Bus Advertising in Offenham

Get in touch

Bus Marketing in Offenham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Offenham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Offenham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Offenham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Offenham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Offenham (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Kent's Green Wickhamford Stoke Wharf Bastonford Smite Hill Lime Street Dunhampton Dawshill Abbots Morton Shelsley Beauchamp St Peter the Great Park Gate Hoden Malvern Common Bell Green Windmill Hill Little London Trueman's Heath Blakedown Netherton Newland Common Rushwick Hartlebury Perryfields Aggborough Tolladine Grafton Witton Hill Crowle Green Bickley West Hagley Offenham Stoke Prior Worles Common Alfred's Well White End Knighton on Teme Stoney Hill Stonepits Orleton Darbys Green Battenton Green Kingswood Hall Green Wyre Piddle Purshull Green Norchard Defford Bank Street Eardiston Edgiock Bockleton Dagtail End Berrington Green Bordesley Upper Wyche Earl's Croome Rhydd Green Upper Moor Upper Berrington Structon's Heath Naunton Beauchamp Lower Westmancote Stanford on Teme Riverside Saleway Sale Green King's End Bluntington Kendal End Ombersley Caunsall Rushock Pensax Kyrewood Oakenshaw Waresley Long Bank Titton White Ladies Aston Birch Acre Lickey End Martin Hussingtree The Walshes Park Farm Frankley Hill Martley Yarhampton Kinnersley Droitwich Spa Brotheridge Green Lower Strensham Broad Marston Rye Street Goosehill Green Astley Cross Guller's End Frogsmarsh Little Eastbury Woodgate Heath Green Linthurst Grafton Upper Haselor Charlton Knowle Fields Redditch Holt End Cobbler's Corner Worcester Murcot Oldwood Holberrow Green Offmore Farm Newtown Ashfield North Littleton Chadwick Harvington Boreley Elmley Castle Town's End Dunley Carpenter's Hill Bouts Clent Lem Hill Mount Pleasant Winyates Green Ross Green Halfkey Nash End Great Witley Smith End Green Acton Tutnall Clevelode Astwood Bank Romsley Salwarpe Henbrook Copyholt Kyre Park Bretforton Middle Littleton Lea End Lulsley Atch Lench Wick Collett's Green Broadwas Pershore Poolbrook Abbotswood Little Welland Winterfold Oldfield Throckmorton Podmoor Shrawley Huntsbridge Stoke Heath Upton Warren Ullington West End Low Hill Newtown Charlton Hawbridge Cookley Bury End Inkberrow Greenway Holdfast Astwood Holt Heath Gilvers Lane Sutton Farm Summerhill Clows Top Mustow Green Trimpley Matchborough Brook End Shernal Green Bevere Honeybourne Wythall Little Comberton Sinton Green Uckinghall Littleworth Chadbury The Grove Lickey Broombank Slades Green Fladbury Cross Wildmoor The Rampings Lower Marlbrook Hunnington Cotheridge Lower Berrington Witton Rhydd Noah's Green Woolmere Green Kyre Green Drayton Bateman's Green Abbeydale Elmley Lovett Lower Town Blackminster Ronkswood Uphampton Blackwell Hoobrook Oakall Green Hanley William Lydiate Ash Leigh Marl Bank Low Habberley Forhill Beckford Alfrick Vigo Hill Croome Upper Bentley Bank's Green Pink Green Longdon Hill End Peopleton Harpley The Hook The Burf Catchems End Cherry Orchard Rashwood Bromsgrove Lindridge Frankley Dormston Wolverley Rowney Green Apes Dale Norton Bushley Green Woodmancote Franche Barbourne Twyford St Michaels Bewdley Clifton upton Teme Broughton Hackett Buckridge Buckbury Greenhill Westmancote Blackpole Link Top Duckswich Major's Green Sidemoor Bournheath High Green North Malvern Leapgate Lodge Park Greenhill New End Blakebrook Headley Heath Baughton Little Beckford Shell Lineholt Common Saxon's Lode Green Street Welland Stone Shurnock Libbery Dowles Hunt End Longdon Bushley Baynhall North Piddle Clifton Camer's Green Whiteleaved Oak Castlemorton Woodsfield Badger's Hill Leigh Sinton Catshill Stonebow Birlingham Birch Berrow Horsham Stourport-on-Severn Norton Alvechurch Moor End Spetchley Newland Crabbs Cross Bridge End Habberley Stoke Bliss Morton under Hill Rednal Shenstone Great Comberton Primsland Gallows Green Wribbenhall Brayswick Upper Catshill Hill Furze Cowsden Witnells End Little Malvern Wilden Lickhill Tenbury Wells Batchley Stonehall Bredon Ashton under Hill Dodford Northampton Noutard's Green Lower Lightwood Elcock's Brook Brockencote Abberton Alfrick Pound Sweet Green Webheath Hallow Heath Flyford Flavell Lakeside Monkwood Green Hill End Stitchin's Hill Longley Green Foxlydiate Briar Hill Wichenford Churchill Pound Bank Doverdale Long Green Eachway Drakes Broughton Cookhill Tardebigge Tanwood Great Malvern Elmbridge Shatterford Pinvin Walkwood Stockton on Teme Grimes Hill Park End Sharpway Gate Worms Ash Gilbert's End Inkford Sheriff's Lench Badsey Heightington Wick Episcopi Stock Green Broad Green Barnt Green Clifton upon Teme Church Hill Naunton Hanley Castle Overbury Laughern Hill Pensham Hallow Lower Wolverton Kerswell Green Rainbow Hill Woodrow Bishampton Beach Hay Kidderminster Drakelow Nineveh Sledge Green Westlands Hurcott Village Broome Cleeve Prior Lower Broadheath Old Storridge Common Cakebole Upper Welland Ripple Cofton Hackett Burcot Stanford Bridge Lower Wick Ribbesford Little Acton Bredicot Upton Snodsbury Areley Kings Deblin's Green Gadfield Elm Grafton Flyford Bournes Green Hindlip Pie Corner Moon's Moat Burlish Park Red Cross Upton upon Severn Lenchwick Castle Hill Brownheath Common Netherwich Ramsden Cooksey Green Good's Green Headless Cross Berrow South Littleton West Malvern Cruise Hill Bark Hill Woodrow Upper Wolverton Hardwick Green Mill End Egdon Foley Park Madresfield Kinsham Ockeridge Aston Fields Upper Ham Dunhampstead Frankley Green Aldington Diglis Hillpool Footrid Low Hill Suckley Woodcote Green Besford Newtown Stakenbridge Littleworth Bredon's Hardwick Sandford Broadway Huddington St Georges Hampton Upper Lode Little Witley Hales Park Upper Wick Knightwick Kington Cooksey Corner Broad Alley Summerfield Sneads Green Warndon Chapman's Hill Tanner's Green Golden Valley Hadley Sankyns Green Holt Pendock Comberton Lincomb Astwood Lower Howsell Swinesherd Sinton Yieldingtree Wychbold Crowcroft Suckley Knowl Westacre Lineholt Brockamin Gorst Hill Pound Green Harvington Kemerton Severn Stoke Four Pools Hanley Child Tibberton Chase End Street Radford Hagley Callow End Frith Common Bradley Green Lower Illey Abberley Greenlands Portway Upper Strensham Childswickham Kersoe Aston Somerville Longdon Heath Stoulton Broadmore Green Southcrest Rock Powick Village Priestfield Hopwood Fernhill Heath Hook Bank Hollywood Sherrard's Green Ankerdine Hill Bugle Gate Stoke Pound Holt Fleet Guarlford Kyre Hatfield Kitwell Hollybed Street Pebworth Crown East Hipplecote Broughton Green Whittington Drugger's End Conderton Woodgates Green Dordale Comhampton Baylis Green Trotshill Berrow Green Pirton Lickey Hills Hartlebury Common Malvern Wells St John's Pole Elm Draycott Welland Bell End Romsley Hill Arrowfield Top Birch Green Coles Green Lower Sapey Cutnall Green Hill Side St Peter The Great Oddingley Nineveh Bell Heath Baughton Hill The Vines Mere Green Napleton Stanklyn Hampton Lovett Eldersfield Chatley Bayton Common Britannia Square Hackman's Gate Hillhampton Birts Street Dunstall Common Bricklehampton Rochford Hartle Aston Bank Yarhampton Cross Upper Marlbrook Bayton Bliss Gate Callow Hill Marsh End Birchen Coppice Upper Howsell Birtsmorton Crowle Owlhill Ham Green Finstall Bryan's Green Bredon's Norton Charford Newbridge Green Chandler's Cross Eastham Rumbow Cottages Kempsey Hurcott Timberhonger Stoneybridge Cropthorne Holbeache Upper Arley Ryall Spennells Picken End Broadwaters Blackmore End Tunnel Hill Drakes Cross The Lakes Newnham Bridge Brickfields Stratford Knighton Offenham Cross Torton Grimley Bengeworth Earl's Common Piper's Hill Neight Hill Snead Common Claines Crossway Green Doddenham Eight Oaks Hawthorn Bush Barnettbrook Ipsley King's Green Astley Chawson Churchill Hanley Swan Cross Bank Shoulton Weatheroak Hill Sneachill Interfield Little Inkberrow Walcot Green Street St Godwalds Stone Branson's Cross Phepson Lower Hook Stanbrook Pin's Green Shelsley Walsh Worlds End Broad Common Moseley Walton Pool Madeley Heath Hinton on the Green Harbours Hill Broad Heath Menithwood Church Lench Hawford Linkend Eckington Slideslow Lower Moor Hall Flat Lower Clent Cladswell Suckley Green Ravenhills Green Mamble Pound Bank Dayhouse Bank Hinton Cross Lower Heath Beoley Strensham Feckenham Outwood Northwick Barnard's Green Hadzor Sytchampton Belbroughton Lower Bentley Fladbury Astley Burf Smallwood Dines Green Broom Hill Powick Winyates Ab Lench Ladywood Wants Green Malvern Link Willow Green Lye Head Corse Lawn Broadheath Common Callow Hill Wadborough Elms Green Washford Red Hill Rous Lench Sedgeberrow Hanbury Queenhill Far Forest Blakeshall Enfield Beckford Cross Himbleton Berry Hill Shawbrook Lower Wyche Goom's Hill Evesham Howsen Chaddesley Corbett Teddington Hands Upper Rochford Chawson Valley Hollybush Copcut Stock Wood Withybed Green Upper Gambolds Holy Cross Bransford Cobley Hill