The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
Outdoor Advertising in Town Centre
Get in touchOutdoor Marketing in Town Centre
Here at PromoMedia, we are leading suppliers of outdoor advertising.
If you are looking for billboards, bus adverts, tube advertising, taxi ads, or any other type of outdoor advertising media, our top teams can get your advertisement seen by your target market through a range of effective options.
Outdoor advertising (or out-of-home advertising as it is often known) is one of the most popular marketing mediums in the country and is used by a wide range of companies due to its ability to offer a fantastic return on investment. At PromoMedia, we offer a full range of options to suit various budgets and locations.
If this brilliant form of advertising is of interest, contact us today and one of our experts will call you to talk you through the options and supply quotes for your consideration.
Most outdoor campaigns have a recommended minimum spend of £3000 to have a successful impact.
Types of Outdoor Advertising Media Available
Please find below a list of the main options available, for more information follow the links or drop us a message:
Train and Railway Station Advertising in Town Centre
There are many options for advertising at train stations, including:
Posters on train station platforms
Large digital screens in train station terminals
Large billboard posters positioned throughout the stations
Standard railway posters found in walkways and ticket offices
Adverts inside the train carriages
48 sheets and 96 sheets on platforms and near the arrival/departure boards
Ticket barrier adverts, sometimes known as adgates
Escalator panel adverts (LEPS)
We offer advertising at train stations all over the country, from small rural stations to major city-centre station terminals. Train advertisements are hugely popular with our clients, hitting a cross-section of demographics and commuters, this means that this form of out-of-home advertising is suitable for almost any brand, service or product. For more specific information, read here or contact us today.
Roadside Advertising, Banners and Roadside Billboards in Town Centre
Roadside advertising in Town Centre includes large traditional static 48 sheet and 96 sheet billboard posters - plus there’s also new digital billboard sites; these are particularly striking as Motorway billboards or LED ads on main ring-roads.
Roadside adverts have great visibility and are seen by people driving, walking or when stuck in traffic. They are one of the oldest and most proven forms of outdoor advertising. These types of roadside adverts are offered all over, in locations ranging from roads in and out of small villages through to main roads into cities. Almost every road in the country has an advertising option.
Advertising in Shopping Centres in Town Centre and Surrounding Areas
Advertising in shopping centres, retail parks and their locale is particularly popular with clients directly promoting products being sold in that shopping centre but this form of marketing also favours local businesses and regional services, promoting goods and events nearby, such as restaurants, gyms and healthcare services. Adverts in shopping centres is a great form of outdoor advertising in Town Centre as it hits people who are out and about, wanting to spend money and in a relaxed mood. We have excellent relationships with the busiest shopping centres across the country, including The Trafford Centre, Arndale, Westfield, The Bullring and Bluewater. Options to consider include:
Posters inside the malls
Carpark ads
Digital and LED screens in entrances and exits (sometimes called digital out of home)
Lift adverts and lift panel adverts
Escalator ads
Billboards on surrounding roundabouts
Digital screens and digital billboards in eating areas
Toilet and restrooms ads
Branded print and shopping bags
Leaflet stands and street furniture
On-board Bus Advertising in Town Centre
Buses are an excellent form of media to get your brand seen in lots of different areas by your target audience. In many ways bus adverts in KY7 4 are like moving billboards – you can even select particular routes. As buses come in different shapes and sizes, bus advertising options are varied and include:
Posters on bus backs
Bus streetliner ads
T-side bus sides
Bus seat ads
A3 posters inside buses
Cove adverts
Bus ticket adverts
Or you can even brand a whole bus - known as bus wrapping
As buses drive across villages, towns and cities from early morning till late or night (or all through the night in the case of London Red Bus Advertising) they offer brilliant value for money. Bus adverts are therefore popular with many companies as this type of outdoor advertising achieves wide reach and diverse coverage, whilst offering value for money via an excellent return on investment. For more specific information on bus adverts check out this page - here.
Bus Advertising
Bus Stop and Bus Shelter Advertising in Town Centre
As well as options to brand buses, bus stop adverts are highly effective and one of the most popular forms of media with our clients. With buses a popular form of transport for many, passengers spend a lot of time stood at bus stops waiting and on "street furniture". For advertisers, this is a great chance to get a message over to potential customers. And of course, it's not just bus passengers who see the adverts but people both walking and driving past too.
London Underground Advertising, Tube Advertising and TFL Advertising Options
The London Tube is used by 4.8 million passengers a day. Advertising on the London Underground is therefore hugely popular and used by a variety of companies. London not only has a large population but many visiting for business, holidays and short breaks; this makes tube advertising key for many businesses. It is therefore used by companies from all over the UK and indeed the world, not just ones based in the capital. Many companies believe if you can "crack" London, you can go global.
Tube and Underground Advertising Options To Consider:
4 sheet, 6 sheets and 12 sheet posters
Large billboards on tunnel walls
Posters outside stations
Digital out-of-home screens
Ticket barrier ads
Posters at paying kiosks and customer lifts
LEPs (Escalator Panels)
Large posters on tube platforms
Ad-coves inside tube trains
Options inside ticket Halls
How Much Does Outdoor Advertising Cost in Town Centre?
Costs vary based on several different factors:
Location - city centre sites are often well-sought after as they have a higher “footfall” or greater “opportunity to see” - basically meaning more people see your outdoor ad. This can mean higher prices, however, this greater exposure often leads to more sales. You will need to balance these up when planning your campaign.
Time of year - Christmas and key dates, such as Valentine Day marketing, Easter etc are often more expensive and get booked quicker. This is because lots of advertisers are looking to get maximum exposure at these key promotional times of the year. If you are looking to promote around these keys dates, remember to book ahead.
Seasons of the year - some outdoor ads often work best in summer when people are out and about, however, newer digital options (and back-lit posters) mean that posters can still be bright and clear all year round.
The size of the ad - a large format poster is obviously more expensive than a smaller one. We can arrange posters from small A4 posters through to 4 sheets, 6 sheets, 48 sheets and even massive 96 sheets.
Length of time – obviously the longer the cycle you want your campaign to run the more expensive it will be. Most outdoor sites are booked for a minimum of 2 weeks per site but we often recommend a longer cycle to gain better exposure.
The Most Frequently Asked Questions About Out-of-Home Advertising in Town Centre
“What do you think is the best form of out-of-home advertising?”. This depends on your product, location and target market. Some products lend themselves more favourably to ooh advertising than others, but it’s probably best to have a chat with our specialists – it could be billboard advertising, digital billboards or something on the buses.
"How far out should I book out my out-of-home advertising campaign in Town Centre?" Book as early as possible, the best sites tend to get booked up in advance. Early planning is very much encouraged, especially if you are looking for coverage at a busy time of year.
"What are the different types of outdoor advertising?" There are many different types, the most popular include billboards (48 and 96 sheets), buses and bus shelter, London Underground and train station advertising, however, there are lots of options to consider.
"Why is outdoor advertising effective?" A largely receptive audience typically sees it and has cost-effective returns, making it popular with many industries. Read more in our outdoor advert blog.
"Which are the most popular cities?" Outdoor advertising London, outdoor advertising Manchester and outdoor advertising Birmingham are the most popular enquiries we get through, we can put together cost-effective campaigns in all areas of the UK>
"What are three examples of outdoor and public ads?" The most popular is probably 48 sheets (the large posters you typically see at roadsides and roundabouts), bus stop advertising and posters on train stations platforms.
"What are the disadvantages of outdoor advertising?" It is relatively un-targeted, unless backlit or digital it can be missed in darker months and finally you need to book in advance to get the best locations.
Contact Us - PromoMedia Outdoor Advertising For All
If outdoor advertising in Town Centre is something you're interested in contact us today and we can put together a cost-effective plan for you to consider.
We look forward to hearing from you and getting your product or service in front of thousands of potential customers.
Topics covered - outdoor advertising in KY7 4.
We cover Town Centre (Fife)