Radio Advertising in Vicarscross

Get in touch

Radio Station Advertising in Vicarscross

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in CH3 7?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Vicarscross?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Vicarscross, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in CH3 7. 

We cover Vicarscross (Cheshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Stoke Bank Kerridge-end Ruloe Westbrook Tiverton Ettiley Heath Broxton Kingswood Kettleshulme Cuddington Heath Bunbury Bollington Cross Lymm Gallantry Bank Newtown Gorstage Barbridge Barnton Ashton Hayes Great Budworth Wimbolds Trafford Morley Newton Sproston Green Wilkesley Collins Green Gleadmoss Moston Hockley Abbot's Meads West Bank Town Fields Clifton Feldy Lower Pexhill Halton View Styal Bell o' th' Hill Wheelock Meadowbank Knutsford Swettenham Heath Jodrell Bank Newhall Mickle Trafford Hope Green Norton Lea by Backford Fivecrosses Key Green Duddon Heath Boothsdale Lingley Mere Gravel Shavington Walley's Green Willaston Higher Wych Neston Tilstone Bank Wardle Marton Green Bollington Styal Cross Shotwick Brown Knowl Great Warford Hoole Wells Green Walker Barn Woolstanwood Macclesfield Hurdsfield Hough Whatcroft Hoofield Runcorn Tatton Dale Barrow's Green Picton Lawton Heath End Manley Common Little Neston Frandley Handley Budworth Heath Woodbank Bickley Moss Allostock Hatchmere Brickhouses Boughton Heath Walgherton Bickley Minshull Vernon Ashley Faddiley High Legh Ellesmere Port Hob Hill Castletown Darnhall Sound Heath Coppenhall Moss Pott Shrigley Dones Green Church Green Overpool The Bank Hollinsgreen Dudlow's Green Weston Risley Poynton Glazebrook Hatherton Wimboldsley Chelford Boots Green Crewe-by-Farndon Stowford Dunham-on-the-Hill Plemstall Wardle Bank Adder's Moss Bickerton Whisterfield Stanlow Newsbank Holmes Chapel Lower Stretton Sowcar Churton Spurstow New Pale Buerton Moss Woolston Radway Green Chester Duddon Ness Holt Town Park Withington Green Chorlton Thurlwood Bickley Town Cinnamon Brow Stretton Siddington Heath Manor Park Brownlow Heath Peckforton Ollerton Moss Lane Malpas Church Lawton Bath Vale North Rode Adlington Grange Wettenhall Longbarn Middlewich Lower Bunbury Clutton Newtown Bridge Trafford Newtonia Great Sankey Dutton Burland Bartington Clive Green Westminster Park Sutton Green Twiss Green Handforth Croft Barthomley Grange Aston Heath Caldecott Green Latchford Hermitage Green Kidnal Marton Willaston Cross Town Mere Heath Lindow End Hampton Heath Oakgrove Greenlooms Blackbrook Whitecross Rostherne Rease Heath Windle Hill Hankelow Disley Houghton Green Birchwood Park Preston Brook Puddinglake Bulkeley Thornton-le-Moors Utkinton Kingsmead Beechwood Nova Scotia Marshfield Bank Stoak Booths Hill Weaverham Milton Green Bostock Green Ginclough Snelson Blakelow Croughton Winnington Warmingham Gatesheath Mere Upton Rocks Daleford Lache Brereton Heath Capenhurst Wrenbury Heath Newton Barrets Green Eccleston Aldersey Park Shocklach Green Brownedge Holtridge Bradley Mount Higher Disley Hallwood Park Keckwick Eaton Barrows Green Harthill Wrenbury-cum-Frith Dallam Broomedge Little Stanney Englesea-brook Wharton Ince Doe Green Kingsway Hetherson Green Oldcastle Heath Gauntons Bank Hough Bunbury Commons Lower Withington Callands Delamere Wolverham Morley Green Birchall Moss Barnett Brook Hollowmoor Heath Booth Green Hulme Davenham Burwardsley Pinsley Green Sworton Heath Wood Lanes Merelake Lower Peover Davenport Oakmere Ridley Broken Cross Hatton Dale Brow Oscroft Bruche Hatton Heath Upton Heath Brookhouse Appleton Kelsall Bradeley Green Somerford The Brow Goostrey Macclesfield Forest Croxton Green Culcheth Woodhey Green Barrowmore Estate Locking Stumps Clannor Heath Little Heath Milners Heath Longhill Weston Radmore Green Hebden Green Norbury The Valley Slaughter Hill Burtonwood Lightwood Green Wornish Nook Oakhanger Hassall Yatehouse Green Rainow Heath Appleton Thorn Barton Coxbank Mollington Little Barrow Childer Thornton Knolls Green Plumley Higher Burwardsley Spen Green Basford Cobbs Aston Guilden Sutton Lawton-gate Moss End Gorse Covert Whitbyheath Piper's Ash Scholar Green Diggle Green Sandiway Little Budworth Clark Green Rushgreen Blackden Heath Way's Green Salterswall Monk's Heath Backford Cross Wervin No Man's Heath Vicarscross Preston on the Hill Red Bull Gurnett Lostock Green Simm's Cross Swanbach Chorlton Lane Onston Shocklach Broomhill Wistaston Farndon Saighton Hoo Green Hassall Green Crow Wood Wincle Radnor Row-of-trees Siddington Lawton Heath Brownlow Whitley Reed Hartford Congleton Burleydam Cuerdley Cross Stapeley Backford Christleton Clotton Brown Moss Butt Green Pewterspear Horton Green Wades Green Thorns Green Gleadsmoss Bradwall Audlem Newtown Alvanley Hough Green Hilltop Arclid Green Bottom-of-the-Oven Butley Town Lane End Mow Cop Curzon Park Alderley Edge Appleton Park Checkley Green Thelwall Dukesfield Overton Quoisley Brassey Green Wistaston Green Parkgate Comberbach Higher Carden Arthill Cloud Side Tilston Littler Blacon Higher Poynton Prince Hill Hale Bunbury Heath Northwich Hinderton Cuddington Cross Lane Oakwood Upton Balterley Heath Crewe Green Lowerhouse Ledsham Wright's green Betchton Heath Abbot's Mead Paddockhill Cuckoo's Nest Wood Head New Lane End Marley Green Danebridge Halton Lea Wardsend Rhuddall Heath Church Minshull Grappenhall Cold Moss Heath Arclid Moblake Hartfordbeach Bewsey Wilmslow Park Foxwist Green Higher Wincham New Mills Westfield Woodworth Green Danes Moss Bradfield Green Greenbank Moss Bank Ackers Crossing Fanshawe Burton Oughtrington Rainowlow Aldford Rodeheath Coddington Higher Whitley Lower Kinnerton Bickleywood Day Green Ball o' Ditton Wettenhall Green Occlestone Green Marston Midway Pownall Park Worleston Eaton Greendale Halton Village Hooton Ravensmoor Stanthorne Mottram St Andrew Poulton Castlefields Ness Astmoor Whirley Grove Sydney Moorside Weston Point Bradwall Green Leftwich Calveley Hightown Barnhill Huntington Smethwick Green Palace Fields Lower Heath Willington Corner Longmoss Paddington Cholmondeston Wildboarclough Sandymoor Rixton Swanley Huxley Norcott Brook Hargrave Lach Dennis Swettenham Widnes Fourlanes End Snow Hill Dane in Shaw Farnworth Great Barrow Alpraham Aston Egerton Green Higher Marston Maw Green Crowton Little Leigh Bradley Green Statham Hillcliffe Highlane Higher Runcorn Spenmoss Timbersbrook Elton Kerridge Birchwood Centre Lower Walton Bradley Malkin's Bank Moss Side Stonyford Tytherington Marsh Green Shell Green Broomhall Green Martinscroft Pot Bank Norton Cross Rocksavage Bunsley Bank Lea Green Hale Bank Murdishaw Danebank Kinsey Heath Marton Buerton Manor Park Penketh Puddington Birchwood Swanwick Green Moss Houses Dean Row Lane Ends Wigshaw Edge Green Bridgemere Acton Wincham Duckington Duddon Common Sankey Bridges Lowcross Hill Stud Green Pickmere Beeston Saughall Whitehouse Pulford Dee Banks Stretton Boughton Davenport Green Heatley Gibb Hill Howbeck Bank Stamford Bridge Warren Crewe Stoneley Green Moston Green Outlet Village Kenyon Winwick Quay Little Town Mouldsworth Smith's Green Martin's Moss Park View Gawsworth Twemlow Green Orchard Park Buglawton Higher Shurlach Noonsun Woolfall Hand Green Upper Threapwood Skellorn Green Stockton Heath Daresbury Delph Cotebrook Four Lane Ends Weston Upton Deansgreen Langley Brereton Green Higher Walton Eaton Hall Smallwood Hunsterson Norbury Common Astbury Tilstone Fearnall Chowley Blakenhall Kermincham Heath Over Knutsford Mobberley West Heath Tattenhall Haymoor Green Astbury Marsh Balderton Handbridge Threapwood Haughton Kingswood Sandlow Green Rode Heath Fearnhead Antrobus Bruera Gemini Gorstella Longford Broken Cross Hampton Green Clotton Common Swan Green Westy Windmill Hill Hodgehill Checkley Wharton Green Wybunbury Chorley Burton Beeston-brook Dodleston Moston Sandbach Heath Norley Brookhouse Green Marbury Crabtree Green Nether Alderley Sound West Bank Dock Estate Mossend Arley Green Old Hall Havannah Helsby Sutton Weaver Hollyhurst Illidge Green Chapel End Middlewood Lower House Finney Green Aston juxta Mondrum Warrington Cranage Frodsham Lower Carden Roughhill Elworth Saltney Padgate Mossley Stenhills Burford Acton Bridge Lostock Gralam Anderton Bucklow Hill Lower Whitley Haslington Arley Sandbach Two Mills Clive Rowton Higher Bunbury Hallowsgate Booth Bank Wilmslow Harden Park Brindley Cooksongreen Marthall Alsager Whitegate Daresbury Glazebury Halton Brook Fuller's Moor Fowley Common Belgrave Over Peover Bate Heath Brown's Bank Sutton Lane Ends Smithy Green Netherton Larden Green Howley Higher Hurdsfield Hollinfare Rowton Moor Ditton Calrofold Peover Heath Grange Ebnal Newtown Winwick Bank Quay Hapsford Little Warford Whiteley Green Littleton Prestbury Manley Nantwich Great Sutton Tarvin Sands Royal's Green Birch Heath Wirswall Buckoak Fulshaw Park Bosley Byley Little Bollington Henbury Wheelock Heath Hollins Green Moulton Brookvale Hulseheath Tabley Hill Lingley Green Lacey Green Winsford Coppenhall Rudheath Winterley Allgreave Rushton Hoole Bank Cross o' th' Hill Higherfence Aldersey Green Tarporley Tarvin Elton Green Lea Forge Little Sutton Shaw Heath Lane Ends Weetwood Common Kemincham Rudheath Woods Wilderspool Hack Green Newton Whitby Hunsterson Four Lane End Over Tabley Lugsdale Kingsley Moore Newtown Waverton Somerford Booths Lunts Heath Hood Manor Hulme Walfield Bache Lyme Green Over