Radio Advertising in Bohemia

Get in touch

Radio Station Advertising in Bohemia

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in TN37 6?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Bohemia?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Bohemia, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in TN37 6. 

We cover Bohemia (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Ore Buxted Crowlink Broadstreet Green Old Town Westdean Golden Cross Westfield Chapel Row Sedlescombe Staplecross Ginger's Green East Saltdean Wellbrook Piddinghoe Holton Hill Hall's Close Buckham Hill Birchett's Green Five Ash Down Guestling Green Mutton Hall Poundfield Trolliloes Golden Cross Whitesmith Jury's Gap Union Street Chitcombe Swaile's Green Denton Mile Oak Sweethaws Mayfield Chelwood Gate Pett Eridge Green Woodingdean Chalvington Burgh Hill Hooe Common Portslade-by-Sea Three Cups Corner Cackle Street Bachelor's Bump Cock Marling Brede Millbrook Jumper's Town Blackham Cripp's Corner Rocks Park Black Rock Caldbec Hill Lower Willingdon Rye Skippers Hill Palehouse Common Northiam Pestalozzi International Village Mount Pleasant Filching Stanmer Beddingham Halton Broad Oak St Helen's Wood Pebsham Poundford John's Cross Dukes Green Litlington Barcombe Mills Swiftsden Broadland Row Bodle Street Green Chapman's Town Milton Street Broomham Red House Common Burwash Common Ridgewood Duddleswell Exceat Moulsecoomb Waterhall Burwash Horns Cross Tolhurst Sharp's Corner Gallypot Street Iford Cottenden Wartling Iden Blacklands Ovingdean Clayhill Dodd's Bottom Davis's Town South Street Birchden Rusher's Cross Moulsecomb Piltdown Rye Foreign Newbridge Etchingwood Cross in Hand Jarvis Brook Ashburnham Forge Wych Cross Hollingbury Upper Dicker Stone Cross Jevington Budlett's Common Clive Vale Danegate Quabrook Twelve Oaks West Blatchington Chiddingly Durgates Round Hill Barcombe Arlington Mark Cross Down Street Broad Oak Honey's Green Alderbrook Witherenden Hill Cooper's Corner Pell Green Withdean Beacon Down Westham Mount Ephraim Bodiam Cooksbridge Holtye Mount Pleasant Maresfield Thunder's Hill Laughton Common Robertsbridge Peter's Green Normans' Bay Wallands Park Bowlers Town Landport Nutley Mill Corner Coleman's Hatch Lions Green Broomsgrove Burwash Weald The Platt Heron's Ghyll Caneheath Telscombe Town Littleworth Teasley Mead Westmeston Shover's Green Pevensey Rushlake Green Grisling Common Argos Hill Willingdon Saltdean Watermill Bexhill-on-Sea Shortbridge Tidebrook Nash Street Steven's Crouch Upper Wellingham Peacehaven Heights Maynard's Green Vines Cross Waldron Magham Down Lunce's Common Lunsford's Cross East Dean Horam Stunts Green Southern Cross Ashton Green Riseden Selmeston Rodmell Houghton Green Church Wood Dittons Halland Isfield Little Norlington Crumbles Hooe Cowbeech Windmill Hill Willard's Hill Cooden Langney Potter's Green Ratton Village Winchelsea Beach Fairlight Cove Wilmington Green Cornwell's Bank Rockrobin Foul Mile Lower Horsebridge Roedean Meads Cackle Street Beckley Furnace Grove Hill Balcombe Green Maresfield Park Hamsey Westdene Sutton Spithurst St Helen's Streat Snagshall Hampden Park Preston Five Ashes Withyham Harbour Heights Netherfield Wivelsfield Marle Green Three Leg Cross Cowbeech Hill Primmers Green Horney Common Alfriston Patcham Tilsmore Boreham Street St John's Camber Bells Yew Green East Moulsecoomb Framfield Bexhill Pound Green Whitehawk Wilmington Wannock Polegate Wallcrouch Uckfield Offham Whatlington Ripe Old Heathfield Best Beech Hill Catsfield Stream Ponts Green Ninfield Hailsham Winchelsea Pett Level Herstmonceux Churches Green Eastbourne Ditchling Common Chiltington Lewes North End East Blatchington Friday Street Coldean Beachlands North Corner Tarring Neville Sidley Roser's Cross Norlington Pounsley Burlow Glyne Gap Hammerwood Crowhurst Hale Green Tompset's Bank Burnt Oak Wood's Green Horsted Green Fletching Common Poundgate Icklesham Woolbridge Castle Hill Stonegate Seaford Falmer Glenleigh Park Whydown Dale Hill Blackness Brightling Silverhill Park Plumpton Green Birling Gap Old Town Friar's Gate Laughton Heathfield Green Street Furner's Green Aldrington Ticehurst Darwell Hole Holmes's Hill Blackness Beckley Little Horsted Ringles Cross Silver Hill St Anne's Rottingdean Upper Horsebridge Sharpsbridge Glyndebourne Friston Shortgate Rye Harbour Upperton Chapel Cross Salehurst Little London Marden's Hill Danehill Waldron Down Henley's Down High Cross Norton Vinehall Street Rotherfield Winton Wadhurst Hastings Lyewood Common Groombridge Marsh Green Friar's Hill West Marina Splayne's Green Tile Hurst Earl's Down Ringmer Etchingham West Hill Cade Street Kingston near Lewes Udimore Carter's Corner Roselands Chelwood Common Hollington Park Crowborough Eason's Green Hollingrove Boarshead Fletching Newbury's Steel Cross High Wickham Balls Green Southover Kent Street Forest Row St Leonards-on-Sea Cuilfail Rickney Brighton Chuck Hatch East Hoathly Ditchling Broad Street Godleys Green Folkington Flimwell East Guldeford Sleeches Cross Highgate Hawkhurst Common Park Corner Starr's Green Wood's Corner South Heighton Northbridge Street Penhurst Hankham Lidham Hill Heighton Street Blackboys Hazard's Green Mountfield Cousley Wood Cackle Street Gun Hill Russell's Green St Anthony's Hill Newick Town Row Baldslow Frant Coggins Mill High Hurstwood Eckington Corner Sparrow's Green Hangleton Dallington South Malling Lower Cousley Wood Foulride Green Cogger's Cross St Leonards Green Foxhunt Green Berwick Peasmarsh Battle The America Ground Mark Street Harley Shute Wickstreet Northease Telham Broomgrove Little Common Stone Cross Alciston Belmont Chilsham Collier's Green South Chailey Upper Hartfield Catsfield Hartwell Bardown Plumpton Little Bayham Silverhill Firle Founthill West Firle Hollingdean Hartfield Berner's Hill Brighton and Hove Trull's Hatch Wivelsfield Green Four Oaks Glynde Whitehill Goatham Green Playden Ely Grange Mark Cross Chilley Green Punnett's Town Hurst Green Chailey Cliffe Warbleton Dodd's Hill Three Oaks Bishopstone Portslade Village Fisher's Gate Peacehaven Canadia Great Maxfield Mott's Mill Oxley's Green Crowborough Warren Rushy Green Langney Village Bulverhythe Fairwarp Terrible Down Ewhurst Green Lower Dicker Jenkins' Green Barcombe Cross Telscombe Cliffs Muddles Green Hadlow Down North Chailey Sheffield Green Hollington New Town Brownbread Street East Chiltington Fairlight Southease Kemp Town Butcher's Cross Bohemia Rose Hill Guestling Thorn Bevendean Pevensey Bay Hove Newhaven Cliff End Broyle Side The Pound Hellingly Downside Flowers Green Flackley Ash North Moulsecoomb