Radio Advertising in Lent

Get in touch

Radio Station Advertising in Lent

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SL1 7?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Lent?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Lent, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SL1 7. 

We cover Lent (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Watermead Lee Gate Oakley Hillesden Holmer Green Kingston Greenleys Ivinghoe Aston Middle Green Hedgerley Green Parslow's Hillock Cores End Great Kimble Brinklow Hyde Heath Biddlesden Hotley Bottom Loughton Oxley Park Hunt's Green Loosley Row Hollingdon Little Ickford Cholesbury Boarstall North Lee Wycombe Marsh Rush Green Wymbush Green End Chicheley Calverton Grendon Underwood Bockmer End Terriers Great Holm Gibraltar Shabbington Broughton Oakhill World's End Little Boys Heath Thornton Fenny Stratford Tathall End Central Milton Keynes Woughton on the Green Shipton Cheddington Brill Ascott Wheeler End Haddenham Lower Pollicott Blakelands Ilmer Nash Marsworth East Burnham Lee Common Manor Park Horn Hill Newton Longville Whaddon Townsend Lathbury Ham Green Colstrope Little Kingshill Middle Claydon Wolverton Mill Cublington Green End Whelpley Hill Asheridge Chivery Steeple Claydon Upper Winchendon Ledburn Botolph Claydon Olney Amersham Pitch Green High Wycombe Southcourt Startop's End Lower Hartwell Well End Hedgerley Church End Church End Bleak Hall Bradenham Mentmore Bancroft Bolbeck Park Stoke Goldington Shipton Lee Redmoor Ashland Ludgershall Old Farm Park Nether Winchendon Great Missenden Ellesborough Kingsash Terrick Crownhill Denham Codmore Rooksley Chisbridge Cross Coombe Bradwell Abbey Worminghall Fawley Bottom Woughton Park Stewkley South Heath Chalfont St Peter Towerage Ivinghoe Moor End Little Missenden Holly Green Furzton Lake Lake End Furzton Wavendon Gate Little Linford Bury End Forty Green Princes Risborough Higher Denham Fullers Slade Rout's Green Nearton End Newton Leyes Griffitts Yard Heath End Stoke Poges Loudwater Tyringham Dagnall Westcott Farnham Park Hardwick Winslow Marsh Tilbrook Chalkshire Stone Langley Corner Ford Lower Ascott Caldecote Hazlemere Iver Wood Green Water Eaton Whiteleaf Chilton Horton Wharf Mop End Marlow Bottom Fulwell Turville Heath Church End Willen Two Mile Ash Walton Court Broughton Crossing Woodrow Lillingstone Dayrell Tickford End Haversham Ibstone Alscot Little Hampden Broughton Lower North Dean Diggs Little Frieth Honeyburge Conniburrow Mill End Whitney Verney Junction Edlesborough Stoke Mandeville Burcott Fingest Skirmett Hilltop Beamond End Swan Bottom Sills Yard Adstock Longwick Whitchurch Redland End Downley Tingewick Eaglestone Radclive Ballinger Common Springfield Old Wolverton Chartridge Willen Park Atterbury Newton Blossomville Fishermead Hedsor South End Dunton Kimble Wick Preston Bissett Hughenden Valley Greenlands Brook End Northend Hunt's Hill Lower Woodend Great Hampden Austenwood Emerson Valley Weedon Woodhill Waterend Bovingdon Green Smokey Row Downs Barn Thorney Ley Hill The Bowl Summer Heath Burnham Lillingstone Lovell Lane End Greatgap Stacey Bushes North End Sheepridge Bennett End Milton Keynes Amersham Old Town Gayhurst Fulmer Barley End Far Bletchley St Leonards Woolstone Lower Cadsden Walnut Tree Kents Hill Bourne End Ickford Chackmore Gawcott Peartree Bridge Little Crawley Wooburn Common Upper North Dean Netherfield Bradwell Common Pitstone Green Medmenham Foscote Marlow Common Chessmount Coleshill Hazeley Downhead Park Fox Milne Little Wood Corner Caldecotte California Horton Butler's Cross South End Great Horwood Nup End Monkston Park Gerrards Cross Little Kimble Westlington Walton Manor Akeley Bellingdon Westcroft Dunsmore Bledlow Bragenham Lower End Littleworth Corner Walton Hall Weston Underwood Ashley Green Love Green Holtspur Ashendon Penn Bottom Leadenhall Saunderton Little Chalfont Pednormead End Ravenstone Darvillshill Jordans Page Hill Swanbourne Lee Clump Buckmoorend Nash Lee Flowers Bottom Maids Moreton Dorney Reach Kiln Farm Coffee Hall Dadford Hoggeston Bradwell Taplow Knowlhill Micklefield Aston Sandford Padbury Lower Weald Quainton Stonebridge Berryfields Denbigh West Berghers Hill Farnham Royal Tinkers End Chesham Crafton Shenley Wood Rowsham Browns Wood Twyford Lacey Green Owlswick Littleworth Common Upper Pollicott Buckland Booker Petsoe End Hitchambury Upper Weald The City Shreding Green Hambleden Piddington Halton West End Weston Turville Littlecote Chalfont Grove Mundaydean Bottom Bierton Shenley Church End Chalfont St Giles Pond Park Penn Cressex Meadle Bye Green Dorton Newlands Little Horwood Horsenden Stewkley Dean Beaconsfield Salden Lent Aston Clinton Cadmore End Wooburn Green Baker's Wood Bolter End Edgcott Charndon Singleborough Hulcott Hyde End Neath Hill Granborough Easington Poundon Buckingham Great Hivings Stoke Green Turweston Penn Street Barton Hartshorn Campbell Park Stokenchurch Willen Lake Medbourne Wing Stoke Hammond Wendover Danesfield Soulbury East Claydon Saunderton Lee Bow Brickhill Horsleys Green Creslow West Wycombe New Bradwell Dorney Heelands Amersham on the Hill Long Crendon Marlow Speen Shenley Lodge Lavendon Sprig's Alley Burcott Chetwode Orchard Leigh Hollybush Hill Elfield Park Knotty Green Hillesden Hamlet Spurlands End Hedgerley Hill Rose Hill Pennyland Radnage Little London New Denham Winterhill Boveney Slapton Leckhampstead Kingsmead Goddards Middle Weald Addington Shalstone North Marston Waddesdon The Lee Egypt Blue Bridge George Green Fort End Lenborough Pheasants Wroughton Park Victoria Park Wotton Underwood Skittle Green Aylesbury Filgrave Sherington Shenley Brook End The Badgers Rockwell End Mobwell Southend Water Stratford Chalfont Common Fleet Marston Flackwell Heath Middleton Amersham Common Wilton Park Bottrells Close Moulsoe Sedrup Bishopstone Pitstone Pitstone Hill Wendover Dean Hawridge Widmer End Bancroft Park Cuddington Monkston Tyler's Hill Astwood Winchmore Hill Beanhill North Crawley Tetchwick Emberton Bradville Fern Latimer Great Kingshill Wooburn Clifton Reynes Lye Green Monks Risborough Chesham Bois Woburn Sands Linford Wood Wexham Street Drayton Beauchamp Walter's Ash Wooburn Moor Chearsley Saunderton Upper Hartwell Newport Pagnell Woodham Lower Bois Ballinger Bottom Wingrave Aston Abbotts Tatling End Newtown Lent Rise Northfield Studley Green Hodge Lea Great Brickhill Bucklandwharf Oldbrook Wolverton Mill East Bledlow Ridge Kingsey Richings Park Prestwood Askett Bletchley Bryant's Bottom Stantonbury Long Street Rotten Row Church End Sands Northall Hanslope Little Marlow Elmhurst Burroughs Grove Wolverton Mill South Wardrobes Seer Green Calvert Forty Green Farnham Common Tylers Green Brook End Walton Layters Green Beacon's Bottom Wavendon Green Hailey Parmoor Frieth Buckland Common Thornborough Stony Green Tinkers Bridge Westbury Wolverton East End Oving Ditchfield Moor Common Simpson Great Linford Widmoor Turville Cryers Hill Stony Stratford Tattenhoe Upton Stratton Chase Pednor Bottom Grange Farm Mursley Little Brickhill Clayhill Haydon Hill Kingswood Stratford Fields Pheasant's Hill Grove Waterside Beachampton Chenies Fawley Botley Church End Buffler's Holt Bedgrove Tongwell Dinton Hardmead Pitchcott Marsh Gibbon Clanking Mount Pleasant Warrington Drayton Parslow Milton Keynes Village Quarrendon Naphill Giffard Park Linden Village Crownfield Cold Brayfield Walton Mantles Green Iver Heath Castlethorpe Heath End