Radio Advertising in Whitefield

Get in touch

Radio Station Advertising in Whitefield

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in BH20 7?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Whitefield?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Whitefield, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in BH20 7. 

We cover Whitefield (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Braytown God's Blessing Green Turbary Common Well Bottom Winterbourne Steepleton Bittles Green Langton Long Blandford Lower Strode Stinsford Lulworth Camp Up Sydling West Compton Clifton Maybank West Hurn Lane End Pilsdon Marshwood Wraxall Shitterton Highcliffe Moorside Shillingstone Warren Rockley Sands Mill Throop Tadden Throop Canford Cliffs Swanage Beer Hackett Redbridge St James Winterborne Zelston Lake Gussage St Michael Ashley Heath New Town Hewood Melcombe Regis Trent Giddy Green Melbury Abbas Bere Regis Tarrant Keyneston Woodlands Stockwood Gribb Pleck Coldharbour Stubhampton Ringstead Tincleton Halstock Cruxton Hurn Crouch Hill Matchams Hinton St Mary Tarrant Launceston East Stoke Bedchester St Leonard's Farm Park Nether Cerne Kinson East Morden Pillwell Catherston Leweston Holditch East Parley Newtown Woodyates Cattistock Chilfrome Higher Nyland Loders Cann Common Charminster Broadmayne Owermoigne Wool Durweston Deanland East Holme Lower Bockhampton Talbot Heath Castletown Cheselbourne Penn Uphall Farnham Fiddleford Puxey Portesham Higher Totnell Lower Holditch Henbury Pilford Milton on Stour Evershot Ryme Intrinseca Merley Minterne Parva Horton Ensbury Park Enmore Green Clift Longburton Tarrant Rushton Duntish Tolpuddle Horn Ash Little Ansty Daggons East Knighton Holton Heath Dragon's Hill White Post Hooke Twyford Holnest Kingston Maurward Bishop's Caundle Thornford Bloxworth Fontmell Parva Canford Bottom Romford Bincombe Hurst Coombe Hazelbury Bryan Wonston Springbourne Branksome Park Askerswell Moordown Lydlinch Steeple Manswood Hardy Country Park Holworth Pig Oak Ilsington Caundle Marsh Bradford Abbas Littlewindsor Langton Herring Rew Meerhay Sandford Ulwell West Knighton Blackdown Stony Knaps Eccliffe Creekmoor West Milton Shroton Pallington West Southbourne Moreton Melbury Sampford Lake Tarrant Monkton Broadoak Higher Halstock Leigh Coker's Frome Stoborough Green Little Woolgarston Hains Higher Row Higher Eype Gussage All Saints Henley Gore Lanehouse Southlands Wyke Brockhampton Green Broom Hill Fishpond Bottom Guy's Marsh Woolcombe Horton Common Shipton Gorge Huntingford Uppington Leigh Wimborne St Giles Eype's Mouth Yondover Blandford Camp Littleton Boveridge Haydon Totnell Pamphill Purewell Waytown Wareham Camesworth Quarr Hincknowle Marnhull Tadnoll Buckhorn Weston Winterborne St Martin West Stour Jumpers Common Stoke Wake Newland Winkton Poole Chaldon Herring Moor Crichel North Bowood Farrington Rew Stokeford Alum Chine Nuffield Higher Coombe Parkstone Folly Puddletown Ryall Stratton Minchington Harman's Cross Sturminster Newton Adber Mannington Sutton Holms Drive End Whitecross Little Canford Turners Puddle Whitefield Maudlin Cross Bovington Camp Galton Broadwindsor Furzehill Coombe Keynes Iford Upwey Gillingham Silton Bearwood Bishop's Down Child Okeford Hamworthy Ansty Cross Norden West Chelborough Glue Hill Beaminster Ansty The Common Winterborne Stickland Bugley Synderford Glanvilles Wootton Sherborne Knowlton Winterborne Tomson Champernhayes Marsh Grange Higher Kingcombe Tarrant Gunville Seaborough Lytchett Matravers Cold Harbour Witchampton Cann West End Pleck Pimperne South Bockhampton Gussage St Andrew Compton Valence Rolls Mill Up Cerne Tollerford Motcombe Hollow Oak Cobley Newton Lodge Copse Estate Charlton on the Hill Drimpton Pleck Green Over Compton Higher Whatcombe Slepe St Catherine's Hill Yetminster Marshalsea St Johns West Bay Droop North Bockhampton Somerford Higher Woodsford Charlton Marshall Kitford The Folly Long Crichel Creech Bottom Thorncombe Woolsbridge Forston Middlemarsh Swyre Upper Parkstone Crab Orchard Moorbath Poxwell Boscombe Dorchester Higher Chalmington Wallisdown Fortuneswell Elm Hill Higher Holnest New Town Lower Holwell Watton Oathill Tarrant Crawford Upton Stour Meadows West Shilvinghampton Stourpaine Broadwey Turnworth Poundbury Red Hill Tarrant Hinton Spyway Preston Christchurch Higher Melcombe Hartmoor Long Cross Colesbrook Ham Hill Allington Grimstone Binnegar Furleigh Cross Church Knowle Quarleston Bookham Sandford Orcas Worth Matravers Winterborne Muston Kingston Russell Templeman's Ash New Town Holt East End Post Green Long Bredy Holmebridge Rowlands Bryanston Kingston Fleet Woodville Oxbridge Puncknowle Nether Compton East Compton Stalbridge Lulworth Cove Woolgarston Knob's Crook Throop Milton Abbas Ebblake Wigbeth Iwerne Minster Hamlet Northport Merry Field Hill Leigh Dottery Stoke Water Shothole Yewstock Manning's Heath Chilcombe Frome Whitfield Litton Cheney Ameysford East Shilvinghampton Sandpit Dean Avon Castle Bradford Peverell Dibberford Boys Hill Cashmoor Colehill Lewcombe Toller Whelme Walton Elm Sockety Melbury Osmond Birdsmoorgate Wyke Regis Blandford Forum Charlton Down Sterte Hanford Newtown Stoborough Osmington Netherstoke Winterborne Came Sandhills Haydon Lyme Regis Alcester Symondsbury Shave Cross Canford Magna Rodwell Longham Burstock Burleston Ensbury Bourne Valley Fifehead St Quintin Buckham Stone Maiden Newton Hopsfield Wimborne Minster Folke East Burton Bagber West Parley West Bourton Plush Oakdale Ashley Madjeston Langton Matravers Tyneham Happy Bottom Hinton Parva Stourton Caundle Winterborne Kingston Melcombe Bingham Muckleford Old Town North Poorton Stafford's Green Chiswell Putton Stoborough Heath Ham Common Cerne Abbas Westfields Westbourne Talbot Woods Uploders Nettlecombe Walditch Filford Blackwater Hill Street Sandford Woods East Orchard Chalbury Common Parley Green Beacon Hill Gannetts Sutton Poyntz Briantspuddle Mount Pleasant Easton Laymore Arne Chedington White Lackington Oborne Pokesdown Littledown Kit Hill Leigh Charmouth East Brook Woodlake Miles Cross Lower Kingcombe Winton Wick Goathill Woodlands Common Silkhay Bluntshay Portway Poolestown Cross Lanes Newtown Pidney Grange Estate Lilliput Southbourne Atrim West Cliff Avon Common Dunbury Winfrith Newburgh Edmondsham West Pulham Lower Row Branksome Park Gate Bothenhampton Weston Meyrick Park Dewlands Common Fifehead Magdalen Wooth Winterborne Monkton Bramblecombe Notton Shaggs Burngate Compton Abbas Stalbridge Weston Caundle Wake Margaret Marsh Almer Chalmington Cowgrove St Ives New Swanage Charminster South Poorton Hilfield Columbia Farm St Leonards Acton Cosmore Holt Wood Haythorne West Howe Lambs' Green Middle Bockhampton Thornicombe Friars Cliff New Town Mount Pleasant Cocknowle Netherbury Okeford Fitzpaine Glebeland Estate Cripplestyle Monkton Up Wimborne Salway Ash Pulham Merriott North Wootton Dewlish Loscombe Melplash Hillbutts Morcombelake St Andrew's Well Ashmore Pentridge Hampreston Fifehead Neville Chilbridge West Orchard Turlin Moor Hayes West Moors Bettiscombe Osmington Mills Leweston Kington Magna Buckland Ripers Southover Winterborne Houghton Kingston Hursey Camel Green Worbarrow Cobb East Stour Common Buckland Newton Charlestown Holt Heath Winterborne Clenston Woodrow Hummer Woodbridge Holdenhurst Stoke Abbott Lower Mannington Worgret Lodbourne Mapperton Chickerell Lytchett Minster Sturminster Marshall Burton Woodsford Broad Oak Corscombe Whitcombe Cold Harbour Organford North Chideock Poyntington Rampisham Crooked Withies Holwell Redford Shapwick Furzebrook West Holme Mudeford Hengistbury Head Muscliffe Mounters Burton Bradstock Bowleaze Powerstock The Borough Westford Rodden Blandford St Mary Stallen West Bexington Sydling St Nicholas Canford Heath Bowridge Hill Sharnhill Green Three Legged Cross Three Gates North End South Perrott Melbury Bubb Huish Lower Hamworthy Herston Sturminster Common Holywell Horton Heath Lower Nyland Sixpenny Handley Kingsland Holway Anderson Higher Wraxall Whitcombe Rushton Woolland Kittwhistle East Pulham Seatown Sleight Tarrant Rawston Higher Sandford Whetley Cross Toller Porcorum Coryates Birch Close Warmwell Townsend East Creech Toller Fratrum Ham Ibberton Bridport West Morden West Melbury Wynford Eagle Fairmile Lower Street Crossways Belchalwell Street West Stafford Stanbridge Abbotsbury Shaftesbury Talbot Village Verwood Lower Ansty East Bloxworth Ridge Weston Beaumont Village Friar Waddon Strouden Dean Park Bingham's Melcombe Hilton Rossmore Hogstock Stour Row Holway Lower Whatcombe Southill Sandhills Foxholes Oakley Skilling Fontmell Magna Winterborne Whitechurch Spetisbury Stour Provost Tuckton Steepleton Iwerne Knighton Whitmore Frampton Bradpole Walkford Saddle Street Winyard's Gap Rushcombe Bottom Rixon East Cliff Athelhampton Portland Port Aller Newton Peveril Batcombe Alton Pancras Woolford's Water Sandbanks Lower Eype Winterbourne Abbas Coneygar Chetnole Chalbury Portland Bill Ranston Adam's Green Woodbridge Tiley Todber Chettle Blacknoll Bear Cross Mapperton Pleck Crendell Lower Halstock Leigh East Holton Hartgrove Purse Caundle Stapehill Ashington Hinton Martell Alweston Wych Bournemouth West Lulworth Affpuddle Monkton Wyld Northbourne Hermitage Overcombe Benville East Lulworth Higher Bockhampton Creech East Chelborough Lower Wraxall East Fleet Alderholt Redlands Clapgate Pimperne Blackney Merritown Lower Blandford St Mary Hedge End Alderney Grove The Mount Upton Radipole Waterloo Wootton Fitzpaine Primrose Hill Kimmeridge Deanend Combe Almer Durlston Broadstone Packers Hill Court Orchard Piddletrenthide Ash South Bowood Hillbourne Weymouth Nottington Corfe Mullen Lillington Osehill Green Queen Oak Gaunts Woodcutts Dudsbury West Woodsford Beaulieu Wood Southwell East Howe Milborne St Andrew Littlebredy East Melbury Mappowder School House Sutton Waldron Longfleet Godmanstone Winterborne Herringston Newtown Chideock Pymore Bourton Gaunt's Common Peacemarsh Corfe Castle Hemsworth Frome St Quintin Lyon's Gate Greenham Burton Langham Netherhay Pleck Stanpit White Moor Knighton Tollard Farnham Muscliff West Chaldon Waddon Westham Haddon Hill King's Stag Piddlehinton Belchalwell Ferndown East Stour Gibbs Marsh Mosterton Gotham Littlemoor Studland Hound Hill Stanley Green Minterne Magna Trickett's Cross Higher Ansty Ivy Cross Whitchurch Canonicorum Cranborne Manston Mangerton Rivers' Corner Hammoon Knackers Hole