Bus Advertising in Yarhampton Cross

Get in touch

Bus Marketing in Yarhampton Cross

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Yarhampton Cross - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Yarhampton Cross - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Yarhampton Cross- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Yarhampton Cross - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Yarhampton Cross (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
St John's Upper Rochford Dagtail End Upton upon Severn Aggborough Great Witley Briar Hill Pound Green Crabbs Cross Tenbury Wells Astley Burf Grafton Flyford Kyre Green Stonepits Frankley Hill Hackman's Gate Pin's Green Lenchwick Whiteleaved Oak Portway Sutton Farm Woolmere Green Town's End Elmbridge Kidderminster Buckbury Wichenford Low Habberley Green Street Upper Wyche Mere Green White End Chawson Valley Malvern Wells Wythall Stratford Throckmorton Offmore Farm Uphampton Upper Lode Crown East Draycott Walkwood Frogsmarsh Pound Bank Guller's End Hopwood Lower Town Fladbury Alfrick Waresley Bredon's Hardwick Eldersfield Cutnall Green Rashwood Goom's Hill Queenhill Dawshill Little Welland New End Catshill Overbury Mustow Green Hurcott Frankley Green Oldwood The Burf Grafton Welland Ham Green Trimpley Brook End Astley Cross Lickey Rushwick Greenlands Shurnock Great Comberton Broughton Hackett Holy Cross Summerfield Kent's Green Hall Green Elms Green Withybed Green Alfred's Well Stitchin's Hill Hallow Heath Chadbury Flyford Flavell Lincomb Birlingham Littleworth Grimley Cropthorne Rednal North Piddle Drakelow Earl's Common Clevelode Nineveh Drayton Oldfield Stanford Bridge Battenton Green Stone Hampton Bredon's Norton Henbrook Oddingley Rock Malvern Link Leigh Sinton Hill End Kington Ramsden Newbridge Green Chawson Menithwood Upton Warren Berrow Green Burlish Park Upper Catshill Spetchley Woodsfield Upper Marlbrook Four Pools Hipplecote Stanford on Teme St Godwalds Upper Wolverton Lower Wick Bransford Westmancote Holbeache Foley Park Cotheridge Tutnall Birch Berrow Murcot Lickey End Broadheath Common Lower Clent Norton Twyford Barbourne Harvington Horsham Woodmancote Greenhill Windmill Hill Charlton Martin Hussingtree Stoke Bliss Owlhill Whittington Stoke Wharf Bickley Netherwich Besford Cookley Bengeworth Lower Bentley Brockamin Cladswell Timberhonger Hollywood Broombank Longley Green Bryan's Green Longdon Lower Lightwood Bugle Gate Rumbow Cottages Neight Hill Hillhampton Cooksey Corner Hurcott Village Hill Side Chase End Street Martley Castle Hill Carpenter's Hill Lineholt Common Headley Heath Gilvers Lane Tunnel Hill The Walshes Naunton Park Gate Hunnington Ronkswood Pendock Winyates Abberley Brayswick Broughton Green Stoneybridge Marsh End Caunsall Slades Green Cofton Hackett Sankyns Green Broadwaters Bateman's Green Guarlford Monkwood Green Noah's Green Ockeridge Shawbrook Northampton Cookhill Little Eastbury Smite Hill Upper Bentley Stoney Hill Beach Hay Claines Newtown Aston Somerville Long Green Golden Valley Ashton under Hill Cowsden Boreley Blakeshall Saxon's Lode Holt Heath Arrowfield Top Stoke Prior Shelsley Beauchamp Kinsham Defford Atch Lench Pie Corner Camer's Green Low Hill Broadwas Barnard's Green Bank Street Bordesley Clent Bushley Green Fernhill Heath Lower Howsell Dunley Tanner's Green Pirton Torton Warndon Hall Flat Hawbridge Berrow Diglis Egdon Duckswich Broad Heath Rushock Sandford Upper Howsell Sledge Green Priestfield Little Inkberrow Sale Green Eckington Sheriff's Lench Upper Gambolds Drakes Cross Hampton Lovett Church Hill Forhill Holt End Kingswood Chadwick Stock Wood Stock Green Beckford Cross Hatfield Chapman's Hill Trotshill Redditch Bredon Little Beckford Huntsbridge Churchill Eardiston Naunton Beauchamp Pink Green Ryall Lower Moor The Grove Piper's Hill Dordale Powick Village Uckinghall Brotheridge Green Upper Ham Picken End Conderton Broadway Hanley Castle Hindlip Ladywood Apes Dale Kyrewood Earl's Croome Willow Green Shernal Green Link Top Radford Pound Bank Deblin's Green Crossway Green Batchley Tardebigge Himbleton Libbery Wick Episcopi Linkend Hanley Swan Elcock's Brook Lower Berrington Kersoe Suckley Green Longdon Hill End Habberley Red Cross Beoley Hollybush Aston Bank Cruise Hill Wadborough Swinesherd Lower Illey Bockleton Birts Street Baynhall Crowcroft Ullington Kempsey Woodcote Green Fladbury Cross Great Malvern Structon's Heath Lower Heath Droitwich Spa Buckridge Dodford Yarhampton Cross Tibberton Britannia Square Hoobrook Newland Common The Rampings Pole Elm Pensax St Peter the Great Bretforton South Littleton Hallow Blakebrook Mill End Abbeydale Tanwood Bury End Castlemorton Shenstone Stanklyn Old Storridge Common Holt Fleet Lower Broadheath Sweet Green Podmoor Stourport-on-Severn Wick Woodgates Green Knighton on Teme Salwarpe Long Bank Hanbury Woodrow Childswickham Yarhampton Harbours Hill Oakall Green Cooksey Green Strensham Orleton Romsley Hill Bell Green Hill Furze Hanley Child Washford Berrington Green King's End Corse Lawn Upper Welland Heath Green Low Hill Lower Strensham The Lakes Newnham Bridge Barnt Green Huddington Lower Sapey Kinnersley Malvern Common Callow Hill Dowles Blakedown Perryfields Park Farm Cross Bank Honeybourne Bell Heath Newtown Branson's Cross Hanley William Southcrest North Littleton Headless Cross Witton Hill Shoulton Greenway Chatley Bournes Green Matchborough Blackminster Sharpway Gate Elmley Lovett Hawford Ripple Lindridge Footrid Brickfields Hillpool Badsey Bayton Gorst Hill Broom Hill Sidemoor Witnells End King's Green Clifton upton Teme Stonehall Lineholt Birch Green Webheath Leigh Littleworth Worcester Pebworth Shatterford Noutard's Green Crowle Green Clifton Madeley Heath Evesham Bastonford Finstall Rhydd Primsland Bayton Common Dormston Upton Snodsbury Mount Pleasant Blackwell White Ladies Aston Pensham Longdon Heath Leapgate Norchard Walton Pool Wildmoor Dunhampton Hunt End Birchen Coppice Rochford Shell Bredicot Welland Stone Wickhamford Bluntington Weatheroak Hill Greenhill Grafton Teddington Hands Lime Street Lickey Hills Beckford Hollybed Street Red Hill Broad Common Baughton Hill Stakenbridge Sinton Green Lower Westmancote Witton Hales Park Riverside St Michaels Stoulton Trueman's Heath Peopleton Clifton upon Teme Bell End Shelsley Walsh Feckenham Sinton Kendal End Hook Bank Little Comberton Edgiock Foxlydiate Holberrow Green Eight Oaks Offenham Cross Upper Moor Far Forest Lye Head Sneachill Brownheath Common Hinton on the Green Barnettbrook Catchems End Wribbenhall Northwick Chandler's Cross Marl Bank Badger's Hill Titton Pershore Rye Street Hartlebury Common West End Middle Littleton Ross Green Lulsley Rhydd Green Hill Croome Cherry Orchard Spennells Ankerdine Hill Kyre Saleway Eastham Lickhill Outwood Acton The Vines Alvechurch Comberton Sytchampton Berry Hill Hoden Sedgeberrow Chaddesley Corbett Lower Hook Morton under Hill Ribbesford Bromsgrove The Hook Astwood Birtsmorton Severn Stoke Little Acton Mamble Suckley Grimes Hill Oakenshaw Birch Acre Lodge Park Burcot Woodgate Winterfold Bewdley Hadley Snead Common Sneads Green Bradley Green Vigo Enfield Romsley Broadmore Green Hinton Cross Dunstall Common Stoke Pound Callow Hill Yieldingtree Cakebole Good's Green Wychbold Linthurst West Hagley Frankley Little Malvern Gadfield Elm Upper Berrington Dines Green Baughton Holt Cobley Hill Broad Alley Darbys Green Rous Lench Frith Common Lower Marlbrook Lakeside Charford Bank's Green Offenham Aldington Stanbrook High Green Churchill Howsen Wolverley Hadzor Copyholt Hagley Norton Napleton Park End Lea End Astwood Bridge End Cleeve Prior Smallwood Ashfield Broome Abberton Kemerton Laughern Hill Hawthorn Bush Green Street Summerhill Kerswell Green Harvington Broad Green Knowle Fields Broad Marston Abbots Morton Halfkey Westlands Major's Green Blackpole Copcut Knightwick Walcot Gallows Green Rainbow Hill Suckley Knowl Doverdale Knighton Brockencote Stoke Heath Lem Hill Ab Lench Powick Bevere Baylis Green Upper Arley Wyre Piddle Poolbrook Pinvin Kyre Park Hardwick Green Newtown St Peter The Great Tolladine Lower Wolverton Abbotswood Hartlebury Upper Strensham Wilden Stockton on Teme Phepson Bouts Areley Kings Worms Ash Collett's Green Bliss Gate Smith End Green Upper Haselor Blackmore End Moor End Bricklehampton Comhampton Harpley Westacre Aston Fields Bournheath Ravenhills Green Dayhouse Bank Nineveh Cobbler's Corner Elmley Castle St Georges Inkberrow Charlton Hartle Rowney Green Woodrow Newland Church Lench Dunhampstead Madresfield Lower Wyche Clows Top Ipsley Drakes Broughton Heightington Coles Green Drugger's End Inkford Holdfast Worlds End Nash End Moon's Moat Worles Common Eachway Ombersley Upper Wick Bushley Interfield West Malvern Goosehill Green Shrawley North Malvern Sherrard's Green Little Witley Belbroughton Kitwell Lydiate Ash Moseley Astwood Bank Gilbert's End Winyates Green Doddenham Franche Alfrick Pound Bark Hill Little London Purshull Green Netherton Bishampton Slideslow Astley Wants Green Callow End Crowle Stonebow