Bus Advertising in Lower Westmancote

Get in touch

Bus Marketing in Lower Westmancote

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Westmancote - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Westmancote - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Westmancote- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Westmancote - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lower Westmancote (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Castle Hill Riverside Leapgate Broadwaters Piper's Hill Harvington Matchborough Holt Fleet Little Inkberrow Witton Hill Droitwich Spa Dormston Stoke Heath Sandford Hanley Castle Eight Oaks Stratford Kyre Woolmere Green Lower Lightwood Grafton Flyford Newtown Flyford Flavell Warndon Upton upon Severn Upper Wyche Little Witley Upper Welland Upper Strensham Cooksey Green Moseley Bryan's Green Naunton Beauchamp Sweet Green Holbeache Harbours Hill Lea End Wichenford Suckley Green Kerswell Green Woodmancote Birts Street Kersoe Wick Blakeshall Upper Wick Whittington Slideslow Pink Green Pirton Newtown High Green Hawbridge Baughton Hill Chawson Longley Green Ross Green Frankley Green Hall Flat Cowsden Tanwood Kent's Green Longdon Heath Lower Broadheath Uphampton Summerfield Inkberrow Kinnersley Bishampton Shenstone Rainbow Hill Westmancote Stoke Wharf Ripple Kidderminster Earl's Common Rashwood Longdon Hill End Broad Alley Stockton on Teme Structon's Heath Goosehill Green Lower Strensham Northampton Old Storridge Common Dunley Madresfield Little London West Malvern Catchems End North Malvern Hartle Upper Arley Kendal End White End Conderton Cookhill Portway Fladbury Cross Lickey Rhydd Green Sneachill Pebworth Crossway Green Martley Bury End The Burf Peopleton Purshull Green Throckmorton Kyre Green Rowney Green Lickhill Neight Hill Washford Darbys Green Blackpole Ashton under Hill Stoneybridge Worcester Hunt End Upper Catshill Areley Kings Shernal Green Doverdale Alfrick Westlands Smallwood Chadbury Wick Episcopi Frankley Hill Headley Heath Little Comberton Upper Moor Hindlip Titton Sherrard's Green Cofton Hackett Primsland Monkwood Green Brickfields Kyrewood Queenhill Blackwell Norton Red Cross Hawthorn Bush Webheath Ipsley Chapman's Hill Crowle Blackmore End Snead Common Powick Brook End Fladbury Castlemorton Marl Bank Forhill Green Street Ryall Pensax Strensham Sytchampton Feckenham Bevere Huntsbridge Bockleton Spennells Ombersley Upper Wolverton Sale Green Tutnall Marsh End Dunhampton Leigh Sinton Yarhampton Cross Newland Hanbury Greenhill Carpenter's Hill Crowle Green Trueman's Heath Cross Bank St Michaels Priestfield Boreley Swinesherd The Rampings Cookley Hallow Greenhill Beoley Dines Green Rous Lench Claines Cutnall Green Long Green Elmbridge Witnells End Abberley Withybed Green Copcut Moon's Moat Woodrow Hinton Cross Nineveh Brownheath Common Stonebow Blackminster Owlhill Redditch Nineveh Hanley Child Low Hill Bengeworth Bridge End Badsey Elmley Castle Doddenham Little Eastbury Cobbler's Corner Green Street Knowle Fields Gilvers Lane Trimpley Linthurst Charford Abberton Ankerdine Hill Woodgate Sutton Farm Lindridge Vigo Alvechurch Waresley Copyholt Park Gate The Walshes Ockeridge Birch Green Finstall Clent Winterfold Deblin's Green Stitchin's Hill Buckbury King's End Astley Burf Bank's Green Wolverley Walton Pool Broad Common Wythall Hoobrook Newtown Rushock Church Hill Sidemoor Podmoor Headless Cross Holt End Lakeside Tanner's Green Kington Shell Lower Westmancote Upper Haselor White Ladies Aston Burlish Park Tardebigge Hollybush Birchen Coppice Upper Bentley Northwick Harvington Alfred's Well Broughton Green Bricklehampton Bayton Common Winyates Green King's Green Powick Village Uckinghall Honeybourne Lineholt Pound Bank Broad Green Tolladine Rhydd Badger's Hill Dagtail End Interfield Stanklyn Britannia Square Churchill Kinsham Caunsall Lickey Hills Lincomb Stanford on Teme Horsham Frankley Bell Heath Holberrow Green Drakes Cross Torton Draycott Knighton on Teme Wildmoor Laughern Hill Upton Snodsbury Ashfield Shoulton Lower Wyche Lower Howsell Whiteleaved Oak Littleworth Hollybed Street Grimes Hill Hillhampton Newbridge Green Baylis Green Duckswich Willow Green Welland Stone The Grove Eckington Bayton Cakebole Offmore Farm Ullington Astwood St John's Bredon's Hardwick Upper Berrington Sedgeberrow Stakenbridge Stoney Hill Brotheridge Green Far Forest Lower Illey South Littleton Footrid Habberley Broadheath Common Worles Common Romsley Cherry Orchard Bromsgrove Bradley Green Aston Somerville Orleton Wychbold Hanley Swan Berrow Green Broughton Hackett Wribbenhall Berrington Green Shatterford Coles Green Ham Green Broadmore Green Bretforton Saleway Churchill Guarlford Drugger's End Offenham Woodrow Upper Gambolds Upper Lode Little Acton Hanley William Gallows Green Blakebrook Ribbesford Hall Green Littleworth Gadfield Elm New End Timberhonger Callow Hill Bell End Comhampton Knightwick The Lakes Rock Low Habberley Sinton Green Stone Summerhill Good's Green Kempsey Shelsley Beauchamp Malvern Wells Grafton Briar Hill Shelsley Walsh Little Beckford Knighton Acton Hadley Barnt Green Goom's Hill Morton under Hill Hollywood Radford Buckridge Lower Moor Chawson Valley Birlingham Lower Sapey North Piddle Pound Bank Elms Green Hartlebury Common Lower Berrington Stanford Bridge Little Welland Mill End Lower Bentley Grimley Church Lench Batchley Pole Elm Atch Lench Lower Hook Astley Beach Hay Noah's Green Callow End Hook Bank Witton Pound Green Teddington Hands Pie Corner Lime Street Martin Hussingtree Shrawley Broad Marston Henbrook Oakenshaw Little Malvern West End West Hagley Berrow Hartlebury Rye Street Menithwood Abbotswood Bell Green Cladswell Howsen Lye Head Holt Bliss Gate Woodgates Green Mount Pleasant Hoden Hillpool Birch Acre Walkwood Greenlands Clifton upon Teme Heightington Stourport-on-Severn Shurnock St Peter The Great Chatley Edgiock Stock Wood Rednal Apes Dale Barnard's Green Dawshill Dordale Bastonford Cleeve Prior Branson's Cross Earl's Croome Hill Croome Pin's Green Dayhouse Bank Halfkey Frith Common Aston Fields Lodge Park Severn Stoke Suckley Knowl Berry Hill Outwood Ab Lench Chaddesley Corbett Stoke Prior Franche Lydiate Ash Hipplecote Woodcote Green Major's Green Enfield Sneads Green Bushley Cruise Hill Smite Hill Chase End Street Netherton Great Witley Drakelow Barnettbrook Wickhamford Harpley Frogsmarsh Naunton Crown East Broadwas Evesham Bewdley Golden Valley Southcrest St Peter the Great North Littleton Salwarpe Elmley Lovett Mustow Green Broombank Yieldingtree Link Top Diglis Aggborough Phepson Bugle Gate Rochford Beckford Eldersfield Great Malvern Foley Park Brockamin Hales Park Dodford Ronkswood Dunhampstead Lem Hill Hadzor Hurcott Upper Rochford Brockencote Lower Marlbrook Grafton Linkend Sledge Green Huddington Four Pools Pendock Cropthorne Kyre Park Newland Common Upper Marlbrook Bickley Weatheroak Hill Birtsmorton Defford Stoke Pound Brayswick St Godwalds Hill Side Abbeydale Elcock's Brook Clifton upton Teme Kitwell Clevelode Hampton Lovett Childswickham Shawbrook Abbots Morton Bank Street Poolbrook Hardwick Green Bredon Camer's Green Alfrick Pound The Hook Corse Lawn Clifton Tenbury Wells Egdon Stoke Bliss Chadwick Napleton Westacre Longdon Offenham Cross Stanbrook Guller's End Ladywood St Georges Tibberton Stonepits Worlds End Bredicot Crabbs Cross Stoulton Bordesley Lower Heath Nash End Fernhill Heath Tunnel Hill Lenchwick Bluntington Welland Bransford Astwood Bank Broome Comberton Lower Clent Bark Hill Beckford Cross Barbourne Cobley Hill Hopwood Romsley Hill Twyford Kemerton Heath Green The Vines Smith End Green Park Farm Astwood Hatfield Birch Berrow Spetchley Dowles Hampton Besford Trotshill Hurcott Village Leigh Dunstall Common Collett's Green Overbury Drayton Rushwick Slades Green Yarhampton Pershore Hill Furze Bouts Hallow Heath Callow Hill Perryfields Holy Cross Oakall Green Middle Littleton Wants Green Eastham Hunnington Greenway Winyates Cotheridge Suckley Ramsden Saxon's Lode Moor End Himbleton Lower Wolverton Upton Warren Sharpway Gate Hawford Bushley Green Malvern Link Netherwich Sheriff's Lench Drakes Broughton Oldfield Aldington Burcot Wilden Oddingley Kingswood Murcot Norton Eachway Ravenhills Green Red Hill Walcot Chandler's Cross Hinton on the Green Newnham Bridge Lulsley Clows Top Libbery Noutard's Green Town's End Blakedown Sinton Upper Howsell Charlton Oldwood Aston Bank Mere Green Crowcroft Broad Heath Windmill Hill Bateman's Green Picken End Holdfast Inkford Stonehall Bournheath Lower Town Broadway Long Bank Park End Bournes Green Baynhall Hill End Great Comberton Battenton Green Catshill Wyre Piddle Mamble Gilbert's End Eardiston Low Hill Norchard Lickey End Rumbow Cottages Pensham Bredon's Norton Foxlydiate Upper Ham Hagley Cooksey Corner Charlton Gorst Hill Wadborough Holt Heath Malvern Common Woodsfield Lineholt Common Broom Hill Madeley Heath Worms Ash Stock Green Sankyns Green Pinvin Astley Cross Arrowfield Top Baughton Hackman's Gate Lower Wick Belbroughton