Bus Advertising in Barnettbrook

Get in touch

Bus Marketing in Barnettbrook

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Barnettbrook - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Barnettbrook - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Barnettbrook- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Barnettbrook - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Barnettbrook (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Trimpley Harpley Conderton Wick Aston Fields Shatterford Newland Moon's Moat Briar Hill Hopwood Lem Hill Astwood St John's Kempsey Wilden Nineveh Hanley Castle Powick Village Stonepits Clifton upon Teme Little Comberton Oddingley Broad Marston Blakeshall Bridge End Hurcott Blackpole Major's Green Dawshill Badger's Hill Lower Berrington Sandford Beoley Belbroughton Castle Hill Aggborough Astley Burf Arrowfield Top Camer's Green Shell Pebworth Dunstall Common Elmbridge Fladbury Cross Fernhill Heath Whittington Hadley Elms Green Kinnersley Birts Street Naunton Greenlands The Hook Hampton Yarhampton Cross Lakeside Upper Rochford Clifton Knighton on Teme Summerfield Little London Shoulton Grimes Hill Halfkey Walton Pool Burcot Broughton Hackett Cooksey Green Stoneybridge Brockencote Sedgeberrow Wolverley St Peter the Great Pound Bank Berrow Green Abberley Low Hill Powick Little Beckford Oakall Green Caunsall The Vines Teddington Hands Martin Hussingtree Long Green Wadborough Brotheridge Green Knowle Fields Drakes Broughton Hinton on the Green Madeley Heath Holy Cross Little Inkberrow Lickey End Perryfields Astley Cross Frith Common Longley Green Lickey Hills Cakebole Blackwell Malvern Common Headless Cross Webheath Areley Kings Horsham Longdon Hill End Tanner's Green Bliss Gate Pound Green Smite Hill Worles Common Woodmancote Suckley Green Primsland Upper Welland Sinton West Malvern Outwood Rushock Stanbrook Sankyns Green Newbridge Green Egdon Noah's Green Guarlford Abbots Morton Sale Green Ombersley Pin's Green Wildmoor Goosehill Green Charlton Baughton Hill Cowsden The Rampings Oldwood Dunhampstead Mere Green Dayhouse Bank Moseley Sherrard's Green Pirton Tanwood Dagtail End Rainbow Hill Kent's Green Hindlip Longdon Heath Bayton Common Stitchin's Hill Beckford Spennells Barbourne Shenstone Churchill Doddenham Tunnel Hill Bransford The Burf Broadwaters Naunton Beauchamp Bark Hill Shawbrook Strensham Stratford Cutnall Green North Malvern Apes Dale Pinvin Charford Pink Green Catshill Lineholt Forhill Charlton Martley Baylis Green Severn Stoke Carpenter's Hill North Littleton Purshull Green Broadway Lydiate Ash Podmoor Earl's Croome Stoulton Pensax Hollybed Street Cross Bank Cookhill Smallwood Hall Green Lickhill Lea End Upper Bentley Bank Street Leigh Sinton Cookley Woodrow The Lakes Hanley William Southcrest Bredon's Norton Harvington Westmancote Brook End Lenchwick Broombank Rock Astwood Bushley Green Eldersfield Lower Bentley Brayswick Hallow Heath Trotshill Good's Green Middle Littleton Rashwood St Peter The Great Newtown Hill End Torton Stoney Hill Bouts Ryall Drakelow Eardiston Kinsham Cruise Hill Upper Ham Inkford Suckley Knowl Dodford Hartlebury Netherwich Northwick King's End Hook Bank Woodsfield Ravenhills Green Holt Heath Birch Berrow Morton under Hill Ankerdine Hill Brownheath Common Darbys Green Astwood Bank Alfrick Pound Cobbler's Corner Callow Hill Libbery St Godwalds Blakedown Bredon's Hardwick Walkwood Lower Broadheath Drugger's End Newland Common The Grove Vigo Ribbesford Orleton Catchems End Holt Besford Murcot Wants Green West Hagley Kitwell Wyre Piddle Woodrow Green Street Stonehall Swinesherd Noutard's Green Inkberrow Ipsley Upper Berrington Mamble Chatley Clent Lower Wyche Evesham Hoden Norton Crowcroft Stourport-on-Severn Bretforton Sinton Green Upper Wick Tibberton Slades Green Ramsden Sneachill Upper Wolverton Abberton Hardwick Green Pershore Bryan's Green Twyford Birch Green Alfrick Stakenbridge North Piddle Elmley Castle Broadheath Common Dunhampton Foley Park Peopleton Summerhill Malvern Wells Hill Side Lulsley Linkend Trueman's Heath Bayton Lineholt Common Kemerton Weatheroak Hill Bushley Bell Heath Guller's End Littleworth Stock Green Owlhill Frogsmarsh Crown East Crossway Green Structon's Heath Clevelode Wichenford Oakenshaw Feckenham Burlish Park Kersoe Churchill Headley Heath Welland Saleway Leigh Throckmorton Lower Westmancote Barnard's Green Hagley Blackminster Hunnington Dunley Elcock's Brook Hillpool Interfield Stoke Bliss Great Malvern Oldfield Alvechurch Bengeworth Offmore Farm Lower Hook Bredon Lower Marlbrook Upper Strensham Moor End Gorst Hill Newtown Aston Bank Grimley Romsley Hill Winterfold Frankley Hales Park Holt Fleet Childswickham Little Acton Suckley Footrid Newtown Poolbrook Hurcott Village Castlemorton Lower Strensham Little Witley Gilbert's End St Michaels Crabbs Cross Ullington Warndon Rednal Upper Lode Waresley Titton Rochford Stone Flyford Flavell Portway Cladswell High Green Long Bank Bishampton Timberhonger Franche Kyre Green Rous Lench Hanley Child Hanbury Monkwood Green Church Hill Walcot Uckinghall Bastonford Battenton Green Callow Hill Hawford Tardebigge Witton Hill Offenham Hampton Lovett Crowle Golden Valley Blakebrook Redditch Menithwood Bevere Hollybush Bournheath Huntsbridge Chandler's Cross Doverdale Baughton Rushwick Broome Brockamin Gallows Green Malvern Link Yarhampton Phepson Church Lench Hill Croome Marl Bank Lower Clent Lindridge Hanley Swan Piper's Hill Holdfast Stonebow Fladbury Cooksey Corner Town's End Hunt End Branson's Cross Ham Green Birtsmorton Stanklyn Kerswell Green Shelsley Beauchamp Comhampton Ross Green Windmill Hill Holbeache Westacre Chadwick Spetchley Barnettbrook Heightington Yieldingtree Broadwas Whiteleaved Oak Withybed Green Aston Somerville Crowle Green Habberley Chase End Street Hallow Kidderminster Edgiock Droitwich Spa Offenham Cross Coles Green Shurnock Greenway Baynhall Kingswood Great Witley Woodgate Park Farm West End Red Hill Shernal Green Broad Green Winyates Stockton on Teme Rhydd Littleworth Clows Top Pensham Bluntington Stanford Bridge Honeybourne Copcut Harbours Hill Birch Acre Hawbridge Bugle Gate Wickhamford Pole Elm Worms Ash Pie Corner Rhydd Green Leapgate Nineveh Sheriff's Lench Upton upon Severn Stoke Wharf Broad Heath White Ladies Aston Lower Moor Batchley Newnham Bridge Bredicot Dormston Howsen Drakes Cross Defford Lower Illey Henbrook Abbeydale Picken End Barnt Green Birchen Coppice Stoke Heath Salwarpe Blackmore End Madresfield Four Pools Broughton Green Himbleton Little Welland Nash End Grafton Astley Red Cross Winyates Green Stanford on Teme Bromsgrove Holt End Worlds End Enfield Green Street Bateman's Green Far Forest King's Green Slideslow Bank's Green Foxlydiate Kyre Park Saxon's Lode Buckridge Queenhill Berry Hill Bewdley Frankley Hill Beckford Cross Wick Episcopi Acton Eastham Hipplecote Woolmere Green Bockleton Greenhill Hawthorn Bush Rumbow Cottages Cobley Hill Ripple Riverside Beach Hay Marsh End Badsey Shrawley Mustow Green Hill Furze Collett's Green Sledge Green Gadfield Elm Woodcote Green Wribbenhall Chawson Valley Cofton Hackett Hackman's Gate Linthurst Park End Diglis Overbury Callow End Welland Stone Britannia Square Park Gate Bricklehampton Heath Green Lower Town Worcester Ashfield Upper Wyche Cleeve Prior Shelsley Walsh Netherton Dowles Napleton Berrington Green Link Top Tutnall Sidemoor Cotheridge Atch Lench Upton Snodsbury South Littleton Woodgates Green Ronkswood Ladywood Gilvers Lane Goom's Hill Lower Howsell Ashton under Hill Chaddesley Corbett Rye Street St Georges Bordesley Knighton Bradley Green Lickey Grafton Chadbury Bournes Green Harvington Willow Green Broad Common Earl's Common Lower Heath Frankley Green Low Habberley Broad Alley Westlands Duckswich Sutton Farm Little Eastbury Sytchampton Hoobrook Priestfield Deblin's Green Matchborough Elmley Lovett Upper Gambolds Kendal End Sneads Green Boreley Greenhill Knightwick Upton Warren Romsley Hartle Ockeridge Lower Wick Claines Rowney Green Stock Wood Radford Holberrow Green Witton Lincomb Upper Howsell Ab Lench Pound Bank Mill End Alfred's Well Pendock Abbotswood Lodge Park Bell Green Neight Hill Great Comberton Huddington Eachway Norton Laughern Hill Upper Marlbrook Lower Lightwood Hall Flat Hatfield Lower Sapey White End Berrow Norchard Uphampton New End Tenbury Wells Dines Green Drayton Old Storridge Common Dordale Wythall Hadzor Stoke Prior Lime Street Wychbold Low Hill Broadmore Green Witnells End Sharpway Gate Clifton upton Teme Hinton Cross Corse Lawn Bury End Finstall Upper Moor The Walshes Hillhampton Hartlebury Common Cropthorne Birlingham Longdon Upper Haselor Broom Hill Bickley Cherry Orchard Tolladine Smith End Green Brickfields Lye Head Eckington Chawson Kyre Copyholt Sweet Green Buckbury Little Malvern Chapman's Hill Comberton Draycott Mount Pleasant Washford Kington Upper Catshill Northampton Stoke Pound Kyrewood Eight Oaks Lower Wolverton Grafton Flyford Upper Arley Snead Common Bell End Aldington Hollywood