford Idmiston Chittoe Maddington Thornhill Chatter Alley Martinslade Ansty Coombe Chilton Foliat Donhead St Mary Hornbeam Grange Bullenhill Bradenstoke Shaw North End Stopper's Hill Paxcroft Stitchcombe Horpit Yatesbury Hankerton West Lavington Upton Lovell Westmead Pinehurst Lower Zeals Cholderton Tockenham Melksham Great Durnford Britford Lackham Ogbourne St Andrew Draycot Foliat Westwells Easton Grey Pie Corner Hackthorn South Marston Spirthill Short Street Sutton Veny Henley Horton West End Derry Hill Norrington Common Braydon Side Tuckingmill Calne The Middles Fonthill Gifford Littlecott Maiden Bradley Bremhill Walcot East Trowle Common New Town Brunton Bemerton Heath Faulston Dinton Whitbourne Springs Great Chalfield Bowden Hill Manningford Abbots Avebury Trusloe Redlands Cotmarsh Badbury Wick Gastard Tidcombe Crockerton Green Startley Willesley Northbrook Drynham Newtown Westlea Stourton Stormore Axford Avebury Wedhampton Wincombe Wingfield Mead End Bradford Leigh Bleet Perham Down Bishopstone Little Durnford Marlborough Rollestone Camp Charlton Heath Horsedown Townsend Queen Street New Town Fifield Eysey Eastcott Nythe Moredon New Town Sedgehill Corner Knowl Winterbourne Dauntsey Corsley Heath Pole's Hole Petersfinger Plaitford Bradford-on-Avon East Everleigh Westbrook North Burcombe Homington Lockeridge Chirton Haxton Whiteparish Upper Town New Town Ludgershall Corsham Fifield Bavant Avoncliff Rollestone Lydeway Woodlands White Cross Medbourne Beckhampton Clearwood Chilmark Calne Marsh Hyde South Newton Burton Erlestoke Charlton Lockeridge Dene Kellaways Amesbury Knowle Horsey Down Easton Royal Ford Tytherington Sutton Benger Compton Windmill Hill Town's End Long Dean Stratford sub Castle Landford Brook Waters Lower Stanton St Quintin Covingham Lower Blunsdon Hullavington Wilsford Upper Castle Combe The Green Box Ugford West Amesbury Ridge Upper Stratton Broad Blunsdon Ogbourne St George Corsley Overtown Fugglestone St Peter Castle Edington Ludwell Old Dilton Sutton Row Thickwood East Knoyle Fosbury Norton Ferris Hill Deverill Christian Malford Rodbourne Upavon Mount Cowdown Ebbesbourne Wake Calstone Wellington Bullock's Horn West Gomeldon Little Abbots Everleigh Wilton Clevancy Conkwell Filands Barkers Hill Urchfont Westrop Hailstone Hill Fonthill Bishop Normanton Warminster Common Norleaze East Kennett Tytherton Lucas The Spa Wilson and Kennards Yard Pewsey Wharf Clyffe Pypard Milkwell Dogridge Higher Pertwood Teffont Magna Mildenhall Gorse Hill South Tidworth Kilmington Common Coombe Uffcott Gutch Common Chiseldon Stapleford Blunsdon St Andrew Steeple Langford Hilcott Westrop Great Bedwyn West Knoyle Cowesfield Green Berwick Bassett Enford Tollard Royal Lower Upham Marr Green Hook Street Goatacre Groundwell East Chisenbury Great Ashley Kepnal Dauntsey Lock Lydiard Millicent Draycot Fitz Payne Durley Huntenhull Green Lane End Mile Elm Bushton Buck Hill Old Wardour Worton Callow Hill Bohemia Hayes Knoll Codford St Peter Fox Holes Hoggington Gare Hill Woodborough The Splatts Imber Swallowcliffe Croucheston Colerne East Tytherton Milkhouse Water Milford Manningford Bohune Liddington Charlcutt Brookside Ragnal The Friary Studley Brokerswood Downton West Winterslow Whitbourne Moor Cotswold Community Clatford Kington St Michael Draycot Cerne Serrington Kingsdown Upper Minety Crudwell Crofton Bewley Common Newton Peckingell Lower Seagry Seend Cleeve Chippenham Bromham Eastrip Brooklands Stanton St Bernard Low Bridge Sherrington Roughmoor Gomeldon The Pitts North Bradley Old Sarum Cloatley Larkhill Great Cheverell The Marsh Liden Easton Piercy Clanville West Grimstead Chute Standen Quemerford Ford Cuckoo's Corner Penhill Tidworth Camp The Prinnels Thornend Tockenham Wick Southwick Salterton Little Ashley Upper Westwood Woolley Green Broad Town Murcott Harnham Box Hill Greenmeadow Whaddon Lower Village