Radio Advertising in Deaf Hill

Get in touch

Radio Station Advertising in Deaf Hill

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in TS29 6?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Deaf Hill?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Deaf Hill, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in TS29 6. 

We cover Deaf Hill (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Shadforth Summerhouse Old Cassop Egglescliffe Quarrington Hill Bridgehill Lime Terrace Branksome East Hedleyhope West Park Sedgefield South Cleatlam Toft Hill Sadberge New Coundon Seaton Carew Rift House Stanhope Hummersknott Harperley Winston Butterwick Healeyfield Seaton Metal Bridge Longhill Spennymoor West Cornforth Eastlea Woodham High Westwood South Side High Stoop Dipton Graythorp Holwick Brasside Browney Plawsworth Catchgate Sherburn Esh Crimdon Park Parkside South Wingate Elwick Killhope Hamsterley Mill Tanfield Lea Eaglescliffe Primrose Hill Trimdon Colliery Fishburn Muggleswick Sunniside Dent Bank Stainton Grove Great Burdon West Kyo Coatham Mundeville Helmington Row Etherley Moor Burnhope Chester Moor Low Etherley Moorside Foggy Furze Woodland Deanery View Briscoe Portrack Crookhall Green Head Pierremont Cowpen Bewley North Close Meadowfield Haswell Wolsingham Ornsby Hill Annfield Plain Whinny Hill Burnopfield Bowburn Durham Lartington Eden Vale Killerby Daddry Shield Shildon Startforth Ruffside Langley Moor Ferryhill Station Brancepeth Newfield Walworth Gate Running Waters Castle Eden Merryoaks Low Spennymoor Gilesgate Davy Lamp Evenwood Gate Tudhoe Grange Barningham Chilton Woodham Village Roseworth Lintz Hill End Horsleyhope South Church Low Coniscliffe Sunnybrow Morley Wearhead Stranton Coundongate Hartburn Cornsay Western Hill Kelton Aycliffe Village Wingate Thinford Trimdon Grange Sacriston Thornley Framwellgate Moor Edmondbyers Fir Tree Broompark Coundon Elton Low Dinsdale Boltshope Park Cornsay Colliery Hurworth Burn Redworth Church Kelloe Stanley Crook Bridge End Oak Tree Newton Bewley West Rainton Old Stillington Merrybent Harrowgate Village Deaf Hill Lane Head Waldridge Whitehill Newfield Pity Me Aykley Heads Crook High Dyke Cornforth Middleton One Row Morton Tinmouth Bowes Drinkfield Newton Ketton Eggleston Westlea Wall Nook Thwaite Peterlee Tursdale Inkerman High Pittington Blackhall Rocks Castle Dene No Place Coal Bank Allensford Egglestone Abbey Hummerbeck Lynesack Shield Row Leazes Malton Piercebridge West Pasture Bournmoor Ludworth Iveston Black Banks Thorpe Larches Haverton Hill Frosterley Old Durham Queen's Park Witton Park Toronto Great Stainton Grangefield Hunderthwaite Great Chilton Little Stainton Greatham Brierton Firth Moor Rushyford Lane Side Brandon Village West Butsfield Albert Hill Coundon Grange Howden-le-Wear Grindon Kip Hill High Urpeth High Beechburn Beech Terrace Hobson The Grove Little Thorpe Rookhope Burtree Ford Barmpton Bellevue White-le-Head Woodside Eldon Lane Eastgate Whitesmocks Binchester Blocks Houghton-le-Side Gray Street Medomsley Edge Faverdale Easington Colliery Oak Street Brafferton Port Clarence Alum Waters Westwick Preston-le-Skerne Whessoe Headlam Lane Head Houghall Little Newsham Sunderland Bridge Langley Park Shotton Colliery Waterhouses Holmside West Pelton Butterknowle Langdon Beck Thornley Hutton Henry Cold Hesledon South Stanley Billingham Hutton Magna Forest-in-Teesdale Pickering Nook Elm Tree Quaking Houses Barnard Castle Skerne Park Bryan's Leap Roddymoor Escomb Carlbury Barley Mow Tantobie Archdeacon Newton Ferryhill High Escomb California Templetown High Forge Nettlesworth Wycliffe Whinfield Harrowgate Hill Beamish Bolam High Hesleden Satley Bishop Middleham St John's Chapel Blackhill Norton Carrville Hurworth-on-Tees Hunstanworth Coppy Sandy Carrs Cleatlam St Helen Auckland Hamsterley Owton Manor Tow Law Elstob Coxhoe Royal Oak Woodstone Village Sherburn Hill Thorpe Wheatley Hill Hamsterley High Handenhold Coronation Houghton Bank Maiden Law Monk Hesleden Old Eldon South Hetton High Lands New Ho Dawdon Stockton-on-Tees Tindale Crescent Romaldkirk Elvet Hill Town Head Mowden Mountsett Chilton Lane Hunwick Middleton Copthill Tudhoe Village Brandon East Kyo Lowe's Barn Lonton Plawsworth Gate Gilpin Brown Esperley Lane Ends Raby Dean Bank St Ann's Hill Howlish Canada Low Beechburn High Etherley Crookgate Bank Oakenshaw Carlton Cowshill Hury Ovington New Shildon Page Bank Walworth Pelton Blackwell Witton Gilbert Egglesburn Cornriggs Causey Littleburn Newbiggin Throston Grange Estate Lane Head Consett South Pelaw Stockton Grange The Sands Haswell Plough Bradbury Stillington Boldron Bollihope Hart Station Redford High Haswell Bishopsgarth Old Wingate Pontop High Friarside Greencroft Oxhill Townfield East Butsfield Brignall Ettersgill Lendings Kelloe Haughton le Skerne North End Grassholme Ireshopeburn Bishopton Cockerton Leadgate Middle Side Sockburn Lumley Thicks Eastbourne Blackhall Colliery Garmondsway Bank Top Hartlepool Edmondsley South Moor Eldon Old Town Phoenix Row Kinninvie Middlestone Moor Preston-on-Tees Copley Great Lumley Denton Quebec Hawthorn Shotley Bridge Craigside High Grange Laithkirk East Howle Sunnydale Langton Merrington Lane Gainford Wolviston West Auckland Flint Hill Leeholme Mount Pleasant Newsham Ramshaw Broom Hill New Hunwick Pittington Seaham Woodhouses Rainton Gate Easington Mount Pleasant Pelton Fell Urlay Nook Embleton Longnewton Greta Bridge Westgate East Law Trimdon Regent Street Darlington Mickleton Medomsley Cassop Tudhoe Hedley Hill East Blackdene Leamside Kirk Merrington Northgrain Sherburn House Old Quarrington Clough Dene Chester-le-Street Mainsforth High Shincliffe Neasham Hilton Middleton-in-Teesdale Hart Belmont Bildershaw Sheraton Ouston Fleming Field Newton Hall Newton Aycliffe Bedburn High Clarence Haswell Moor Knitsley Hudegate Whitton Wynyard Village Redmarshall Evenwood Bowbank Aislaby New Town Murton Stainton Rowley Crawleyside Witton-le-Wear Shincliffe Urpeth Hurworth Place White Kirkley Ebchester West View Littletown Tanfield Gilmonby Hardwick Benfieldside Oxbridge Horden Craghead Lintzgarth Low Lands Delves Dalton-le-Dale Hesleden Bearpark Crossgate Moor Scargill Gilesgate Moor School Aycliffe Close House Dalton Piercy Middridge Stanley Whorlton Cockfield Billy Row Westerton Old Thornley Beaumont Hill Bowlees Heighington Town Kelloe Lintzford West Blackdene Ragworth Shotton Ushaw Moor Croft on Heugh Perkinsville Dyke House High Throston Throston Mordon Castleside Harelaw West Sherburn East Briscoe Rise Carr Foxton Lanehead Middlestone Elm Terrace Leasingthorne Byers Green Willington Newtown Aukside Grange Villa Fulthorpe Ingleton Middleton St George Stonebridge Bishop Auckland High Coniscliffe Red Hall Deneside Todhills The Middles Brotherlee Sherburn Grange Tan Hills Low Pittington Croxdale East Hope Esh Winning The Dene Low Westwood Etherley Dene Sheep Hill Northlea Cotherstone New Brancepeth Thringarth New Kyo Waskerley Heatherycleugh Thorpe Thewles Ramshaw Kimblesworth Wackerfield Hett Station Town Lanchester Staindrop East Stanley Windlestone North Bitchburn Stony Heap Newham Grange Binchester Snaisgill Neville's Cross Hope Town