Bus Advertising in Brickfields

Get in touch

Bus Marketing in Brickfields

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brickfields - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brickfields - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brickfields- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brickfields - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Brickfields (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ab Lench Upper Haselor Barnt Green Podmoor Churchill Bournheath Drakes Broughton Broughton Green Birtsmorton Rumbow Cottages Phepson Kidderminster New End St Godwalds Droitwich Spa Dayhouse Bank Smith End Green Drugger's End Lower Sapey Brotheridge Green Upper Gambolds Westmancote Fernhill Heath Stoulton Owlhill Bayton Common Leigh Hallow Astwood Bank Tunnel Hill Winterfold Harbours Hill Conderton Portway Broom Hill Worms Ash Cotheridge White Ladies Aston Abberton Neight Hill South Littleton Shatterford Lulsley Hunnington Newland Mere Green Church Hill Knighton Habberley Pirton Wick Episcopi Duckswich Littleworth Snead Common Wyre Piddle Marl Bank Alfred's Well Trimpley Hollywood Alfrick Trueman's Heath Stoneybridge Holt Fleet Upton upon Severn Malvern Link Smite Hill Newnham Bridge Clifton upton Teme Dunhampton Birch Berrow Poolbrook Aston Bank Hollybed Street Stanklyn Vigo Ashfield Teddington Hands Sytchampton Pendock Longley Green Charlton Baylis Green Bengeworth Upper Wolverton Apes Dale Bushley Green Bredicot Wribbenhall Cookhill Broadway Lime Street Southcrest Severn Stoke Harpley Woodgate Frogsmarsh Netherton Church Lench Nineveh Bastonford Perryfields Summerfield Madeley Heath Oddingley Waresley Laughern Hill Bury End Finstall Upper Howsell Spetchley Bateman's Green Powick Village Knighton on Teme Oldfield Castlemorton Brook End Woolmere Green Lower Strensham West Malvern Upper Catshill Napleton Witton Hill Alfrick Pound Walcot Oakenshaw Upper Wyche Hanley William Abbots Morton Pin's Green Rhydd Upper Bentley Littleworth Walkwood Leigh Sinton Carpenter's Hill Sutton Farm Grafton Flyford Bank's Green Great Comberton The Grove Hagley Bredon Longdon Hill End Stakenbridge Hartlebury Cooksey Corner Hallow Heath Noah's Green Four Pools Wilden Far Forest Hawford Deblin's Green Bretforton The Rampings Bockleton Bridge End Bank Street Headless Cross Cladswell Little Comberton Foley Park Guller's End Heath Green Yarhampton Weatheroak Hill Goosehill Green Heightington Ipsley Diglis Swinesherd Stock Wood Woodcote Green Birch Acre Badsey Hinton Cross Tibberton Stoke Pound Ladywood Washford Withybed Green Newland Common Hales Park Kersoe Radford Bell Green Dunhampstead Crowle Green Gilvers Lane Berry Hill Bradley Green Pinvin St Georges Stoke Bliss Lower Wyche Stonebow Cross Bank Link Top Elms Green Dines Green Westlands Eachway Sherrard's Green Broadheath Common Murcot Holdfast Stitchin's Hill Harvington Park End Northampton Dunstall Common Ross Green Bromsgrove Sinton Green Chawson Valley Cowsden Little Witley Queenhill Offenham Cross Kyre Park Holy Cross Kingswood Newtown Crabbs Cross Green Street Buckbury Charlton Willow Green Boreley Upper Welland Park Farm Blackwell Dormston Frankley Bushley Corse Lawn Kendal End Gorst Hill Hanbury Upper Arley Feckenham Ramsden Newbridge Green Wichenford Timberhonger Franche Dordale Little Inkberrow Stoke Wharf Warndon Badger's Hill Great Witley Greenlands Newtown St John's Drayton Wolverley Bransford Tenbury Wells Kerswell Green Astley Burf Noutard's Green Welland Lincomb Stratford Linthurst Sweet Green Lower Berrington Ullington Kyre Guarlford Whiteleaved Oak Outwood Hawthorn Bush Aggborough Moon's Moat Hurcott Holt Bell Heath Norton Kitwell Great Malvern Darbys Green Lower Westmancote Pound Green Sledge Green Birts Street Sedgeberrow Bricklehampton Broome Purshull Green Rashwood Camer's Green The Lakes Northwick Woodrow Bredon's Norton Elcock's Brook West Hagley Earl's Croome Suckley Knowl Gadfield Elm Walton Pool Lindridge Ashton under Hill Forhill Upper Marlbrook Webheath Peopleton Broad Common Bliss Gate Structon's Heath Stanford on Teme Stoke Prior Riverside Hook Bank Rainbow Hill Upper Rochford Ripple Pound Bank Lea End Dagtail End Cobley Hill Bewdley Huntsbridge Caunsall Lickhill Holberrow Green Bugle Gate Greenway Catshill Coles Green Ombersley Aldington Cooksey Green Horsham The Burf Witnells End Crossway Green Crowcroft Stone Stoney Hill Dodford Mamble Worcester Woodmancote Abbeydale Trotshill Green Street Buckridge Nash End Beoley Morton under Hill Charford Comberton Acton Wants Green Henbrook Bevere Wickhamford Uphampton Burlish Park Oldwood Hill Side Pershore Wychbold Atch Lench Sharpway Gate Bluntington Clevelode Little Malvern Blackminster Strensham Berrow Yarhampton Cross Drakelow Good's Green Witton Barbourne Abbotswood Twyford Rushwick Rous Lench Holt Heath Norton Cookley Stanbrook Lower Heath Drakes Cross Moor End Mill End Crown East Clent Eardiston Upton Snodsbury Summerhill Beckford Cross Mount Pleasant Hanley Child Grimley Libbery Long Green Kemerton Hopwood Cofton Hackett Hill Furze Birlingham Stock Green Pink Green Sankyns Green Netherwich Saleway Berrow Green Harvington Doverdale Collett's Green Welland Stone Hoden Primsland Hadzor Greenhill Evesham Frankley Green Malvern Common Suckley Hampton Lovett Birch Green Lineholt Common North Malvern Picken End Norchard Draycott Brickfields Cutnall Green Grafton Wildmoor Catchems End Bordesley The Hook Abberley Lower Wick Sinton Pensax Bredon's Hardwick Shenstone Woodrow Ankerdine Hill Little Eastbury Broadwaters Gallows Green Torton Aston Fields Lenchwick Offmore Farm Saxon's Lode Stoke Heath Hurcott Village Broad Green Hackman's Gate Wick Kinsham Footrid Upper Ham Shelsley Beauchamp Holbeache Matchborough Eastham Suckley Green Alvechurch Baynhall White End Overbury Knightwick Howsen Clows Top Lower Marlbrook Throckmorton Dawshill Romsley Hill Astley Cross Cropthorne Copcut Ronkswood Battenton Green Bell End The Walshes Pensham Rye Street Belbroughton Lickey End Kent's Green Holt End Chandler's Cross Knowle Fields Slades Green Hardwick Green Oakall Green Baughton Hill Besford Long Bank Pebworth Elmbridge Bouts Doddenham Hall Green Himbleton Leapgate Lower Illey Chase End Street Cakebole Powick Blackmore End Hill End Lickey Hills High Green Salwarpe Claines Madresfield Hollybush Bryan's Green Chapman's Hill Tolladine North Littleton Whittington Fladbury Shelsley Walsh Rhydd Green Comhampton Hinton on the Green Lye Head Sale Green Worles Common Brownheath Common Edgiock Naunton Beauchamp Halfkey Bickley Low Hill Cleeve Prior Rowney Green Arrowfield Top Hillhampton Baughton Sandford Dunley Astley Newtown Westacre Park Gate Batchley Hartle Inkford Lower Lightwood Aston Somerville Hipplecote Tardebigge Upper Moor Orleton Broadmore Green Eight Oaks Rednal Castle Hill Hatfield Malvern Wells Little Welland Martin Hussingtree Brockencote Hall Flat Burcot Callow Hill Red Cross Frith Common St Peter The Great Grimes Hill Childswickham Egdon Lodge Park Eldersfield Piper's Hill Lydiate Ash Birchen Coppice Upper Lode Martley Uckinghall Lower Town Lakeside Bayton Stourport-on-Severn Menithwood Moseley Bournes Green Monkwood Green Huddington Foxlydiate Shawbrook Woodsfield Windmill Hill Earl's Common Yieldingtree Shell Mustow Green Shernal Green Brayswick Priestfield Lower Wolverton Greenhill Winyates Longdon Heath Upper Wick Astwood Gilbert's End Areley Kings Smallwood Broad Alley Worlds End Beach Hay Pole Elm Naunton Broad Heath St Peter the Great Rochford Redditch Kyrewood North Piddle Sneachill Brockamin Hartlebury Common Elmley Lovett Churchill Cruise Hill Chadbury Flyford Flavell Little Beckford Dowles Lem Hill Ryall Tanner's Green Low Hill Chawson Nineveh Briar Hill Red Hill King's Green Romsley Copyholt Hindlip Tanwood Hampton Lickey Chadwick The Vines Hoobrook Pie Corner Golden Valley Blakeshall Spennells Lower Howsell Rock Cobbler's Corner Blackpole Sneads Green Chaddesley Corbett Upton Warren Kyre Green Enfield Interfield Hadley Lower Hook Clifton Bark Hill Ham Green Wythall Hawbridge Britannia Square Frankley Hill Sidemoor Astwood Wadborough Kinnersley Ribbesford Hanley Castle Low Habberley Lower Clent Little London Rushock Inkberrow Grafton Pound Bank West End Broad Marston Eckington Upper Strensham Major's Green Hunt End Sheriff's Lench St Michaels Barnard's Green Tutnall Hillpool Cherry Orchard Crowle Bishampton Callow Hill Winyates Green Ockeridge Hill Croome Titton Lower Bentley Middle Littleton Broughton Hackett Upper Berrington Goom's Hill Callow End Honeybourne Offenham Clifton upon Teme Longdon Barnettbrook Hanley Swan Elmley Castle Kington Stonehall Shoulton Shurnock Lineholt Blakedown Chatley Broadwas Shrawley Defford Branson's Cross King's End Headley Heath Stockton on Teme Woodgates Green Broombank Fladbury Cross Town's End Blakebrook Berrington Green Little Acton Lower Moor Kempsey Ravenhills Green Stonepits Stanford Bridge Old Storridge Common Slideslow Beckford Marsh End Lower Broadheath Linkend