Radio Advertising in Turnworth

Get in touch

Radio Station Advertising in Turnworth

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DT11 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Turnworth?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Turnworth, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DT11 0. 

We cover Turnworth (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Pleck Lower Hamworthy Corfe Mullen Morcombelake Broadwindsor Wonston Newtown Marnhull Canford Bottom Longfleet Enmore Green Colehill Athelhampton Westford Well Bottom Up Cerne Hollow Oak Holworth Nettlecombe Holway Fishpond Bottom Glue Hill West Chelborough Pidney Muscliff Minterne Magna Stoke Wake Penn Steepleton Iwerne Horton Heath Fortuneswell Templeman's Ash Silkhay Milton Abbas Bedchester Middle Bockhampton North Poorton Thornicombe Cranborne Thorncombe Godmanstone Throop Bingham's Melcombe Blacknoll Dewlands Common East Bloxworth Nether Cerne Pilsdon Newtown Lake Stoborough Green Galton Minchington Grove Pilford Ansty Cross Lower Street Sleight Sandhills Dean Tarrant Monkton Wootton Fitzpaine Waytown Oathill Purse Caundle Abbotsbury Colesbrook East Burton Broom Hill Woodrow Littlebredy Haydon South Bowood Frome Whitfield Winterborne Herringston Higher Woodsford Yewstock Wych Ridge Rowlands Glebeland Estate Higher Melcombe Evershot West Hurn Weymouth Tarrant Rawston Merriott Cosmore Ash Buckland Ripers Studland Cattistock Bagber Tadnoll Bincombe Longburton Eccliffe North Chideock Crouch Hill Northbourne Worth Matravers Hammoon Lower Ansty West Compton Watton Redlands Fontmell Parva Fairmile Trent Higher Row Osmington Coombe Saddle Street Jumpers Common Crooked Withies Primrose Hill Langton Herring Broad Oak Wigbeth Holmebridge Long Cross Boscombe Foxholes Haydon Laymore Lake Farnham Wallisdown West Milton Verwood Bettiscombe Lower Holditch Beaulieu Wood Lower Whatcombe Caundle Marsh Sharnhill Green Bramblecombe Hinton Parva Chalmington Fleet Waterloo Marshalsea Winterborne Kingston Leigh Horn Ash Whitcombe Osmington Mills Melbury Abbas Langton Matravers Fifehead St Quintin Stoke Abbott Tuckton Braytown Atrim Westham Chilfrome Buckland Newton West Morden Turbary Common New Town Ringstead New Town Ivy Cross Higher Bockhampton East Howe Quarleston Compton Valence St Ives Lane End Littlemoor Grimstone Meyrick Park Woodlands Furleigh Cross Melcombe Bingham Bothenhampton Newtown Hartmoor Pleck Long Bredy Lodbourne Loscombe Melbury Sampford Southbourne Higher Coombe Gaunts Winterbourne Abbas Owermoigne Rew Kitford North Bockhampton Turnworth Knowlton Happy Bottom Ashley Blackney Fiddleford Talbot Woods Broadstone Townsend Lilliput Tarrant Keyneston Manning's Heath Mangerton Greenham Portesham Adber Burleston Warren Puddletown Huish Whitefield Folly Hardy Country Park Clift Steeple Powerstock East Stour Common Grange Langham Winterborne Whitechurch Ham Hill Stapehill Walton Elm Ulwell Merritown South Perrott Portway West End West Bexington Herston Almer Lillington Huntingford Chalbury Common Tarrant Rushton St Andrew's Well Upton Kingston Oxbridge Belchalwell East Parley Puncknowle Rodwell Newtown Furzehill Gotham Strouden Stanley Green Holton Heath Weston Winterborne St Martin Halstock Buckhorn Weston Bishop's Caundle Bradford Peverell Sturminster Marshall Portland Port Higher Halstock Leigh Higher Holnest Sutton Poyntz Lower Bockhampton Lytchett Matravers School House Poundbury Ham Skilling Sturminster Newton St Johns Coker's Frome West Orchard Cobley Radipole Uphall Filford Mosterton Melplash Lodge Copse Estate Rolls Mill Upton Knob's Crook East Pulham Guy's Marsh Lower Kingcombe Affpuddle East Compton Stour Row Durlston Plush Queen Oak Shapwick Little Canford Hinton Martell Warmwell Totnell Poxwell Iwerne Minster Coneygar Bradford Abbas Pleck Columbia Farm Little Ansty King's Stag Witchampton Lower Mannington Alton Pancras Ryme Intrinseca New Town Lulworth Camp Dudsbury Leweston Winkton Wynford Eagle St Leonards Ashmore Lanehouse Corscombe West Shilvinghampton Weston Tollerford Hamlet Lydlinch Holt Wood The Borough Stafford's Green Hains Branksome Park Easton Pleck Stallen St James Farrington Deanend Melcombe Regis Higher Eype East Fleet Hogstock Sterte Three Legged Cross Upwey Cruxton Winterborne Zelston Grange Estate Hazelbury Bryan Highcliffe Portland Bill Whitmore St Catherine's Hill Chedington Pymore Lyme Regis Bradpole Redbridge Merley Ashley Heath West Melbury West Southbourne Bittles Green Meerhay Post Green Turlin Moor Tincleton Buckham Gussage St Andrew Stony Knaps Hengistbury Head Tyneham Litton Cheney Woodcutts East Stour Hurst Canford Heath Leigh New Swanage Higher Totnell Bridport Netherbury Child Okeford Putton Oakdale Hill Street Sherborne Chettle Milton on Stour West Cliff Slepe Tollard Farnham Hampreston East Melbury Moor Crichel Littledown Dean Park Chalbury Whitecross Catherston Leweston Bluntshay Muckleford White Post Walditch Mannington Moorside Bishop's Down Kinson Wool West Stour Winterborne Muston The Mount Burngate Tarrant Hinton Bourne Valley Hound Hill Charmouth Sandbanks Matchams Cowgrove Nottington Mudeford Higher Whatcombe Oakley Ferndown Beer Hackett Blandford St Mary Bourton Higher Ansty Broadoak Eype's Mouth Gannetts Horton Boys Hill West Pulham Wraxall Dottery Park Gate Lulworth Cove Crab Orchard Caundle Wake Tolpuddle Ansty Overcombe Canford Cliffs South Poorton Turners Puddle Bookham Woodlake Henbury Newland Ameysford West Woodsford Clapgate Walkford Sandpit Okeford Fitzpaine Uploders Manswood Stokeford Pimperne Camesworth Uppington Combe Almer Gibbs Marsh Wooth Dibberford Friars Cliff Bovington Camp Monkton Up Wimborne Drimpton West Moors Harman's Cross Pamphill Woodlands Common Knackers Hole Rampisham Sutton Waldron Ryall Corfe Castle Compton Abbas Bere Regis Higher Sandford Toller Fratrum Higher Chalmington Nuffield Motcombe Birch Close Middlemarsh Salway Ash Branksome Woolland Manston Bloxworth Stoborough Winterborne Clenston Blackwater Southlands Mill Throop Stoke Water Waddon West Knighton Silton Coombe Keynes Winyard's Gap Somerford Frampton Stubhampton Poolestown Piddlehinton Higher Kingcombe Hooke Northport Stoborough Heath Creech Bottom Southover Hillbourne Stour Meadows Redford Burton Ibberton Kimmeridge Batcombe Chickerell White Moor Stratton Upper Parkstone Cripplestyle Cheselbourne Twyford Henley Bournemouth Burstock Edmondsham Melbury Osmond Stanpit Winterborne Tomson Holnest Lower Halstock Leigh Whitchurch Canonicorum Talbot Heath Askerswell Leigh Winfrith Newburgh Melbury Bubb Hilton Ham Common Margaret Marsh Holdenhurst Sandford West Lulworth Kingsland Gaunt's Common Woodville Sutton Holms Charlestown Maiden Newton Charminster Mapperton Shitterton Charlton on the Hill Drive End Longham Canford Magna Daggons Bowleaze Parley Green Newton Woolcombe Droop Ensbury Park Wyke Regis Wimborne Minster Chiswell Moreton Wick Haythorne Lower Strode Swyre Woolgarston Forston Tarrant Crawford Toller Porcorum Higher Nyland West Parley Littleton Stanbridge East Orchard Holt Heath Winterborne Houghton Hemsworth Southwell Rodden Kington Magna Bowridge Hill Worgret Burton Blackdown Cashmoor Tarrant Gunville Muscliffe Old Town Lower Eype Spyway Three Gates Toller Whelme East Holton Castletown Fifehead Magdalen Holt Packers Hill Rivers' Corner Mount Pleasant Giddy Green Mappowder Tiley Springbourne Crossways Hilfield Sturminster Common Westbourne Kit Hill Deanland Gore Rockley Sands Gussage All Saints East End Beacon Hill Clifton Maybank Holywell Alderholt Chideock Milborne St Andrew Frome St Quintin Pentridge Blandford Camp Pallington Pimperne Broadwey Iford East Morden Ensbury Charlton Down Stalbridge Weston Sandhills Stourpaine East Creech Folke Creech Rew Christchurch Church Knowle Tarrant Launceston Sandford Orcas Broadmayne Creekmoor Moordown Lower Holwell The Folly Piddletrenthide Shothole Kingston Maurward Southill Netherhay Lower Wraxall Romford God's Blessing Green Sydling St Nicholas Hinton St Mary Elm Hill Charlton Marshall Stalbridge East Holme Woodsford Up Sydling The Common Lytchett Minster Furzebrook Worbarrow Shave Cross Red Hill East Shilvinghampton Holwell Quarr Lower Nyland Loders Hopsfield Marshwood Knighton Winterborne Monkton Stockwood Notton Anderson Hummer Peacemarsh Pulham Rushton Briantspuddle Littlewindsor Dunbury Preston West Bourton Sixpenny Handley Durweston Ranston Beaminster Glanvilles Wootton Dorchester Rushcombe Bottom Alderney Osehill Green Moorbath East Lulworth Brockhampton Green Talbot Village Goathill Wareham Cross Lanes Hermitage Parkstone Champernhayes Marsh Shipton Gorge Shillingstone Pig Oak Stone Hewood Mapperton Acton Thornford Yetminster Chilbridge Shaggs Hursey East Chelborough Coryates Symondsbury Throop Cocknowle Hincknowle Hillbutts Lewcombe East Brook Woolsbridge Pillwell North Wootton Hamworthy Chetnole Winton Arne Fifehead Neville West Bay Friar Waddon Netherstoke Shroton Swanage Camel Green Sandford Woods White Lackington Kingston Haddon Hill Woodbridge North End Stinsford Benville Woodyates Bear Cross Lambs' Green Rossmore Monkton Wyld Mounters Ilsington Knighton East Knighton Aller North Bowood Lower Row West Chaldon Long Crichel Alweston Pleck Green Horton Common Cobb Synderford Beaumont Village Ashington Winterbourne Steepleton Lyon's Gate Bugley West Holme Avon Castle Poole Trickett's Cross Yondover Stour Provost Gussage St Michael Langton Long Blandford Mount Pleasant New Town Charminster Minterne Parva Stourton Caundle Cann Common Wimborne St Giles Hurn Lower Blandford St Mary Bryanston Woolford's Water Winterborne Came Burton Bradstock Winterborne Stickland Blandford Forum St Leonard's Farm Park Todber Dewlish Over Compton Belchalwell Street Kittwhistle West Stafford Puxey Binnegar Alcester Oborne Adam's Green Duntish Court Orchard Shaftesbury Spetisbury East Stoke Miles Cross Hanford Bearwood Westfields Tadden West Howe Avon Common Maudlin Cross Hartgrove Little Woolgarston Poyntington Fontmell Magna Holway Ebblake East Cliff Rixon Seaborough Hedge End Seatown Crendell Cann Sockety Woodbridge Coldharbour Purewell Gribb Holditch Whetley Cross Pokesdown Hayes Cerne Abbas Allington Organford Wyke Cold Harbour Nether Compton Chilcombe Gillingham Chaldon Herring Boveridge Alum Chine Whitcombe Higher Wraxall Norden Cold Harbour South Bockhampton Merry Field Hill Madjeston Kingston Russell Newton Peveril Birdsmoorgate Dragon's Hill