Newspaper Advertising in Potters Bar

Get in touch

Press Advertising in Potters Bar

Our expert teams specialise in buying and planning newspaper, press, and magazine adverts all over the UK, from major national titles to small local titles in Potters Bar, to promote a full range of products, goods, and services.

Our press teams ensure our clients get the best adverts, targeting both niche and broader markets depending on what is being promoted (catering for different budgets), delivering adverts at a variety of sizes and in an array of titles. 

Press and newspaper advertising is common throughout the United Kingdom in a range of industries. This is because a great many people buy and read newspapers on a daily basis; for this reason, press ads are a great way to promote both new and existing products, as well as just getting your business name out there and in the public eye. 

If you would like to discuss press ads with our newspaper advertisement teams in more detail, please fill in our contact form and will be in touch.

Most major newspaper campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Press and Print Advertising?

Press or printing advertising is the industry term for advertising in newspapers and magazines.

Advertising in newspapers and magazines is still one of the most effective forms of advertising in the UK, forming the cornerstone of many successful campaigns across a range of industries. Newspaper advertising has been around for centuries and has certainly stood the test of time!

Whenever you open a newspaper, you will find adverts for a full range of products, events and services: everything from concerts to toys, plumbing businesses to betting websites, cars to clothes – the list is endless.

Newspaper advertisements are perfect for retargeting existing customers as well as appealing to new clients in a cost-effective way.

Print Advertising Options 

As they are many different newspapers and magazines there are naturally lots of different options for you to choose from when looking at this form of marketing.

Here at PromoMedia our teams can guide you through the maze and find out what is likely to work for you and your business.

Here is our brief overview of the different types of newspaper and magazine that you can select from for your bespoke print advertising campaign:

National Newspaper Advertising

These are the “big titles” we have all heard of. National newspapers have massive circulation (circulation is the number of copies that are printed) making them a very effective form of marketing as they hit a huge amount of people.

These well-known titles include: 

Each of these titles has a different type of reader so choosing the right one for your product is key; this is something we can advise on should you need help.

Some of these titles appeal more in certain areas and to certain people or demographics e.g. some work better in the North, some in the South, some are more tailored to men, others women etc.

These newspapers are also broken down into types; known as tabloids or broadsheets. 

Naturally, as these titles cover the whole of the UK (such as the Daily Mail and Daily Mirror), they are the most expensive form of print advertising. However, if you have a brand, company or product which is nationwide (or that’s the direction you want to go in) they are a brilliant way to reach a mass audience quickly.

Get in touch to find out our very competitive rates on national print ads.

Local Newspapers Advertising in Potters Bar

Most areas of the UK have their own main newspapers, examples of these include: 

These are newspapers which are daily and have high circulation in their own town and cities, these are good for a local target audience and they often cover national news as well as local stories. 

Events, products and services which are relevant to these areas work particular well through this kind of print marketing e.g. if you are advertising a concert in Manchester you would use the Manchester Evening News, a special offer at a department store in Bristol you would use the Bristol Evening Post etc.

Products that have a national presence also work very well in these main local newspaper adverts.

Costs of regional newspaper advertising vary depending on the area and circulation but often these local/regional newspapers adverts offer a great return and value for money as they can hit a target audience very effectively. 

Enquire Now

Free Newspapers

These are the ones you get free through your door! In the UK most areas get a free local paper every Wednesday/Thursday. Sometimes these papers are known as Freesheets. 

The stories and adverts in these tend to be very local; everything from cats stuck up trees to local sports updates.

The adverts in these are cheaper and tend to be very locally focussed. They are commonly used for local hairdressers, shops, restaurants, plumbing businesses etc. They normally work well and are good at raising profiles in very specific areas. Freesheet advertising is often the first step in growing a business.

Metro Advertising

This is a free paper that is distributed nationally every day in major towns and cities.

It is read most mornings by centre-city commuters across the UK and tends to work well when targetting younger and often male audiences. It is a national newspaper. 

You can advertise both nationally and also locally in The Metro. Again The Metro as a form of newspaper advertising is great for raising profile both locally or across the country. It is the most popular daily free newspaper in the UK.

Standard Magazines

There are hundreds of different magazines to choose from when marketing, it really does depend on your target audience on which of these you should choose. You will probably have an idea of which magazines interests your target market if this is the case let us know and we’ll get you our special rates.

We work with all types of magazines including major ones including Heat, Women’s Own, Women’s Weekly, Primary Times, BBC magazines etc.

Free Magazines

Some areas have free local magazines which are distributed to schools, doctors surgeries, cafes etc. These magazines vary all over the country. If there is a particular one you like, let us know and we’ll go and get you the best rate.

If any of the above newspaper advertising options are of interest fill in the contact form and let us know what you looking for, an idea of budget and when you would like the ad to appear.

What are the Costs of Print Media Advertising in EN6 2?

We commonly get asked “How much does it cost to advertise in a newspaper?” or "What are the best newspaper advertising costs in the UK?”

As you can imagine with so many variables and different options it is not a simple answer, various factors have to be taken on board.

The costs of newspaper ads broadly depend on the below factors:

  1. Which newspaper or magazine you want to advertise in – those with the biggest circulation are generally the most expensive e.g. The Daily Mail is more expensive than the Hull Times

  2. The size of the ad you want – a bigger press advert will be more expensive than a smaller one e.g. if you want a full-page advert it’s going to be more expensive than a ¼ page.

  3. Where in the newspaper the ad appears - near the front and right-hand sides are generally more expensive as they are seen and read by more people; they are the more sought after positions. Cheaper options are generally near the back and also in the classified section.  

Prices can vary from £80 to £25k so there is something to suit all budgets when you consider press adverts, this is a reason this form of marketing works for a variety of industries. Press adverts are something that most people who are selling a product include within their marketing and advertising plans. 

As you can see there are loads of options for you to think about. Simply get in touch with our friendly print ad teams today and we will get prices on any titles you are interested in.

Don't forget all quotes are FREE so you have nothing to lose from an initial enquiry!

Does Press Advertising Work?

Yes!

As a high proportion of the UK population read newspapers and magazines on a daily basis it’s a great way to get your message out there. Coupled with that fact that press ads are affordable options for most campaigns means that the results are often very strong.

You only have to look inside any newsagents to see the huge range of titles available - from national newspapers, local free papers, regional newspapers, weekly and monthly specialist magazines (cooking, car, kids, lifestyle etc.) - there is something to target and appeal to everyone.

At PromoMedia we carry out research to analyse which papers and titles suit our clients and their needs, ensuring the best possible return on investment (ROI), so your business and profits grow.

Press adverts generally work because:

  • They hit a cross-section of society

  • They offer a good return on investment

  • They work on a variety of budgets. 

If you would like to discuss press ads - whether local newspaper ads or national options - with our team in more detail, please fill in our contact form and tell us a bit more about you, what you are looking for, any particular newspapers or magazines you are interested in and your budget. We will do the rest.

TOP TIP

With lots of competition out there (even within the papers and magazines themselves) we believe that the best newspaper and magazine ads should be: 

  • Clear about what they are selling, marketing or offering - if someone is flicking through a magazine or newspaper the message shouldn't be too complicated, you often have a short space of time to communicate to your target audience. 

  • Don’t be cluttered or too desperate in your message - don’t use too many words! Rather than being too wordy, think about a lovely image to help whether that is the Daily Mail or a local newspaper! 

  • Colour - always works well to make things stand out. Most newspapers are printed on white paper so a strong colour or logo - which lifts your advert off the page and catches the eye is always good!

Sizes of Print Ads and Print Ad Specifications

Press ads come in all shapes and sizes. They are generally defined by how many centimetres tall they are by how many columns widths they are. 

It is worth pointing out that column widths are different in each paper. 

Sizes of print ads and newspaper advertising options are generally as below - if broken down by pages:

  • DPS (Double page spread)

  • Full page

  • Half-page horizontal

  • Half-page vertical

  • 1/3 page

  • 1/4 page 

Otherwise if broken down by centimetres and column inches the most common sizes are: 

  • 25x4

  • 20x3

  • 20x2

  • 15x3

  • 15x2

  • 10x3

  • 10x2

Sometimes ad spaces are also given names such as: 

  • Fireplace

  • Barndoor

  • Metro Sticker

  • Grand National Strip

How to Order Press Ads In Potters Bar

If press ads appeal to you get in touch today.

If possible give us the following information on the enquiry form, if you don’t have all this info just give us what you can and one of our media team will give you a call back to get more information:  

  1. The title - if you know which newspaper or publication you want to advertise in let us know, if not we can suggest what we think will suit your advertising and marketing needs.

  2. Size of the advert - if you know what size advert you want to let us know – if not we can suggest based on your budget and what will work for your messaging.

  3. Target marketing - let us know your target market – we may have more ideas to suggest and other titles you hadn't considered which may be successful for your company.

  4. Budget – even if just a rough one - this will make sure we give you options that are suitable and save time.

  5. location - let us know if you want to advertise with a local, national paper or both - sometimes a combination is very powerful and achieves great results. 

  6. Position - let us know when you want the adverts to appear - as with most media planning ahead is advisable to secure top rates and positions. 

When we have this information one of our media buyers will choose the right newspaper for your ad or give you the rates on the ones you have requested.

Frequently Asked Questions about Print Advertising in Potters Bar

  1. What is an advertisement in a newspaper? It's inserting a pre-design advert into a local or national newspaper. Newspaper advertising sizing options can vary depending on the publication and they are used to promote a variety of products, services or products, due to their proven success over many years. 

  2. Is advertising in newspapers effective? Yes! Often one of the more cheaper modes of advertising, press ads are effective in promoting almost any service, product or company as they can carry a large amount of information as well as graphics. 

  3. Why are newspapers good for advertising? They are good for marketing due to their versatility, they can carry factual written information or stylish eye-catching designs. 

  4. How much does it cost to put an ad in a newspaper? Costs vary on a number of factors, mainly they are determined by the publication and their readership. 

Contact Us

If newspaper or general print advertising is of interest to you or your company contact us today.

As a top newspaper advertising agency, we can provide help, advice, great costs and position on any titles you would like to place print adverts in from the Daily Mail and Telegraph to small local publications, depending on your aims and target audience. 

As one of the oldest and most proven forms of marketing press, local and national newspaper and magazine ads are a great addition to any marketing campaign or indeed as an effective stand-alone form of promotion. 

We look forward to hearing from you and seeing your business in print!.

Other locations available for newspaper advertising
Cromer Hyde Tring Wharf Newhall Green Aspenden Goff's Oak Ayot Green Barwick Ford Hitchin Hill Easthall Spitalbrook Hockerill Chipperfield Darley Hall Anstey Norcott Hill Great Offley St Stephens Chorleywood Bottom Amwell Sarratt Well End Weston Charlton Napsbury Park Highfield Ayot St Peter Bragbury End Hertford Heath Poynders End Hunton Bridge Hadham Cross Bovingdon Frogmore End Daw's End East End Green Much Hadham Woodcock Hill Old Hatfield Haultwick Thundridge Gubblecote Sunnyside Bury Green Willian Baldock Piccotts End Holywell Hemel Hempstead Great Amwell Welwyn Garden City Lower Green Hoddesdon Paradise Cooper's Green Blackmore End The Flints West Leith Lucas End Cradle End Patient End Rosedale Wormleybury Long Marston Poplars Cockernhoe Smug Oak Royston Counters End High Cross Fiddler's Hill Little Offley Sacombe Hook's Cross Preston South Mimms Whippendell Bottom The Willows Shephall Little Gaddesden Bernards Heath Hunsdon Colney Street Woodside The Swillett Berkhamsted St Margarets Bedwell Luffenhall Great Wymondley Marshalls Heath Townsend Leasey Bridge Rossway Park Frithsden The Folly Chapel Croft Gorhambury Digswell Kemprow Rickmansworth Tea Green Friar's Wash Trims Green Tolmers Clothall Common Wigginton Snow End Peters Green Tewin Ickleford Westland Green High Leigh Church End Puckeridge Bulstrode Childwick Bury Tower Hill Birch Green Park Street Cokenach Braughing Thorley Bushey Newgate Street Digswell Park Hare Street Stanstead Abbotts Hertford Helham Green Felden Bull's Green Mill End Titmore Green Swanley Bar Puttock's End South Hatfield Porter's End Apsley Nether Street Wakeley Green Tye Ashwell Langleybury Hudnall Wilstone Green Wymondley Bury Shenley Rye Park Markyate Harpenden Common Westwick Row Sherrardspark Pouchen End Hatfield Garden Village London Colney Watford Appspond Gadebridge Brookmans Park Albury Walnuttree Green The Frythe Redhill St Julians Oxlease Wandon End Hailey Furneux Pelham Stapleford Chaulden Hadham Ford Bower Heath Reed Boxmoor Rableyheath Driver's End Ashbrook Frogmore Buntingford Smallford Knebworth Bygrave Cheapside Chapmore End Westbrook Hay Bucks Hill West End Cuffley Broadgreen Wood Upper Dunsley Bullen's Green Old Hall Green Walkern Bourne End Leverstock Green Hogpits Bottom Woodside Staines Green Hatching Green Ley Green Ware Carpenders Park Flamstead Barkway Kimpton Cadwell Old Knebworth Hitchin Newtown Roestock Bedmond Ashwell End The Rookery Welwyn Chells Manor Churchgate Cole Green Holdbrook Lower Green Waltham Cross Southern Green Buckland Green End Mill Green Redcoats Green Warren's Green Colney Heath Mardleybury Cottered Bushey Heath Leavesden Green Rusling End Aldbury Tring Kings Langley Meesden Cow Roast Chorleywood Coleman Green Graveley Green Street Lincoln Hill Great Gaddesden Aldenham Ardeley Codicote Bottom Widford Pirton Mill End The Camp Sopwell Ayot St Lawrence Jockey End Pottersheath Levens Green How Wood St Ippolyts Cheverell's Green Abbots Langley Rooks Nest Ballingdon Bottom Langley Bottom Nup End Green Peartree Welham Green Tringford Batchworth Heath Batlers Green Mackerye End Sawbridgeworth Bulbourne Presdales Cromer Danesbury Roe End Datchworth Green Broadwater Ellenbrook Church End Bramfield Harpenden Marshmoor Barleycroft End West Watford Burnham Green Bury End Park Corner Standon Ganwick Corner Commonwood Ringshall Tylers Causeway Clay End Moor Green Kingswood Snailswell Breachwood Green Wyddial Water End Adeyfield Sarratt Bottom Borehamwood Clapgate Round Bush Old Town Rushden South-end Brickendon Venus Hill Bayford Napsbury Flaunden Maple Cross Patchetts Green Munden Waterford Astrope Whempstead Batford The Folly Meriden Haldens Fleetville Turnford Sandridge Tyttenhanger St Albans Hertingfordbury Winkwell Broad Colney Grovehill Wormley Cumberlow Green Eastbury Bengeo Hinxworth Oxhey Lower Titmore Green North Mymms Bishop's Stortford Little Hormead New Mill Micklefield Green Sandon Bozen Green Digswell Water Newsells Hastoe Little Heath Moneyhill Northaw Wood End Little Berkhamsted Brent Pelham Reed End Potters Crouch Nash Mills Pin Green Lemsford Hickman's Hill Elstree Braughing Friars West Hyde Gilston Park Ansells End Redbourn Langley Two Waters Green End Panshanger Birchwood Garston Puttenham Bell Bar Baker's End Purwell Chiswell Green Northchurch Gustard Wood Piper's End Chells Gravesend Crabbs Green Sergehill Woollensbrook Nuthampstead Hexton Croxley Green Essendon Kinsbourne Green Hare Street Great Munden Wigginton Bottom Loudwater High Cross Broken Green Damask Green Lilley Thorley Houses Hebing End Kelshall Hunsdonbury Dudswell Barwick Heronsgate Rush Green New Greens Throcking Painter's Green Harmer Green Bennetts End Green End St Paul's Walden Watford Heath Green End Gilston Epping Green Flamstead End Watton at Stone Babbs Green Trowley Bottom Green End Childwick Green Hay Street Radlett Youngsbury The Heath Letchworth Little Wymondley Dane End Nobland Green East End Church End Datchworth Wormley West End Dancers Hill Lower Woodside Stevenage Radwell Dassels Kettle Green Thorley Street Roe Green Hatfield Hyde Paynes End Mangrove Green Lea Valley Great Hormead Shenleybury Gosmore Belsize Sacombe Green Wareside Burn's Green Nettleden Little Hadham Caldecote Cold Christmas Jersey Farm Thorley Wash Handside Pimlico Patmore Heath Pine Hurst Nasty Cherry Green Water End Little Tring New Ground Wildhill Stocking Pelham Slip End Woodhall Shaw Green High Wych Holwell Bricket Wood Westmill Roe Green Church End Chandler's Cross Norton Stanborough Broxbourne The Node The Ryde Walsworth Brook End Old Bricket Wood Albury End Bentley Heath Wallington Hatfield Allen's Green Perry Green Redbournbury South Oxhey Monks Green Nomansland Fields End Kitts End Deacons Hill Newnham Wheathampstead Hoo End Hartham Burge End Cupid Green Potters Bar Batchworth Benington Broadoak End Bury Green Green Street Northaw Valley Rush Green Wilstone Temple Dinsley Wellpond Green Upwick Green Barley Aston End Eastwick Waterdale Labby Green Woolmer Green Westmill Moor Park North Watford Colliers End Spellbrook Letchmore Heath Potten End Hall Grove Corner Hall Bamville Wood Letty Green Nast Hyde Clothall King's Walden Hammond Street Standon Green End Codicote Sleapshyde St Ibbs Caldecote Hill Chipping Hall's Green Tonwell Warners End Perry Green Shilley Green Langley End Howe Green Whitwell Hammerfield New Town Shootersway Shaftenhoe End Little Almshoe Black Green Oaklands Rucklers Lane Ayres End Wadesmill Cheshunt Bromley Therfield Hudnall Corner Temple End Symonds Green Todd's Green Hay Green Bendish Bassus Green Fishers Green Aston Marshalswick Frogmore Oakfield Chorleywood West Tewin Wood Smith's End Ridge Latchford Washall Green