Bus Advertising in Pebworth

Get in touch

Bus Marketing in Pebworth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Pebworth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Pebworth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Pebworth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Pebworth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Pebworth (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Rhydd Hall Green Heightington Stonepits Woodrow Halfkey Acton Pink Green Longley Green Worlds End Blackmore End Crossway Green Greenhill Ramsden Hanley Child Marl Bank Astley Structon's Heath Baylis Green Oakall Green Hinton on the Green Ronkswood Sedgeberrow Charlton Enfield Knowle Fields Kington The Vines Offmore Farm Throckmorton Park Farm Napleton Gallows Green Ham Green Spennells Hanley Swan Comberton Walcot Upper Moor Winyates Abbots Morton Twyford Little Inkberrow Little Acton Hartlebury Snead Common Dunhampton Long Bank Elcock's Brook Habberley Blakedown Church Hill Battenton Green Long Green Bateman's Green Kyre Park Park End Sandford Hales Park Crowle Green Alfrick Bradley Green Bushley Green Cutnall Green Lea End Howsen Kinnersley Teddington Hands Cookhill Harpley Broughton Hackett Upper Rochford Newnham Bridge Gadfield Elm Holdfast Swinesherd Clifton Stoneybridge Rushock Shelsley Walsh Madresfield Lenchwick Greenway The Grove Rochford Lower Sapey Noutard's Green Yieldingtree Little London West Malvern Bredon's Hardwick Astwood Portway Newland Common North Piddle White Ladies Aston Hillpool Newtown Broadmore Green Baughton Huddington Ashton under Hill Salwarpe Sytchampton Bank Street Birts Street Upper Haselor Crown East Upper Berrington Blakeshall Major's Green Britannia Square Worles Common Redditch Buckbury Burlish Park Chandler's Cross Tenbury Wells Stitchin's Hill Washford Eachway Wyre Piddle Pie Corner Summerfield Stanklyn Heath Green Cross Bank Harvington Upper Lode Green Street Alvechurch Hanley William Bayton Common Summerhill Walkwood Upper Gambolds Elmley Castle Lodge Park Romsley Hill The Rampings Wribbenhall Hollybed Street Bugle Gate Matchborough Stoke Prior Northampton Evesham Hook Bank Grafton Flyford Slades Green Kent's Green Offenham Cross St Godwalds Astwood Bank Sinton Green Harvington Link Top Pound Bank Elmbridge Aston Fields Lower Westmancote Bournes Green Saleway Beach Hay St Peter The Great Torton Mere Green Ullington Abbotswood Comhampton Bredon Arrowfield Top Bark Hill Suckley Knowl St John's North Littleton Webheath Hadley Bayton Bengeworth Cowsden Bevere Berrow Green Kidderminster Vigo King's End Southcrest Cakebole Catshill Clevelode Berrow Pole Elm Bastonford Trimpley Cladswell Shoulton Birchen Coppice Pendock Lower Berrington Uphampton Lem Hill Broom Hill Aggborough Holt Heath Smallwood Dines Green Woodsfield Charlton Belbroughton Forhill Drayton Hopwood Inkberrow Aldington Brotheridge Green Hartlebury Common Slideslow Uckinghall Hardwick Green Deblin's Green Copcut Picken End Eldersfield Hackman's Gate Hatfield Defford Little Comberton Frankley Hill Hadzor Stoulton Eastham Stonehall Branson's Cross Elmley Lovett Holy Cross Rhydd Green Hindlip Tunnel Hill Bransford Lower Illey Kerswell Green Kyrewood Peopleton Broad Heath Tibberton Trotshill Waresley Welland Rye Street Barnard's Green Hampton Wants Green Buckridge Holt Fleet Bluntington Berrington Green Chawson Valley Broad Green Collett's Green Upper Ham Frith Common Lower Wolverton Broome Lickey Hills Suckley Primsland Abbeydale Bell Green Kyre Green Lindridge Hanley Castle Wadborough Guller's End Laughern Hill Golden Valley Bretforton Newtown Shurnock Broadwaters Hipplecote Upper Strensham New End Ladywood Dodford Sledge Green Chase End Street Frankley Green Bouts Overbury Dunstall Common Blackminster Kinsham Little Eastbury Nash End Lower Moor Astley Cross Lickey End Martley Wolverley Blakebrook Sutton Farm Newtown Bushley Lower Strensham Lye Head Tanner's Green Severn Stoke Dawshill Hunnington Upper Bentley Leapgate Mill End Gilvers Lane Foxlydiate Grafton Malvern Wells Aston Somerville Witton Little Malvern Titton Woodgates Green Bell End Doddenham Stoke Wharf Malvern Common Owlhill Stoke Heath Four Pools Berry Hill Nineveh Darbys Green Noah's Green Egdon Bell Heath Woodrow Greenlands Broad Common Witnells End Sweet Green Goosehill Green Madeley Heath High Green Kemerton Shell Caunsall Willow Green Stock Wood Gorst Hill Birch Acre Birch Green Wichenford Bickley Astwood Timberhonger Upper Wick Pershore King's Green Bryan's Green Smite Hill Baughton Hill Norton Ravenhills Green Grimley Linkend Badger's Hill Cobley Hill Henbrook Stock Green Droitwich Spa Wickhamford Stoke Pound Cherry Orchard Mount Pleasant Cruise Hill Pirton Hampton Lovett Besford Upper Welland Norton Childswickham Church Lench The Burf Beckford Finstall Riverside Stoney Hill Frankley Upper Catshill Green Street Littleworth Marsh End Crabbs Cross Linthurst Westlands Shatterford Lickhill Good's Green Radford Lickey Broadway Sherrard's Green Pin's Green Hollywood Coles Green South Littleton Ribbesford Winyates Green Bliss Gate Yarhampton Crowcroft Ashfield Dordale North Malvern Rednal Guarlford Little Witley Winterfold Stanford Bridge Brockencote Ombersley Stoke Bliss Whittington West End Interfield Spetchley Hanbury Alfred's Well Catchems End Brayswick Saxon's Lode Broughton Green Wildmoor Broadheath Common Birtsmorton Hinton Cross Strensham Hallow Stockton on Teme Windmill Hill Hillhampton Martin Hussingtree Bank's Green Holbeache Ross Green Tanwood Lower Howsell Oldfield Bournheath Birlingham Sinton Red Hill Longdon Heath Upton Warren Wythall Goom's Hill Badsey Draycott Hill Furze Atch Lench Castle Hill Kitwell Chadbury Hollybush White End Withybed Green Shrawley Warndon Lower Heath Diglis Hunt End The Walshes Stone The Lakes Romsley Low Habberley St Michaels Bewdley Upper Arley Sale Green Priestfield Brockamin Blackwell Monkwood Green Stratford Oldwood Netherwich Cookley Suckley Green Smith End Green Lime Street Chadwick Fladbury Cross Baynhall Lincomb Ryall Newbridge Green Wick Westacre Hartle Apes Dale Clifton upton Teme Inkford Lower Town Eight Oaks Alfrick Pound Camer's Green Astley Burf Drakes Broughton Dormston Little Beckford Drugger's End Feckenham Kingswood Tolladine Eardiston Greenhill Dayhouse Bank Upton Snodsbury Lower Broadheath Claines Chaddesley Corbett Clent Powick Hawford Abberley Rowney Green Great Comberton Pinvin Upper Marlbrook Pound Bank Corse Lawn Red Cross Upper Howsell Rainbow Hill Leigh Sinton Chawson Worms Ash Witton Hill Lower Wyche Hurcott Pensax Stakenbridge Kendal End Carpenter's Hill Hoden Brickfields Phepson Wychbold Lower Clent Malvern Link Crowle Lineholt Common Podmoor Franche Broadwas Menithwood Brownheath Common Woodgate Longdon Lineholt Charford Batchley Knightwick Cleeve Prior Harbours Hill Honeybourne Flyford Flavell Little Welland Chatley Libbery Walton Pool Lower Lightwood Tardebigge Holberrow Green Longdon Hill End Kersoe Horsham Churchill Doverdale Oakenshaw Woodcote Green Whiteleaved Oak Hagley Leigh Great Witley Dunhampstead Churchill Clifton upon Teme Hawthorn Bush Holt End Sneachill Naunton Hall Flat Purshull Green Cofton Hackett Beoley St Peter the Great Middle Littleton Shawbrook Boreley Wilden Outwood Broombank Frogsmarsh Barnt Green Kempsey Cooksey Green Hill End Shernal Green Bricklehampton Ripple Ipsley Dowles Shenstone Stonebow Drakelow Ankerdine Hill Fladbury Newland Hill Croome Rumbow Cottages Pebworth Areley Kings Chapman's Hill West Hagley Foley Park Ockeridge Far Forest Earl's Croome Lydiate Ash Trueman's Heath Upper Wyche Mamble Woodmancote Upper Wolverton Naunton Beauchamp Lower Bentley Netherton Pound Green Edgiock Sheriff's Lench Headless Cross Aston Bank Hill Side Cotheridge Moseley Sneads Green Castlemorton Perryfields Neight Hill Cobbler's Corner Old Storridge Common Holt Kyre Lakeside Murcot Hurcott Village Abberton Lower Hook Hoobrook Wick Episcopi Callow Hill Rous Lench Shelsley Beauchamp Pensham Orleton Norchard Rashwood Oddingley Gilbert's End Copyholt Dunley Hawbridge Brook End Fernhill Heath Huntsbridge Bromsgrove Knighton on Teme Welland Stone Bridge End Nineveh Piper's Hill Barbourne Callow End Ab Lench Birch Berrow Sidemoor Blackpole Drakes Cross Callow Hill Stourport-on-Severn Bredon's Norton Upton upon Severn St Georges Mustow Green Lower Marlbrook Weatheroak Hill Burcot Dagtail End Conderton Sharpway Gate Powick Village Woolmere Green Cropthorne Eckington Stanbrook Littleworth Lulsley Cooksey Corner Headley Heath Bordesley Knighton Yarhampton Cross Barnettbrook Sankyns Green Briar Hill Bishampton Grimes Hill Hallow Heath Footrid Beckford Cross Grafton Morton under Hill Poolbrook Worcester Stanford on Teme Low Hill Low Hill Duckswich Northwick Bury End Town's End Broad Marston Clows Top Moor End Broad Alley Offenham Moon's Moat Great Malvern Himbleton Earl's Common Queenhill Bockleton Elms Green Bredicot The Hook Lower Wick Rock Park Gate Westmancote Rushwick Tutnall