Radio Advertising in Calke

Get in touch

Radio Station Advertising in Calke

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in LE65 1?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Calke?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Calke, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in LE65 1. 

We cover Calke (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Flaxholme Harlesthorpe Crowhole Priestcliffe Ashford in the Water Riddings Holmley Common Cropper Lightwood Lea Burntheath Newbold Ridgeway Ridgeway Moor Mapperley Rumbling Street Longford Hartshorne Hepthorne Lane Whitfield Park Lees Mugginton Oxton Rakes Middleton Longway Bank Tintwistle Cowdale Sterndale Moor Blackbrook Darley Abbey Marsh Lane Holbrook Moor Sapperton Chunal Whitfield Holmewood Overseal Peak Forest Shirland Hardwick New Sawley Ripley Repton Winster Ingleby Netherseal Cubley Common Smalley Common Spital Brushfield Dale Abbey Tansley Knoll Tupton Scropton New York Earl Sterndale Dalebank Abney Stone Edge Curbar Biggin Potter Somersal Swanwick Upper Langwith Slack Hill Top Stanfree Ashover Hay Calver Woolley Moor Hasland Dalbury Hollow Emmett Carr Barlborough Waingroves Trentlock Elton Hollins Green Fenny Bentley Aston Heath Charlestown Perryfoot Great Hucklow Hangingbridge Mill Green Morley Smithy Darley Dale Marlpool Clay Cross Moorfield Hulland Ward Grindsbrook Booth Duckmanton Longcliffe Congreave Morton Brockhurst Glutton Bridge Crewton Monsal Head Shottlegate Snape Hill Freebirch Danesmoor Upper Midway Cotmanhay Little Hucklow New Horwich Morley Park Leaden Knowl Netherthorpe Bridgeholm Green Langwith Brookside Cowhill Hague Bar Little Longstone Lowgates Boulton Moor Langley Common Parwich Inkersall Green Upperthorpe Doe Lea Dale End Bakewell Stonebroom Barton Blount Riddings Findern Markham Vale Westthorpe Lower Crossings Larklands Snelston Churchtown Foolow Nether Heage Unstone Green Cowlow Pye Bridge Holymoorside Lane Head Barrow upon Trent Twyford Rise End Over Haddon Leam Swadlincote Church Broughton Harehill Morleymoor Oaker Stanton in Peak Youlgreave Alton Acre Ridge Estate The Forties Rowsley Brailsford Whatstandwell Egginton Littleover Simmondley Newlands Greenhillocks Coal Aston Litchurch Birleyhay Hare Edge Stony Houghton Somersal Herbert Foston Bacon's Spring Unthank Holmesdale Longfordlane West Handley Eckington Renishaw Tomthorn Wyaston Goseley Dale Callow Oakerthorpe King Sterndale Higher Crossings Street Lane Yeldersley Radbourne Great Wilne Calver Sough Nuttals Park Gowhole Stanton by Bridge Uppertown South Wingfield Baslow Rosliston Edensor Knockerdown Coton Park Upperwood Morley Mount Pleasant Ashleyhay Pleasley Culland Hathersage Hull End Horsleygate Ladmanlow Moorend Litton Mill Dronfield Hargate Hill Bellevue Hales Green Osmaston Old Matlock The Park Church Gresley Calow Upper Loads Glossop Hardwick Wood Grassmoor Radbourne Common Spitewinter Parkhouse Green Ambergate Cross Hill Makeney Highgate Bullbridge Kirk Hallam Matlock Green Broadholm Ogston Osleston Shepley Street Park Nook Tansley Woodhead Hallowes Breaston Flagg Newhaven Spitalhill Ashgate Shipley Common Foremark Pleasley Vale Middleton Hassop Cherrytree Hill Bole Hill Great Longstone Greenside Heage Arthurs View Hollins Nether Chanderhill Norwood Newgate Whitehough Head Staveley Thorpe Brightgate Birley Cowley Peasehill Furness Vale Birch Vale Lullington Ockbrook Crist Littlemoor Wigley Hardstoft Common Corbriggs Turnditch Crowdicote Brimington Belper Lane End Breckend High Peak Junction Stoneheads Warmbrook Overton Spinkhill Brampton Waldley Carsington Hilcote Bradbourne Cross o' th' hands Upper Booth Nether Moor Over Burrows Willington Golden Valley Hathersage Booths Pilsbury Mastin Moor Pilsley Green Hopton Boylestonfield West End Park Head Cartledge Ingmanthorpe Milehill Padfield Hockerley New Brimington Dunsa Lower Midway Nether Loads Ironville The Holmes Starkholmes Yeldersley Hollies Gosforth Valley Whaley Thorns The Flourish Loscoe Lodge House Surface Mine Ault Hucknall Farley Moorwood Moor Great Cubley Hill Somersal Smalley Green Shirley Openwoodgate Long Duckmanton White Moor Tetron Point Rowland Fallgate Denby Bottles Barber Booth New Zealand Hillstown Combs Sinfin Church Town Nether Sturston Pilsley Wensley Alvaston Smithy Houses Far Laund Edale End Dove Head Snelston Common Bradwell Hills Hulland Village Hidebank Marston on Dove Torr Top Aston Wheston Osmaston Ashgate Linton Barlow Hollington Two Dales Draycott Blackwell Hayfield Commonside Nether Biggin High Lee Northwood Wessington Tapton Priestcliffe Ditch Over End Carr Vale Chinley West Edge Newhall Mercaston Spancarr Nether Booth Cowers Lane Mickley Porterhouse Deepclough Birdholme Ballidon Bowshaw Alkmonton West Hallam Taddington Sinfin Moor Aldwark Stretton Woodseats Old Brampton Horsley Killamarsh Old Dam Elvaston Kilburn Townend Matlock Bank Smithy Moor Caldwell Staden The Leys Brindwoodgate Allestree The Bungalows Buxworth Nether Handley Common Side Little Bolehill Hollingwood Estate Little Eaton Wardlow Fernilee Sutton on the Hill Spondon Gamesley Brook Bottom Quarndon Wormhill Heathtop Calver Low Upper Padley Old Tupton Brough Holloway Sunny Hill Fritchley Linton Heath Burnaston New Mills Hillcross Ambaston New Bolsover Scarcliffe Mackworth Palterton Shuttlewood Matlock Newton Compton Boothgate Dale Moor Over Leigh Horwich End Scotches Creswell Apperknowle Upper Biggin Hardstoft Gorseybank Hazelwood Oaks Green Smithfield Marehay Walton Robin Hood Thurvaston Mapleton Holmesfield Stockley Unstone Bullhurst Hill Sparrowpit Brand Side Woodlinkin Kedleston Ladygrove Pinxton Markeaton Stenson New Stanton Millers Dale Peakley Hill Heath Stoke Lower Hartshay Cinderhill Gorsey Leys Church Wilne Wardlow Mires Atlow Whaley Bridge Farlands Booth The Elms Hodthorpe Froggatt Wadshelf Brockwell Sheldon Tissington South Normanton Shirebrook Alfreton Allenton Yeaveley Henmoor Eagle Tor Stainsby Common Pikehall Owlcotes Little Cubley Weston-on-Trent Hallfield Gate Ashbourne Spout Wilmorton Thornsett Duffield Ilkeston Smalldale Higher Buxton Wingfield Park Stoney Middleton Blackbrook Pear Tree Oxcroft Estate Cromford Shelton Lock Rowarth Cutthorpe Stainsby Parsley Hay Burrfields Eastmoor Codnor Breach Edale Millington Green Mickley Hemming Green Heath End Slatepit Dale Snitterton Milton Walton-on-Trent Pilhough Pentrichlane-end Nether Padley Cotes Park Belper Canholes Kelstedge Whitwell Common Middle Handley Hadfield Chinley Head Cokhay Green Calton Lees Duffieldbank Grindlow Bolehill Dove Holes Dowry Buxton Shipley Holmgate Denby Common Stanton Gate Brackenfield Wirksworth Moor Riber Tunstead Leabrooks Chellaston Westhouses Stanhope Bretby Handley Long Eaton Kniveton Farnah Green Mercaton Normanton Plaistow Green Oxcroft Inkersall Offerton Shardlow Alport Little Hallam Higher Gamesley Bargate Plaistow Chaddesden Brailsford Green Higher Dinting Summerwood Top Smalldale Idridgehay Green Rawson Green Stanton-by-Dale Coplow Dale Sudbury Crich Carr Old Whittington Brassington Lower Dinting Grindleford Moravian Settlement Windmill Temple Normanton Calow Green Hartington Shottle Risley Lower Birchwood Matlock Bridge Middlecroft Brimington Common Aldercar Ridgeway Ravensnest Hollingwood Upper Hartshay Oversetts Hognaston Hammersmith Hillclifflane Birchover Breadsall Hilltop Lee Head Shaw New Houghton Leadmill Bramley Vale Williamthorpe Holestone Cock Alley Upper Town Toadhole Furnace Newbold Moor Codnor Gate Rowthorne High Cross Bank Derby War Memorial Village Whitehough Tibshelf Brookfield Slaley Batham Gate Wakebridge Coton in the Elms Monyash Palmer Moor Pomeroy Poolsbrook Trusley Wingerworth Eyam Nether End Nether Green Smisby Wilday Green Godfreyhole Moorhall Bramley Sheepbridge New Smithy Coddington Lumsdale Bridgemont Glapwell Mount Pleasant Breadsall Etwall Common Lydgate Clowne Hobroyd Heanor Gate Bakestone Moor Ford Codnor Park Hargatewall Ireton Wood Millthorpe Loundsley Green Tideswell Harper Hill Doehole Codnor Winsick Bretby Upper End Kirk Ireton Upper Newbold Short Heath Shacklecross Hope Rose Hill Chapel-en-le-Frith Belph Press Bowden Head Dalbury Bankwood Gate Northedge Charlesworth Thulston The Gutter Chisworth Castle Gresley Church Hill Penny Green Farhill Sandiacre Wheatcroft Hilton Harpur Hill Higher Chisworth Fallinge Bradley Astwith Upper Hackney Hady Lower Pilsley Whaley Eaves Knoll Dethick Nithen End Little Chester Somercotes Norbury Aston-on-Trent Newmarket Stanton Little Hayfield Woodnook Burbage Matlock Bath Cressbrook Sawley Alsop en le Dale Bamford Bubnell Clay Mills Holbrook Castle View Bolehill Castleton Bretton Blackwell Chelmorton Darley Bridge Swarkestone Matlock Dale Clifton Heathcote Horsley Woodhouse Coldeaton Hilltop Melbourne Chevinside Woodthorpe Churchbalk Roston Coxbench Dicklant Washgreen Tinkersley Pride Park Hallam Fields Annwell Place Aston Rodsley Toadmoor Netherthorpe Crowden Bagshaw Thornhill Malcoff Owler Bar Upper Town Mickleover Limekiln Field Bonsall Hatton Fields Biggin Chapel Milton Ollerbrook Booth Beeley St Augustines Gallows Inn Windley Barrow Hill Butterley Newton Solney Dinting Vale Pilsley Peak Dale Steeple Grange Dimple Mount Pleasant Egginton Common Bridge End Sleet Moor Borrowash Idridgehay Doveridge Muggintonlane End Alderwasley Langwith Junction Stonegravels Lower Thurvaston Marston Montgomery Woodville Langley Mill Lower Gamesley Greenwich Stoneyford River's Vale King's Newton Derby Sutton Scarsdale Calke Langley Whitwell Milford Longlane Newtown Nether Burrows Summerley Heanor Shatton Old Glossop The Brushes Dunston Quarndon Common Egstow Hundall Butterley Boythorpe Edlaston Ashopton Ible Boylestone Low Leighton Millers Green Stanley Common Darley Hillside Shireoaks West Broughton Chesterfield Buckland Hollow North Wingfield Common Side Wirksworth Bolsover Woodhouse Lane Ends Hearthstone Woolley Litton Bradwell Ilkeston Junction Denby Village Bridgehill Smalley Boulton Friden Wash Bolsover Arkwright Town New Whittington Dronfield Woodhouse Rylah Stanley Cockyard Thurvaston Oakwood Elmton Weston Underwood Upper Birchwood Stanton Lees Milltown Ashover Ticknall Matlock Cliff Hatton Lilypool Grangemill Slackhall Kirk Langley Hulland Moss Broadmeadows Higham Tunstead Milton Troway Warrencarr Hollington Grove Conksbury Sawmills Pratthall Pentrich Etwall Swathwick Taxal Crich Whittington Moor Ednaston Lower Kilburn