Radio Advertising in Foxton

Get in touch

Radio Station Advertising in Foxton

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in TS21 2?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Foxton?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Foxton, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in TS21 2. 

We cover Foxton (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Deaf Hill Aukside Gilmonby High Grange Esh Old Thornley High Friarside East Hope Lendings Willington Hardwick Mount Pleasant West Pasture High Forge Gilesgate East Law Startforth Woodside Quarrington Hill Snaisgill Summerhouse Bryan's Leap South Pelaw Lanchester Green Head Peterlee Elstob Crookgate Bank Lintz Langley Park Western Hill Ingleton Thornley Stillington Easington Wolviston Fir Tree No Place Cold Hesledon Low Lands Deanery View Tantobie Brandon High Pittington Shincliffe Lynesack Raby Maiden Law Throston Grange Estate Haughton le Skerne Dalton Piercy High Coniscliffe Wynyard Village Old Town Little Newsham High Lands West Sherburn Mowden Little Stainton High Shincliffe Sockburn Church Kelloe Bearpark New Brancepeth North End Beaumont Hill Rowley Gray Street Billingham Eastbourne Whorlton Shildon Redworth Brignall Plawsworth Killerby Haverton Hill Pickering Nook Throston Toft Hill Craigside Trimdon Grange East Stanley High Escomb Burnopfield Hutton Magna Leeholme Coal Bank Mainsforth Hurworth Place Drinkfield High Urpeth Browney Brafferton Knitsley New Kyo Brasside Longhill Shield Row Gilpin Brown Binchester Pierremont Port Clarence Owton Manor Eastgate Royal Oak Old Durham Daddry Shield Whitton Mount Pleasant Old Quarrington Hummersknott Thringarth Woodham Lane Head Blackwell Romaldkirk Harelaw Newton Ketton Little Thorpe Kinninvie Newham Grange Lane Head South Side Coundon Grange Langdon Beck Butterwick Hutton Henry Killhope West Blackdene Hudegate High Clarence West Cornforth Bowlees Hunwick Quaking Houses Cockfield California Bank Top Bedburn Shadforth Crawleyside High Stoop Sadberge Sherburn New Shildon Lanehead West Kyo Stockton Grange Westlea Eggleston Hedley Hill Grindon Rookhope Greta Bridge Holwick The Dene Greatham Ushaw Moor St John's Chapel Pity Me Deneside Westwick Page Bank Evenwood Ouston Rift House Middleton Harrowgate Hill Coppy Meadowfield South Wingate Stanley Crook Hurworth Burn Low Spennymoor New Hunwick Laithkirk South Moor Satley Old Stillington Town Kelloe Middridge Dipton Middlestone Moor Scargill Merryoaks Tanfield Lea Benfieldside Hury Newton Bewley Chilton Lane Westgate Esh Winning Belmont Ludworth Bournmoor Lintzford Cornsay West Pelton Briscoe Eldon Quebec Woodstone Village Langton Ramshaw Oak Tree Old Wingate Ebchester Toronto West Butsfield Cockerton Eldon Lane Pelton Faverdale Bishop Auckland Crossgate Moor Clough Dene Ferryhill Tudhoe Medomsley Edge Pelton Fell South Church East Butsfield Bowes Whinfield Ovington Brierton Edmondbyers Sandy Carrs Haswell Plough Portrack Egglesburn Newton Aycliffe Merrington Lane Walworth Aislaby Lumley Thicks Todhills Hett Winston Trimdon Colliery Hawthorn Allensford Eastlea Littleburn White Kirkley Blackhill Newton Hall Cleatlam Whitehill Sheep Hill Low Westwood Witton Park Beamish Dawdon Old Cassop Annfield Plain Wearhead Elvet Hill Waldridge Canada Preston-on-Tees Lane Head Croxdale Craghead Neville's Cross Croft on Heugh Running Waters Westerton Garmondsway Templetown Delves Stockton-on-Tees Pontop Bridge End Crookhall Broompark Castle Dene Egglescliffe Chester-le-Street South Hetton Wingate Black Banks Newbiggin Mickleton Eden Vale Townfield Urpeth Middleton-in-Teesdale Elton Butterknowle Sheraton Broom Hill Dalton-le-Dale Newfield Low Etherley Edmondsley Regent Street Tow Law Stanhope Bowbank Easington Colliery Heighington Ettersgill Albert Hill Preston-le-Skerne East Blackdene Cassop Hamsterley Horsleyhope Consett Malton Old Eldon Lonton East Kyo Escomb Spennymoor Alum Waters Fishburn West Park Harrowgate Village Seaham Oakenshaw Coatham Mundeville Eaglescliffe Flint Hill Roddymoor Woodland Thornley Leazes Tudhoe Grange Stanley Byers Green Howden-le-Wear Healeyfield Embleton Copley Morley Brandon Village Northlea Dyke House Bowburn Heatherycleugh Great Stainton Ruffside Gilesgate Moor Sunnybrow Dean Bank Tan Hills Lime Terrace Cornsay Colliery Bishop Middleham Graythorp Longnewton Rushyford Thorpe Thewles Causey Woodhouses Sacriston Bildershaw Carlbury Witton Gilbert Hunstanworth Bishopton Blackhall Colliery Nettlesworth Hunderthwaite Burnhope Muggleswick Phoenix Row Fleming Field St Helen Auckland Stainton Houghton Bank Leamside Mordon Haswell Moor Bolam Blackhall Rocks Tindale Crescent High Dyke Norton Skerne Park Trimdon Iveston Chester Moor Archdeacon Newton Cowpen Bewley Oxbridge Middleton One Row Wolsingham Newtown High Etherley Tanfield Great Lumley Ornsby Hill Foxton Kip Hill Stonebridge Redmarshall Low Pittington Seaton Stainton Grove Tudhoe Village The Middles Sunnydale Hobson Billy Row High Beechburn Lintzgarth Windlestone Whessoe School Aycliffe Houghton-le-Side East Hedleyhope Wheatley Hill Piercebridge Sherburn Grange Carlton Lane Side Primrose Hill Thorpe Barningham Copthill Hart Station Redford Station Town Carrville South Cleatlam Barnard Castle Barley Mow Cornriggs Great Burdon Coxhoe Shotton Littletown Boltshope Park Hope Town Cowshill Newfield Boldron Pittington Wall Nook Urlay Nook Davy Lamp Sunderland Bridge Tursdale Plawsworth Gate Headlam Hummerbeck Esperley Lane Ends Northgrain Kimblesworth Framwellgate Moor Middlestone Red Hall Shotton Colliery Sunniside Binchester Blocks Roseworth St Ann's Hill High Hesleden Inkerman Stranton New Ho Burtree Ford Lartington Cornforth Branksome Howlish Elwick The Sands Darlington Etherley Moor Kelton Seaton Carew Waterhouses Leadgate Coundongate Ireshopeburn Bollihope Elm Terrace Sherburn Hill North Bitchburn Durham Hurworth-on-Tees Oak Street Bellevue Hesleden Ferryhill Station Gainford New Town Walworth Gate Denton Aykley Heads Etherley Dene Egglestone Abbey Ragworth West Rainton Woodham Village Queen's Park Frosterley Wycliffe Crimdon Park Kirk Merrington Perkinsville Parkside White-le-Head Evenwood Gate Waskerley Medomsley Houghall Wackerfield Staindrop Middle Side Catchgate Lowe's Barn Oxhill Fulthorpe Witton-le-Wear Middleton St George Chilton Holmside High Westwood Castle Eden Hilton Helmington Row Thinford Forest-in-Teesdale Rise Carr Grangefield Elm Tree Bishopsgarth Crook Firth Moor Metal Bridge Castleside Hill End Great Chilton The Grove North Close West View Neasham Hartlepool Beech Terrace Brancepeth Leasingthorne East Howle Moorside Low Beechburn Hamsterley Merrybent Foggy Furze Sherburn House Hart West Auckland Grange Villa Sedgefield Mountsett Brotherlee Dent Bank Low Dinsdale Hartburn Whinny Hill Low Coniscliffe Coundon Langley Moor Close House Whitesmocks East Briscoe High Haswell Hamsterley Mill Newsham Morton Tinmouth Coronation Cotherstone Horden New Coundon Aycliffe Village Thorpe Larches Kelloe Murton Greencroft Town Head Stony Heap Monk Hesleden Ramshaw Bradbury Haswell Thwaite Rainton Gate Grassholme Harperley High Throston Bridgehill South Stanley High Handenhold Shotley Bridge Barmpton