Bus Advertising in Kinnersley

Get in touch

Bus Marketing in Kinnersley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Kinnersley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Kinnersley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Kinnersley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Kinnersley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Kinnersley (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Grimley Ashton under Hill Copcut Lenchwick Upper Welland Newnham Bridge Webheath Alfrick Pound Pound Green Little Acton Wick Callow Hill Stockton on Teme Bell Heath Phepson Southcrest Frith Common Hackman's Gate Waresley Foley Park Upper Wick Franche Moseley Alfrick Cropthorne Footrid Childswickham Dormston Uphampton Abberton Monkwood Green Duckswich Redditch Clifton Withybed Green Harbours Hill West End Tutnall Interfield Pensham Sidemoor Bury End Spetchley Norchard Sneachill Pirton Kendal End Broughton Hackett Suckley Knowl Willow Green Moor End Greenway Hunnington Crowle Green Woodmancote Berry Hill Lower Westmancote Berrington Green Kempsey Middle Littleton Newtown Major's Green Kingswood Eardiston Headless Cross Astley Burf Ryall Walcot Crabbs Cross Knightwick Beckford Kent's Green Barnettbrook Dayhouse Bank South Littleton Bewdley Badsey Henbrook Forhill Clows Top Throckmorton Corse Lawn Drugger's End Charlton Batchley Bransford Hallow Stoke Wharf Gilvers Lane Holbeache Chapman's Hill North Littleton Rainbow Hill Rous Lench Clifton upton Teme Fernhill Heath Lower Strensham Berrow Green Ross Green Upper Wolverton Shatterford Broad Green Heath Green Neight Hill Cobbler's Corner Stanbrook Lower Lightwood Cowsden Little Malvern Napleton Trueman's Heath Broadheath Common Leigh Bank Street Pink Green St Michaels Rhydd Green Tenbury Wells Nash End Defford Bayton Common Linthurst Witton Hill Upper Arley Low Habberley Smith End Green Dowles Habberley Sinton Green Hoobrook Stanford Bridge Barnard's Green Lodge Park Madresfield Harvington Shurnock St Peter The Great Darbys Green Cutnall Green Orleton Mount Pleasant Church Lench Mustow Green Upper Rochford Woodrow Bluntington Hawbridge Priestfield Astley Cross Elmley Lovett Rushock Copyholt Upper Ham Sledge Green Bournes Green Pound Bank Rye Street Upper Haselor Trimpley Rowney Green Holt End Moon's Moat Slideslow Buckbury Hales Park Callow Hill Kinnersley Cleeve Prior Apes Dale Dordale Sheriff's Lench Romsley Elmbridge St Peter the Great Hurcott Village Goom's Hill Fladbury Castle Hill Baynhall Stratford Lydiate Ash Yieldingtree Bryan's Green Lower Sapey Tardebigge Bricklehampton Great Comberton Bordesley Greenhill West Malvern Gallows Green Broad Marston Norton Abberley Ribbesford Dunhampton Broadwaters Stoke Pound Kyrewood Perryfields Halfkey Bark Hill Crossway Green Lineholt Common Drakes Broughton Link Top Caunsall Old Storridge Common Kerswell Green Bournheath Clent Windmill Hill Lower Wolverton Westmancote Shelsley Beauchamp Guller's End Birchen Coppice Piper's Hill Hollywood Winterfold Shrawley St John's St Georges Elms Green Crowle Marsh End Kersoe Wyre Piddle Hanley Swan Tanner's Green Bredon's Norton Rochford Swinesherd Ockeridge Upper Strensham Hinton on the Green Bradley Green Bushley Camer's Green Libbery The Rampings Beckford Cross Castlemorton Hanley Child Chawson Valley Little Eastbury Sankyns Green Himbleton Frogsmarsh Lineholt Wildmoor Acton Westlands Netherwich Birts Street New End Shelsley Walsh Netherton Lime Street Church Hill Longdon Hill End Dagtail End Malvern Wells Abbeydale Pound Bank Stock Wood Offenham Cross Bugle Gate Pershore Little Welland Powick Honeybourne Bengeworth Wants Green Edgiock Birch Acre Chaddesley Corbett Wythall Chatley Eckington Sharpway Gate Bastonford Martin Hussingtree Grafton Gilbert's End Woodgates Green Alfred's Well Hill End Bayton Welland Belbroughton Littleworth Teddington Hands Laughern Hill Lower Moor Naunton Podmoor Shell Newtown Broad Common Pin's Green Callow End Marl Bank Lower Illey High Green Winyates Green Little Witley Astley Brockencote Hardwick Green Buckridge Hollybed Street Bateman's Green Lower Wyche Birtsmorton Worms Ash Crown East Wolverley Blakeshall Arrowfield Top Areley Kings Summerhill Holt Linkend Dines Green Worles Common Four Pools Blakebrook Hillpool Uckinghall Kemerton Broome Tolladine Queenhill Cobley Hill Aston Fields Upper Berrington Bridge End Upper Marlbrook Lickey Hills Golden Valley Guarlford Hanley Castle Ravenhills Green Doverdale Britannia Square Blackminster Holdfast Churchill Naunton Beauchamp Stonehall Drayton Stitchin's Hill Rashwood Spennells Leigh Sinton Longdon Cookhill Brockamin Bredon Primsland Bredicot Fladbury Cross Hampton Lovett Upper Howsell West Hagley Bliss Gate Kyre Pinvin Bishampton Droitwich Spa Birch Green Goosehill Green Stanford on Teme Hawford Lickey End Oakall Green King's Green Twyford Knighton on Teme Howsen Broad Heath Collett's Green Bushley Green Hurcott Kinsham Little Beckford Stoneybridge Huddington Pensax Ladywood Lower Bentley Baughton Hill Smallwood Woolmere Green Suckley Green Cooksey Corner Weatheroak Hill Hadley Portway Suckley Noah's Green Frankley Kidderminster Wick Episcopi Blakedown Lower Broadheath Lye Head Broughton Green Hartle Sherrard's Green Ham Green Overbury Abbotswood Baughton Shawbrook Red Hill The Walshes Lower Marlbrook Coles Green Bell Green Drakelow Oakenshaw Westacre Saxon's Lode Woodcote Green Lincomb Little Comberton Bockleton Walkwood Broadwas Birlingham Frankley Hill Worlds End Pebworth Cakebole Chandler's Cross Eight Oaks Stoke Prior Grafton Elmley Castle Lea End Severn Stoke Riverside Cookley Bevere Ankerdine Hill Branson's Cross Whiteleaved Oak Hanley William Eachway Conderton Ab Lench Boreley Cherry Orchard Catshill Woodsfield Burcot Astwood Hinton Cross Woodgate Yarhampton Cross Walton Pool Kyre Green Offenham Lower Berrington Kyre Park Upper Wyche Outwood Nineveh Aldington Hagley Bromsgrove Claines Hopwood Earl's Common Frankley Green Newland Common Broom Hill Tanwood Morton under Hill Hadzor Carpenter's Hill Cladswell Chadbury Mill End Brayswick Sweet Green Stoney Hill Northampton Shernal Green Sytchampton Gadfield Elm Blackpole Broadway North Malvern Sneads Green Noutard's Green Low Hill Sinton Winyates Saleway Ullington Lower Heath Longley Green Newbridge Green St Godwalds Headley Heath Peopleton Horsham Stourport-on-Severn Harvington Birch Berrow Brownheath Common Bank's Green Chawson Deblin's Green The Burf Park Gate Flyford Flavell Strensham Lickey Wickhamford Lower Wick Holt Heath Rednal Churchill Green Street Heightington Hollybush Sandford Ipsley Park End Inkberrow Romsley Hill Hill Croome Evesham Summerfield Beach Hay Whittington Structon's Heath Elcock's Brook Stoulton Dodford Abbots Morton Town's End Astwood White End Bickley Newland Chase End Street Upton Snodsbury Wychbold Salwarpe Egdon Lickhill Northwick Rushwick Hall Flat Matchborough Hillhampton Barbourne White Ladies Aston Dunley Bretforton Battenton Green Newtown Drakes Cross The Hook Hartlebury Common Snead Common Hipplecote Purshull Green Gorst Hill Cofton Hackett Huntsbridge Rumbow Cottages Low Hill Hill Furze Poolbrook Upper Lode Leapgate Clevelode Stonebow Diglis Aston Somerville Shoulton Lakeside Pole Elm Lower Hook Upper Bentley Hunt End Wribbenhall Ombersley Titton Great Witley Doddenham Grafton Flyford Blackmore End Stoke Bliss Little London Torton Long Bank Far Forest Astwood Bank Lindridge Pie Corner Upton upon Severn Aston Bank Knighton King's End Stone Witton Hampton Menithwood Tibberton Wichenford Crowcroft Worcester Green Street Inkford Grimes Hill Beoley Rock Hook Bank Bouts Comhampton Malvern Common Eastham Briar Hill Woodrow Clifton upon Teme Hatfield Oldfield Ashfield Pendock Ronkswood Rhydd Broombank Upper Catshill Timberhonger Charford Lower Clent Shenstone Stakenbridge Sedgeberrow Foxlydiate Powick Village Sale Green Hall Green Berrow Upton Warren Owlhill Kitwell Atch Lench Cross Bank Dunhampstead Comberton Broadmore Green Holt Fleet Blackwell Red Cross Hartlebury Lem Hill Ripple Hoden Eldersfield Nineveh Radford Wilden Cruise Hill Brotheridge Green Cotheridge Lower Town Holy Cross Kington Mamble Norton Stock Green Washford Tunnel Hill Greenlands Upper Moor Feckenham Mere Green The Vines Vigo Oddingley Alvechurch Great Malvern Lulsley Cooksey Green Littleworth Good's Green Hawthorn Bush Catchems End The Lakes Hindlip Finstall Hill Side Enfield Aggborough Barnt Green Charlton Oldwood Stoke Heath Greenhill Dawshill Chadwick Badger's Hill North Piddle Welland Stone Bell End Yarhampton Draycott Long Green Bredon's Hardwick Brook End Earl's Croome Broad Alley Smite Hill Lower Howsell Slades Green Knowle Fields Longdon Heath Harpley Upper Gambolds Brickfields Besford Little Inkberrow Holberrow Green Murcot Stanklyn Madeley Heath Wadborough Baylis Green Park Farm Ramsden The Grove Trotshill Picken End Dunstall Common Malvern Link Hallow Heath Martley Burlish Park Stonepits Hanbury Sutton Farm Witnells End Offmore Farm Warndon