Bus Advertising in Greenlands

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Bus Marketing in Greenlands

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Greenlands - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Greenlands - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Greenlands- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Greenlands - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Greenlands (Worcestershire)

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Ross Green Lower Town Webheath Powick Village Waresley Rushwick Nineveh Lower Heath Ramsden Slades Green Malvern Wells Frankley Green Noutard's Green Pershore Blackwell Rochford Stanford Bridge Heath Green Bickley Buckbury Oakenshaw Broughton Hackett Stakenbridge Upper Haselor Windmill Hill Little Witley Oldwood Aston Somerville Low Habberley Crossway Green Catshill Stone Chaddesley Corbett Holbeache Town's End Draycott Yarhampton Cross Mill End Whittington Tanner's Green Lower Sapey Sheriff's Lench Brotheridge Green Norchard Sneads Green Doverdale St Peter The Great Sharpway Gate Longley Green Lydiate Ash Elcock's Brook Napleton Pirton Little London Lower Illey Netherton Little Eastbury Holt Fleet Chapman's Hill Stoke Wharf Ab Lench Cleeve Prior Newtown Red Cross Far Forest Hawford Greenway Alfred's Well Copcut Pensham Podmoor Piper's Hill Pink Green Brayswick Besford Golden Valley Bewdley Great Comberton Murcot Eardiston Rhydd Green Eachway Sedgeberrow Outwood Bastonford Drugger's End Stoke Bliss Stoney Hill Ripple Branson's Cross Kyre Park Gilvers Lane Areley Kings High Green Baughton Hill Stratford Stoke Prior Worms Ash Noah's Green Kitwell Good's Green Malvern Link Cobley Hill Bredicot Kempsey Hallow Woodmancote Newtown Baynhall Longdon Twyford Darbys Green Bark Hill Knowle Fields Overbury Elmley Castle Interfield Chatley Hill End Uphampton Broad Marston Greenhill Gadfield Elm Berrington Green Drakes Cross Norton Hillpool Callow Hill Hadley Churchill Old Storridge Common Stanklyn Dagtail End Stoke Pound White Ladies Aston Suckley Knowl Ryall Bury End Phepson Clevelode Hoden Shernal Green Franche Broadmore Green Dunhampton Lem Hill Burcot Earl's Common Lower Lightwood Belbroughton Withybed Green Wychbold The Vines Sinton Green Clifton Bromsgrove Dawshill Witton Hill Lower Wolverton Salwarpe Lulsley Stock Wood Knighton Callow End Brownheath Common Birch Berrow Shell Heightington Ronkswood Battenton Green Hunt End Catchems End Menithwood Upton Warren Pole Elm Honeybourne Kerswell Green Huntsbridge St Georges Low Hill Deblin's Green Drakes Broughton Wildmoor Lower Berrington Longdon Hill End Bordesley Alfrick Tibberton Bell Green Dowles Mere Green King's End Gorst Hill Britannia Square Goosehill Green Madresfield Dordale Badsey Blackpole Linthurst Halfkey Rainbow Hill Holt End Harvington Pound Bank Shelsley Walsh Broad Green Hawbridge Rhydd Badger's Hill West Malvern Cropthorne Bredon's Hardwick Ullington Broad Alley Pie Corner Severn Stoke Abbotswood Bluntington Upper Ham Doddenham Horsham St Michaels Hadzor Ockeridge Welland Hinton on the Green Abbeydale Worles Common Evesham North Malvern Lower Hook Little Acton Harvington Yieldingtree Worcester Stockton on Teme Newland Common Oddingley Upper Berrington Headley Heath Whiteleaved Oak Pound Bank Bridge End Kington Hall Green Beoley Cooksey Corner Upper Wyche Hanley William Perryfields Cherry Orchard Southcrest Great Witley Barnt Green Stourport-on-Severn St John's Upper Welland Cookley The Grove Habberley Goom's Hill Brockencote Vigo Bredon Lower Wyche Westmancote Mount Pleasant Woodgate Church Lench Smallwood Portway Upper Howsell Sidemoor Fladbury Winterfold Himbleton Snead Common Westlands Bank Street Crowle Rashwood Woodcote Green Abberley Broadway The Hook Romsley Hill Woodrow Wichenford Woolmere Green Buckridge Strensham Shawbrook Offenham Cross Broombank Callow Hill Sale Green Bredon's Norton Welland Stone Atch Lench Dormston Four Pools Bateman's Green Frankley Hill Cladswell Kyrewood Holdfast Astwood Shenstone Primsland Arrowfield Top Blakebrook South Littleton Barnard's Green Apes Dale Summerhill Fladbury Cross Owlhill Lower Howsell Wilden Berrow Green Aldington Witton Park Farm Naunton Beauchamp Dunley Rous Lench Chase End Street Structon's Heath Footrid St Peter the Great Hartle Wythall Radford Hatfield Purshull Green Bockleton Beach Hay Netherwich Bank's Green Littleworth Lickey End Greenhill Bayton Common Defford Eckington Kendal End Lea End Stanbrook Abbots Morton Clifton upon Teme Teddington Hands Stock Green Barbourne Foley Park Park Gate Bricklehampton Stitchin's Hill Worlds End Hardwick Green Greenlands Naunton Diglis Moor End Smith End Green Tardebigge Eastham Hurcott Birchen Coppice Orleton Comhampton King's Green Sytchampton Coles Green Saleway Broadwas Broad Heath Dunstall Common Little Inkberrow Lakeside Grafton West Hagley Hollywood Riverside Tolladine Brockamin Mustow Green Comberton Bevere Green Street Chawson Blackminster Bransford Woodsfield Red Hill Harbours Hill Fernhill Heath Newnham Bridge Priestfield Hook Bank Lower Bentley Torton Dunhampstead Barnettbrook Norton Madeley Heath Kersoe Lickey Romsley Broadheath Common Hampton Astwood Bank Shatterford Park End Bushley Green Ladywood Peopleton Lower Westmancote Newtown Crabbs Cross Sankyns Green North Piddle Astley Clows Top Sledge Green Hollybush Sneachill Batchley Kingswood Inkberrow Warndon Upper Catshill Guarlford Upper Lode Redditch Feckenham Hopwood Aston Bank 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Ribbesford Camer's Green Tunnel Hill Frogsmarsh The Rampings Libbery Bournheath Sherrard's Green Baylis Green Hill Croome Hanley Swan Holberrow Green Hanbury Astley Burf Little Beckford Castle Hill Grimley Wribbenhall Lickhill Beckford Cross Ombersley Wick Episcopi Corse Lawn Forhill Rock Major's Green Kyre Green Martin Hussingtree Great Malvern Hanley Child Rumbow Cottages Lineholt Birlingham Kemerton Childswickham Astwood Longdon Heath Stoulton Upper Marlbrook Hollybed Street Swinesherd Holt Uckinghall Howsen Walton Pool Saxon's Lode Sweet Green Blackmore End Hartlebury Common Mamble Rednal Lye Head Broadwaters The Lakes Leigh Sinton Cruise Hill Woodrow Harpley Northwick The Burf Lime Street Kent's Green Picken End Bradley Green Finstall Bell End Stonehall Frith Common Chadbury Green Street Trimpley Cookhill Churchill Duckswich Pound Green Birtsmorton Cofton Hackett Laughern Hill Berrow Bouts Throckmorton Winyates Green Cross Bank Upton Snodsbury Rye Street Briar Hill Cowsden Upper Wick Upper Gambolds Edgiock Enfield Pinvin Upper Rochford Wolverley Cotheridge Hindlip Broome Beckford Hartlebury Eight Oaks Kinsham Offmore Farm Wyre Piddle Poolbrook Blakedown Bengeworth Tenbury Wells Hales Park Holy Cross Lineholt Common Gilbert's End Hall Flat Drayton Lower Moor Martley Conderton Hackman's Gate Leapgate Kyre Ipsley Newbridge Green Huddington White End Headless Cross Nineveh Claines Lower Strensham Stonepits Wants Green Leigh Hampton Lovett Stanford on Teme Moseley Moon's Moat Malvern Common Elmley Lovett Birch Acre Powick Timberhonger The Walshes Alvechurch Elms Green Bishampton Cutnall Green Blakeshall Upper Arley Clent Linkend Smite Hill Broom Hill Bournes Green Stoke Heath Ham Green Crowcroft New End Charlton Bell Heath Upton upon Severn Wickhamford Oldfield Droitwich Spa Frankley Alfrick Pound Flyford Flavell Boreley Dines Green Trueman's Heath Marsh End Tanwood Stoneybridge Shoulton Hinton Cross Lindridge Bryan's Green Hagley Queenhill Nash End Upper Wolverton Astley Cross Matchborough Upper Strensham Aston Fields Walkwood Burlish Park Hunnington Cobbler's Corner Willow Green Spennells Chadwick Crown East Kinnersley Henbrook Baughton Chawson Valley Westacre Carpenter's Hill Long Green Inkford Brickfields Hill Side Little Malvern Eldersfield Littleworth Suckley Hanley Castle Collett's Green Pensax Northampton Bretforton Long Bank Low Hill Summerfield Shelsley Beauchamp Pebworth Sutton Farm Stonebow Link Top Bliss Gate Walcot Brook End Rowney Green Drakelow Crowle Green Upper Bentley Grimes Hill Wadborough Upper Moor Newland Shurnock Bushley