Radio Advertising in Upperwood

Get in touch

Radio Station Advertising in Upperwood

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DE4 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Upperwood?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Upperwood, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DE4 3. 

We cover Upperwood (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Radbourne Higher Dinting Holmley Common Street Lane Mount Pleasant Upper Booth Risley Padfield Ironville Gallows Inn Foolow West Broughton Arthurs View Biggin Stainsby Common Crowhole Shuttlewood Bowden Head Ilkeston Junction Old Whittington Bankwood Gate Slaley Trentlock Calton Lees New Smithy Palterton Newlands Hulland Ward Church Gresley Holymoorside Wash Inkersall Green Little Cubley Overton Rose Hill Birley Brushfield Heath End Aldwark Aston Priestcliffe Dove Holes Coxbench Long Duckmanton Arkwright Town Shipley Common Sinfin Fallinge Buxton Rylah Stockley Chevinside Bridge End Upperwood Lowgates Mackworth Lees Tunstead Brockwell Washgreen Rosliston Stanfree Matlock Bath Pratthall Wilmorton Alsop en le Dale Bridgehill Boulton Morley Smithy Holmesfield Moorfield Brook Bottom Weston Underwood Over Burrows Linton Heath Two Dales The Forties Furness Vale Danesmoor Brackenfield High Cross Bank The Bungalows Baslow Buxworth Duckmanton Ford Walton-on-Trent Churchbalk Waldley Newton Old Matlock Long Eaton Bakewell The Gutter Wardlow Mires Egginton Common Wadshelf Henmoor Castle Gresley Hearthstone Osleston Broadholm Scropton Farnah Green Glutton Bridge Hayfield Far Laund Lullington Gorsey Leys Bacon's Spring Sudbury Heanor Gate Stoneyford Hillclifflane Morley Park Leaden Knowl Upper Birchwood Marehay New Bolsover Smithy Moor Smalldale Great Cubley Hargatewall Hathersage Ridgeway Cinderhill Stoke Lydgate Litton Upper Newbold Beeley Parsley Hay Froggatt Hodthorpe Belper High Peak Junction River's Vale Pride Park Denby Village Kedleston Peasehill Dethick Smalley Green Coton Park Marston on Dove Bullbridge Edensor Bolsover King Sterndale Hockerley Hope Bamford Lee Head Inkersall Upper Town Stony Houghton Dale Moor Hepthorne Lane Crewton Riddings Heanor Newhall Willington Bridgeholm Green Morley Alderwasley Calow Green Longlane Higher Crossings Pilsbury Clay Cross West End Hundall Hallam Fields Coddington Nether Padley Little Hallam Roston Bonsall Simmondley Whatstandwell Birleyhay Normanton Whitfield Heath Lane Head Edale End Wensley Thurvaston Twyford Breckend Bramley Broadmeadows Ashover Wilday Green Eckington Markeaton Stanton Lees Netherseal Bagshaw Brookfield Millthorpe Fritchley Edlaston Northwood Holestone Ashgate South Wingfield West Edge Hill Somersal The Leys Unthank Hasland Eastmoor Newton Solney Youlgreave Radbourne Common Brimington Cross o' th' hands Shottle Acre Ridge Estate Steeple Grange Whitehough Head Rowsley Hobroyd Sawmills Hull End Horsley Woodhouse Godfreyhole Low Leighton Matlock Cliff Spitalhill Dunsa Ladygrove Dalbury Hollow Hargate Hill Great Hucklow Old Tupton Church Broughton Compton Greenside Hognaston Newmarket Press Ible Foston New Mills Wheatcroft The Park Barton Blount Heage Kniveton Pentrich Milford Ravensnest Clifton Woodthorpe Hardstoft Common Darley Hillside Alvaston Ollerbrook Booth Mount Pleasant Upperthorpe Longway Bank Grindsbrook Booth Shaw Moorend Alton Carsington Peak Forest Blackbrook Stanhope Bretby Dronfield Woodhouse Bubnell Ballidon Snelston Kirk Ireton Langley Ashleyhay Chellaston Upper Loads Brimington Common Lea Flaxholme Langwith Junction Brightgate Crich Carr West Hallam The Holmes Starkholmes Darley Bridge Stoney Middleton Codnor Gate Pentrichlane-end Stanley Harper Hill Hadfield Whitfield Park Netherthorpe Middleton Calow Norwood Sandiacre Creswell Pleasley Common Side Mickley Ingleby Combs Somersal Herbert Hammersmith Doveridge Mapleton Cotes Park Lower Thurvaston Friden Snape Hill Peakley Hill Oaks Green Tunstead Milton Elmton Upper Padley Cromford Etwall Old Dam Alport Church Hill Congreave Penny Green Killamarsh Over Leigh Doe Lea Fernilee High Lee Higham Warrencarr Repton Thorpe Higher Gamesley Coldeaton Eyam Middle Handley Hassop Tissington Caldwell Dicklant Dimple Yeldersley Tideswell Church Town Hulland Moss Ridgeway Tomthorn Goseley Dale Corbriggs Woolley Handley Eaves Knoll Higher Buxton Melbourne Openwoodgate Ockbrook Litchurch Harehill Littleover Pilsley Denby Common Cartledge Woodhead Scotches Canholes Pilhough Aston Heath Uppertown Somercotes Moorwood Moor Pye Bridge Breaston Hill Top Buckland Hollow New Brimington Birch Vale Burntheath Stretton Hollingwood Castleton Abney Smisby Emmett Carr Cowhill Horwich End Summerley Hallowes Old Glossop Fallgate Marston Montgomery Sunny Hill Newbold Moor New Stanton Swadlincote Millington Green Smalldale Parwich Staden Muggintonlane End Cowers Lane Little Chester Calver Sough Woodville Longford Bolehill South Normanton Loundsley Green Shacklecross Waingroves King's Newton Osmaston Matlock Little Longstone Sutton Scarsdale Bramley Vale Limekiln Field Riber Mugginton Stoneheads Porterhouse Hilltop Spital Whitwell Common Thulston Matlock Green Thornsett Gowhole Renishaw Monyash Glossop New York Little Hayfield Matlock Bank Hales Green Etwall Common Moravian Settlement Crowden Birchover Curbar Smalley Common Cressbrook Stenson Lodge House Surface Mine Grassmoor Astwith Snelston Common Chapel-en-le-Frith Hollington Eagle Tor Middleton Nether Loads Stanton Gate Sapperton Borrowash Plaistow Butterley Holloway Foremark Ogston Slackhall Northedge Gosforth Valley Elton Langley Mill Norbury Dalbury Moorhall Hillcross Lilypool Nether Sturston Calver Hardwick Shirley Ashford in the Water Blackwell Bowshaw Poolsbrook Barber Booth Morleymoor Weston-on-Trent Ambaston Unstone Green Sawley Tupton Milehill Cotmanhay Chaddesden Brailsford Green Commonside Sheepbridge Overseal Slatepit Dale Chisworth Breadsall New Sawley Kirk Hallam Holbrook Moor Mount Pleasant Upper Biggin Quarndon Common Lower Hartshay Woodlinkin Clay Mills Snitterton Hare Edge Tetron Point Mercaston Ladmanlow Upper Langwith Ilkeston Upper End Dowry Hidebank Calke Riddings Litton Mill Farlands Booth Coal Aston Cowdale Staveley Oxcroft White Moor Mastin Moor Windmill Tansley Knoll Parkhouse Green Aston Sinfin Moor Elvaston Alfreton Lane Ends Whaley Bridge Whaley Thorns Nether End Calver Low Woolley Moor Hallfield Gate Pilsley Green Leabrooks Denby Bottles Smithfield Stanton Brampton The Elms Rise End Ireton Wood Dale End Egginton Breadsall Hilltop Horsley Horsleygate Dove Head Duffield Hathersage Booths Nether Burrows Hardstoft Ridgeway Moor Scarcliffe Hulland Village Ingmanthorpe Stonebroom Hillstown Holmewood Hollins Temple Normanton Tintwistle Toadmoor Belper Lane End Hatton Fields Matlock Dale Larklands Bullhurst Hill Ticknall Ashover Hay Trusley Thornhill Crist Milton Birdholme Rawson Green Woodseats Atlow Sparrowpit Stainsby Lower Birchwood Lower Gamesley Ednaston Marsh Lane Derby Charlestown Wyaston Higher Chisworth Woodnook Yeaveley Newbold Bargate Boylestone Oakerthorpe Oakwood Tansley Clowne Swathwick Churchtown Monsal Head Spinkhill Potter Somersal Newgate Linton Batham Gate Owler Bar Crowdicote Chinley Head Oaker Nether Chanderhill Hilton Ripley Carr Vale Codnor Sterndale Moor Longcliffe Hatton Priestcliffe Ditch Lower Midway Rodsley Stanley Common Greenwich Brand Side Wingerworth Great Wilne Butterley Grindlow Allenton Peak Dale Bole Hill Wigley Upper Town Burnaston Thurvaston Hilcote Little Bolehill Stone Edge Bellevue Stonegravels Mercaton Markham Vale Millers Dale Hazelwood Burbage Park Head Doehole Bretton Heathcote Hague Bar Egstow Lightwood Hady Oxton Rakes Brassington Apperknowle Glapwell Wheston Summerwood Top Oversetts Troway Brockhurst Pleasley Vale Bolsover Woodhouse Gamesley Turnditch Shipley Over Haddon Dale Abbey Pomeroy Idridgehay Windley Belph Smalley Chunal Harpur Hill Bakestone Moor Barrow upon Trent Castle View Sleet Moor Coton in the Elms Chesterfield Gorseybank Grindleford Short Heath Barlborough Dinting Vale Little Hucklow Grangemill Rowland Bridgemont Old Brampton Perryfoot Hollingwood Estate Hollington Grove Shireoaks Boylestonfield Kilburn The Flourish Cockyard Park Nook Cropper Smithy Houses Townend Cutthorpe Wingfield Park Pilsley Common Side Over End Dronfield Palmer Moor Whaley Nithen End Brindwoodgate Bolehill Blackwell Hemming Green Westthorpe Upper Midway Wirksworth Moor Callow Nether Booth Ault Hucknall Makeney Nether Biggin Swanwick Duffieldbank Boothgate Ashopton Swarkestone Chapel Milton Barlow Mapperley Freebirch Bradbourne Hopton Derby War Memorial Village Millers Green Hardwick Wood Cowley Kirk Langley Pear Tree New Whittington Robin Hood Unstone New Zealand Boulton Moor Hartington Spout Darley Dale Cokhay Green Barrow Hill Flagg Middlecroft Biggin Winsick Church Wilne Dunston Kelstedge Brailsford Slack Little Eaton Charlesworth Loscoe Shardlow Stanton-by-Dale Nether Heage Coplow Dale Upper Hartshay Pinxton Milltown Whitwell Leadmill Holbrook Spancarr Yeldersley Hollies Bradley Bretby Knockerdown Rowarth Greenhillocks Codnor Breach Lower Kilburn Culland Walton Wardlow Westhouses Osmaston Taxal Boythorpe Hollins Green Langley Common Wakebridge Matlock Bridge Winster Lower Pilsley Annwell Place Deepclough Whitehough Wirksworth Highgate Wormhill Newhaven Mickleover Allestree Great Longstone Oxcroft Estate Alkmonton Farley Longfordlane Ambergate Golden Valley St Augustines Shepley Street Bradwell Cowlow Draycott Ashbourne Cock Alley Lumsdale Newtown Bradwell Hills Lower Dinting Darley Abbey Sheldon Upper Hackney Holmesdale Cross Hill New Horwich Brookside Shelton Lock Wessington Tapton Spondon Cherrytree Hill Nuttals Park Stanton by Bridge Offerton Nether Handley Warmbrook Nether Moor Aston-on-Trent Spitewinter Farhill Rowthorne Taddington Stanton in Peak Pikehall Earl Sterndale Sutton on the Hill Fenny Bentley Nether Green Littlemoor Shottlegate Harlesthorpe Toadhole Furnace Hartshorne Burrfields Tinkersley Morton Owlcotes North Wingfield Hangingbridge Codnor Park Leam Quarndon Malcoff New Houghton Tibshelf Brough West Handley The Brushes Whittington Moor Mickley Idridgehay Green Chinley Ashgate Marlpool Chelmorton Plaistow Green Williamthorpe Dalebank Shatton Shirland Rumbling Street Crich Langwith Lower Crossings Edale Cubley Common Shirebrook Netherthorpe Holmgate Heathtop Conksbury Mill Green Torr Top Findern Aldercar Blackbrook