Bus Advertising in Moor End

Get in touch

Bus Marketing in Moor End

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Moor End - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Moor End - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Moor End- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Moor End - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Moor End (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Riverside Stoulton Greenhill Stonehall Bushley Green Hill Croome Conderton Bark Hill Bredicot Pendock Drakelow Crown East Guller's End Hanley Swan Aggborough Napleton Ipsley Woolmere Green Pole Elm Frankley Willow Green Lower Broadheath Hunt End Broadmore Green Wyre Piddle Blackmore End Hadley Kersoe Kyrewood Catshill Naunton Beauchamp Enfield Morton under Hill Lickey End Dayhouse Bank Longdon Hill End Bevere Chadwick Birch Berrow Droitwich Spa Wadborough Childswickham Netherwich Callow Hill Holbeache Brockencote Sytchampton Birch Green Holy Cross Broad Heath Eardiston Crowcroft Camer's Green Upper Welland Bretforton Lower Howsell Harbours Hill Heath Green Queenhill Knighton Norchard Hadzor Hall Flat Stock Green The Lakes Longdon Heath Kidderminster Town's End Mount Pleasant Offmore Farm St John's Cobbler's Corner Westacre Brook End Kempsey Pinvin Kinsham Lickey North Littleton Newland Common Comhampton Hallow Rushwick Norton Stoke Bliss Lime Street Hinton Cross Lea End Badsey Pin's Green Elmley Lovett Burcot Goosehill Green Buckbury Linkend Rous Lench Orleton Southcrest Shatterford Buckridge Pensham Wickhamford Yarhampton Cross Whiteleaved Oak Habberley Redditch Major's Green Callow End Lem Hill Caunsall Walkwood North Malvern Nineveh Westlands Ripple Shrawley Lower Strensham Flyford Flavell Foley Park Matchborough Wythall Newtown Crowle Green Stanford Bridge West End King's End Bryan's Green Lulsley Forhill Himbleton Malvern Wells Branson's Cross Libbery Cladswell Lakeside Grimley Ramsden Walton Pool Upper Lode The Hook Winyates Blakeshall West Malvern South Littleton Piper's Hill Lindridge Wildmoor Grimes Hill Alfrick Pound Blakebrook Lower Berrington St Godwalds Cooksey Corner Holt Heath Hartle Wribbenhall Fladbury Cross Dodford Chapman's Hill Bury End Dormston Stoke Prior Briar Hill Inkberrow Hanley William Claines Astley Cross Purshull Green Drakes Cross Summerhill Cakebole Lodge Park Spetchley Kemerton Hampton Ullington Dawshill Trueman's Heath Castlemorton Offenham Cross Drayton Sankyns Green Upper Gambolds Brownheath Common Little Welland Oakenshaw Birts Street Barbourne Birchen Coppice Stourport-on-Severn Stoney Hill Sneachill St Peter the Great Drakes Broughton Red Hill Hoden Swinesherd Bromsgrove Woodrow Shawbrook Ribbesford Romsley Hill Churchill Marsh End Dowles Ross Green Crowle Hawbridge Aldington Park Farm Leigh Sinton Diglis Eastham Great Witley Winyates Green Stonepits Hanley Child Ashfield Blackminster Naunton Nineveh Bayton Common Atch Lench Little Beckford Shernal Green Broom Hill Upper Catshill Worlds End Blackpole The Vines Sheriff's Lench Fladbury Barnard's Green Aston Bank Severn Stoke Bugle Gate Guarlford Warndon Clent Chawson Valley Beach Hay Webheath Upper Ham Kingswood Wichenford Grafton Wilden Footrid Alfred's Well Wychbold Coles Green Ab Lench Bateman's Green Ombersley Hartlebury Common Teddington Hands Neight Hill Catchems End Broughton Hackett Brockamin Primsland Upper Howsell Dunley Hagley Abbotswood Frith Common High Green Washford Lickhill Lower Marlbrook Poolbrook Lye Head St Georges Upton Snodsbury Lydiate Ash Dunstall Common Malvern Common Ryall Draycott Bayton Hoobrook Cofton Hackett Lower Illey Hawthorn Bush Bransford Berrington Green Pound Bank Eldersfield Aston Somerville Tenbury Wells Bredon's Norton Clifton upton Teme Astwood Shenstone Ronkswood Upper Rochford Stoke Pound Gallows Green Upper Wick Ham Green Stoneybridge Bell End Blackwell Upper Berrington Gadfield Elm Lower Town North Piddle Newbridge Green Newtown Stockton on Teme Bordesley Little Witley Doddenham Lower Heath Long Bank Noutard's Green Heightington Broad Alley Upton Warren Dagtail End Kerswell Green Littleworth Hawford Tardebigge Timberhonger Linthurst Bickley Slideslow Rhydd Snead Common Charford Baughton Hill Clifton upon Teme Madresfield Wants Green Cowsden Lower Sapey Lineholt Cookley Good's Green Tibberton Park Gate Malvern Link Rashwood Howsen Hollywood Cross Bank Nash End Little London Vigo Little Inkberrow Northampton Holdfast Structon's Heath Pebworth Westmancote Witnells End Longdon Stakenbridge Rainbow Hill Sutton Farm Sledge Green Church Hill Lower Wyche Abbots Morton Harpley Great Comberton Red Cross Mamble Alvechurch Sneads Green Sinton Green Lower Clent Green Street Collett's Green Oakall Green Martin Hussingtree Lincomb Berry Hill Twyford Barnettbrook Suckley Knowl St Peter The Great Fernhill Heath Broome Hales Park Bewdley Green Street Windmill Hill Little Acton Comberton Moor End Rochford Pershore Halfkey Holberrow Green West Hagley Wolverley Broad Marston Owlhill Eckington Cobley Hill Harvington Mustow Green Baynhall Deblin's Green Mere Green Dunhampstead Abberley Broadheath Common Yieldingtree Berrow Green Great Malvern Winterfold Whittington Summerfield Church Lench Norton Rye Street Spennells Broadwas Drugger's End Horsham Bournes Green Kinnersley Tanner's Green King's Green Arrowfield Top Saleway Battenton Green Link Top Murcot Sherrard's Green Evesham Hollybush Cruise Hill Sedgeberrow Stonebow Worms Ash Hillpool Defford Podmoor Perryfields Witton Hill Strensham Beckford Cross Smite Hill Bell Green Hartlebury Bradley Green Cleeve Prior Cherry Orchard Badger's Hill Birlingham Broad Green Acton Upper Bentley Smith End Green Menithwood Newland The Grove Charlton Netherton Holt Suckley Trimpley Tanwood Stone Pirton Headless Cross Huddington Frankley Hill Pensax Little Eastbury Romsley Bredon's Hardwick Old Storridge Common Rock Lower Westmancote Duckswich Moseley Corse Lawn Sale Green Crabbs Cross Powick Chadbury Dines Green Barnt Green Ladywood Egdon Bliss Gate Low Hill Outwood Clows Top Holt Fleet Upper Strensham Abberton Knightwick Bricklehampton Lower Bentley Suckley Green Stanford on Teme Lower Hook Cooksey Green Birch Acre St Michaels Northwick Pie Corner Crossway Green Hackman's Gate Cookhill Abbeydale Ockeridge Lineholt Common Offenham Holt End Greenlands Batchley Lower Lightwood Brayswick Beckford Lower Moor Madeley Heath Bell Heath Darbys Green Broadwaters Longley Green Honeybourne Burlish Park Rhydd Green Elcock's Brook Stanbrook Shelsley Beauchamp Franche Yarhampton White Ladies Aston Tunnel Hill Bockleton Far Forest Hurcott Village Kyre Green Charlton Bastonford Britannia Square Waresley Ashton under Hill Rushock Martley Pound Bank Eight Oaks Bluntington Sweet Green Bank Street Beoley Hipplecote Berrow Woodsfield Radford Bridge End Hardwick Green Leigh Uckinghall Newnham Bridge Oddingley Blakedown Copcut Portway Pound Green Broombank Hill Furze Greenhill Finstall Dordale The Walshes Bengeworth Ravenhills Green Huntsbridge Clevelode Baylis Green Grafton Hunnington Doverdale Hopwood Knighton on Teme Sandford Smallwood Copyholt Oldfield Welland Stone Hook Bank Dunhampton Wick Episcopi Woodmancote Hollybed Street Peopleton Chaddesley Corbett Golden Valley Bishampton Hanley Castle Witton Upper Moor Birtsmorton Sharpway Gate Hurcott Chase End Street Gilbert's End Hinton on the Green Trotshill Elmbridge Bank's Green Leapgate Low Habberley Stratford Low Hill Astley Baughton Sinton Cutnall Green White End Earl's Common Astwood Carpenter's Hill Broughton Green Pink Green Belbroughton Alfrick Eachway Rednal Priestfield Kyre Park Upper Wolverton Titton Kendal End Areley Kings Callow Hill Rowney Green Gilvers Lane Oldwood Edgiock Stoke Wharf Rumbow Cottages Upper Haselor Saxon's Lode Aston Fields Moon's Moat Walcot Bouts Withybed Green Brickfields Upper Arley Churchill Foxlydiate Upper Marlbrook Shurnock Picken End Worcester Lower Wolverton Chandler's Cross Ankerdine Hill Four Pools Hall Green Stanklyn Cotheridge Weatheroak Hill Stock Wood Cropthorne Elms Green Kitwell Chatley Sidemoor Newtown Phepson Apes Dale Worles Common Salwarpe Tolladine Broadway Frogsmarsh Goom's Hill Lickey Hills Shell Overbury Little Comberton Kington Woodcote Green Woodrow Upton upon Severn Harvington Bournheath Littleworth Middle Littleton Hanbury Uphampton Woodgates Green Shelsley Walsh Kent's Green The Rampings Elmley Castle Besford Hampton Lovett Inkford Woodgate Lenchwick Hindlip Bushley Little Malvern Monkwood Green Laughern Hill Bredon Henbrook Mill End Kyre Greenway Tutnall Gorst Hill Frankley Green Feckenham Astley Burf Stitchin's Hill Brotheridge Green Welland Castle Hill Marl Bank Wick Hallow Heath Stoke Heath Earl's Croome Throckmorton Hill End Clifton Interfield Torton Astwood Bank Powick Village Lower Wick The Burf Grafton Flyford Boreley Shoulton Long Green Park End Hillhampton New End Hatfield Upper Wyche Broad Common Hill Side Knowle Fields Noah's Green Slades Green Chawson Headley Heath