Radio Advertising in Matlock Bath

Get in touch

Radio Station Advertising in Matlock Bath

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DE4 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Matlock Bath?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Matlock Bath, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DE4 3. 

We cover Matlock Bath (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Glossop Oxcroft Estate Netherthorpe Biggin Charlestown Little Longstone Grindlow West Edge Wigley Whatstandwell New Brimington Tomthorn Shepley Street Ridgeway Upper Biggin Stonegravels Matlock Cliff Woodnook Stony Houghton Bridgemont Hardwick Caldwell Newbold Moor Buxton Bradbourne Litchurch Lees Hardstoft Lullington Wessington Stonebroom Hodthorpe Milton Taddington Derby Woodseats Short Heath Bowshaw Henmoor Norwood Youlgreave Lea Hillstown Spinkhill Yeldersley Cross o' th' hands Holmesfield Sleet Moor Upperwood Thorpe Matlock Bridge Dunston Bolehill Shuttlewood Holmewood Northwood Ireton Wood Dowry Ilkeston Junction Netherthorpe Fernilee Sparrowpit Calow Green Hathersage Booths Corbriggs Spital Alfreton Hasland Mapleton Rodsley Marston on Dove Chevinside High Cross Bank Brookfield Holmesdale Over Burrows Ashopton Nuttals Park Middleton Heath Oxton Rakes Stenson Stoneyford Nether Handley Aldwark Boothgate North Wingfield Hopton Tetron Point Breadsall Coldeaton Burbage Combs Newhall Stanton Lees Mastin Moor Risley Holloway Alkmonton Thornsett Williamthorpe Whitwell Common Foolow Lumsdale Wyaston Golden Valley Draycott Moorwood Moor Birchover Harpur Hill Little Bolehill Smisby Swanwick Pilsley Tintwistle Cowers Lane Horwich End Northedge Moravian Settlement Windmill Cokhay Green Codnor Breach Toadhole Furnace Grassmoor Congreave Larklands Kedleston Tibshelf Mickleover Two Dales Sawmills Thurvaston Holmgate Mercaton Great Cubley Rylah Mount Pleasant Peasehill Riddings Malcoff Church Wilne Whaley Thorns Great Wilne Loundsley Green Heathtop Upper Birchwood Stainsby Woodthorpe Hilcote Whitwell Tansley Baslow Linton Normanton Scotches Leadmill Brailsford Sheepbridge Hare Edge Ballidon Wingfield Park Pleasley Spitalhill Park Nook Lowgates Commonside Nether Booth Bakewell Littlemoor Mercaston Cherrytree Hill Chelmorton Hepthorne Lane Rowland Plaistow Pleasley Vale Harper Hill Dronfield Woodhouse Gorsey Leys Brimington Taxal Litton Flaxholme Batham Gate Lower Birchwood Heanor Gate Millington Green Oaker Newmarket Kelstedge Aston-on-Trent Heanor Openwoodgate Nether Green Dicklant Friden Sunny Hill Higher Dinting Common Side Bonsall Chapel-en-le-Frith Dove Holes Mickley Crowhole Ticknall Bolsover Oakwood Owler Bar Priestcliffe Weston Underwood Higher Chisworth Dale Abbey Farnah Green New Mills Elvaston Hollington Grove Hockerley Killamarsh Eaves Knoll Clay Mills Birleyhay Netherseal Milford Cowdale Mount Pleasant Ingmanthorpe Cowlow Boulton Moor Etwall Common Denby Village Hulland Moss Farlands Booth Coxbench Duffield Dalebank Gosforth Valley Matlock Bridge End Dimple The Brushes Hargatewall Callow Morley Over Leigh Smalldale Upper Langwith Danesmoor Calton Lees Heage Allenton Ashbourne Newbold Walton-on-Trent Woolley Flagg Repton Edale Kirk Hallam Blackbrook Calver Low Stanley Doehole Hady Holbrook Moor Churchtown Calke Ilkeston Yeaveley Acre Ridge Estate Westthorpe Darley Abbey Great Hucklow Trentlock Windley Shirley Ambergate Muggintonlane End Bamford Nether End Riddings Middleton Idridgehay King Sterndale Glutton Bridge Poolsbrook Ridgeway White Moor Calver Sough Gorseybank Dronfield Lilypool Upper Town Mill Green Cotmanhay Wardlow Hull End Duffieldbank Deepclough Cotes Park Gowhole New Horwich Far Laund Stanton Stockley Washgreen Earl Sterndale Sterndale Moor Wash Shireoaks Clifton Moorend Ladmanlow Little Hucklow Chesterfield Castleton Padfield Ault Hucknall Hathersage Crowden Hearthstone Unstone Green Hollingwood Marsh Lane Oxcroft Chisworth Pilsley Green Summerley Smalley Ible Slaley West Handley Barlborough Kirk Langley Sapperton Mugginton Lydgate New Stanton Nether Sturston Bramley Coplow Dale Compton Upper Loads Hazelwood Sandiacre Palmer Moor Hulland Ward Rise End Roston Ridgeway Moor Upperthorpe Stanton-by-Dale Fallgate Calow Hatton Oversetts Porterhouse Ollerbrook Booth Brailsford Green Denby Common Darley Dale Pomeroy Higher Crossings Little Chester High Peak Junction Furness Vale Bradley Bargate Mackworth Tapton Pride Park Heathcote Breckend Leaden Knowl Wadshelf Kniveton Chinley Rose Hill River's Vale Pikehall Church Town King's Newton Grindleford Sinfin Edlaston Shelton Lock Peak Dale Godfreyhole Boylestone Upper Padley Breadsall Hilltop The Gutter St Augustines Newton Wormhill Shottle Marlpool The Park Nether Biggin Milltown Lane Ends Nether Chanderhill Lane Head Broadholm Marston Montgomery Foston Whitehough Beeley Alvaston Gallows Inn Overseal Quarndon Wilmorton Kirk Ireton New York Holmley Common Idridgehay Green Emmett Carr Hales Green New Bolsover Wakebridge Hilltop Crich Carr Sutton on the Hill Old Tupton Birley Pinxton Horsley Woodhouse Little Eaton Lower Pilsley Millers Green Crowdicote West Broughton Stone Edge Snitterton Shirland Spondon Morton Yeldersley Hollies Hague Bar Ockbrook Hundall Spout Nether Moor Burnaston Longlane The Forties Coal Aston Foremark Wirksworth Pratthall Carsington Ironville Hammersmith Bradwell Hills Smithy Houses Thornhill Cinderhill Cressbrook Snelston Common Lower Crossings Hope Upper End Barrow upon Trent Toadmoor Abney New Sawley Belph Codnor Park Bretton Ingleby Long Duckmanton Woodhead Townend Milehill Lightwood Belper Loscoe Shatton Apperknowle Aston New Whittington Carr Vale Etwall Marehay Stanfree Hassop Little Cubley Ambaston Doe Lea Morley Park Whitehough Head Shardlow Tupton Edale End Longcliffe Barton Blount Butterley Wheston Barlow Chapel Milton Charlesworth Overton Hargate Hill Elton Lower Hartshay Old Whittington Chunal Plaistow Green Middlecroft Bolehill Unstone Woodville Dale End Castle Gresley Common Side Fenny Bentley Conksbury Tunstead Milton Slackhall Derby War Memorial Village Hillcross Bellevue Chellaston Press Kilburn Smithfield Stanhope Bretby Over End Owlcotes Burrfields South Wingfield Tansley Knoll Dethick Swadlincote Hollington Wirksworth Moor Sutton Scarsdale Lee Head Cromford Uppertown Harlesthorpe Ednaston Upper Booth Buckland Hollow Nether Burrows Hatton Fields Coton in the Elms Aston Eckington Over Haddon Glapwell Spitewinter Hilton Lower Gamesley Osmaston Birch Vale Hognaston Dalbury Hollow Smalley Common Pilsbury Stoke Wensley Dinting Vale Bramley Vale Sudbury Hillclifflane Street Lane New Zealand Hartshorne Upper Hackney Leam Eyam The Holmes Inkersall Green Barrow Hill Tinkersley Farhill Somersal Herbert Upper Hartshay Offerton Brough Rawson Green The Flourish Hadfield Stanley Common Millers Dale Osmaston Cock Alley Sawley Creswell Penny Green Mickley Scropton Parsley Hay Little Hallam Buxworth Woolley Moor Biggin Smithy Moor Broadmeadows Handley Greenwich Darley Bridge Quarndon Common Litton Mill Birdholme Tideswell Walton Robin Hood Rowarth Hallfield Gate Heath End Hardwick Wood Stanton by Bridge Brightgate Old Dam Inkersall Parwich Pear Tree Cutthorpe Hidebank Greenhillocks Cubley Common Winsick Bole Hill Canholes Churchbalk Oakerthorpe Horsleygate Shacklecross South Normanton Steeple Grange Markeaton Langwith Astwith Tissington Freebirch Findern Newtown Lodge House Surface Mine Trusley Hemming Green Swathwick Highgate Lower Thurvaston Shirebrook Chinley Head Wingerworth Linton Heath Woodlinkin Rosliston Scarcliffe Low Leighton Egginton Bridgehill Radbourne Common Ashgate Breaston Bradwell Simmondley Waingroves Torr Top Parkhouse Green Shipley Common Wheatcroft Temple Normanton Crich Crewton Boulton Bretby Tunstead Peakley Hill Ogston Whitfield Park Brockwell Pilsley Doveridge Littleover Starkholmes Aston Heath Nithen End Whaley Warrencarr Wardlow Mires Cockyard Bagshaw Dove Head Pentrich Matlock Bath Ravensnest Spancarr Holymoorside Rumbling Street New Smithy Mount Pleasant Arthurs View New Houghton Codnor Gate Culland Matlock Green Brookside Brushfield Old Brampton Alderwasley Palterton Longway Bank Nether Loads Snape Hill Staveley Riber Middle Handley Twyford Westhouses Church Broughton Blackbrook Cartledge Slack Edensor Somercotes Hallam Fields Moorhall Hollins Green Belper Lane End Sinfin Moor Borrowash Curbar Dunsa Hangingbridge Stanton Gate Warmbrook Egginton Common Lower Dinting Ashover Hay Harehill Froggatt Nether Heage Swarkestone Brindwoodgate Ashover Grangemill West End Upper Town Hulland Village Park Head Holbrook Chaddesden Elmton Higham Boylestonfield Hayfield Pye Bridge Lower Midway Langley Renishaw Farley Longfordlane Thurvaston Eastmoor Coddington Bridgeholm Green Wilday Green Newgate Stoneheads Langwith Junction Summerwood Top Hardstoft Common Osleston Barber Booth Butterley Egstow Little Hayfield Ashleyhay Morleymoor The Leys Pentrichlane-end Oaks Green Arkwright Town Makeney Alton Stoney Middleton Brook Bottom Denby Bottles Shottlegate Higher Gamesley Cowhill Langley Mill Brimington Common Monyash Church Gresley Langley Common Blackwell Whittington Moor Annwell Place Upper Newbold Ladygrove Long Eaton Old Matlock Whaley Bridge Holestone Norbury Fritchley The Elms Rowsley Clowne Atlow Boythorpe Darley Hillside Rowthorne Bakestone Moor Stretton Higher Buxton Ripley Lower Kilburn Hallowes Priestcliffe Ditch Longford High Lee Matlock Bank Knockerdown Markham Vale Melbourne Stanton in Peak Newlands Eagle Tor Staden Winster Ashgate Troway Potter Somersal Leabrooks Weston-on-Trent Newhaven Nether Padley Dalbury The Bungalows Aldercar Codnor Clay Cross Whitfield Brockhurst Radbourne Shaw Ashford in the Water Greenside Blackwell Turnditch Brackenfield Fallinge Allestree Grindsbrook Booth Bankwood Gate Bacon's Spring Willington Hill Somersal Mapperley Cropper Alsop en le Dale Bullbridge Moorfield Bowden Head Duckmanton Goseley Dale Ford Pilhough West Hallam Hollins Castle View Brampton Alport Snelston Bolsover Woodhouse Cowley Shipley Gamesley Old Glossop Dale Moor Sheldon Matlock Dale Church Hill Crist Brand Side Hill Top Bubnell Smalley Green Cross Hill Newton Solney Upper Midway Hartington Peak Forest Burntheath Stainsby Common Bullhurst Hill Horsley Hollingwood Estate Perryfoot Waldley Millthorpe Great Longstone Coton Park Morley Smithy Hobroyd Calver Thulston Unthank Monsal Head Brassington Slatepit Dale Smalldale Limekiln Field