Radio Advertising in Horsley

Get in touch

Radio Station Advertising in Horsley

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DE21 5?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Horsley?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Horsley, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DE21 5. 

We cover Horsley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Whitwell Common Ilkeston Rawson Green Monsal Head Alvaston The Bungalows New Whittington Upper Hartshay Hockerley Upper End Bretton Newlands Crich Brackenfield Newton Solney Pilsley Draycott Stanton Horsleygate Ballidon Brassington Barton Blount Ridgeway Brookfield Dalebank Dove Holes Markeaton Stone Edge Bullbridge Belph Stretton North Wingfield Buckland Hollow Parsley Hay Smalldale Elton Tissington Quarndon Butterley Chisworth Summerwood Top Thornhill Flagg Shardlow Langwith Junction Ladmanlow Boylestone Pleasley Higher Gamesley Dunston Bullhurst Hill Barlow Weston-on-Trent Stanfree The Gutter Breadsall Greenwich Snitterton Bargate Lydgate Oakerthorpe Little Longstone Higher Crossings Hardstoft Common Boythorpe Matlock Bridge Cotmanhay Heanor Gate Upper Newbold Ault Hucknall Mugginton Boothgate Derby War Memorial Village New Smithy Padfield Cowdale Stony Houghton Hare Edge Holmewood Little Hayfield Bonsall Clay Cross Smithy Houses Litton Mill Lower Midway New Zealand Dale End Hathersage Booths Hatton Alton Morley Park Whitehough Head Grindsbrook Booth Nether Sturston Coal Aston Williamthorpe Moravian Settlement Park Head Mickley Great Cubley Hobroyd Winster Riddings Ripley Calver Langley Egginton Common Upper Loads The Holmes Bolsover Woodhouse Marston Montgomery Heathcote Darley Bridge Hathersage Hepthorne Lane Borrowash Poolsbrook Loundsley Green Trusley Wingfield Park Leabrooks Cherrytree Hill Carsington Castle Gresley Broadmeadows Holmley Common Low Leighton Holestone New Stanton Acre Ridge Estate Duffieldbank Heath Sinfin Shatton Mapperley Holbrook Unstone Abney Alsop en le Dale Scropton Hollingwood Estate Woolley Moor Tunstead Heath End Troway Starkholmes Tansley Doveridge Yeaveley Temple Normanton Doehole Brookside Kelstedge Hulland Moss Bellevue Sinfin Moor Calow Creswell Idridgehay Riddings Hillcross Harehill Milford Ednaston Old Tupton Hatton Fields Mickleover Brushfield Burbage Stanley Owlcotes Middleton Coton in the Elms Mercaton High Peak Junction Hulland Village Tibshelf Tintwistle Hopton Shireoaks Fenny Bentley Matlock Cliff Cowers Lane Glutton Bridge New Houghton Hillstown Brimington Common Smalley Common Upper Town Blackwell New Brimington Lower Hartshay New Mills Rowthorne Pleasley Vale New York Cubley Common Chapel-en-le-Frith Park Nook Blackwell Yeldersley Hollies Calver Low Common Side Breadsall Hilltop Makeney Hadfield Brailsford Green Dalbury Hollow Whitwell Hidebank Holmesfield Bridgeholm Green Great Longstone Burntheath Barlborough Lane Head Morton Church Wilne Higher Buxton Langwith Calow Green Slaley Torr Top Tansley Knoll Longlane Nether Padley Woodlinkin Smisby Mercaston Hollingwood Ockbrook Woodthorpe Snape Hill Mill Green Breckend Allenton Aldercar Bagshaw Stainsby Common Wigley Wensley Arkwright Town Woodville Bakestone Moor Nether Burrows Matlock Bank Marlpool Birley Birchover Ilkeston Junction Thornsett Ireton Wood Sunny Hill Offerton Goseley Dale Sleet Moor Winsick Church Town Fallgate Bradley Birch Vale Hallam Fields Bolehill Snelston Common Coldeaton Aston Smalldale Shepley Street Charlestown Blackbrook Upper Padley Thorpe Potter Somersal Grindleford Highgate Chunal Over Burrows Cowlow Bramley Walton-on-Trent Lea Clay Mills Taxal Hardwick Sutton on the Hill Long Eaton Willington Etwall Egginton Mickley River's Vale Fallinge Castle View Old Glossop Wakebridge Cowley Wilmorton New Horwich Far Laund Perryfoot Roston Hardstoft Dethick Butterley Wessington Washgreen Walton Plaistow Green Glapwell Hill Somersal Bole Hill Woodseats Priestcliffe Ditch Little Bolehill Dale Abbey Old Dam Crich Carr Hollins Green Dale Moor Hasland Church Broughton Barber Booth Middle Handley Heage Overton Clifton Upperthorpe Peak Forest Sawley Codnor Breach Spinkhill Bretby Edensor Farnah Green Hill Top Flaxholme Cinderhill Wheatcroft Sawmills Peak Dale Oaks Green Pratthall Ford Over End Ingmanthorpe Dimple Codnor Gate Holmesdale Matlock Bath Eyam Newhall Wilday Green Boulton Cross o' th' hands Ollerbrook Booth Upper Biggin Morley Limekiln Field Bolehill Hollington Grove Brimington Beeley Bamford The Forties Somercotes Church Gresley Slack The Leys Eastmoor Tunstead Milton Alfreton Stoke Kirk Hallam Waingroves Lee Head Brockhurst Grindlow Pear Tree Hardwick Wood Duffield Lower Crossings Ashopton Churchtown Heathtop Compton Wyaston Grangemill Pye Bridge Northwood Annwell Place Spitalhill St Augustines Matlock Green Millthorpe Smalley King's Newton Doe Lea New Bolsover High Lee Ashover Lees Denby Village Nether Moor Boylestonfield Netherthorpe Millington Green Lilypool Short Heath Stonebroom Glossop Ingleby Furness Vale Commonside Cross Hill Newmarket Ashford in the Water Astwith Dinting Vale Churchbalk Shottle Moorhall West Edge Aston-on-Trent Brampton Old Brampton Waldley Friden Shipley Common Stanhope Bretby Markham Vale Froggatt Lumsdale Whitfield Park Dicklant Repton Wash Canholes Over Leigh Upper Town Ashbourne Newton Slackhall Shuttlewood Swarkestone Knockerdown Larklands Alkmonton Hulland Ward Stoneyford Parwich Renishaw Dunsa Newhaven Spancarr Culland Harpur Hill Spital Turnditch Little Eaton Smithy Moor Ravensnest Morley Smithy Radbourne Common Taddington Pride Park Great Hucklow Stoney Middleton Stanley Common Corbriggs Hammersmith Little Hallam Horsley Woodhouse Sheepbridge Danesmoor Bradwell Hills Normanton Simmondley Horsley Barrow upon Trent Staden Birleyhay Malcoff Edale Baslow Middlecroft Darley Abbey Gosforth Valley Penny Green Barrow Hill Tupton Yeldersley Harlesthorpe Elvaston Inkersall Youlgreave Stanton by Bridge Horwich End Netherthorpe Longway Bank Trentlock Pilsley Green Swanwick Alport Litton Shelton Lock Elmton Whitfield Eckington Cromford Cockyard Boulton Moor Littleover Norbury Hollington Wadshelf Higher Chisworth High Cross Bank Wardlow Rylah Pentrichlane-end Bakewell Whaley Bridge Weston Underwood Rodsley South Wingfield Crowden Darley Hillside Tideswell Egstow Hales Green Thurvaston Upper Birchwood Longcliffe Inkersall Green Windmill Lower Pilsley Stanton in Peak Coxbench Muggintonlane End Emmett Carr Shaw Shirley Mount Pleasant Buxton Nether Green Newbold Woolley Congreave Batham Gate Chapel Milton Palterton Litchurch Spitewinter Hemming Green Bowshaw Toadhole Furnace Marston on Dove Newtown Linton Long Duckmanton Sudbury Cutthorpe Dalbury Harper Hill Cropper West End Upper Langwith Hartington Millers Dale Millers Green Lowgates Ticknall Duckmanton Birdholme Old Matlock The Flourish Hayfield Brockwell Newbold Moor Hargate Hill Holymoorside Rumbling Street The Park Hartshorne Oaker Morleymoor Staveley Higher Dinting Hazelwood Kedleston Ashgate Wirksworth Bowden Head Belper Warmbrook Greenside Dove Head Arthurs View Little Cubley Overseal Ogston Stanton-by-Dale Grassmoor Leaden Knowl Combs Milton Hognaston Holmgate Oakwood Matlock Radbourne Godfreyhole Whaley Thorns Lower Thurvaston Whatstandwell Derby Upper Midway Scotches Brand Side Hilcote Handley Westthorpe Warrencarr Foolow Hargatewall Dowry Great Wilne Bacon's Spring Moorwood Moor Peakley Hill Shacklecross Mastin Moor The Brushes Thulston Ironville Parkhouse Green Melbourne Oxcroft Pinxton Lane Ends Robin Hood Calke Biggin Holbrook Moor Bubnell Lower Gamesley Nether Chanderhill Stanton Gate Windley Crowdicote Nether Handley Shirebrook Cotes Park Crist Rose Hill Whaley Coton Park Nuttals Park Bridgemont Ambergate Nether Biggin Pilsbury Brough Porterhouse Whittington Moor King Sterndale Langley Mill West Hallam Osmaston Hodthorpe Mount Pleasant Sutton Scarsdale New Sawley Osleston Conksbury Ambaston Earl Sterndale Nether End Eaves Knoll Greenhillocks Upper Booth Broadholm Charlesworth Milehill Spondon Littlemoor Lower Birchwood Swadlincote Scarcliffe Burnaston Gamesley Biggin Nithen End White Moor Lodge House Surface Mine Sparrowpit Stainsby Ladygrove Hallfield Gate Aston Calton Lees Priestcliffe Lullington Wingerworth Longford Smalley Green Golden Valley Blackbrook Eagle Tor Stanton Lees Unthank Henmoor Thurvaston Farhill Lower Dinting Cowhill Milltown Foremark South Normanton Freebirch Ridgeway Somersal Herbert Swathwick Osmaston Wheston Killamarsh Belper Lane End Ashgate Gowhole Upperwood Matlock Dale Oxton Rakes Tomthorn Kniveton Newgate Upper Hackney Codnor Kirk Ireton Slatepit Dale Sapperton Langley Common Stonegravels Tapton Codnor Park Snelston Rowsley Gallows Inn Sheldon Common Side Curbar West Handley Woodnook Hope Woodhead Heanor Nether Heage Bolsover Foston Bridgehill Clowne Chellaston Tetron Point Pentrich Calver Sough Hassop Aldwark Shirland Hilton Pilsley Denby Common Unstone Green Hillclifflane Chaddesden Kirk Langley Owler Bar Street Lane Edlaston Chesterfield Stockley Uppertown Kilburn Higham Middleton Gorseybank Callow Little Hucklow Townend Rise End Hague Bar Leam Bradbourne Oversetts Hearthstone Wardlow Mires Allestree Etwall Common Brindwoodgate Ashleyhay Moorfield Farley Crowhole Shipley Hangingbridge Bradwell Hull End Mackworth Bramley Vale Linton Heath Atlow Holloway Two Dales Plaistow Marehay Nether Booth Coddington Whitehough Ridgeway Moor Chevinside West Broughton Rosliston Sandiacre Cartledge Caldwell Idridgehay Green Westhouses Crewton Bankwood Gate Apperknowle Fernilee Hady Brightgate Carr Vale Longfordlane Ashover Hay Northedge Church Hill Over Haddon Dronfield Woodhouse Riber Press Chelmorton Toadmoor Hundall Denby Bottles Alderwasley Deepclough The Elms Chinley Buxworth Farlands Booth Pilhough Little Chester Castleton Mapleton Lower Kilburn Lightwood Loscoe Coplow Dale Cokhay Green Peasehill Findern Burrfields Spout Pomeroy Aston Heath Wirksworth Moor Brailsford Quarndon Common Hollins Rowland Sterndale Moor Mount Pleasant Palmer Moor Twyford Hallowes Cock Alley Chinley Head Moorend Smithfield Bridge End Wormhill Netherseal Gorsey Leys Leadmill Shottlegate Fritchley Summerley Openwoodgate Stenson Risley Old Whittington Darley Dale Tinkersley Oxcroft Estate Nether Loads Steeple Grange Cressbrook Stoneheads Brook Bottom Ible Pikehall Edale End Marsh Lane Dronfield Breaston Rowarth Monyash Norwood Hilltop