Radio Advertising in Knapwell

Get in touch

Radio Station Advertising in Knapwell

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in CB23 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Knapwell?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Knapwell, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in CB23 4. 

We cover Knapwell (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Duxford Soham Wyton Brampton North Side Dullingham Ley Elford Closes Dry Drayton Black Bank Green End Linton Swaffham Prior Rampton Covington Freestones Corner Little Raveley Orton Wistow Great Chishill Gamlingay Great Heath Gorefield Lolham Hildersham Little Heath Stanground Westwood Orton Longueville Mill Green Waterbeach Litlington Little Shelford West Wratting Thorney Toll Cardinal's Green Oxlode New England Eynesbury West Wickham Pilsgate High Cross Woodditton Sapley Gold Hill Whittlesey Gamlingay Cinques Chesterton Abbotsley Weston Green Stow cum Quy Westwick Denny End Oakington Ramsey End Norman Cross Eltisley Quy Waters Witchford Way Head Upper Cambourne Kings Ripton Offord D'Arcy Dutter End Orton Southgate Gamlingay Trumpington Little Green Fen Ditton Arbury Whaddon Tydd St Giles Mepal Fenton Hardwick Ufford Great Gransden Madingley Great Wilbraham Little Paxton Down Field Stretham Friday Bridge Childerley Gate Dennis Green Little Chishill Ramsey Hollow Steeple Gidding Croxton Wicken Ashley Catworth Northstowe Little Stukeley Staughton Green Little Abington Peas Hill Waterside Wansford Wendy Somersham Bretton Little London Waresley Hinchingbrooke Tetworth Bury Badlingham Hartford Eye Green Chettisham Wardy Hill Croydon Teversham Ellington Bassenhally Field Toseland Sibson Westlands Leighton Bromswold Pampisford Hampton Vale Chittering Wothorpe Kirtling Eastgate Coldham's Common Toft Stow Longa Great Paxton Etton Ring's End Childerley Haddenham Shingay Murrow Water Newton Bourn Dogsthorpe Little Downham Mill End Eastwood End Woodhurst Thriplow Thornhaugh Eldernell Gunthorpe Comberton Newtown Upton Newnham Croft Upwood Milton Histon Upend Alconbury Weald New Fletton East Fen Common Over End Castle Camps Bassingbourn Castle End Great Stukeley Guyhirn Gull Thorney Boxworth Washingley Inham's End Fordham Longstanton Chainbridge Haddenham End Field Molesworth East Perry Newtown Bartlow Little Ouse Yaxley Broad Green Great Shelford Woodston Town End Newnham Oldeamere Eaton Socon Holme Haroldsbridge Willingham Green Elm Mile End Newton-in-the-Isle Swaffham Bulbeck Southoe Lynch Wood Cheveley Stapleford Offord Cluny Hinxton Stonely Benwick Woolley Barcham Corner Fitton End South Bridge Field Briggate Cross Green Houghton Saxon Street Ramsey Heights Longthorpe Shudy Camps Welches Dam Conington Great Boleness Field Burwell Abbots Ripton Newark Caldecote Horseway Fenstanton Doddington Carlton Green Meldreth Ely Ickleton Dullingham Great Raveley Peakirk Rogues Alley Sutton Chiswick End Old Hurst Spaldwick Guyhirn Cambourne Eaton Ford Highfields Caldecote Wisbech Sutton Whaddon Gap Commercial End Harlton The Lipneas Church End Harston Claypit Hill Papworth Everard Wilburton Great Staughton Leverington Ridgeway Village Stetchworth Little Gidding Green End Eddington Bar Hill Milking Nook Hook Prickwillow Stilton March Cherry Hinton Turves Nosterfield End Old Fletton Kingston Little Gransden Cottenham Knapwell Needingworth Flood's Ferry Isleham Bainton Hail Weston Flint Cross Burrough End Orwell Knight's End Pondersbridge Alconbury Winwick Orton Malborne Lark Hall Corner Orton Northgate Ramsey St Mary's Diddington Little Ditton Hatley St George Deeping Gate North Brook End Stuntney Tilbrook Werrington Walsoken Earith Upthorpe Stibbington Over Manea Weston Colville Pidley Ditton Green Tadlow Great Gidding Steeple Morden Fen Drayton West Perry Burrough Green Glatton Ramsey Mereside Upton Roman Hill Kneesworth Barnack Caldecote Wisbech St Mary Castor Cambridge Belle Isle Peterborough Shepreth Conington Four Gotes Alwalton Buckworth Haslingfield Upware Barrington Fengate Brampton Park Kirtling Green Paston The Thrift Brinkley Melbourn Coates Frog End Newborough Farcet Pymoor Old Pembroke Farm Kings Hedges Eastrea Sawtry Colnefields Church Field Papworth St Agnes Kimbolton Horningsea Guilden Morden Whittlesford Easton Red Barns East Hatley Colne Heathfield Longstowe Aldreth Marholm Bottisham Stirtloe Yelling Bunker's Hill Leverington Common Wentworth Littleport Wood End Ashton Girton Little Thetford Redmere Wennington Arrington Bluntisham Southorpe Huntingdon Dyer's Green Westley Bottom Orchard Park Foul Anchor Snailwell East End Wimpole King's Dyke Staughton Highway Little Catworth Wistow Wintringham Grantchester Little End Godmanchester Chapel End St Neots Broad Hill Westry Helpston Romsey Town Green End Camps End Morborne Ailsworth West End Chatteris Barton Nene Terrace Widgham Green Lode Boxworth End Owl End Lolworth Abington Pigotts Norwoodside Stukeley Bythorn Church End Fulbourn Queen Adelaide Orton Brimbles Chapel Head Newtown Purls Bridge Buckden Christchurch Broughton Landbeach Dunkirk Eastfield Ramsey Badgeney River Bank Coldham Soham Cotes Elsworth Dillington Hemingford Abbots Graveley Tholomas Drove Newton Caldecote Little London Hilton Keyston Orton Waterville Witcham Crow End Hauxton Wittering Six Mile Bottom Coton Newnham Padney London End Horseheath Chesterton White Cross Hill Kennett Wood Walton Downham Hythe Reach Clayhithe East End Hemingford Grey Orton Goldhay Stanground South Islands Common Haddon Lower Cambourne Coveney Begdale Ravensthorpe Glinton Impington Holywell Carlton Barway Hamerton Swingbrow Alconbury Weston Barham Morden Green Reach Odsey Parson Drove Ramsey Forty Foot North End Great Green Old Wimpole Great Eversden Stonea Maxey Weald Elton Sutton Gault Warboys Westley Waterless Little Eversden Heydon Black Horse Drove Willingham Coppingford Wenny Severals Second Drove Denton Gatley End Brington North Field St Ives Wimblington Northborough Caxton Hardwick Sawston Grafham Streetly End Folksworth Chippenham Fowlmere Little Wilbraham Millfield Walton Old Weston Babraham Bridgefoot Balsham Eye Tipps End Great Abington Foxton Long Meadow Hampton Hargate Swavesey Ellington Thorpe