Radio Advertising in Ramsey St Mary's

Get in touch

Radio Station Advertising in Ramsey St Mary's

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in PE26 2?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Ramsey St Mary's?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Ramsey St Mary's, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in PE26 2. 

We cover Ramsey St Mary's (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Great Boleness Field Turves Mill Green Easton Caldecote East Perry Chapel Head Pidley Ashton Wennington Hail Weston Lolham Sawston Balsham Eastrea Grantchester Stow Longa Gamlingay Cinques Stibbington Hauxton Brampton Fowlmere Eastfield Harlton Knapwell Little End Horningsea Gatley End Offord Cluny Holme Freestones Corner Fengate Catworth Horseway Sibson Newton White Cross Hill Swaffham Prior Arbury Camps End Soham Tetworth Folksworth Little London Foul Anchor Stretham Great Abington Grafham Waresley Staughton Highway Wistow Dullingham Ley Shepreth Orton Goldhay Conington Orton Malborne Burrough End Ely Waterbeach Ramsey Mereside Little Gidding Shingay Childerley Gate Little Chishill Eastwood End Tydd St Giles Impington Elton Tilbrook Water Newton Town End Hardwick Ickleton Haroldsbridge Toseland Hemingford Abbots Bythorn Heydon Papworth St Agnes Great Wilbraham Weston Colville Black Horse Drove North End Gamlingay Cardinal's Green Ellington Thorpe Etton Great Gidding Tipps End Haddon Northstowe Newnham Croft Green End Broad Green Great Raveley Wimpole Newark Kingston Histon Caxton Inham's End Coveney Hook Great Stukeley Ramsey End Ramsey St Mary's Kings Hedges Westry Clayhithe Orton Southgate Murrow Little London Mepal Bottisham Glinton Westwick Over Stapleford Somersham Reach Church End Broad Hill Upware Benwick Swingbrow Commercial End Woolley Buckden Alconbury Sutton Brinkley Abbotsley Parson Drove Redmere Guilden Morden Over End Long Meadow Winwick New England Duxford Little Thetford Peas Hill Shudy Camps Trumpington East End Comberton Mill End Cherry Hinton Wentworth Fenstanton Stirtloe Little Stukeley Needingworth West Perry Flint Cross Witchford Orwell Fenton Barcham Corner Newnham Great Staughton Snailwell Bassingbourn Ramsey Forty Foot Witcham Eynesbury Hemingford Grey Madingley Denton East Hatley Romsey Town Hinxton Coldham Fen Drayton Padney Peakirk Doddington Barrington Ellington Little Heath North Brook End Wyton Prickwillow Conington Peterborough Farcet Brington Lynch Wood Kings Ripton Brampton Park Pampisford Quy Waters Kneesworth Hildersham Waterside Little Catworth Molesworth Dogsthorpe Sapley Wisbech St Mary Stanground South Oakington Girton Cottenham Croxton Houghton Cambridge Eye Green Wothorpe Norwoodside Spaldwick Hampton Hargate Saxon Street Longstowe Orton Wistow Eldernell Crow End Burrough Green Whaddon St Neots Great Eversden Eaton Socon Little Ditton River Bank Newnham Ditton Green Coppingford Odsey Oxlode Wendy Four Gotes Thornhaugh Weald Wilburton Little Raveley Bar Hill Whaddon Gap Ailsworth Barham Upwood Gunthorpe Second Drove Alconbury Weston Old Hurst Ring's End Washingley Newtown Hamerton Buckworth Gorefield Swaffham Bulbeck Godmanchester Whittlesford Woodston Soham Cotes West Wickham Six Mile Bottom Thriplow Werrington Little Wilbraham Barton Orton Northgate Green End Sutton Old Weston Great Green Bourn Leighton Bromswold Eltisley Oldeamere North Side Way Head Caldecote Manea Elford Closes Claypit Hill Nosterfield End Briggate Guyhirn Gull Toft Melbourn Bassenhally Field Northborough Bluntisham Downham Hythe Eddington Upton Haslingfield Orchard Park Eaton Ford Red Barns Tadlow Wittering Milking Nook Yaxley Lark Hall Corner Tholomas Drove Stukeley West Wratting Wintringham Newborough Upton King's Dyke Broughton Guyhirn Cross Green Stuntney Eye The Lipneas Hilton Flood's Ferry Arrington Stonea Deeping Gate Thorney Toll Great Gransden Morden Green Old Wimpole Orton Waterville Harston Longthorpe Pondersbridge Gamlingay Great Heath Dunkirk Newtown Streetly End Little Gransden Fitton End Wisbech Little Paxton Dillington Horseheath Steeple Gidding Caldecote Keyston West End Owl End New Fletton Ridgeway Village Little Eversden Carlton Ufford Wenny Severals The Thrift Cambourne Fordham Linton Walsoken Willingham Milton Wicken March Chiswick End Wardy Hill Holywell Islands Common Great Chishill Hartford Hampton Vale Orton Longueville South Bridge Field Hardwick Abbots Ripton Queen Adelaide Westley Waterless Lode Upper Cambourne Chesterton Castor Abington Pigotts Church End Pymoor Bunker's Hill Wansford Chapel End Earith Stonely Upthorpe Colnefields Hatley St George Southorpe Little Shelford Dennis Green Westlands Great Paxton Roman Hill Carlton Green Ashley Yelling Southoe Isleham Weston Green Coldham's Common Warboys Newton-in-the-Isle Croydon Babraham Stetchworth Meldreth Teversham Welches Dam Millfield Bridgefoot East Fen Common Bretton Ravensthorpe Black Bank Little Ouse Great Shelford Landbeach Knight's End Kennett Westley Bottom Highfields Caldecote Ramsey Hollow Litlington Gold Hill Chettisham Norman Cross Marholm Colne Sutton Gault Old Fletton Chippenham North Field Friday Bridge Barway Westwood Rampton Castle Camps Belle Isle Nene Terrace Wimblington Rogues Alley Helpston Hinchingbrooke Paston Elsworth Christchurch Castle End Dutter End Graveley Foxton London End Badgeney Stow cum Quy Covington Alconbury Weald Longstanton Burwell Lower Cambourne Mile End Woodhurst Reach High Cross Little Green Chatteris Papworth Everard Leverington Common Thorney Cheveley St Ives Chainbridge Church Field Aldreth Newtown Elm Frog End Huntingdon Little Downham Littleport Stilton Leverington Badlingham East End Fen Ditton Eastgate Glatton Swavesey Sawtry Boxworth Widgham Green Kimbolton Dyer's Green Bartlow Denny End Kirtling Chesterton Haddenham Wood End Woodditton Dry Drayton Diddington Pilsgate Ramsey Bainton Upend Stanground Offord D'Arcy Alwalton Bury Whittlesey Steeple Morden Childerley Boxworth End Walton Wood Walton Down Field Ramsey Heights Little Abington Begdale Barnack Coton Kirtling Green Orton Brimbles Green End Morborne Staughton Green Fulbourn Purls Bridge Willingham Green Chittering Dullingham Lolworth Heathfield Coates Haddenham End Field Maxey Old Pembroke Farm