Bus Advertising in Stoke Bliss

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Bus Marketing in Stoke Bliss

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stoke Bliss - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stoke Bliss - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stoke Bliss- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stoke Bliss - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Stanford Bridge Lower Town Far Forest Pebworth Neight Hill Monkwood Green Knightwick Stockton on Teme Cobbler's Corner Broad Marston Fladbury Cross Lickey Comhampton Hinton Cross Berrow Green Upper Strensham Red Cross Halfkey Stourport-on-Severn Oldfield Ladywood Kyre Lickey Hills Charlton Drakes Cross Lineholt Common The Grove Longdon Dormston Long Green Upper Marlbrook Menithwood Summerfield Rochford Hawbridge Offenham Saleway Defford Perryfields Baughton Draycott Bluntington Duckswich Yieldingtree Linkend Childswickham Sankyns Green Broadmore Green Blackwell Clows Top Lower Wolverton King's End Upton upon Severn Batchley Littleworth Cooksey Corner Blackmore End Long Bank Belbroughton Habberley Hanley Castle Smith End Green Bournheath Lulsley Gilbert's End Yarhampton Briar Hill Winterfold Hall Flat Linthurst Norchard Upper Wyche Ipsley Guller's End Chandler's Cross Harvington Shell Diglis Sale Green Welland Stone Worcester Astwood Astley Cross Worms Ash Clifton Hackman's Gate Lower Howsell Lower Wyche Warndon Offenham Cross Kemerton Northampton Little Inkberrow White Ladies Aston Bank Street Finstall Dodford Doverdale Lem Hill Bevere Laughern Hill Hanley Swan Moon's Moat Hill End Boreley Oakenshaw Libbery Webheath Morton under Hill Barnettbrook Copyholt Upper Berrington Abbeydale Pershore Owlhill Tardebigge Birchen Coppice Acton Ripple Sinton Rye Street Hampton Comberton Little Witley Kitwell Bockleton Egdon Frankley Berrington Green Pirton Little Welland Shatterford Beckford Stanbrook Flyford Flavell Drugger's End Brickfields Stoke Pound Stitchin's Hill Knowle Fields Chawson Woodsfield Wyre Piddle Upper Gambolds Churchill Lower Broadheath Cowsden Broad Alley Murcot Upper Wick Alfrick Pie Corner Heightington Sutton Farm Poolbrook Holdfast Bayton Drayton Wychbold Honeybourne Low Hill Rumbow Cottages Rednal Lower Marlbrook Wichenford Willow Green Huntsbridge Rowney Green Grimes Hill Golden Valley Enfield Smallwood Stoke Prior Timberhonger Frankley Green Norton Birch Acre Stoke Heath Blackminster Link Top Lindridge Tibberton Major's Green Greenway Primsland Trueman's Heath Goosehill Green Stoneybridge Chadwick Overbury The Burf Tanwood Broad Common Summerhill Pink Green Broughton Hackett Pound Bank Bell Heath Grafton Mustow Green Fladbury Hollybed Street Footrid Woodgate Blakeshall Lower Lightwood Whittington Abbotswood Matchborough Redditch Collett's Green Sledge Green Stonepits Naunton Brockencote Bayton Common Oldwood Lickhill Elmley Lovett Hill Croome Callow Hill Hawford Gilvers Lane St John's Sweet Green Welland Wolverley Eachway Crabbs Cross Good's Green Walton Pool Kendal End Astley Lincomb Wribbenhall Barnard's Green Littleworth Greenhill West Malvern Newtown Wick Hatfield Lower Moor Stakenbridge Cooksey Green Clevelode Eardiston Waresley Kempsey Broadwas Hartlebury Common Areley Kings Wythall Bushley Green Mere Green Callow End Kinsham Evesham St Peter The Great Brook End Abbots Morton Claines North Littleton Throckmorton Worlds End Catshill Newland Sneachill Lineholt Netherwich Himbleton Smite Hill Hawthorn Bush Great Witley Cookley The Hook Structon's Heath North Malvern Suckley Spennells Elcock's Brook Barbourne Aston Bank Hadley Blakebrook Sherrard's Green Cruise Hill Bliss Gate Bredon's Hardwick Oddingley Lea End Stanford on Teme Lower Bentley Outwood Powick Village Hopwood Little Beckford Dines Green Severn Stoke Ab Lench Radford Apes Dale Stonehall Nineveh Churchill Kington Astley Burf Chaddesley Corbett Upper Bentley Low Habberley Bushley Charford Hindlip Catchems End Red Hill Lower Wick Inkberrow Bickley Church Lench Copcut Coles Green Worles Common Shenstone Ashfield Hagley Birtsmorton Lakeside Tenbury Wells Grimley Lime Street Upper Ham Stoney Hill Hall Green Rushock Shelsley Walsh Holt Fleet Noah's Green Hurcott Village Lodge Park Hill Side Queenhill Interfield Norton Yarhampton Cross Twyford Eckington Martley Dunley Titton Cakebole Sytchampton Stoulton Corse Lawn Sharpway Gate Lower Berrington Abberton Offmore Farm Kyre Park Brownheath Common Drakelow Guarlford Bastonford Bark Hill Spetchley Broadway Arrowfield Top Sinton Green Park Farm Ombersley Park Gate Strensham Aston Somerville Headley Heath Forhill Wilden Bradley Green Broadwaters Longley Green Bournes Green Callow Hill Crowle Green Leigh Stone Aldington Elmbridge Kyre Green Riverside Pensham Baylis Green Hadzor Bengeworth Hoden Kinnersley Broom Hill Witton Buckbury Pendock Conderton Malvern Common Aston Fields Greenhill Eldersfield Burcot Carpenter's Hill Harvington Nineveh Upper Catshill Caunsall Leapgate Beckford Cross Hartlebury Southcrest Shawbrook Howsen Hallow Heath Baughton Hill Woodrow Snead Common Dunhampton Upper Lode Wildmoor Marl Bank Eastham Upper Wolverton Kent's Green Pound Bank Windmill Hill Holt End Longdon Hill End Chase End Street Upper Moor Witton Hill Orleton Ross Green Dowles Lower Heath Besford Bury End Castlemorton Sandford Crossway Green Stonebow Bredon's Norton Cookhill Oakall Green Ryall Westmancote Hanbury Rushwick Battenton Green Bryan's Green Little Malvern Kidderminster Middle Littleton Town's End Aggborough Madresfield Little London Noutard's Green Ravenhills Green Romsley Chadbury Bugle Gate Camer's Green Mount Pleasant Lickey End Moseley Saxon's Lode Britannia Square Picken End Pensax Hillhampton Phepson King's Green Shoulton Tolladine Rainbow Hill Hampton Lovett Holberrow Green Withybed Green Slideslow Newnham Bridge Elms Green Sneads Green Holbeache Clifton upon Teme Kerswell Green Broughton Green Brotheridge Green Hurcott The Rampings Washford Upper Arley Malvern Wells Lower Clent Holt Heath Woodmancote Bromsgrove Stoke Wharf Bransford Purshull Green Upper Haselor Four Pools Lye Head Wickhamford Vigo Westacre Broadheath Common Greenlands Rashwood Hillpool Suckley Knowl Blackpole Doddenham Marsh End Hales Park Cross Bank Netherton Old Storridge Common Hanley William Hoobrook Ullington Witnells End Westlands St Peter the Great Hanley Child Lower Westmancote Hook Bank Blakedown Hunnington Chawson Valley Dordale Torton Little Eastbury Green Street West Hagley Stoke Bliss Martin Hussingtree Mamble Low Hill Drakes Broughton Piper's Hill Powick Alvechurch Pound Green Stratford Bricklehampton Frankley Hill Moor End Berrow Broad Green Peopleton Pin's Green Edgiock Ashton under Hill Hardwick Green Hollybush Deblin's Green Gallows Green Lower Illey Green Street Whiteleaved Oak Bishampton Tanner's Green Bordesley Stock Wood Little Acton Heath Green Newtown Walcot Dunstall Common Beoley Upper Rochford Woolmere Green Alfred's Well Dunhampstead The Lakes Chapman's Hill Napleton Abberley Dagtail End Inkford Newtown Rock Romsley Hill Branson's Cross Earl's Common Suckley Green Ham Green Broad Heath Stock Green Earl's Croome Woodrow Pole Elm Shernal Green Bank's Green Lower Strensham Pinvin Bretforton Foxlydiate St Georges Little Comberton Ribbesford Naunton Beauchamp Upton Warren Hartle Chatley Bredon Barnt Green Holt Eight Oaks Lydiate Ash Harpley Sidemoor Hollywood Cobley Hill Frith Common High Green Clifton upton Teme South Littleton Birlingham Fernhill Heath Hinton on the Green Trotshill Broombank Hill Furze Newbridge Green North Piddle Birts Street Weatheroak Hill Gorst Hill Sheriff's Lench Uckinghall Winyates Green Beach Hay Brayswick Darbys Green Winyates Cherry Orchard Burlish Park Buckridge Holy Cross Castle Hill Great Malvern The Walshes Goom's Hill Malvern Link Woodcote Green Bell End Sedgeberrow Frogsmarsh Portway Bredicot Tutnall Astwood Bank Crowle Kingswood Gadfield Elm Upper Welland Birch Green Clent Wants Green Charlton Hunt End Huddington Kersoe Dayhouse Bank Dawshill Podmoor Alfrick Pound Upton Snodsbury Swinesherd Church Hill Priestfield Henbrook Atch Lench Kyrewood Knighton Woodgates Green Franche Upper Howsell Badsey Ankerdine Hill St Godwalds Ramsden Rhydd Green Nash End Walkwood Madeley Heath Lenchwick Badger's Hill Trimpley Headless Cross Crowcroft Cropthorne Astwood Berry Hill Rhydd Wick Episcopi Cladswell Cotheridge Tunnel Hill Leigh Sinton West End Shurnock Uphampton Northwick St Michaels Longdon Heath Knighton on Teme Wadborough Newland Common Great Comberton Horsham Bridge End Harbours Hill The Vines Salwarpe Lower Sapey Baynhall Brockamin Bouts Slades Green New End Shrawley Mill End Feckenham Grafton Shelsley Beauchamp Bell Green Cofton Hackett Ockeridge Grafton Flyford Elmley Castle Ronkswood Bateman's Green Bewdley Lower Hook Foley Park Cutnall Green Droitwich Spa Crown East White End Hallow Cleeve Prior Hipplecote Teddington Hands Birch Berrow Broome Stanklyn Park End Rous Lench