Radio Advertising in Chilton

Get in touch

Radio Station Advertising in Chilton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in HP18 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Chilton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Chilton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in HP18 9. 

We cover Chilton (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Whitchurch Hanslope Tinkers Bridge Atterbury Buffler's Holt Aston Clinton Hoggeston Newport Pagnell Hedgerley Green Wooburn Soulbury Saunderton Beamond End Buckland Common Seer Green Iver Weston Turville Alscot Charndon Swanbourne Parmoor Upper Hartwell Church End Barley End Honeyburge Cadmore End Lower Cadsden Neath Hill Little Ickford Ascott Wavendon Gate Loudwater Stoke Hammond Rout's Green Hillesden Hamlet Old Wolverton Lathbury Long Crendon Little Wood Corner Ashley Green Egypt Thorney Easington Littlecote Princes Risborough Iver Heath Denham Southcourt Coleshill Fort End Denbigh West Moor Common Caldecotte The Lee Widmer End Waterside Fox Milne East Burnham North End Wycombe Marsh Darvillshill Downs Barn Stony Stratford Ham Green Brinklow Rotten Row Pednor Bottom Pitchcott Brill Monkston Middle Green Maids Moreton Church End Two Mile Ash Campbell Park Diggs Burcott East End Nash Lee Sprig's Alley Hawridge Forty Green Piddington Holly Green Northfield Penn Bottom Mobwell Loosley Row Warrington Radclive Bennett End Stewkley Dean Netherfield Walton Bradville Kingsash Horton Wharf Lane End Lower Hartwell Oakhill Chalfont Grove Walton Saunderton Woughton Park Naphill Bragenham Page Hill Bedgrove Redmoor Horn Hill Tetchwick Stoke Goldington Asheridge Fenny Stratford Whiteleaf The City Pitch Green Haddenham Little Chalfont Amersham on the Hill Austenwood Elfield Park Hambleden Bancroft Park Calvert Jordans Weedon Ivinghoe Aston Leadenhall Hulcott Little Boys Heath Shreding Green Middle Claydon Peartree Bridge South End Singleborough Brook End Broughton Gerrards Cross Wexham Street Green End Stacey Bushes Botley Ballinger Common Chalfont St Peter Longwick Bradwell Abbey Wolverton Mill South Kingswood Fishermead Little Missenden Ickford Lower Bois Orchard Leigh Baker's Wood New Denham Turville Cores End Hardwick Crownhill Church End Lee Clump Astwood Grendon Underwood Hunt's Green Lye Green Hollingdon East Claydon Olney Ivinghoe Clanking Winterhill Blue Bridge Tinkers End Pond Park Richings Park Shipton Drayton Parslow Westcott Kingsmead West End Ford Coombe Rush Green Ibstone Foscote Speen Sands Filgrave Wilton Park Dunsmore Lenborough Northall Kiln Farm Pitstone Green Upper North Dean Creslow Cressex Browns Wood Pennyland Medbourne Tylers Green Chartridge Clayhill Chisbridge Cross Hazeley Nash St Leonards World's End Victoria Park Great Linford Southend Smokey Row Old Farm Park Cublington Bellingdon Grove Bolter End Amersham Common Stratton Chase Twyford Holtspur Bierton Wooburn Common Sherington Calverton Broughton Crossing Mundaydean Bottom Shenley Lodge Horsleys Green Ilmer Towerage Startop's End Chicheley Walton Hall Shalstone Wymbush Fern Furzton Tathall End Walton Court Fulmer Stokenchurch Cuddington Kents Hill Lillingstone Lovell Haversham Stoke Poges Tatling End Fullers Slade Weston Underwood Upper Weald Hollybush Hill Little Marlow Water Eaton Elmhurst Penn Mop End Ballinger Bottom Great Kingshill Berryfields Wooburn Moor Layters Green Eaglestone Conniburrow Shipton Lee Butler's Cross Kimble Wick Crafton Hyde Heath Terriers Ludgershall Hilltop Cryers Hill Gayhurst Owlswick Fingest Burroughs Grove Wolverton Oving South End Lower Weald Tongwell Great Missenden Horton Dinton Dagnall Bottrells Close Booker Lower North Dean Boveney Great Brickhill Gibraltar Green Hailey North Lee Wardrobes Aston Sandford Bye Green Lower End Woburn Sands Bledlow Upper Pollicott Townsend Fawley Bockmer End Goddards Forty Green Great Horwood Summer Heath Shenley Wood Cold Brayfield Hotley Bottom Sedrup Wendover Dean Danesfield Taplow Skirmett Studley Green Woodrow Ravenstone Buckland Stoke Mandeville Tilbrook Woodhill Chearsley Fawley Bottom Spurlands End Higher Denham Whaddon Lent Greenleys Great Hivings Aston Abbotts Bletchley Frieth Littleworth Corner Bow Brickhill Redland End Downhead Park Askett Littleworth Common Newtown Bradwell Chenies Little Horwood Bury End Watermead Simpson Waterend Slapton Haydon Hill Tickford End Penn Street Latimer Kingsey Ledburn Bryant's Bottom Holmer Green Farnham Common Giffard Park Heelands Lacey Green Great Kimble Middle Weald Marlow Common Pitstone Bradwell Common Upper Winchendon Tyler's Hill Hodge Lea Westlington Bishopstone Willen Park Greatgap Great Holm Bucklandwharf Farnham Royal Little Kimble Stantonbury Barton Hartshorn The Bowl Lavendon Milton Keynes Village Cheddington Emberton Castlethorpe The Badgers Mantles Green Westcroft Little Frieth Amersham Old Town Widmoor Milton Keynes Crownfield Chetwode Hardmead Far Bletchley Burcott Micklefield Granborough Lent Rise Great Hampden Nether Winchendon Ashendon Parslow's Hillock Dunton Oakley Wavendon Long Street Lee Gate Dorney Reach Amersham Wooburn Green Mentmore Nearton End Shabbington Woodham Adstock Fulwell Chalfont Common Lee Common Edlesborough Linford Wood Walton Manor Woughton on the Green Chesham Bois Biddlesden Marsworth Preston Bissett Lillingstone Dayrell Rooksley Nup End Wroughton Park Drayton Beauchamp Moor End Little Linford Central Milton Keynes Upton Wolverton Mill East Knotty Green Stratford Fields Pheasants Ley Hill Walnut Tree Lower Ascott Chalfont St Giles Bolbeck Park Gawcott Thornton Winchmore Hill Bradenham Hunt's Hill Clifton Reynes Worminghall Beaconsfield Newlands Lower Pollicott Bourne End Hedgerley Hill Shenley Church End Hedgerley Newton Blossomville Hedsor Little Crawley Linden Village Turweston Furzton Lake Berghers Hill Greenlands Chackmore Marlow Horsenden Coffee Hall Brook End Bledlow Ridge Water Stratford Springfield Northend Sheepridge Loughton Church End South Heath Wotton Underwood Ellesborough Saunderton Lee Newton Longville Manor Park Broughton Wolverton Mill Stone Codmore Skittle Green Flowers Bottom North Marston Stewkley Newton Leyes Edgcott Akeley Shenley Brook End Love Green Kingston Quainton Green End Wing Tattenhoe Botolph Claydon Wendover Griffitts Yard Ditchfield Buckingham Moulsoe Dorney Leckhampstead Sills Yard Caldecote Salden Mursley Prestwood Bleak Hall Pitstone Hill Oxley Park Beanhill New Bradwell Rose Hill Farnham Park Thornborough Boarstall Chesham Mill End Oldbrook Pheasant's Hill Stonebridge Walter's Ash Burnham West Wycombe Chilton Grange Farm Addington California Well End Rowsham Little Hampden Monkston Park Meadle Swan Bottom Marsh Gibbon Wingrave Wheeler End Willen Lake High Wycombe Emerson Valley George Green Verney Junction Tingewick Langley Corner Turville Heath Little Kingshill Monks Risborough Little London Poundon Rockwell End Stoke Green Dorton Dadford Fleet Marston Ashland Marsh Beacon's Bottom Blakelands Whitney Quarrendon Colstrope Medmenham Flackwell Heath Hughenden Valley Hyde End Whelpley Hill Petsoe End Padbury Heath End North Crawley Downley Stony Green Waddesdon Chalkshire Cholesbury Hillesden Lower Woodend Beachampton Westbury Knowlhill Halton Pednormead End Chessmount Tyringham Buckmoorend Willen Woolstone Little Brickhill Aylesbury Church End Mount Pleasant Lake End Hitchambury Bovingdon Green Steeple Claydon Marlow Bottom Bancroft Terrick Wood Green Heath End Chivery Middleton Radnage Hazlemere Winslow