Bus Advertising in Little Inkberrow

Get in touch

Bus Marketing in Little Inkberrow

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Little Inkberrow - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Little Inkberrow - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Little Inkberrow- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Little Inkberrow - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Little Inkberrow (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Westacre Drakelow Broad Heath Lower Bentley Comhampton Castle Hill Burlish Park Poolbrook Cross Bank Lickey Heightington Bricklehampton Torton Ockeridge Chadwick Shernal Green Coles Green Golden Valley Throckmorton Sinton Green Hanley Swan Severn Stoke Crowle Evesham Ankerdine Hill Hinton Cross Hill Furze Peopleton Southcrest Longley Green Abberley Lower Strensham Major's Green Churchill Stoneybridge Beckford Egdon Windmill Hill Piper's Hill Broom Hill Matchborough Bayton Bastonford Lickey Hills Horsham Astwood Stock Wood Kidderminster Pirton West Hagley Oakenshaw Collett's Green Clent Tardebigge St Peter the Great Stoke Pound Knighton on Teme Long Bank Saleway Upper Welland Upper Lode West Malvern Astwood Bank Washford Dowles Hill Side Berrington Green Pound Bank Cruise Hill Beoley Flyford Flavell Kempsey Upper Catshill Sherrard's Green Clifton upon Teme Shawbrook Little Eastbury New End Batchley Structon's Heath Elmley Castle Tanwood Heath Green Trueman's Heath Hall Green Uphampton Upper Haselor Doddenham Birchen Coppice Podmoor Wythall Kyre Park Abberton Littleworth Callow Hill Old Storridge Common Bewdley Lenchwick Interfield Eardiston Broadheath Common Childswickham Astley Sytchampton Berrow Elmbridge Hanley Child Elmley Lovett South Littleton Lower Wolverton Churchill Stoke Prior Bockleton Stone Himbleton Lea End Lulsley Neight Hill Bugle Gate Bradley Green Lydiate Ash Malvern Link Sharpway Gate Brockencote Buckridge Dayhouse Bank Little Beckford Baughton Footrid Chawson Valley Bury End Barnettbrook Franche Carpenter's Hill Charlton North Piddle Broadwas White Ladies Aston Chase End Street Madeley Heath Leapgate Stonebow Lower Howsell Crossway Green Longdon Bank's Green Longdon Hill End Little Malvern Kent's Green Hoden Rashwood Hallow Rowney Green Blackmore End Lincomb Holt Heath Holt Fleet Areley Kings West End Bournes Green Greenway Red Hill Dunhampton Dines Green Welland Summerfield Bayton Common Rushwick Buckbury Atch Lench Oldfield Bell End Dunley Winterfold Frankley Hill Little Welland Pendock Chaddesley Corbett Whiteleaved Oak Blakeshall Lower Marlbrook Comberton Hipplecote Worlds End Brickfields Feckenham Wick Episcopi Alfrick Earl's Croome Pensax Blackwell Great Comberton Lower Moor Broughton Green Bliss Gate Draycott Harvington Lem Hill Callow End Alfrick Pound Abbots Morton Lineholt Common Grafton Kitwell Sweet Green The Burf Upton Snodsbury Holt End Broad Common Halfkey Winyates Green Dunhampstead Holdfast Holbeache Stock Green Queenhill Tibberton Cropthorne Frith Common Sandford Mustow Green Burcot Four Pools Smite Hill Wants Green Great Malvern Menithwood Cookley Bouts Pin's Green Stanbrook Aston Somerville Purshull Green Martley Stoke Bliss Bryan's Green Lower Lightwood Inkberrow Little Comberton Park Gate Upper Moor Norton Eight Oaks Cherry Orchard Birts Street Romsley Upton Warren Smith End Green Lye Head Monkwood Green Alfred's Well Sutton Farm Willow Green Hatfield Conderton Huntsbridge Baynhall Netherwich Wyre Piddle Bevere The Vines Tutnall Wilden Gallows Green Vigo Dagtail End Defford Bridge End Rhydd Green Woodsfield Forhill Dordale Netherton Kington Corse Lawn Deblin's Green Timberhonger Witnells End Elms Green Mere Green Upper Bentley Howsen Pink Green Aston Fields Hartle Charford Shell Chadbury Lodge Park Crowle Green Smallwood Nineveh Lower Hook Romsley Hill Stoulton Pinvin Cakebole Hurcott Village Astwood Chandler's Cross Swinesherd Bateman's Green Stoke Heath Bromsgrove Knightwick Broombank Duckswich Beckford Cross Naunton Pershore Copyholt Stanklyn Woodmancote Ipsley Foxlydiate Holy Cross Fladbury Lickey End Inkford Rock Westmancote Picken End Boreley Malvern Wells Walkwood Enfield Suckley Knowl Yieldingtree Broadwaters Woodrow Upton upon Severn Berrow Green Newtown Rous Lench Shenstone Withybed Green Honeybourne Linthurst Lower Westmancote Stourport-on-Severn Brownheath Common Powick Village Broome Sledge Green Leigh Moseley Malvern Common Apes Dale Hollywood Bell Green Shoulton King's Green Cobley Hill Finstall Kyrewood Naunton Beauchamp Witton Hill Dunstall Common Powick Pole Elm Ravenhills Green Linkend Broad Alley Bretforton Catshill St Michaels Stonehall Wichenford Foley Park Birlingham Lakeside The Grove Hindlip Upper Rochford Cleeve Prior Little Acton Kendal End Salwarpe Elcock's Brook Perryfields Kersoe Stoney Hill Tanner's Green Radford Ryall Riverside Low Hill Upper Strensham Lower Town Cladswell Stoke Wharf Witton Lindridge Redditch Lower Clent Hawford Cooksey Corner Hardwick Green Drayton Headley Heath Brook End King's End Rednal Laughern Hill Phepson Eldersfield Pie Corner Besford Castlemorton Earl's Common Wychbold Abbeydale Hill End Ombersley Offenham Low Hill Uckinghall Harbours Hill Trimpley Hales Park Owlhill Stanford Bridge Wick Blakebrook Morton under Hill Trotshill Slideslow Baylis Green Bredon's Norton Spetchley Hanley Castle Acton Pensham Lower Sapey Birtsmorton Hartlebury Common Alvechurch Grafton Hunnington Little Witley Caunsall Bushley Green Upper Ham Hillhampton Shurnock Blackpole Upper Gambolds Drugger's End Link Top Noutard's Green Kinnersley Hook Bank Little Inkberrow Bluntington Pound Bank Church Lench Lower Heath Little London Goosehill Green Rochford Eckington Suckley Spennells Shelsley Beauchamp Guller's End Cotheridge Yarhampton Hunt End Gorst Hill The Walshes Catchems End High Green Lower Wyche Broadway Wickhamford Frankley Green Hampton Portway Newbridge Green Nineveh Frankley Bickley St Georges Tenbury Wells Mill End Bell Heath Whittington Pebworth North Malvern Mount Pleasant Broughton Hackett The Hook Suckley Green Fernhill Heath Broad Marston Pound Green Upper Berrington Westlands Yarhampton Cross Mamble Clows Top Diglis Strensham Park End Park Farm Newland Cookhill Hinton on the Green Hallow Heath Lower Broadheath Kemerton Fladbury Cross Ross Green Eastham Sheriff's Lench Ashton under Hill Bank Street Rainbow Hill Battenton Green Low Habberley Arrowfield Top North Littleton Chatley Bredicot Astley Burf Sneads Green Cofton Hackett Overbury Church Hill Cooksey Green Woodcote Green Stitchin's Hill Rumbow Cottages Lower Wick Hackman's Gate Worles Common The Rampings Guarlford Britannia Square Upper Marlbrook Norton St John's Barnt Green Eachway Orleton Barnard's Green Webheath Shatterford Town's End Stratford Kyre Green Grimes Hill Leigh Sinton Ham Green Hanley William The Lakes Long Green Henbrook Holt Briar Hill Ashfield Walcot Sinton Huddington Charlton Great Witley Upper Arley Moon's Moat Kingswood Birch Acre Newtown Waresley Abbotswood Primsland Longdon Heath Sneachill Wadborough Oakall Green Bredon Frogsmarsh Moor End Hillpool Barbourne Bredon's Hardwick Berry Hill Wribbenhall Good's Green Badsey Worms Ash Lower Illey Goom's Hill Green Street Gilvers Lane Hadley Bournheath Drakes Broughton Snead Common Weatheroak Hill Red Cross Tolladine Hall Flat Clifton upton Teme Summerhill Bark Hill Bengeworth Doverdale Aldington Kinsham Brockamin Knowle Fields Hagley Claines Stanford on Teme Ribbesford Baughton Hill Crabbs Cross Bushley Dawshill Blackminster Clevelode Upper Wick Priestfield Greenhill Wolverley Broadmore Green Droitwich Spa Kyre Holberrow Green Headless Cross Hadzor Martin Hussingtree Worcester Chawson Lime Street Ramsden Murcot Shelsley Walsh Nash End Crown East Hollybush Rushock Aston Bank Warndon Far Forest Callow Hill Greenhill Bransford Hill Croome Brayswick Wildmoor Birch Berrow Woodgates Green Hawthorn Bush Brotheridge Green Hanbury Libbery Hurcott Upper Howsell Cobbler's Corner Belbroughton Badger's Hill White End Upper Wolverton Sidemoor Aggborough Rye Street Copcut Green Street Branson's Cross Habberley Greenlands Stonepits Slades Green Hawbridge Kerswell Green Clifton Chapman's Hill Northampton Twyford Walton Pool St Godwalds Madresfield Oddingley Offenham Cross Crowcroft Gadfield Elm Drakes Cross Cowsden Cutnall Green Welland Stone Woodrow Beach Hay Tunnel Hill Lower Berrington Newtown Hartlebury Newnham Bridge Hollybed Street Dodford Ullington Napleton Middle Littleton Hampton Lovett Sale Green Littleworth Marsh End Camer's Green Hopwood Bishampton Ab Lench Teddington Hands Norchard Lineholt Outwood Gilbert's End Edgiock Ronkswood Noah's Green Birch Green Broad Green Bordesley Northwick Sankyns Green Darbys Green Grimley Blakedown Dormston Titton Woolmere Green Astley Cross Knighton Marl Bank Stockton on Teme Ladywood St Peter The Great Hoobrook Saxon's Lode Newland Common Oldwood Rhydd Ripple Harpley Grafton Flyford Harvington Woodgate Upper Wyche Shrawley Winyates Stakenbridge Sedgeberrow Offmore Farm Lickhill