Bus Advertising in Salwarpe

Get in touch

Bus Marketing in Salwarpe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Salwarpe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Salwarpe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Salwarpe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Salwarpe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Salwarpe (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Withybed Green Ashton under Hill Martin Hussingtree Earl's Common Foxlydiate Bank Street North Malvern St John's Ladywood Uckinghall Grafton Flyford Bradley Green Mill End Astwood Frogsmarsh Habberley Offenham Cross Droitwich Spa Queenhill Smith End Green Birlingham Stratford Owlhill Briar Hill Broadwas Cookhill Bockleton Ullington Libbery Wick Lower Illey Torton Beach Hay Moon's Moat Dunstall Common Old Storridge Common Bastonford Low Habberley Clevelode Holt Heath Egdon Castlemorton Drugger's End Earl's Croome Birch Green Madeley Heath Shenstone Bournes Green Hartle Ribbesford Stoke Prior Elmbridge Broughton Hackett Netherton Snead Common Hoobrook Pie Corner Riverside Callow End Little London Napleton Broad Heath Witton Hadzor Carpenter's Hill Lenchwick Holt Fleet Suckley Green Park Gate Middle Littleton Tunnel Hill Areley Kings Bryan's Green Besford Buckbury Goosehill Green Comhampton Wribbenhall Bewdley Lindridge Broadmore Green Sandford Frankley Green Brockencote Park End Low Hill Bredon's Norton Uphampton Rowney Green Acton Charlton Brickfields Romsley Hill Edgiock North Littleton Holt End Leigh Berrow Upper Wyche Clows Top Newbridge Green Stonehall Naunton Beauchamp Upper Moor Bayton Common Hagley Grimes Hill Birch Acre Barnt Green Mere Green Deblin's Green Pound Bank Broadheath Common Southcrest Cooksey Green Stoke Wharf Upper Bentley Grafton Marl Bank Cleeve Prior Astley Crossway Green Evesham Hipplecote Titton Beoley Upper Marlbrook Dines Green Upper Rochford Bell Green Little Comberton Timberhonger The Grove Little Acton Abbots Morton Guller's End Great Comberton Lower Sapey Caunsall Eckington Aston Somerville Franche Blakebrook St Peter The Great Malvern Link Chadbury Baughton Bridge End Hardwick Green Aggborough Duckswich Trimpley Stanbrook King's End Hawbridge Charlton Lodge Park Powick Menithwood Little Malvern Hoden Pensham Pensax Barnettbrook Willow Green Lulsley Kinsham Sneachill Buckridge Chandler's Cross Hollybed Street Trotshill Gilvers Lane Birch Berrow Stakenbridge High Green Wyre Piddle Woodgate Lineholt Wickhamford Spennells Teddington Hands Fladbury Catshill Stockton on Teme Pound Bank Arrowfield Top Draycott Littleworth Broombank Northwick Webheath Upper Berrington Shell Town's End Far Forest Cakebole Greenhill Wick Episcopi Kyre Green Conderton Windmill Hill Long Bank Eastham Shelsley Beauchamp Bushley Rednal Saleway Aston Bank Crowle Wildmoor Lye Head Oldwood Elcock's Brook Warndon Lower Heath Grafton Mamble Smite Hill White Ladies Aston Hurcott Dayhouse Bank Cofton Hackett Red Hill Westmancote Lower Strensham Sytchampton Ipsley Tolladine Cropthorne St Peter the Great Stanford Bridge Lower Berrington Alvechurch Harvington Ombersley Wadborough Ross Green Holberrow Green Barnard's Green Martley Broad Common Lower Clent Huddington Norton Corse Lawn The Walshes Rushock Rumbow Cottages Worms Ash Tanner's Green Summerfield Little Beckford Goom's Hill Shawbrook Cookley Forhill Upper Wolverton Cotheridge Drayton Kerswell Green Upton Warren Alfrick Pound Harbours Hill Newtown Hall Green Bromsgrove Elms Green Badsey Stonebow Ryall Churchill Lickey Hills Hartlebury Common Radford Belbroughton Slideslow Hill Side Baylis Green The Hook Lower Marlbrook Noah's Green Malvern Common The Lakes Abbotswood Fernhill Heath Wilden Brockamin Norchard Longley Green Pershore Hawford Broad Green Lickey End Redditch Chaddesley Corbett Bushley Green Rous Lench Madresfield Cross Bank Phepson Newtown Bouts Upper Gambolds Worlds End Hawthorn Bush Abberton Peopleton Blakedown Tenbury Wells Golden Valley Poolbrook Low Hill Woolmere Green Dawshill Hanley Castle Weatheroak Hill Kidderminster Stourport-on-Severn Lower Broadheath Hales Park Blackmore End Frith Common Brownheath Common Woodrow Upper Strensham Rhydd Ab Lench Stoneybridge Childswickham Brook End Sledge Green Britannia Square Noutard's Green Link Top Chawson Valley Knowle Fields Lower Hook Burcot West End Hollywood St Godwalds Hanbury Park Farm Smallwood Podmoor Alfrick Newland Common Finstall Hopwood Ham Green Rhydd Green Lower Howsell Hampton Stitchin's Hill Dagtail End Bickley Gorst Hill Chadwick Oddingley Kinnersley Portway Newtown Abbeydale Offenham Upper Arley Chatley Harvington The Burf Clifton upon Teme Blackwell Kent's Green Huntsbridge Hartlebury Wychbold Bricklehampton Broad Marston Holt Astwood Hill End Linthurst Mustow Green Stoke Heath Bordesley Kemerton Wolverley Headley Heath Boreley Green Street Clifton Worles Common Kyre Good's Green Astley Cross Upper Wick Lakeside Baynhall Ankerdine Hill Astwood Bank Hatfield Bluntington Cruise Hill Gallows Green Winyates Perryfields Cladswell Bayton Little Witley Crowcroft Greenhill Strensham Worcester Coles Green Trueman's Heath Knighton St Michaels Mount Pleasant Barbourne Woodsfield Hackman's Gate Stone Whiteleaved Oak Yarhampton Stonepits Sheriff's Lench Upper Lode Morton under Hill Shelsley Walsh Shoulton Gilbert's End Cherry Orchard Brotheridge Green Bishampton Sidemoor Pole Elm Lower Wyche Red Cross Callow Hill Littleworth Salwarpe Hindlip Severn Stoke Chawson Holbeache Waresley Lickhill Upton Snodsbury Offmore Farm Church Hill Knightwick Westlands Four Pools Greenway Stoney Hill Saxon's Lode Linkend Horsham Nineveh West Malvern Stoke Bliss Pendock Upton upon Severn Leigh Sinton Bredon's Hardwick Hollybush Cooksey Corner Green Street Churchill Howsen Matchborough Charford White End St Georges Blakeshall Hill Croome Yieldingtree Broom Hill Kitwell Eardiston Hanley Swan Pin's Green North Piddle Doddenham Elmley Lovett Wythall Moseley Upper Ham New End Stoulton Ockeridge Bell End Hill Furze Atch Lench Aldington Brayswick Greenlands Dowles Chapman's Hill Washford Leapgate Badger's Hill Netherwich Oakall Green Interfield Winterfold Laughern Hill Sneads Green Bretforton King's Green Rushwick Dunhampton Twyford Overbury Catchems End Bevere Powick Village Inkford Sedgeberrow Birts Street Bredon Shernal Green Shrawley Alfred's Well Kempsey Lower Lightwood Structon's Heath Lower Bentley Footrid Sinton Heath Green Crabbs Cross Hillpool Gadfield Elm Longdon Bournheath Callow Hill Little Inkberrow Stoke Pound Sutton Farm Kyre Park Sherrard's Green Winyates Green Swinesherd Shurnock Hinton Cross Battenton Green Diglis Beckford Cross Lea End Ronkswood Moor End Foley Park South Littleton Hillhampton Fladbury Cross Apes Dale Himbleton Broad Alley Hunnington Orleton Comberton Hunt End Birchen Coppice Lower Wick Kington Cowsden Eachway Hadley Kingswood Piper's Hill Dodford Frankley Hill Woodcote Green Newnham Bridge Crowle Green Bransford Beckford Drakelow Lincomb Copyholt Malvern Wells Kersoe Blackpole Pink Green Priestfield Sweet Green Throckmorton Long Green Upper Welland Stock Green Outwood Eldersfield Tanwood Woodrow Pound Green Sankyns Green Batchley Tutnall Branson's Cross Rainbow Hill Lydiate Ash Baughton Hill Lem Hill Longdon Heath Hanley Child Bark Hill Astley Burf West Hagley Rye Street Aston Fields Honeybourne Broadwaters Hallow Dunley Witnells End Monkwood Green Bank's Green Bateman's Green Shatterford Rochford Cutnall Green Sinton Green Dordale Bugle Gate Nash End The Rampings Defford Longdon Hill End Great Witley Suckley Woodmancote Kyrewood Little Welland Blackminster Feckenham Murcot Holdfast Upper Catshill Henbrook Copcut Ravenhills Green Enfield Primsland Little Eastbury Camer's Green Ramsden Doverdale Nineveh Ripple Drakes Broughton Westacre Dunhampstead Knighton on Teme Castle Hill Hanley William Berrow Green Lineholt Common Dormston Picken End Yarhampton Cross Northampton Hinton on the Green Stock Wood Lower Moor Halfkey Cobbler's Corner Grimley Great Malvern Vigo Rashwood Burlish Park Broome Rock Collett's Green Eight Oaks Newland Marsh End Neight Hill Norton Bliss Gate Upper Howsell Bell Heath Lickey Abberley Clent Tibberton Wants Green Woodgates Green Stanklyn Inkberrow Purshull Green Lime Street Kendal End Suckley Knowl Sharpway Gate Tardebigge Naunton Berrington Green Clifton upton Teme Major's Green Church Lench Lower Westmancote Whittington Oakenshaw Harpley Bredicot Frankley Welland Stone Berry Hill Sale Green Hook Bank Welland Pinvin Ashfield Summerhill Pirton Birtsmorton Witton Hill Romsley Broughton Green Hurcott Village Drakes Cross Claines Guarlford Wichenford The Vines Broadway Crown East Lower Town Lower Wolverton Headless Cross Elmley Castle Chase End Street Stanford on Teme Oldfield Bengeworth Upper Haselor Walton Pool Pebworth Bury End Darbys Green Hallow Heath Cobley Hill Slades Green Walkwood Holy Cross Spetchley Hampton Lovett Walcot Flyford Flavell Hall Flat Heightington