Radio Advertising in Birtley

Get in touch

Radio Station Advertising in Birtley

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SY7 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Birtley?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Birtley, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SY7 0. 

We cover Birtley (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Upper Buckenhill Stockton Walford Newtown Nash Dancing Green Common Hill Stoke Lane Buckton Leinthall Earls Michaelchurch Escley Goodrich Cross Dorstone Aylestone Hill Pipe Aston Aylton Netherton Stapleton Linley Green Hom Green Hill Gate Walker's Green High Lane West Hill Penrhos Richards Castle Buckcastle Hill Weirend Flaggoners Green Monnington on Wye Peterstow Perton Stretford Court Swainshill Upper Colwall Marston Stannett Moor Park Llandinabo Altbough Aymestrey Comberton Broad Green Mordiford Fromes Hill The Bage Huntington Gorsley Common Cockyard Moreton on Lugg Bagwyllydiart Canon Pyon Cold Green Pool Head Yarpole Sellack Fawley Chapel Fromington Limebrook Brimfield Ladyridge Symonds Yat West Netherton Turnastone Marden Whitechurch Maund Newtown Bodenham Newton Wootton Hatfield Ongar Street Crow Hill Portfields Humber Little Marcle Newton Much Birch Westfield Letton Bishopstone Hawkersland Cross Bowley Lane Sutton Marsh Stowe Callow Marsh Ludstock Stansbatch Bridstow Streamford Hendre Barton Court Ballingham Hill Little Hereford Wormsley Withington Stretton Sugwas Hopley's Green Pixley Bellamore Colwall Stone Castle Frome Foxley Waterloo Enmore Field Knill Burmarsh Grendon Bishop Combe Old Gore Fownhope Moreton Ledbury Dorstone Lea Credenhill Yatton White Stone Sutton St Nicholas Scotland Bank St Owen's Cross West Lydiatt Edwyn Ralph Newtown Grantsfield Woolhope Knapton Green Tudorville Llangrove Great Brampton Colwall Green Hillhampton Urdimarsh Edvin Loach Stoke Cross Moccas Nunnington Hope's Rough Felton Archenfield Kymin Lower Breinton Madley Eardisley Little Birch Cradley Kingstone Bradnor Green Whitton Whyle Marlbrook Merrivale Perrystone Hill Westmoor Whitchurch Ganarew Luston Walford Upper Wootton Lyne Down Sutton Lakes Five Bridges Upper Egleton Kivernoll Donnington Bobblestock Sarnesfield Evesbatch Greenhill Foy Ballsgate Common Pudleston Cobhall Common Moorfields Welshman's Lane Munsley Green Weston Beggard Hinton Hagley Catley Southfield Harewood End Even Pits The Cleaver Acton Green Urishay Common Putley Common Upper Lye Hales Bank Didley Cobnash Durlow Common Lower Town Auberrow The Vauld Rodd Bacton Eign Hill Green Crize Stretton Grandison Upper Grove Common Brampton Abbotts Llanveynoe Wynds Point Hoarwithy Checkley Sollers Hope King's Pyon Elms Green Weobley Glewstone Munderfield Stocks Putley Green Barrelhill Green Nutfield Holme Lacy Lower Lye Dilwyn Upper Dormington Woonton Ash Tedstone Wafer Bredwardine Brockmanton Red Hill Dukes Stockingfield Bishon Common Leominster Pencraig Rushall Kingswood Pencoyd Combe Moor Clouds Woonton Yazor Norton Wood Ryelands Hill of Eaton Much Dewchurch Panks Bridge Kimbolton Kinton Preston on Wye Whitbourne Kingsfield Tarrington Common Bridge Sollers Eastnor Eyton Adforton Stony Cross Phocle Green Evendine Bringsty Common The Knapp Crumpton Hill Bromsash Hungerstone Stretford Rotherwas Steen's Bridge Maund Bryan Archenfield Munstone Lower Bearwood Craswall The Parks Great Doward Huntington Upper Marston Shelwick Green Pentre-Jack Aulden Woolhope Cockshoot Millhalf Upper Hardwick Lower Harpton Ross-on-Wye Newlands Green Lane Brockhampton Birchend Leys Hill Dinedor Camp Lyonshall Ridge Hill Byford Common Preston Wynne Garway Hill Blakemere Ledicot Little Gorsley Bringewood Forge King's Caple Bircher Lower Wootton Parkway Priory Wood Wilton Walterstone Common Lower Green Coldharbour Pencombe Llanrosser Trumpet Shenmore Ewyas Harold Howle Hill Widemarsh Little Cowarne Preston Marsh Eaton Logaston Wigmore Falcon Upper Welson Shucknall Pikestye Marstow / Llanmartin Little Doward Dulas Headbrook Bolstone Beavan's Hill Lower Hardwick Stowfield Upperton The Moors Merbach Lower Welson Wolferlow Trewen Newton Woonton Shobdon Common Bach Kingsland Bowley Town Aston Upper Town Middleton Tedstone Delamere Docklow Norton Canon Little Hill Monkland Lingen Ashton Ailscroft Wharton The Riddle Ruxton Green Weston under Penyard Storridge Pembridge Lugwardine Little Brampton Tidnor Tillington Common Carey Llangarron Bycross Yarsop Stocking Brinsop Hereford Pict's Cross Gilfach Risbury Ocle Pychard Bredward Wayend Street Lower Southfield The Broad Llanrothal Clock Mills Rushock Brinkley Hill Litmarsh Holywell Lower Rabber Moreton Jeffries Amberley Kentchurch Longtown Stanley Hill Dodmarsh Upper Hill Abbey Dore Sallys The Leys Stagbatch Brimfieldcross Hunderton Holme Marsh Kynaston Hales Wood Shawl Lower Hergest Kington Burcher Stretford Upton Crews Brookfield Ryeford Pontshill Upper Lyde Middleton on the Hill Wynn's Green Waller's Green Hurstley Newman's Place Greytree Poolpardon Tupsley Poolmill Pen-allt Thornbury Red Rail Dormington Lugg Green Wormelow Tump Hartleton Penguithal Collington Clifford Cock Gate Kilpeck Flintsham Lyde Cross Weston Sapey Bridge Colwall Tillington Rowland's Green Lower Kinsham Snodhill Crowmoor Crossway Pontrilas Ruxton Twyford Common Moorcot Mansell Gamage Grendon Green Ullingswick Totnor Old Forge Bishops Frome Letton Nokelane Head The Marsh Bailey Lane End Sollers Dilwyn Walterstone Almeley Wootton Brierley Tumpy Lakes West Town Munsley Old Country Newton Ashperton Burley Gate Calver Hill Hole-in-the Wall Bartonsham Crozen Leysters Orcop Hill Leintwardine Westfields Upper Maes-coed Titley Putson Mansel Lacy Cornett Sandyway Stoneyard Green Upper Hamnish Alder's End Loxter Acton Beauchamp Brilley Mountain Canon Frome Wood End Westbrook Broadmoor Common Aconbury Wormbridge Peterchurch The Wymm Dinedor Burghill Wellington Heath Meer Common Lulham Norbridge New Street Saffron's Cross Rudhall Hope Mansell Pen-y-Park Fiddler's Green Jug's Green Pipe and Lyde Ruckhall Coddington Deerfold Wetmore Hill-field Howton Park Gate Lower Burton Lower Maes-coed Downton on the Rock Tyberton Bleak Acre Bull's Hill Eastwood Lower Egleton Crick's Green Strangford Fine Street Newton Hyde Ash Weobley Marsh Trelough Brilley Todding Canon Bridge St Margarets Marlas Claytons Bowley Brampton Bryan Portway Hegdon Hill Haven Veldo The Hundred Stoke Lacy Three Crosses Hampton Bishop Floodgates Tarrington Bredenbury Ridgeway Cross Welsh Newton Michaelchurch Little Dewchurch Batchfields Covender Field's Place Broomy Hill Cophill Lewis Wych Orleton Stony Cross Blackmarstone The Heath Stony Cross Tretire The Fording College Hill Byton Hand Franklands Gate Moorhampton Goodrich Clodock Hildersley Wellington Bearwood Winnal Little Common Linton Hill New Town Trereece Hill Hole Shutton Isle of Rhea Much Marcle Linton Bodenham Moor Crocker's Ash Clehonger Allensmore Elton's Marsh Nextend Clencher's Mill Westhide How Caple Eau Withington Kinnersley Orcop Woodbrook Ballingham Wofferwood Common Baysham Shelwick Callowside Staplow Baron's Cross Ivington Bosbury Headland Bromyard Venn's Green Chance's Pitch Monkhide Haven Moorend Cross Bush Bank Cusop Garway Elmdale Woods Eaves Swinmore Common Bodenham Bank Birchall Holmer Welsh Bicknor Stanford Bishop Upper Kinsham Birley Goose Pool Rodd Hurst Brick End Luntley Horseway Head Withington Marsh Portway Cabal Orleton Common Larport Upton Bishop Mahollam Llanwarne Kerry's Gate Becknell Little Merthyr Winnal Common Burrington Willersley Brobury White Cross Stoke Edith Westhope Ford Belmont St Weonards Vowchurch Aston Crews Portway Mortimer's Cross King's Acre Ashley Moor Staunton on Arrow Grafton Portway Hardwicke Coxall Kerne Bridge Rowlestone Three Ashes The Weaven Lower Bullingham Monmarsh Welsh Newton Common Adley Moor Little London Arrow Green Newton Farm Bicton Treaddow Lower Broxwood Little Tarrington Wormbridge Common Hamnish Clifford Kenchester Sutton St Michael Upper Sapey Middle Maes-coed Brinsop Common Biddlestone Prior's Frome Pow Green Halmond's Frome Old Wharf Ebnall Cholstrey Vowchurch Common Symonds Yat Bradlow Ashfield Dinedor Cross Marlow Lea Line Lower Buckenhill Sugwas Pool Golder Field Ryelands Munderfield Row Elton Lower Grove Common Upper Hergest Wyson Coughton Mathon Ham Green Thruxton Parkway Callow Much Cowarne Wylde Shirl Heath Whitney-on-Wye Little Garway Beggars Ash Winter's Cross Lawton Leinthall Starkes Hope under Dinmore Meadow Green Stoke Prior White Rocks Pontshill Marsh Chickward Trolway Brelston Green Bullinghope Lower Todding Rhydspence Wacton Pen-pwll-sond Upcott Wellington Marsh Llancloudy Birtley Turkey Tump Upper Wellington Broadway Lands Sellack Boat Byford Breinton Common Ledgemoor Marston Nupton Crizeley Overross Uphampton Yarkhill Aston Ingham Crossway Broad Oak Byton Kingstone Upper Breinton Easthampton Grittlesend Cross Llyde Wilson Winforton Bromyard Downs Almeley Bartestree Leysters Pole Upper Broxwood Putley Sapey Common Eardisland Staunton on Wye Sunset The Forge Eaton Bishop King's Thorn Lucton