Radio Advertising in Farndon

Get in touch

Radio Station Advertising in Farndon

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in CH3 6?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Farndon?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Farndon, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in CH3 6. 

We cover Farndon (Cheshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Twiss Green Scholar Green Glazebury Noonsun Woolfall Dudlow's Green Wirswall Shavington Bollington Bradley Cross o' th' Hill Wornish Nook Hollowmoor Heath Monk's Heath Picton Radnor Arthill Piper's Ash Sydney Higher Whitley Newton Row-of-trees Sandiway Ginclough Shaw Heath Lostock Gralam No Man's Heath Bradley Mount Aston Balterley Heath Burton Lower Heath Eaton Hall Lowcross Hill Marley Green Hallowsgate Hightown Haughton Dee Banks Duddon Lacey Green Rudheath Oakwood Rixton Nether Alderley Yatehouse Green The Bank Over Knutsford Buerton Moss Hoofield Frandley Guilden Sutton Blackbrook Greenbank Frodsham Smethwick Green Rease Heath Shotwick Rowton Moor Finney Green Chorlton Lane Lea Forge Great Sutton Ettiley Heath Sound Heath Gallantry Bank Illidge Green Bell o' th' Hill Spurstow Thurlwood Hoole Bank Crewe Green Newtown Radmore Green Little Town Acton Over Tabley Bruera Winterley Mere Heath Manley Elton Green Dane in Shaw Adlington Chorley Bartington Norton Cross Lunts Heath Ince Croxton Green Vicarscross Caldecott Green Stud Green Byley Somerford Booths Shell Green Preston on the Hill Cross Lane Alderley Edge Weaverham Checkley Barnett Brook Puddinglake Fuller's Moor Willaston Cuckoo's Nest Hale Sworton Heath Brown Moss Bostock Green Clifton Pickmere Stoneley Green Helsby Wilmslow Park Kidnal Wardle Bank Styal Lightwood Green Wrenbury-cum-Frith New Lane End Faddiley Belgrave Rostherne Lache Upper Threapwood Woolston Dean Row Dones Green Poulton Barton Newtown Stowford Hollins Green Butt Green Doe Green Mouldsworth Kingsmead Sutton Lane Ends Davenport Padgate Allostock Marton Gleadmoss Moss Lane Over Peover Sandlow Green Locking Stumps Stanlow Twemlow Green Hollinfare Lea by Backford Birchwood Park Lawton Heath Crewe-by-Farndon Broken Cross Hankelow Little Leigh Oughtrington Hetherson Green Aston Kerridge Malpas Pott Shrigley Bickley Moss Higher Bunbury Barnton Macclesfield Forest Weston Hulme Boots Green Bradley Green Elworth Thorns Green Wood Lanes Aldford Hampton Heath Handbridge Audlem Ness Cholmondeston Norley Clannor Heath Booths Hill Pownall Park Burton Wright's green Anderton Brassey Green Stanthorne Park View Birchall Moss Butley Town Aldersey Park Appleton Walley's Green Blakelow Callands Hurdsfield Thelwall Newtonia Whiteley Green Backford Cross Smallwood Hockley Little Bollington Farndon Bath Vale Halton View Danebank Croughton Middlewich Ashton Hayes Balderton Paddington Plemstall Hilltop Houghton Green Gauntons Bank Ravensmoor Kingsway Egerton Green Hillcliffe Feldy Walker Barn Windle Hill Rhuddall Heath Plumley Longhill Crewe Ness Holt Moss Side Hampton Green Worleston Knolls Green Delamere Dutton Whitbyheath Duddon Common West Bank Deansgreen Stoak Siddington Duckington Ruloe Hassall Congleton Lugsdale Tytherington Wharton Green Wilkesley Boothsdale Swanley Overton Keckwick Moorside Woodbank Moston Green Sandbach Heath Crowton Barbridge Tarporley Cuddington Heath Hulme Walfield Castletown Whirley Grove Hassall Green Broomhill Spen Green Aldersey Green Lower House Backford Heath Lower Walton Jodrell Bank Saughall Cold Moss Heath Siddington Heath Fourlanes End Lingley Mere Moss End Shocklach Green Stoke Bank Burwardsley Grange Gorse Covert Comberbach Bunbury Eaton Arley Cuddington Bruche Snelson Wildboarclough Salterswall Macclesfield Bosley Manor Park Abbot's Mead Gorstage Alsager Mere Handley Winwick Quay Haymoor Green Allgreave Wimbolds Trafford Over Curzon Park Tilstone Fearnall Clark Green Whisterfield Maw Green Newhall Wardle Danebridge Diggle Green Christleton Four Lane Ends Bickley Moulton Duddon Heath Styal Cross Walgherton Higher Walton Willington Corner Dunham-on-the-Hill Onston Clutton Cloud Side Mow Cop Paddockhill Mollington Davenham Haslington Rushgreen Westfield Arley Green Halton Village Danes Moss Lingley Green Dale Brow Wheelock Heath Whitegate Lane End Wigshaw Daresbury Delph Upton Rocks Weston Point Rushton Rode Heath Church Minshull Norcott Brook Lower Carden Burland Higher Burwardsley Rainowlow Handforth Tilstone Bank Pulford Moss Houses Fearnhead Little Stanney Beechwood Waverton Booth Green Beeston Merelake Coxbank Greenlooms Royal's Green Woodhey Green Littler Bucklow Hill Little Barrow Weston Sutton Weaver Bridge Trafford Lach Dennis Hargrave Alvanley Two Mills Sutton Green Barthomley Peover Heath Higher Hurdsfield Collins Green Appleton Thorn Wilderspool Adder's Moss Moss Bank Henbury Penketh Lower Withington Brereton Green Bewsey The Brow Budworth Heath Quoisley Northwich Calveley Higher Runcorn Higher Poynton Bank Quay Oldcastle Heath Burford Tiverton Basford Blacon Brookhouse Burtonwood Hatton Higher Disley Red Bull Statham Hough Green Havannah Fulshaw Park Spenmoss Buerton Gemini Roughhill Whitehouse Whatcroft Bunbury Heath Langley Gibb Hill Halton Brook Winnington Cooksongreen Bunbury Commons Hinderton Mobberley Kingswood Hatherton Timbersbrook Sproston Green Fivecrosses Newtown Martinscroft Brown Knowl Kettleshulme Marston Clotton Common Winsford Boughton Heath Kingsley Church Lawton Hallwood Park Coppenhall Moss Occlestone Green Swan Green Lower Pexhill Bradwall Wincham Hand Green Middlewood Grange Hoo Green Hoole Fanshawe Shocklach West Bank Dock Estate Broxton Longford Wades Green Heatley Hollyhurst Fowley Common Cuerdley Cross Wells Green Sankey Bridges Smith's Green Stenhills Higher Carden Mossley Bickerton Swettenham Heath Tarvin Ball o' Ditton Howley Bradwall Green Puddington Great Barrow Harthill Kelsall Lindow End Oakmere Broomhall Green Churton Wincle Ackers Crossing Hood Manor Somerford Warren Wheelock Newton Knutsford Prestbury Outlet Village Weetwood Common Cinnamon Brow Tatton Dale Orchard Park Hack Green West Heath Smithy Green Little Neston Wettenhall Oakhanger Coppenhall Pot Bank Highlane Pinsley Green Eccleston Weston Glazebrook Marthall Chapel End Kerridge-end Chelford Birchwood Centre Lane Ends Rowton Wardsend Clive Horton Green Marton Dallam Peckforton Tattenhall Lyme Green Brindley Farnworth Stapeley Norbury Common Birchwood New Mills Poynton Marton Green Cross Town Astmoor Barrowmore Estate Rodeheath Wilmslow Gawsworth Stretton Grappenhall Bottom-of-the-Oven Windmill Hill Davenport Green Childer Thornton Palace Fields Tabley Hill Wood Head Utkinton Wharton Brereton Heath Way's Green Higher Wych Lower Whitley Little Warford Warmingham Thornton-le-Moors Hatchmere Wettenhall Green Prince Hill Burleydam Astbury Chester Lower Bunbury Great Budworth Sowcar Gravel Newtown Chowley Holmes Chapel Barnhill Stonyford Grange Greendale Overpool Clive Green Hough Leftwich Woodworth Green Church Green Daresbury Slaughter Hill Whitley Reed Blackden Heath Coddington Hough Bulkeley Wistaston Green Wrenbury Heath Barrows Green Clotton Foxwist Green Englesea-brook Key Green Ebnal Barrow's Green Martin's Moss Blakenhall Cranage Mossend Acton Bridge Astbury Marsh Moston Hob Hill Hebden Green Gorstella Willaston Simm's Cross Risley Wimboldsley Huxley Aston juxta Mondrum Ditton Arclid Green Bickleywood Elton Alpraham Longmoss Westy Buglawton Swanbach Cobbs Little Heath Neston Goostrey Kermincham Heath Ollerton New Pale Antrobus Higherfence Marbury The Valley Brown's Bank Oscroft Bache Bollington Cross Westminster Park Radway Green Skellorn Green Culcheth Checkley Green Cotebrook Westbrook Lea Green Crow Wood Eaton Hooton Longbarn Crabtree Green Hope Green Hartfordbeach Upton Heath Harden Park Sandymoor Oakgrove Broken Cross Edge Green Huntington Mottram St Andrew Marshfield Bank Murdishaw Stretton Lostock Green North Rode Ledsham Nova Scotia Day Green Threapwood Woolstanwood Withington Green Arclid Appleton Park Hartford Warrington Great Sankey Calrofold Old Hall Little Sutton Broomedge Parkgate Stockton Heath Sandbach Lymm Barrets Green Great Warford Minshull Vernon Gleadsmoss Ashley Runcorn Whitecross Tarvin Sands Kingswood Moore Aston Heath Brookhouse Green Morley Green Birch Heath Upton Bickley Town Howbeck Bank Lane Ends Hapsford Croft Chorlton Dukesfield Whitby Bridgemere Town Fields Lowerhouse Upton Stamford Bridge Larden Green Capenhurst Rudheath Woods Sound Lower Peover Hale Bank Swettenham Dodleston Brookvale Meadowbank Beeston-brook Brownedge Gatesheath Hatton Heath Bradeley Green Netherton Boughton Brownlow Midway Little Budworth Pewterspear Norton Kenyon Moston Mickle Trafford Ridley Ellesmere Port Hermitage Green Snow Hill Widnes Kemincham Saighton Littleton Abbot's Meads Milton Green Milners Heath Norbury Winwick Latchford Darnhall Manley Common Nantwich Tilston Hollinsgreen Bradfield Green Bate Heath Betchton Heath Holtridge Lawton Heath End Wybunbury Higher Wincham Wistaston Halton Lea Hunsterson Four Lane End Newton Gurnett Newtown Malkin's Bank Rocksavage Morley Wolverham Swanwick Green Higher Shurlach Booth Bank Town Park Buckoak Kinsey Heath Rainow Manor Park Brownlow Heath High Legh Lower Kinnerton Daleford Higher Marston Disley Preston Brook Saltney Hunsterson Lower Stretton Moblake Brickhouses Hodgehill Hulseheath Newsbank Wervin Lawton-gate Marsh Green Castlefields Bunsley Bank